Latest News
Allwyn Appoints VCCP and Leo Burnett to Marketing Roster

Allwyn, the incoming operator of the UK’s National Lottery, announced the appointment of Leo Burnett and VCCP as joint creative advertising agencies for the National Lottery for the first two years of the upcoming Fourth Licence, which starts in February 2024.
Global advertising agency, Leo Burnett, has been appointed to develop compelling campaigns for the National Lottery brand, along with working on a revamped proposition for instant lottery games and looking at how to better link National Lottery games with Good Causes.
Global integrated communications agency, VCCP, will oversee marketing communications for the Lotto and Set For Life games, along with managing rollover and jackpot-specific campaigns for draw-based games more generally.
Allwyn has taken a roster approach to appointing advertising agencies for the National Lottery for the first time. This approach will better enable Allwyn’s focus on driving increased awareness for individual product brands. In turn, this will lead to an increased number of campaigns and maximise reach.
Bringing a strong track record of strategic thinking and creative nous, Leo Burnett will provide a team headed by CEO, Charlie Rudd, that has been integral on many projects – including, most notably, the successful repositioning of McDonald’s in the UK.
With proven credentials in building brands that connect on an emotive level with the British public – including highly successful campaigns for Cadbury and Compare the Market – VCCP will provide a team headed by Managing Director, Hannah Fitzgerald.
Allwyn’s brief to the respective agencies is to create campaigns that help bring its vision for the National Lottery under the Fourth Licence to life: that is to grow the National Lottery in a safe and responsible way, enabling it to return more to Good Causes, by increasing the relevance of the National Lottery and introducing the range of games to new audiences responsibly.
Leo Burnett and VCCP will now get to work on developing campaigns which will roll out from 1 February 2024, in line with the start of the Fourth Licence.
Business consultancy, Ingenuity, managed the agency pitch process for Allwyn. As part of that, Allwyn has signed up to the Pitch Positive Pledge, which supports making the pitch process more intentional, accountable and responsible for both advertisers and agencies.
An Allwyn spokesperson said: “We’re delighted to appoint these two leading agencies to support our vision for the National Lottery. The competitiveness of the pitch process demonstrates the appeal the National Lottery holds to many people. We’re looking forward to both agencies coming up with effective, compelling campaigns to further broaden that appeal, making The National Lottery even more relevant to more people in a safe and sustainable way.”
Latest News
JOIN THE HUNT FOR HIDDEN GEMS IN PRAGMATIC PLAY’S LIVE GAME SHOW TREASURE ISLAND

Pragmatic Play, a leading supplier to the iGaming industry, is taking players on an action-packed adventure in its latest Live Casino game show, Treasure Island.
Guided by a treasure map, players will discover an ancient wheel lined with gems, bonus games, and instant bonuses, each varying in frequency across the 54 sectors. Bets can be placed on one or more of these segments landing before the wheel spins up and the treasure hunt begins.
Topaz, Emerald and Ruby gems, along with two instant bonuses, Wild Collector and Great Scavenger, can award instant prizes.
Boasting seven games in one, Treasure Island also includes four bonus games: John Silver’s Loot, Ben’s Lost Marbles, Billy Bones’ Map, and Captain Flint’s Treasure. Each adds its own unique atmosphere, mechanics, and rewards to the gaming experience.
Treasure Island pairs a popular and familiar exploration theme with exciting live entertainment. It joins player-favourite game shows such as Vegas Ball Bonanza and Sweet Bonanza CandyLand in Pragmatic Play’s leading Live Casino portfolio.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “Treasure Island is an epic addition to Pragmatic Play’s Live Casino range. Combining seven games in one with a popular theme and fast-paced gameplay, it’s an expansive, immersive, and highly energetic game show that delivers a truly cinematic experience with rolling waves, shifting clouds, swaying trees, and other superb visual effects. Treasure Island is pure adventure.”
Pragmatic Play currently produces up to eight Slot titles a month, while also delivering Live Casino, Virtual Sports and Bingo games as part of its multi-product portfolio, available through one single API.
Gaming
VTuber Awards 2023 Finalist List Revealed

The VTuber Awards, the prime award show celebrating VTubing culture and community worldwide, is excited to present the finalists of this year’s event. The shortlist was carefully put together based on over 30,000 submissions to ensure that every submission was considered. Any VTuber, regardless of audience size, language, genre, or gender, was eligible to apply to ensure fairness and openness of the competition.
The next stage of the VTuber Awards, open voting, has already started! Fans can vote for their favorite VTuber from the list of finalists and thus bring them closer to victory. More votes mean more chances of winning. Voting deadline is December 11, 2023. To vote, please visit the official VTuber Awards website.
In total, winners must be selected in more than 20 categories. Below, you can see the nominees fighting for victory in their respective categories. The full list of the Awards finalists is also available on the website.
Best Art VTuber:
Yuniiho
Ninomae Ina’nis
Anny
Yoclesh
Best FPS VTuber:
Selen Tatsuki
Froot (Apricot)
Shu Yamino
Shishiro Botan
Best Music VTuber:
Nihmune
Mori Calliope
Hoshimachi Suisei
OBKatiekat
Best Minecraft VTuber:
Ceres Fauna
Henya the Genius
Kaela Kovalskia
Pomu Rainpuff
Best Tech VTuber:
Zentreya
Vedal987
CodeMiko
Projekt Melody
Funniest VTuber:
Chibidoki
K9Kuro
Zentreya
MurderCrumpet
Most Chaotic VTuber:
Chibidoki
Trickywi
Pipkin Pippa
Kobo Kanaeru
Best RolePlay/ASMR VTuber:
CottontailVA
Ceres Fauna
Sinder
Vox Akuma
LewdTuber of The Year:
Projekt Melody
FeFe
CottontailVA
Saruei
Hidden Gem:
Omi
Fufu
Caelum
Kaichinzu
Best Just Chatting/Zatsu VTuber:
Shylily
Takanashi Kiara
MataraKan
Gosegu
VTuber Clipper:
Cooksie
LowEffortClips
RoachChan
Sakasandayo
VTuber Parent of The Year:
Dyarikku
Jjinomu
Iron Vertex
2wintails
Most Dedicated Fan Base:
Chumbuds (Gawr Gura)
Kindred (Vox Akuma)
Guildies (Shxtou)
Noombas (Nihmune)
Rising VTuber Org:
Vchiban
Phase Connect
V-Dere
3:00 AM
Best VTuber Organization:
Vshojo
Hololive
Idol
Nijisanji
Best Philanthropic Event:
Vexoria’s Survivors.org Charity Stream
Mika Melatika’s 60 Hour Charity Marathon
Vox Akuma’s SAVE Charity Stream
Best Concert Event:
Candy Pop Explosion
Connect the World
Isegye Festival
Best Streamed Event:
Hololive Sports Festival
Vsaikyo
Ironmouse Subathon
Stream Game of The Year:
Suika Game
Holocure
Only Up
Baldur’s Gate 3
Miss VTuber:
Ironmouse
AmaLee
Silvervale
Elira Pendora
Rising Star:
Sinder
Camila
Bbyruthless
Henya the Genius
League of Their Own:
Onigiri
Fuwamoco
Zentreya
Houshou Marine
Gamer of The Year:
Selen Tatsuki
Kuzuha
Rainhoe
Koseki Bijou
VTuber of The Year:
Ironmouse
Hyakumantenbara Salome
Usada Pekora
Shylily
The winners will be announced during the gala evening on December 16, 2023. The VTuber Awards will be produced by WePlay Studios and hosted live at the WePlay Esports Arena Los Angeles, with an open broadcast on Filian’s Twitch channel.
The VTuber Awards is the first major award show dedicated exclusively to virtual creators and their contribution to streaming culture. Hosted by Filian in collaboration with Mythic Talent, the event is intended to celebrate all VTubers worldwide.
Gaming Awards
Lion Gaming Named Finalist in Four Categories at International Gaming Awards 2024

Lion Gaming, a leading force in the iGaming industry, has been named as a finalist in four categories at the International Gaming Awards 2024.
The International Gaming Awards, set to take place on Monday, 5 February 2024, in London, UK, has identified Lion Gaming’s outstanding achievements in the following categories:
- Rising Star of the Year
- Crypto Company of the Year
- Technology Provider Supplier
- Sports Betting Platform of the Year
“Lion Gaming is truly honoured to be recognized as a finalist in four categories at the International Gaming Awards 2024. This acknowledgment reflects our unwavering commitment to pushing the boundaries of innovation in the gaming industry. We are immensely proud of our team’s dedication and hard work, and being nominated alongside industry leaders is a testament to the collective passion we share for delivering exceptional products,” Duncan McIntyre, President & CEO of Lion Gaming, said.
-
Compliance Updates7 days ago
CreedRoomz Gains Danish Licence for Live Casino Games
-
Cryptocurrency7 days ago
Bets.io Awarded Best Crypto Casino of the Year at SiGMA Europe 2023
-
Asia7 days ago
DOJ Accredits PAGCor’s Alternative Dispute Resolution Program
-
Australia7 days ago
GambleAware to offer peer support for those experiencing gambling harm in 2024
-
Latest News6 days ago
The Unit Chosen as TXOdds’ Front-End Development Partner
-
Asia6 days ago
MGS Entertainment Show Returns
-
Balkans6 days ago
Evoplay sets its sight on Bulgarian expansion with 8888.bg partnership
-
Latest News5 days ago
Kindred Observes Safer Gambling Week