Latest News
Altenar signs partnership agreement with Flows

Sportsbook platform, Altenar signs partnership agreement with Flows, the industry’s award-winning no-code automation platform.
Leading Malta-based sportsbook provider, Altenar, has today signed a partnership agreement with Flows for the provision of its no-code integration & automation platform. The partnership will enable Altenar to build features and applications without code and increase innovation via Flow’s innovative automation technology.
Flows support businesses by speeding up development and simplifying integrations through a single interface and workflow automation tool. The partnership will allow Altenar to streamline its processes and enhance its operational efficiency resulting in significant time and cost savings.
Flows essentially acts as a bridge between different systems and technologies, making it easy for data to flow smoothly and for workflows to be automated. This integration helps sportsbook suppliers make their processes more efficient, reduce manual work, and eliminate information silos. With Flows’ no-code approach, providers can effortlessly connect different data sources.
By harnessing the power of Flows Altenar can effortlessly create new features, automate personalised campaigns, promotions, and betting options, all without being hindered by complex technical procedures. With Flows, Altenar will have the flexibility to innovate and respond to changing trends without the need for extensive technical knowledge or resources. This seamless and intuitive platform will empower to drive innovation, engage customers with tailored experiences, and maintain a competitive edge in the dynamic sports betting industry.
Domenico Mazzola, Director of Sales said: “ We’re delighted to announce our partnership with Altenar, a prominent leader in sportsbook software. It’s an honour and a true testament to what we are building here at Flows to see an industry leader recognise the importance and the benefits that Flows, no-code automation, can bring to the industry. We look forward to building a long-term relationship with Altenar. ”
Charlie Williams, Commercial Director said: “ We are excited to launch our strategic partnership with Flows, who sit at the forefront of integration and real-time automation. Player experience and sending the right sporting bets, to the right players, at the right time is critical for our clients’ success. This partnership with Flows enables us to further extend the power of our award winning sportsbook solution and deliver even more value faster to our clients and their users. We look forward to a fruitful, long-lasting relationship with Flows. ”
Compliance Updates
ELA Games obtains the MGA Recognition Notice

ELA Games is delighted to announce that it has been authorized by the Malta Gaming Authority. Marking the beginning of our expansion into select global markets in collaboration with MGA.
ELA Games continues its strategic expansion in Europe and it is another major step in its ability to access distribution and commercial partnerships with companies based in the iGaming hub of Malta.
Mike Cini, Business Owner at ELA Games, commented: “We’re delighted to have obtained our MGA Recognition Notice as it is another major milestone in our regulatory expansion. Malta is the leading iGaming hub in Europe and being authorized there will enable us to work even more closely with our operators and bring player engagement to the next level for our partners.”
ELA Games focuses on producing high quality products that are stacked with gamification features, quality design and animation. Recent releases include Vikings Wild Cash and Lucky Dwarfs. They have already received amazing feedback from operators and players and the studio looks forward to signing more partnerships and launching more games in the coming months.
Latest News
World Archery Teams Up with FeedConstruct on Betting Rights Deal

Breaking Boundaries! FeedConstruct, a leading provider of sports data solutions, is thrilled to announce its groundbreaking partnership with World Archery, marking the first-ever exclusive betting data and video partnership for the esteemed international federation.
According to this partnership, FeedConstruct obtains the worldwide exclusive rights to the Betting Data Collection and Betting Streaming for various archery disciplines, including Target Archery and Indoor Archery.
“We are proud to announce our groundbreaking partnership with World Archery,” stated Narek Harutyunyan, Head of Content Acquisition of FeedConstruct. “Through this collaboration, we aim to elevate the popularity of archery as a betting market, providing accurate data insights for an enhanced fan experience. This partnership marks a significant milestone for both FeedConstruct and World Archery.”
The partnership encompasses the Recurve and Compound bow styles and captures the thrilling action from archery matches featuring the world’s notable athletes, such as Kim Woo-jin (South Korea), An San (South Korea), Mete Gazoz (Turkey), Deepika Kumari (India), Brady Ellison (United States), Mike Schloesser (Netherlands), Sara Lopez (Colombia) and many more.
As part of this partnership, FeedConstruct will cover hundreds of archery matches per year across a wide range of events, including the Hyundai Archery World Cup, Hyundai World Archery Championships, continental championships, and many more international and regional events. This extensive coverage will contribute to the growth of archery as a betting market and provide an engaging experience for fans worldwide.
“We’re thrilled to have agreed archery’s first-ever data partnership with Feedconstruct,” said World Archery President Prof Dr Ugur Erdener. “This cooperation will ensure that the sport’s international betting market is properly monitored and helps to fund the athlete education programmes that keep fair play at the heart of archery’s competition values.
Archery is a sport practiced and enjoyed worldwide with a rich history and global appeal. Talented athletes from around the globe compete at World Archery’s major tournaments and multisport events like the Olympic Games, where the sport first featured in 1900.
South Korea is widely regarded as the world-leader in Recurve archery, having secured an impressive 27 out of 39 gold medals on offer at the Olympics since 1984, while China, India, and Mexico are among the nations delivering regular results on the international stage.
FeedConstruct is excited to leverage its expertise to enhance the archery betting experience, offering accurate and reliable data insights for informed decision-making.
Gaming
Gambling Business Group bring land-based experts to ICE Hub

Cross-sector strategic body, The Gambling Business Group, has outlined a timetabled programme of land-based gaming expert insights which will be delivered from the GBG Hub at February’s edition of ICE – the world’s largest business-to-business gambling show.
Taking placing across the opening two days of ICE, the list of topics and experts confirmed to date includes sessions dedicated to Age Verification (Tony Allen: Age Check Certification Scheme), Compliance (Howard Gant: IHL Smart Hub), Data Protection (Richard Dutton: Elias Partnership), Licensing (David Lucas: Lucas Licensing), Responsible Gambling (Kirsty Caldwell: Betsmart Consulting), Security (Jim Leitch: Link Integrated) and Technical Standards (Rob Wheeler of RBW Systems: Gambling Business Group).
The Gambling Business Group Executive Team is working in partnership with the Institute of Licensing, the professional body for licensing officers to develop a GBG tailored programme on Thursday 8 February, the last day of ICE.
Peter Hannibal, co-founder and Chief Executive of The Gambling Business Group, said: “The 2023 edition of the Hub was a tremendous success enjoyed by members and non-members alike. We want to build on that platform for ICE 2024 and have been consulting with our members about enhancements and improvements to their ICE experience. The list of topics that we will be covering from the Hub at ICE is a product of those discussions. This is not a complete list and we envisage adding new sessions and experts as we get closer to the exhibition opening on 6 February making the GBG Hub at ICE an invaluable resource and meeting place for land-based operators.”
Registration to attend what will be the last edition of ICE held in London prior to its relocation to Barcelona in 2025, has opened. The free exhibition pass to be part of what will be an historic edition of the world’s largest and most international gaming expo can be secured at https://ice.reg.buzz/step/1?ticket=exhibition-pass.
ICE Visitors can arrange a specific slot to meet the experts by contacting amanda@gamblingbusinessgroup .co .uk
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