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The secret to earning on iGaming websites: RichAds and Media 24 view
RichAds team has extensive experience in the Gambling and Betting industry. To back up these words, the RichAds advertising network has been named the best iGaming traffic source of 2022 by the SiGMA Awards.
One of the company’s missions is to share its knowledge of the iGaming industry by producing useful content on YouTube and its blog. From their side, they explain how to win new leads from various traffic sources they work with.Ā
In addition, the RichAds team actively invites guests who work with other traffic sources to cover the iGaming topic broadly and from different angles.
One of the hot directions promoting Gambling and Betting products is SEO websites. This is the reason why the CMO of RichAds, Vasilii Gamov had an interview with great experts in this field ā Media 24 company.
To take as much as possible from this talk, Vasilii Gamov interviewed three C-level representatives of Media 24. Each of them has from 5 to more than 10 years of experience in iGaming.
Speakers: who was there?
- Martins Lasmanis, CEO of Media 24,
- Ricards Bartasevics, COO of Media 24,
- Valentin Darechkin, CCO of the company.
Gambling VS Betting websites for SEO
When Vasilii asked what Media 24 does, Martins explained that they have affiliate websites, mainly focused on betting. The content they provide ranges from reviews and betting school to bonuses and tips. Primarily, they concentrate on providing a list of sportsbooks.
At the moment, Valentin added, they are mainly focused on betting sites, but they plan to expand into casino websites in the future.
The main reason for that is the difference between Gambling and Betting target audiences. LTV of betting players is 2 or even 3 times higher. How to profit from both directions Valentin shared in the interview.Ā
What to do to attract 10000 deposits per month?
Valentin shared that 50 articles per site are enough for the start to check its potential. While the amount of time that you need to evaluate if the website actually works depends on a GEO.
The most popular geos, as well as how many websites are needed to earn 10000 deposits, were revealed by Martins. Let’s lift the veil: the most profitable geos he named were Spanish, as well as Portuguese-speaking countries, but you’ll never guess which other countries are stunning nowadays. It’s all in the video.Ā
Business processes, profits, and metrics
Ricards was the main person to talk about Business structure, team, and metrics, as well as various business tools to optimize the processes.Ā
Ricards concluded that when it comes to profits, there are no limits; it is even possible to reach a 70% margin. However, in the beginning, working in the affiliate business can lead to losses. If done correctly, a 30% profit margin and more can be achieved.
Conclusion
Here you can watch the full version of this extremely informative interview. Besides, don’t forget to explore other useful content on affiliate marketing and iGaming available on the RichAds YouTube channel.
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SIS and Premier Greyhound Racing reveal improved greyhound race time schedule
Sports Information Services (SIS), the leading multi-content supplier of 24/7 live betting services, and Premier Greyhound Racing (PGR), the media rights company supplier of greyhound racing to the betting industry and direct to viewers, have collaborated to offer a revised race time schedule starting from 20 May.
Designed to protect the long-term future of UK greyhound racing, the new schedule will see morning fixtures start slightly later – moving from 10.47 to 11.01 and 10.54 to 11.09. Additionally, there will also be a slightly later start time for some evening fixtures aimed at a retail audience, with the first evening fixture now starting at 18.08.
Commenting on the improved schedule, Terry Mahoney, Head of Business Development at ARC, said: āThe new race times will help make it easier for customers to navigate busy racing schedules as well as improving operations trackside. We will continue to listen, monitor, and adapt schedules where and when needed as we move forward to deliver the best service possible for betting operators as well as punters.ā
Paul Witten, Managing Director at SIS, added: āWe are passionate about delivering a greyhound racing service that benefits all of the sportās stakeholders. Together with Premier Greyhound Raxing, we have introduced a revised racing schedule that benefits operators and their customers.
āOur approach to greyhound racing is grounded in sustainability and flexibility. This collaboration with fellow service providers allows everyone to enjoy all the high-quality action produced on a daily basis from tracks across the UK and Ireland.ā
SIS has long-term agreements in place with bet365, William Hill, Paddy Power and Betfred to deliver its greyhound content across UK and Irish retail and digital channels. SIS also promotes this content across dozens of leading international operators, as well as through SISRacing.tv.
PGR offers greyhound action, cards, video replays, results, news and info on greyhounds.attheraces.com, and regular live broadcasts on Sky Sports Racing. Premier Greyhound Racing is a joint venture between Arena Racing (ARC) and Entain, the global sports betting, gaming and interactive entertainment group. Between them, the two companies own nine of the 20 licensed British greyhound tracks and ARC manage the media rights for five independent tracks.
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PRAGMATIC PLAY HITS THE SWEET SPOT WITH FRUITY TREATS
Pragmatic Play, a leading content supplier to the iGaming industry, has added Fruity Treats to its collection of clusters pays Slots.Ā
Five or more fruit symbols must connect horizontally or vertically to award a win in this vibrant 7×7 title, which features a variation of the popular multiplier spots mechanic.Ā
At the start of each spin, four marked spots of different colours take up random positions on the grid. If a win forms over a marked spot, a starting multiplier of 5x, 10x, 15x or 20x (depending on the spot colour) will be activated. Each time a winning combination lands on a marked spot after a tumble, the multiplier is applied to the win and then increases by its starting value.Ā Ā
Hitting at least three candy scatters on a spin awards entry to the bonus game with 10 free spins. During the feature, which can be retriggered with five additional free spins, activated multipliers from marked spots do not reset between free spins, potentially leading to massive wins.Ā
Fruity Treats is the latest cluster pays Slot in Pragmatic Playās multi-award-winning range, joining recent hit Sugar Rush 1000.Ā
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: āThe roaming multiplier spots feature in Fruity Treats sets it apart from other successful cluster pays Slots in the Pragmatic Play portfolio, with marked spots staying sticky in the bonus game for even greater win potential.āĀ
Pragmatic Play currently produces up to eight new Slot titles a month, while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through a single API.āÆāÆāÆāÆāÆāÆāÆāÆāÆ
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Kambiās Festival of Sportsbook returns for fourth year
Kambiās Festival of Sportsbook returns in June with registrations now open for a two-day content series featuring speakers from across the Kambi Group and insights covering the full breadth of the industry.
Taking place between 4-5 June, the Festival will be comprised of online sessions taking in topics ranging from UX optimisation and harnessing AI to maximising a summer of soccer featuring both UEFA Euro 2024 and the Copa AmƩrica.
Erik Lƶgdberg, Managing Director of Kambi Sportsbook, will open the Festival with a session entitled āExceptional, everywhere: meeting the increasingly high standards of an evolving marketā, discussing how operators can develop their sportsbook to navigate changing consumer habits and fragmenting markets.
Kambiās Head of Legal and Regulatory Compliance, Victoria Fernandes, will also be joined by Partner Success Manager Sabrina Andrade for a Portuguese language session delving into Brazil and how local operators can compete in the soon-to-be-regulated market.
Gerard Starkey, Kambi Groupās SVP of Marketing & Communications, said: āWe are excited to once again be welcoming the industry to Kambiās Festival of Sportsbook, and we look forward to sharing the sportsbook insights and knowledge the event has become known for. As ever, the agenda features a broad range of sessions hosted by experts from across the Kambi Group, providing plenty to interest those working in or with the sports betting industry today.ā
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