Olympic Entertainment Group’s (OEG) sports betting brand OlyBet has joined the International Betting Integrity Association (IBIA). OlyBet is the leading online gaming and sports betting brand in the Baltic region, and through its continued growth and expansion, it has become a comprehensive sport, gaming and entertainment platform throughout Europe. The operator recently secured a partnership with the DP World Tour and Euroleague Basketball and is also the official sports betting partner for the National Basketball Association (NBA) and National Hockey League (NHL). Olybet joins nearly 50 companies and over 120 leading sports betting brands in IBIA, further strengthening the association’s position the world’s leading operator-run integrity monitoring body.
Corey Plummer, the Chairman and CEO of Olympic Entertainment Group and OlyBet Group said this about the step :“Protecting the integrity of sports and defending sports betting against corruption and criminal activities are two sides of the same coin. Together with other responsible and regulated betting operators and through a trusted and professional party such as IBIA we can take further steps to protect sports and sports betting.”
Khalid Ali, CEO of IBIA, said: “IBIA is delighted to welcome the OlyBet brand into our association. The operator brings a wealth of knowledge and experience of the sports betting market, notably in the Baltic region where it is a leading player. We intend to work closely with Olybet to harness that important regional knowledge base to protect our global network from corrupt betting practices linked to match-fixing. Olybet’s decision to join IBIA demonstrates its commitment to maintaining the integrity of sport and the operator’s desire to utilise the best integrity protection available globally for its sports betting product.”
The International Betting Integrity Association is the leading global voice on integrity for the licensed betting industry. It is run by operators for operators, protecting its members from corruption through collective action. Its monitoring and alert network is a highly effective anti-corruption tool that detects and reports suspicious activity on its members’ betting markets. The association has longstanding information-sharing partnerships with leading sports and gambling regulators to utilise its data and prosecute corruption. It represents the sector at high-level betting integrity policy discussion forums managed by the IOC, United Nations, Council of Europe and European Commission.
IBIA recently announced its Q1 alert figures, which included 40 incidents of suspicious betting, covering nine sports across 22 countries and five continents identified by IBIA’s global monitoring network. That network utilizes detailed customer-account data that is only available to IBIA and its members and covers nearly 50% of all regulated commercial online betting activity. By harnessing our members’ collective resources, IBIA is able deploy a protective shield around its operator members, resulting in fewer attempts to corrupt our members’ markets compared to non-members.
Nordcurrent turns players into fashion designers with UGC marketplace
Developer and publisher Nordcurrent has released a revolutionary update to its leading mobile fashion game, Pocket Styler, with the launch of a new creator platform, Pocket Styler Studio. The digital platform allows players to work like real-life fashion designers to create clothing, shoes and accessories to their exact specifications. Once finished, digital designers can market their creations under their own ‘designer label’ name and sell them in-game to millions of Pocket Styler’s players in return for in-game currency, which has never been possible in a mobile fashion game before.
The gaming skins market is a multi-billion dollar industry, with almost 50% of players buying skins with in-game currency and around 40% buying skins with real money, according to Newzoo. But, conceptualising, drawing and polishing collections takes time, and even with Nordcurrent artists supplying over 100 items every couple of weeks, Pocket Styler players still had a thirst for more items inspired by current fashion, movies, and celebrity looks, thus limiting the time players were spending in the game and subsequently Nordcurrent’s revenue.
The integration of user-generated content into Pocket Styler has revolutionized the in-game design process. It has provided players with a wider range of options to choose from while also allowing them to earn in-game currency. This feature has also addressed the creative burden faced by game artists and developers who previously struggled to keep up with the demand for fresh content. Designers now upload over 2,000 original items into the game every day, adding nearly 300 times more content than before the launch of Pocket Styler Studio.
Victoria Trofimova, CEO of Nordcurrent, said: “‘With over 100,000 daily active users, Pocket Styler is one of the world’s most popular fashion games, and now one of the most advanced thanks to the introduction of Pocket Styler Studio. It provides a platform for creators to become professional digital fashion designers who can build their brands and promote their designs globally.
“By empowering players and letting them design and sell their clothing, we hope to inspire the next generation of fashion designers while supporting them as active contributors to the game they love, helping us form a community of designers who play a genuine part in making the game even better.“
Pocket Styler Studio has been in beta since February. Currently, over 1,000 designers are creating items for the game, and another 5,000 designers are expected to upload daily in the first year of launch, creating trillions of outfit combinations and millions of new looks submitted weekly. Nordcurrent is also testing the option of designers earning real currency from their designs in the future.
Designs are saved into a designer’s profile until they are ready to be marketed. Once on sale, individual designers can track their brands’ success by ‘Publishing’ items and assessing how many sell. Players can choose a name for their designer label and earn ‘Gems’, the in-game currency, for every item sold to other players. Pocket Styler Studio is available globally; players must have Pocket Styler installed on their phones and have a free Nordcurrent ID to use Pocket Styler Studio, which can be accessed through a browser.
Launched in May 2021, Pocket Styler is based on attending different in-game events, creating looks based on the criteria of the events, submitting those looks, getting scores, and competing with other players to become “trendsetters” and climbing on top of the leaderboard. The game has 21 million downloads, with 100,000 players spending 10,000 hours on the app and giving 10 million votes to outfits daily.
PopOK Gaming games are now certified for Lithuania
18 PopOK Gaming slots are now ready to be enjoyed in Lithuania.
Renowned for crafting top-tier slot games, PopOK Gaming celebrates the certification of 18 of its games alongside the validation of its 4-level progressive jackpot, meeting the regulations set forth by the Lithuania iGaming jurisdiction.
The acquisition of this certification marks a significant milestone for PopOK Gaming, expanding their game distribution across the Lithuanian region while solidifying their position in the regulated market. This breakthrough represents a pivotal step towards offering players top-notch gaming experiences within a secure environment, contributing substantially to the company’s partners’ business ventures.
Product Manager, Tsovinar Elchyan, said: “It is extremely encouraging to gain game certification also for Lithuania. It paves the way for local players to savor a diverse array of our games, including beloved titles such as Yummy, Diamond Flash, Lost Treasure, 20 Hot Bar, Los Apaches, Lucky Jungle, and many more! Quality is of utmost importance at PopOK Gamings, and meeting local regulations helps us to achieve the quality we are so proud of.”
Hacksaw Gaming Launches in the Baltics with Betsafe Lithuania
Hacksaw Gaming has officially gone live with its exceptional portfolio of games on Betsafe Lithuania!
On the 24th of November, Hacksaw Gaming graced the online casino with leading titles including Chaos Crew, Wanted Dead or a Wild and RIP City. The thrills do not end there, as Betsafe promises another batch to hit the Lithuanian screens by Q1 of 2024.
Hacksaw Gaming announced its affiliation with Betsson in January 2021, and has since fine tuned the collaboration by leaving its mark across a plethora of regulated markets. However, the long-awaited launch with Betsafe Lithuania marks a significant milestone of particular notability, as Hacksaw games are popularized across a jurisdiction where iGaming is flourishing at a rapid rate, bringing a unique gaming experience to Lithuanian players.
Betsafe Lithuania stands proud at the top of the leaderboards, holding its spot in the top 3 each and every quarter. Betsson, known for its commitment to delivering a top-grade gaming platform, is the perfect partner for Hacksaw Gaming’s innovative and high-quality game content.
In a joint statement, representatives from Hacksaw Gaming and Betsafe Lithuania express their enthusiasm with the new partnership. “This is going to be an unparalleled gaming adventure as Hacksaw Gaming takes the spotlight with Betsafe Lithuania” said Marcus Cordes, CEO of Hacksaw Gaming. Aurimas Silys, Head of Betsafe Lithuania added, “We are very thrilled to add the brilliant content of Hacksaw Gaming to our outstanding casino portfolio and expand our cooperation even further in 2024”.
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