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kwiff signs strategic RMG partnership

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kwiff signs strategic RMG partnership
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kwiff, the super-charged betting service, has signed a horse racing data agreement with Racecourse Media Group (RMG).

This premium content agreement will expand to streaming by utilising kwiff’s proprietary sportsbook platform. Thanks to the deal, kwiff players will gain seamless access to high-quality UK and Irish racing Racing TV content with nearly 1,200 race meetings each year from racecourses such as Cheltenham, Aintree, Newmarket, Epsom, Goodwood, York, Leopardstown and The Curragh.

kwiff will continue to supercharge all types of racing wagers to ensure its players enjoy a unique and unrivalled experience, as well as an extensive range of loyalty rewards.

kwiff’s CEO, Charles Lee, commented: “I’m very pleased to sign a new partnership with RMG and grow our content in the UK and Ireland, two core territories for our company. Our mission is providing our customers with the best horse racing product possible and RMG enables us to do this.”

Nick Mills, CCO of RMG said: “We welcome kwiff to our portfolio of data customers, who will have access to some of the best racing in the world. We look forward to working closely together to grow engagement.”

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Experience the red carpet glamour at the exclusive Endorphina Club Party!

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Experience the red carpet glamour at the exclusive Endorphina Club Party!
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One of the leading casino game makers in the iGaming world, Endorphina, has recently announced a spectacular night of fun and networking at the luxurious Endorphina Club Party. The event will be held on March 26th at the Theater Royale in Prague, carrying the theme Casino Royale 777.

This year will be the second edition of the Endorphina Club, and customers have already shown massive interest in the event. An additional reason for the excitement this year is the prestigious GamingTECH CEE Awards 2024 Ceremony, which will be hosted by Endorphina and its partner Hipther. The awards hold great significance in the iGaming world, as they celebrate industry excellence in Central and Eastern Europe, embracing the latest advancements and trends. After the ceremony, the winners will be announced on the stage of the ROYAL Theatre & Club Chic.

All Endorphina Club attendees will be welcomed by a red carpet entrance followed by a Martini welcome drink. Endorphina also announced that the popular video booth – spin 360 will also make an appearance. The Endorphina Club Party is set out to be a very glamorous night, filled with excellent networking opportunities. During the event, attendees will enjoy a Burlesque performance, catering and drinks, music, dancing, and a lot of mingling!

Register for the exclusive Endorphina Club Party here and grab your chance to receive the ultimate Casino Royale experience. Don’t forget to respect the dress code by wearing the most smart casual outfit you have!

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Pragmatic Play Supplier: Trending Pragmatic Play Demo Slots 2024

A wide collection of online demo slots by Pragmatic Play supplier. Play the trending Pragmatic Play demo slots with no downloading, no registration just for fun with free spins and bonuses in 2024.

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Pragmatic Play Supplier: Trending Pragmatic Play Demo Slots 2024

Demo slots by Pragmatic Play have rapidly become popular for their innovative tumbling reels and megaways, monthly releases, plus their focus on mobile optimisation with modern in-game features like free spins, bonus rounds, progressive jackpot options, ability to play online or offline without cash.

 

A Quick Look at Popular Demo Slot Provider – Pragmatic Play
Provider

Pragmatic Play Limited

2015

year of foundation

450+

Game portfolio

200+

Slots count

Headquarter

Sliema, Malta

License

Malta Gaming Authority

Game types

Slots, bingo, live casino, virtual sports

Awards

EGR North America Slot Provider 2021

 

The major feature is that free mode use credits, while real money mode involves actual deposits with the potential of getting withdrawable payouts.

 

Exploring Pragmatic Play Software Provider: Slot Demo Features

Testing Pragmatic Play’s online demo slots on free credits gives peace of mind when learning rules, finessing strategies and ensuring maximum entertainment value before depositing actual cash. With replicas of real play, including unlocked bonuses, they provide insight into potential outcomes to determine which is worth playing for real money. Here’s a list of standard in-game features available in free Pragmatic slots:

 

  • Wilds can replace other symbols to complete winning combinations, increasing the chances of hitting prize-paying lines. They come in different variations for different gaming machines, such as sticky wilds, walking wilds, and wilds with multipliers.
  • Scatters activate bonus games, instant prizes, or free spin features. They can lead to big payouts through multipliers, free extra spins when retriggered or enable sticky wild features, usually associated with massive wins.
  • Cascading Reels: In titles like Sugar Rush, wins trigger symbols to disappear, letting new icons cascade into their place, enabling consecutive wins on a single bet.
  • Tumbling Reels: Similar to cascading wins, but all symbols fall from above after each payout, giving more chances to trigger additional prizes when playing titles like Gems Bonanza.
  • Bonus Rounds: These interactive features provide an opportunity to win additional prizes outside of base game regular gameplay. They may involve completing challenges, triggering special events within the game’s theme or picking items. In Great Rhino Megaways, it awards increasing multipliers and is activated for landing 4 special icons.
  • Multipliers boost payouts by multiplying wins by the stated amount, with the potential of significantly increasing rewards.
  • Free Spins: Awarded spins that don’t deduct from balance allow more chances at wins at no extra cost to the player. They usually play at fixed bet sizes of the triggering round. John Hunter and the Book of Tut award 10 initial free spins (no upper limit) with special expanding symbols.
  • Autoplay: An option to spin reels automatically for a set number of rounds without manual input.
  • Hold & Win Feature: In a game like John Hunter and the Scarab Queen, this mechanic involves locking certain symbols in place while respinning the rest. During respins, specific symbols can trigger a fixed jackpot or prize based on the value of locked symbols.
  • Megaways Mechanic: This system, which is common in online demo Pragmatic slots like the Great Rhino Megaways, utilises a dynamic reel system where the number of symbols on each reel changes(2-7) with every round, offering a significant number (117649) of potential winning combinations.

 

Trending Pragmatic Play Demo Slots to Play Online in 2024

As a leading demo slot developer, Pragmatic Play releases exciting new game titles almost weekly with unique gameplay mechanics, innovative bonus features and substantial payouts. Their base modes quickly trend among players across the globe, especially in Canada, Australia and the UK. Here’s a list of top picks from the newest free demo games by Pragmatic Play available to play online in 2024:

 

1. Sweet Bonanza Demo Slot — Best Pragmatic Demo Game with Free Spins Feature

Pragmatic Play demo slot Sweet Bonanza explodes with vibrant colors and delectable treats.

 

96.48%

RTP

21,100x

max payout

1

paylines

6

reels

10

free spins

multiplier

autoplay

scatters

wilds

progressive

 

It is a 5×6 online title with cluster pays instead of paylines. Landing 8-12 matching candies or fruits triggers payouts up to 100x initial bet. Its medium volatility alongside its RTP range of 96.48-96.51% offers a 21,100x top prize. Tumbling reels with every win allow unlimited cascades. Its ante bet boosts wagers 25x, while candy bomb multipliers from 2x to 100x appear in both base play and free spins rounds. Hitting +4 lollipop scatters triggers 10 free spins, plus 5 more if 3+ scatters retrigger. 6 scatters also pay $200 for landing on reels in a single round.

2. Gates of Olympus Demo Slot — Best Demo Game with Max Payout

Gates of Olympus is the most popular Pragmatic Play demo slot available online for free with no downloading both on PC and mobile devices.

 

95.55%

RTP

5000x

max payout

20

paylines

6

reels

15

free spins

multiplier

autoplay

scatters

wilds

progressive

 

This Greek mythology-themed title, launched in 2021, has a 6×5 layout with 20 always-active paylines offering a max payout of 5000x initial bet. Zeus scatters pay the highest at $200 for 6, trigger 15 free spins, re-triggerable for 5 more, while winged orbs add 2x-500x multipliers. Its high volatility, 95.55% RTP, $0.20-$125 bets, plus tumbling reels offer more chances of winning for forming a cluster of 8-30 similar symbols. It has a buy bonus feature, allowing players to instantly access free spins at 100x current bet while doubling the chances of landing free spins. Select a 25x or 20x multiplier in an ante bet feature.

 

3. Sugar Rush Demo Slot  — Sweetest Release of the Year

A candy-themed Sugar Rush demo slot by Pragmatic Play has free spins, frequent hits, and 11,176 winning ways.

 

96.5%

RTP

5000x

max payout

20

paylines

7

reels

30

free spins

multiplier

autoplay

scatters

wilds

progressive

 

This highly volatile 7×7 Sugar Rush Demo Slot features cluster pays. Players need 5-15+ matching symbols for wins up to 150x stake. Tumbles remove winning clusters and replace them with cascading symbols to trigger more wins. Multiplier spots apply up to 128x to cluster wins. Scatters trigger up to 30 free spins where multipliers remain static. Its buy-free spins feature is available at $200. With cute candy symbols, players wager from $0.20 to $100 per round for a max payout of 5,000x the stake.

 

4. Wolf Gold Demo Slot — Popular for Hold & Win Mechanic

Pragmatic Play’s Wolf Gold is a very popular demo slot with Hold & Win mechanic, free spins, and no downloading and no registration options.

 

96.01%

RTP

250,000

max payout

25

paylines

5

reels

5

free spins

multiplier

autoplay

scatters

wilds

progressive

 

This American native nature-themed 2017 release has a 5×3 layout, 25 paylines, 96.01% RTP, medium variance and a max payout of 250,000 coins. Its sunset canyon scatters on reels 1, 3, and 5, trigger 5 free spins, retriggerable for 3 more. Stacked Wolf wilds substitute on reels 2, 3 and 4 with up to 140x multipliers during a bonus. Enjoy gameplay with a $0.25-$125 bet range and autoplay options. It has mini, major, and mega jackpots triggered by the money respin feature for chances at max payout. 5 Buffalos award its highest payline prize at 5000 coins, but eagles, horses and jaguars also reward substantially.

 

5. Jungle Gorilla Demo Slot — Top for Its Visual Effects

The Jungle Gorilla demo slot by Pragmatic Play is an animal themed title with a soundtrack that reflects the natural sounds of the jungle.

 

96.57%

RTP

280,000

max payout

20

paylines

5

reels

free spins

multiplier

autoplay

scatters

wilds

progressive

 

It is a 5×3 title featuring 20 paylines set deep into a lush rainforest with animated butterflies, chameleons and gorillas. Bets are available from $0.20 to $100 per round across devices, thanks to its HTML5 design tech. When golden gorillas (scatters) land, they increase reel multipliers to 5x. Stone-carved poker icons and jungle animals make up winning symbols in combinations of 3-5. Trigger free spins by landing scatters, where reel multipliers boost all payouts. 96.57% RTP and medium volatility provide a decent winning potential, with frequent minor hits and a max payout of 2,800x the stake. Substituting wilds also awards $25 for landing 5 in a row. Autoplay with turbo option is available for 10-1000 uninterrupted rounds.

 

6. The Dog House Demo Slot — Best Choice of Free Games Features

The Dog House Demo slot, by Pragmatic Play provider, with a doggie theme featuring 5 reels and up to 20 paylines.

 

96.51%

RTP

675,000

max payout

20

paylines

5

reels

27

free spins

autoplay

wilds

scatters

multiplier

progressive

 

Released in 2019, this 5-reel, 20-payline The Dog House Demo Slot features a barnyard theme with high-paying dog symbols. All symbols, both themed and card icons, pay from 3-5-of-a-kind combos. Its doghouse wild substitutes in wins with 2x/3x multipliers or x9 if three appear in a spin, while paw print scatters appearing in reel 1,3,5 trigger up to 27 free spins. With 96.51% RTP, $0.20-$100 bets, and high volatility, it offers a max payout of $675,000.

 

If you like these online titles
Wolf Gold

Sweet Bonanza

Sugar Rush

Gates of Olympus

Jungle Gorilla

So try these offline demo slots by Pragmatic Play
Mustang Gold

Candy Burst

Gems Bonanza

Rise of Olympus

Great Rhino Megaways

 

Both online and offline Pragmatic demo slots let players explore the titles with no risks. While both offer practice spins, online options reign supreme.

 

Online titles boast:

  • A broader selection of games.
  • Constant updates.
  • Full access to features, all readily available from any device with internet access.

 

Offline demo slots by Pragmatic Play, on the other hand:

  • Are limited in choices and updates.
  • Require specific software.
  • Offer a less realistic simulation.

 

While online slot demos like Pragmatic Play’s can offer a trial experience with no downloading, remember: basic mode is for entertainment only. Real-money gambling involves inherent risks and requires responsible practices.

 

Tips on Playing MegaWays Demo Slots from Pragmatic Play

Megaways demo games by Pragmatic Play revolutionised gameplay with adjustable reels between 2 to 7 and thousands of win ways instead of fixed paylines. These high-variance online gaming machines deliver exciting potential via frequent cascading wins plus lucrative bonus features. Top Pragmatic Megaways to try free with winning combos include:

 

5 Lions Megaways

This African 96.03% RTP wildlife-themed gaming machine offers 200,664 ways to win. Lion symbols trigger its free spins, where extra lions add more spins for bigger cascade wins.

 

Madame Destiny Megaways

Madame Destiny is a 96.2% RTP gypsy fortune teller-themed title with 117,649 win ways. Match 6 crystal balls in a bonus for unlimited free spins until no wild lands.

 

Christmas Carol Megaways

With 117,649 win ways, this 95.99% RTP Christmas classic sees expanding wild scatters trigger 10 free spins plus extra spins, paying up to 50,000x bet.

 

Playable instantly with no downloads, these high-volatility Pragmatic Megaways demo slots offer adjustable betting and seamless mobile play. Tumbling reels, replacing winning symbols, unlock multipliers up to 5x upon each cascade. Triggering bonus buys or landing free spins offers the highest winning combinations.

 

Pragmatic Play Free Demo Slots with Free Spins Compared

Free spins are a sought-after feature in online titles, offering players extra chances to win without spending additional credits. Typically triggered by landing scatter symbols, free spins often come with multipliers and can lead to big rewards. Let’s compare all free Pragmatic Play demo slots with free spins:

 

The compared overview of demo slots with free spins by Pragmatic Play provider.

 

  • Sweet Bonanza Xmas Demo Slot offers a cluster pays feature with no fixed paylines. Landing +6 candy or marshmallow symbols in a cluster triggers wins up to 21,000x current stake. +3 scatters award 10 to 14 free spins, where more scatters retrigger up to 4 more spins. Sticky wilds during free spins improve payouts.
  • Aztec Bonanza Demo Slot has at least 6 adjacent idols on the 6×8 grid and pay up to 26,000x. When +6 golden face mask scatters land, 10 free spins are activated with each additional scatter, granting one extra spin up to 15. All idol symbols are sticky throughout free games.
  • Juicy Fruits Demo Slot matches +5 fruits for wins climbing to 11,250x the bet. With +3 watermelon scatters, players win 8 to 15 free spins, with 4 scatters adding 5 extra games. All high-paying fruits become sticky on reels during free rounds.
  • Starlight Princess Demo Slot has 5 cascading gem symbols offering payouts up to 25,000x. When 4 princess wilds land after any tumble, 10 respins activate in which all wins have a guaranteed 2x multiplier applied to boost payouts significantly.

 

Best Demo Slots Pragmatic Play with Max Win

Max win is crucial for players seeking big thrills in free demo games. Pragmatic Play delivers, with most titles boasting max payouts exceeding 5,000x for the initial bet. These substantial wins often come from standard payline combinations, even without progressive or fixed jackpots. Let’s explore the best demo slots from Pragmatic Play with massive max payouts.

 

The rate of Pragmatic Play’s demo slots with massive payouts, wild symbols, and without a progressive jackpot.

 

  1. Buffalo King has a Wild West theme, high volatility, and 96.06% RTP. Up to 100 free spins can be won where Buffalo King multiplier wilds raise payouts to the 93,750x max and other wildlife signs. With Buffalo King, expect stampeding wins in true Western style.
  2. Gold Rush: In the medium volatility online title, miners dynamite through rocks by the 96.50% RTP gold mine in search of the 2,500x top prize. Up to 10 free spins see progressive multipliers boost payments from lucky nuggets and mining tools during a prospecting feature.
  3. Fruit Party piles vibrant grapes, oranges, and related symbols onto the 5×5 tumbling reels of this 96.47% RTP. Over 14 free spins, cascading symbols, and win multipliers reaching 66x lead to the juicy 5,000x max payout.
  4. Aztec Gems features ancient temples where precious stones and totems adorn its 5×3 reels. Its 96.52% RTP, alongside high volatility, makes it more thrilling. Win multipliers reaching 16x help unlock the epic 22,519x top payout alongside mystical charms. There is no free spins feature, though.

 

Online demo slots by Pragmatic Play have a strong system of bonuses including a welcome bonus, free spins, no deposit, and a progressive jackpot feature.

 

Top 5 Bonuses of Pragmatic Play Demo Slots with No Download 

Free demo games by Pragmatic Play are known for huge promotions like welcome offers, free spins, and no-deposit rewards. While Pragmatic Play’s real money slots offer permanent bonuses, demo incentives provide plenty of free play value while allowing players to test games risk-free before depositing. Award amounts, expiration dates, wagering requirements, and terms vary with each offer. Top 5 bonuses:

 

  • Welcome bonuses: Most reputable online casinos entice new players by matching their initial deposits 100% up to $500. Some even throw in 50 free spins on popular Pragmatic titles.
  • Free spins: Recurring promotional calendars often feature free spin offers on new releases like Gates of Olympus. Whether 25 spins on Mondays or 100 spins on the weekend, these provide gratis chances to win real cash.
  • No deposit: Some casinos offer new registrants free spins or credits without requiring initial deposits, but some award after players make their first deposits. Usually, no-deposit-free rounds and cash offers are fewer than their first deposit counterparts.
  • Jackpots: Select Pragmatic demo slots are linked to four-tiered jackpot pools ranging from mini to mega. Triggering the Grand Jackpot while betting max lines/coins could lead to a life-changing payout.
  • VIP programs: VIP members earn lucrative monthly cashback, birthday and high-roller bonuses, faster payouts, personalised gifts, and event invites. Reaching diamond-level status brings long-term advantages.

 

The Truth About Demo Slots by Pragmatic Play: Pros and Cons Revealed

Playing Pragmatic Play free demo slots without downloading gives players invaluable insights on what to expect during actual money gameplay. However, players hoping for full gaming experiences may find them unfulfilling. Here’s what players get vs what they miss out on when playing demos of Pragmatic Play slots:

 

Pros

  • Risk-free gameplay: Experience free titles without risking any money.
  • No lengthy procedures: Playing free demo games by Pragmatic Play requires no lengthy procedures involved with casino registration.
  • Identify features and gameplay: Learn about different in-game features, bonus rounds, and overall gameplay mechanics before playing for real money.
  • Develop strategies while honing skills: Practice gameplay to test different strategies without incurring any financial risks.
  • Discover new favourites: Try various games, including new releases, to find out what suits personal preferences without financial commitment.
  • Available anytime, anywhere: free Pragmatic slots with an internet connection are available from any device. This offers convenient entertainment.
  • Free access to bonus features: Most no cash games give access to all their bonus features, allowing players to experience unique twists in their base-game mechanics.

 

Cons

  • No real money wins: No actual money can be won or withdrawn when playing free mode.
  • No casino-specific offers and promos: Since one is not required to play from an online casino or register in one, there’s no access to promotions and bonuses from gambling sites to players for signing up and continuing to play.
  • Limited functionalities: Some features, like progressive jackpots or real-time tournaments, might not be available in demo mode. Full experiences with such features are only available when wagering actual funds at real money online casinos.
  • No real-world experience: Playing with virtual currency doesn’t replicate the emotions and potential consequences of real money gambling. Gameplay is more thrilling when real money is on the line or when one is anticipating life-changing wins.
  • Not a substitute for responsible gambling: They should not be used as a replacement for responsible gambling practices. Even without financial risks, excessive gaming can affect one’s productivity.
  • Temptation to transition to real money: Playing Pragmatic Play free demo slots without downloading might encourage most players to transition to actual money gameplay, which requires responsible decision-making.
  • Not all bonus features are available: Some bonus features may require real money wagers to activate, making them unavailable when playing demo versions.

 

Points To Consider When You Play Pragmatic Demo Slots for Free

With over 200 Pragmatic Play Slot Demos, settling on a few titles is always daunting. This section lists some crucial factors every player should consider when narrowing down their favourite free titles. Doing so should also maximise gameplay and potential payouts after transitioning to real-money play.

 

  1. Check its RTP (Return to Player): Find out the percentage of returns each offers to players from its base mode. This percentage indicates its theoretical long-term payout. Higher RTPs signify higher potential for winning in the long run.
  2. Explore the Volatility: High volatility offers less frequent wins but potentially larger payouts, while low volatility provides more frequent but smaller wins. Choose based on preferred risk-reward tolerance.
  3. Identify the Paylines: This refers to the number of potential winning combinations per spin. More paylines generally offer more chances to win but can also make gameplay more complex.
  4. Study Bonus Features: Explore bonus features like free spins, multipliers, or jackpots. After identifying features, understand how they work, including their associated payouts and rules. Choose a free demo slot Pragmatic Play with more appealing features for an enhanced gameplay experience.
  5. Read Game Reviews: Look for user reviews or expert opinions on specific titles to gain insights into gameplay, features, rules and overall user experience. Our site has attached technical reviews under each game for more guidance.
  6. Match Your Preferences: Ultimately, choose a demo game that aligns with your personal preferences regarding theme, graphics, gameplay style, and the factors mentioned above.
  7. Verify Mobile Optimization: Ensure demos work flawlessly on smartphones or desktops for playing anywhere without performance issues.
  8. Read Game Rules: Knowing all rules and conditions for bonuses, wilds, and scatters lets players form better strategies while using their free credits.

 

 Play Pragmatic Demo Slots for Free & Win Real Prizes

Every player has an opportunity to win real money by playing Pragmatic Play’s online demo slots for free without downloading on socialtournaments.com.

 

Pragmatic Play pioneered social tournaments for free-play demo slots back in 2017. These entertaining contests are open to players globally, provided they have registered a free account with the provider. Tournaments typically feature branded Pragmatic megahits like Sweet Bonanza, Gates of Olympus or Wolf Gold, where participants compete on leaderboards for hefty cash prizes without risking real money. Win up to $3000 in cash cards from vendors like Amazon by scoring the highest points in a set number of spins. The more entries, the bigger the prize pool, which can scale up to $10,000 for mega tournaments. The largest recorded payout so far has been a $15,750 cash card.

Pragmatic offers regular tournaments for new and popular gaming machines. Join daily, weekly, or monthly tournaments through the website or mobile app.

 

How to Choose a Perfect Game Slot Demo by Pragmatic Play?

Selecting an ideal demo Pragmatic slot for tournaments is vital for maximising one’s leaderboard score. When playing for free and aiming to top the ranks, consider the following features:

 

  • In-game capabilities. Pick titles loaded with multipliers, bonus rounds or frequent hits to rack up points steadily. High variance no-line Megaways like Sweet Bonanza work well. Also, check the adjusted RTPs set for tournaments.
  • Accessible gameplay. Games supporting touch controls, smooth graphics and prominent buttons make repeated quick spins easy across devices. Test beforehand how the gaming machine performs on PC or mobile.
  • Bonus Triggers. Bonus buy options and frequent bonus rounds in the base game allow for accumulating wins rapidly, so check for these features. Avoid complex titles with high bets that cannot be afforded.
  • Familiarity. Practice beforehand to get familiar with game rules so tournament gameplay becomes instinctive and maximum spins occur effortlessly.
  • Performance reliability. Ensure selected titles function flawlessly without lags across various operating systems through adequate practice with available software specifications.

 

Demo Slots FAQs: Free Demo Games by Pragmatic Play<H3>

1. What is the best Pragmatic Play demo slot?

There are numerous trending online demo slots by Pragmatic Play, including Sweet Bonanza, Wolf Gold, Gates of Olympus, and Sugar Rush. As for the best, the choice is up to players, depending on their preferred bonus features, gameplay mechanics, and risk-reward tolerance.

2. How many demo games does Pragmatic Play have?

Pragmatic Play offers over 200+ exciting demo slots spanning various themes and innovative mechanics like the famous Sweet Bonanza and the latest release, Big Bass Float my Boat, which is accessible instantly for free.

3. Is there a strategy for winning Pragmatic Demo Slots?

Strategies for winning Pragmatic demo slots involve optimising gameplay by selecting high-variance titles with many bonus features and utilising free spins efficiently through timely manual spins and perfectly timed auto spins to maximise scores.

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Bet365 and DraftKings Voted ‘Fairest’ Sportsbooks in the United Kingdom and the United States Respectively

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Inaugural FairPlay survey reveals that the vast majority of bettors do care about fair

FairPlay Sports Media (FPSM), the global sports media network fuelled by data and powered by fans, has announced the results of its inaugural FairPlay Fair Betting Survey with Bet365 in the United Kingdom and DraftKings and FanDuel in the United States shown to be the most trusted operators in their respected markets.

The digital survey of a thousand United Kingdom and United States bettors with varying levels of betting involvement was commissioned to quantify how much of a role ‘fairness’ plays in customers choosing and continuing with their chosen bookmakers and to explore in more detail what a fair betting experience looks like and how important it was to them.

The key takeaways from the FairPlay Fair Betting Survey 2024 are:

  • When asked ‘of the sportsbooks you have accounts with, who is the fairest?’, 40% of the United Kingdom audience scored Bet365 the fairest with SkyBet second (16%) and Paddy Power third (12%). In the United States, 37% surveyed labelled DraftKings the fairest. FanDuel came second with 33% with both brands comfortably clear of competition.
  • Bet365 performed the best on the top three factors that the United Kingdom audience labelled most important for a ‘fair experience’: ‘best odds’, ‘best odds guaranteed’ and ‘easy to use site/app’. Both DraftKings and FanDuel scored well on the two most important factors for the United States market: ‘best odds’ and ‘easy withdrawals’.
  • ‘Fairness’ is deemed an important factor by the bettors surveyed with 87% of United Kingdom respondents claiming it to be ‘very important’ with 78% of the United States set stating the same.
  • Perceptions of unfairness are relatively low in the United States with just 16% saying they’ve experienced unfair treatment, in contrast to over half in the United Kingdom survey (54%).

How customers regard fairness in the United Kingdom compared to the United States differs, with the former ranking ‘best odds’ as the number one factor that operators need to deliver to be perceived as fair, with the United States survey ranking it second behind ‘easy withdrawals’. Elsewhere in the top three, an ‘easy to use site/app’ came in third most important in both markets.

Bet365 scored highly in the factors that were most important to a fair experience in the United Kingdom, with second-placed SkyBet performing relatively better on less important features such as ‘transparent offers’, ‘wide array of offers’ and ‘easy withdrawal’. The two leading United States brands, DraftKings and FanDuel, followed similar response rates to the important factors of ‘best odds’ and ‘easy withdrawals’ with the latter potentially ranking higher due to the market’s nascent nature.

When asked ‘what does fairness mean to you?’, common themes to the open-ended question converged around ‘honour’ and ‘respect’ with a general sense that the bookmaker-customer relationship is not a level playing field in the United Kingdom market while the United States responses revolved more around being treated equally to other customers as well as more emphasis on better prices and transparency.

Significantly, the majority of United Kingdom bettors (87%) claimed it is ‘very important’ to be treated fairly by their bookmaker while the industry could clearly do more with 54% of them also claiming to have been treated ‘unfairly’ by operators at one point. Half of those who had experienced unfairness also stated that they would stop using a bookmaker because of it.

The United States audience demonstrated a similar sentiment with 78% seeing fair treatment as ‘very important’ but notably only 16% claimed to have experienced unfair treatment by an operator. Whether due to market maturity or the United States’ generally regarded higher standard of customer service requires further research.

The Group Chief Executive Officer for FairPlay Sports Media, Stuart Simms, said of the inaugural survey: “It’s fascinating to see how ‘fairness’ fits into the bettor’s psyche when choosing their operators. Many might not consider it as a key factor but it’s clear from these results that being treated fairly is extremely important for a strong bookmaker-customer relationship.

“It’s a hunch we had before the survey that those brands who were deemed ‘fairest’ might also be the leaders in their respective markets and I’d like to commend the likes of Bet365, FanDuel and DraftKings on performing well in this regard. It’s clear that the United States and United Kingdom markets have crossover when it comes to what ‘fairness’ means and, although the United Kingdom may be a more mature market, it could be said – based on these results – that to drive lifetime value and decrease churn, it could learn some more in customer service from across the pond.”

The FairPlay Fair Betting Survey 2024 was remotely collated from January 5, 2024, to February 6, 2024, using a sample of approximately 500 respondents of legal betting age in both the United Kingdom and from states where online sports betting is legal in the United States.

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