Latest News
New PR from UltraPlay/Odds Group

The gaming industry is abuzz with excitement as UltraPlay, part of Odds Group, and Elitbet join hands to create an unparalleled gaming experience. With a licensed jurisdiction in Bulgaria and more than a 100 licensed gaming halls, this partnership aims to redefine online and land-based casinos.
Combining cutting-edge technology, top-tier providers and an award-winning sports and eSports platform, UltraPlay and Elitbet are set to revolutionize gaming. From classic casino games to the thriving realm of eSports, this partnership ensures an all-encompassing and authentic gaming experience for enthusiasts.
UltraPlay and Elitbet spared no effort in providing an exceptional gaming experience, leveraging breakthrough technology. Players can expect seamless gameplay, stunning graphics and flawless functionality across all platforms. With a focus on superior performance, the partnership guarantees an uninterrupted and immersive experience that pushes the boundaries of gaming innovation.
UltraPlay’s new bonus engine makes its debut through Elitbet, providing enhanced opportunities and rewards. This groundbreaking addition adds excitement and gamification to players’ experience. With a commitment to delivering attractive bonuses, UltraPlay and Elitbet create an entertaining and rewarding gaming environment.
Both entities excel in collaborating with industry-leading casino providers, ensuring a premium gaming experience. Meticulously selecting the best, this partnership promises a diverse and engaging gaming library that caters to all players’ preferences. From beloved classics to the latest releases, the collaboration offers a wide range of high-quality games that guarantee endless entertainment.
UltraPlay’s award-winning sports and eSports platform captivates sports fans and eSports enthusiasts alike. Whether wagering on major sporting events or diving into the world of eSports, this platform caters to all passions. Through the partnership, Elitbet’s players can immerse themselves in their favorite events, elevating their gaming experience to new heights.
The collaborative efforts of UltraPlay and ElitBet mark a monumental milestone in the gaming industry. Their unmatched reach, state-of-the-art technology, carefully curated providers and UltraPlay’s bespoke platform are set to redefine gaming. The partnership paves the way for a new era of gaming excellence.
This year, UltraPlay will be actively participating in well-known events around the world with SiGMA Americas and SiGMA Asia coming up in just a couple of weeks. But the UltraPlay team doesn’t plan on stopping there as they have two more exhibitions coming up right after that, SBC Barcelona and SiGMA Europe.
-
Compliance Updates6 days ago
Requirements for Notification in the Danish Gambling Authority’s Anti-Money Laundering Register
-
Asia6 days ago
Esports World Cup Foundation Expands India Presence with S8UL’s Inclusion in the EWCF Club Partner Program, BGMI Invitation to EWC 2025, and broadcast on one of India’s leading streaming platforms
-
Africa6 days ago
SOFTSWISS Report: South Africa’s Gambling Revenue to Hit €3.63 Billion by 2025
-
Gambling in the USA7 days ago
Better Collective North American talent-led media brands surpass 1 billion views and downloads, providing new ways for partners to reach sports fans
-
Baltics6 days ago
Lithuania Implements New Restrictions on Gambling Advertising
-
Asia6 days ago
Jelly, True Rippers BGMI star, speaks out against cyberbullying: calls for a safer, more respectful ecosystem
-
Central Europe6 days ago
FC Bayern and Betano Sign Partnership Agreement
-
Asia5 days ago
NODWIN Gaming partners with Esports World Cup Foundation to manage media rights sales across South Asia