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LiveScore Appoints Fara Williams as Brand Ambassador
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LiveScore, the global sports media business and one of the world’s leading real-time sports updates and streaming service providers, has appointed England Women’s record cap holder Fara Williams as brand ambassador ahead of the Women’s World Cup.
Inspired by data from LiveScore’s audience which showcased that women’s football fans are hungry for more of the finer details around the game, the partnership will see five weekly columns from Fara, a wealth of content breaking down some of the best player’s attributes and further insight into some of the stats around the women’s game that new fans into the sport may be unaware of.
LiveScore’s audience insights revealed 57% of fans think the level of analysis and detail around the women’s game is not yet comparable to the men’s. Further to this, 30% would like to see more information on future stars, and one in every four fans would like more detail on the best players, further insight on the development of teams and players, and player analysis akin to that in men’s football.
28% of LiveScore users believe they would be more interested in following the Women’s World Cup if the level of analysis and understanding was greater, whilst 29% believe they would be more interested if they were more aware of who the Lionel Messi or Cristiano Ronaldo equivalents were in the women’s game.
Furthermore, showcasing the growth in interest around women’s football, LiveScore’s research found that 59% of its audience plan to follow the tournament this year, which has increased by more than half from the 2019 World Cup. This growth led to LiveScore forming a dedicated women’s football section last season on its app, which has gone from strength to strength, and is seeing strong open rates and views. This further sees regular current and former player interviews, WSL stories and details around key games – in addition to the real-time scores data also provided via the app.
Fara’s unparalleled knowledge places her in the perfect position to uncover the lesser-known stories set to unfold in Australia & New Zealand, and for some intricate bets for betting fans. For her first activity as part of the partnership, the former England midfielder has predicted a host of niche statistics and results to play out over the course of the competition, including the most likely players to receive a yellow card, the tournament dark horses, best passers and most skilful player, which LiveScore users can find on the app and website.
Ric Leask, Marketing Director at LiveScore, said: “Here at LiveScore, we are all about bringing fans closer than ever to the game they love. Our dedicated women’s football section aims to provide real insight, engaging fans with high-quality content that enriches their fan experience. Our audience has clearly laid out that they want to understand more of the nitty-gritty of the women’s game, and we have listened.
“That’s why we’re delighted to team up with Fara, who will be sharing her knowledge and expertise to deliver to our users everything they’ll need ahead of, and during, this summer’s thrilling Women’s World Cup.”
Fara Williams said: “I’m very excited to join the LiveScore team for the Women’s World Cup and discuss some of the more granular statistics, hopefully giving fans a deeper understanding of the teams and players.
“The Lionesses’ performances at last year’s UEFA Women’s Euro 2022 captured the nation. Being able to tell some of the lesser-known details of the women’s game will allow fans to enjoy this summer’s tournament even more.”
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Win tickets to the BLAST Premier Fall Final: GG.BET is running a MEGA BLAST Competition for fans of СS2
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From 26 July, all GG.BET users can get involved in the new MEGA BLAST Competition with a €10,000 prize fund. The winner will receive two tickets to the BLAST Premier Fall Final CS2 tournament, taking place from 27-29 September in Copenhagen. To enter, you need to place bets on Counter-Strike 2 matches.
BLAST Premier Fall is a major series of Counter-Strike 2 tournaments which draws in millions of viewers from all over the world every year. The series consists of three stages: Groups, Showdown, and Finals. The Groups stage sees 16 Tier-1 teams duke it out. Only 6 of these can go on to compete in the final, while the rest will battle it out in the Fall Showdown for two additional spots in the final. BLAST Premier Fall Finals will be the concluding stage of the Fall series, and fans can look forward to electrifying action, heart-stopping twists and turns, and an epic $425,000 prize fund.
From 26 July to 4 August, as the Groups stage rages on, GG.BET will be holding its MEGA BLAST Competition. The winner will get their hands on two tickets to attend every day of the BLAST Premier Fall Finals. As well as these tickets, the bookmaker is also giving away a whopping €10,000 prize fund to the top 40 participants in the MEGA BLAST Competition.
How to take part in the MEGA BLAST Competition:
- Register an account with GG.BET or log in to an existing account.
- Go to the tournament page and press “Participate”.
- Place bets on Counter-Strike 2 matches. Every bet you place will earn you a certain number of points, based on the odds.
- Rack up points, keep an eye on the leaderboard, and wait for your winnings to roll in.
Bet on your favorites and get ready for some unforgettable fun! Head over to GG.BET right now so you don’t miss your chance to enjoy a festival of Counter-Strike action in Copenhagen.
Latest News
MANCHESTER CITY TO MARK GLOBAL PARTNERSHIP WITH SUPER GROUP-OWNED BETWAY AT THE NEW YORK STOCK EXCHANGE
![](https://europeangaming.eu/portal/wp-content/uploads/2024/07/mcyjksadljoisajdasndkl.jpg)
Manchester City has today announced a new multi-year partnership with leading global online betting and gaming brand, Betway.
As part of the club’s pre-season tour of the United States, and to mark this significant deal, leading figures from Manchester City and Super Group will be on-site for the iconic NYSE bell-ringing ceremony later today. Ferran Soriano, CEO of City Football Group, along with Neal Menashe, Super Group CEO, will ring The Opening Bell at 9:30am EDT.
The agreement will see Betway become the club’s Official Global Betting Partner from the start of the 2024/25 season, as Manchester City joins the brand’s extensive sports sponsorship portfolio which includes teams from across the Premier League, La Liga, NBA and more.
Ferran Soriano, City Football Group CEO, said: “We are pleased to announce Betway as our Official Global Betting Partner today. As a globally recognised brand, Betway has a strong pedigree and history of working with high-profile brands within the sports space and we’re excited to work together throughout the partnership.”
Super Group CEO, Neal Menashe, commented: “We are absolutely delighted to become Manchester City’s Official Global Betting Partner. This agreement cements our place in the top tier of Premier League partners, ensuring that our Betway brand reaches fans in all corners of the globe.”
Throughout the duration of the partnership, Manchester City and Betway will collaborate on a number of activations and exclusive content opportunities, in addition to the brand featuring across digital and in-stadia assets.
Manchester City and Betway will also work together to provide all players, coaches, management and staff in-depth, industry leading training on all relevant codes of conduct relating to betting integrity and responsible gambling. This is in addition to the work Manchester City already does to support players and staff in this area.
The Opening Bell ceremony can be viewed live.
Compliance Updates
Acquiring a Curacao Online Gaming License in 2024: Comprehensive Analysis of Financial & Procedural Aspects with Costs & Timelines Detailed
![](https://europeangaming.eu/portal/wp-content/uploads/2024/07/curacaduioapdj.jpg)
The “Acquiring a Curacao Online Gaming License, 2024: Comprehensive Analysis of Financial & Procedural Aspects with Costs & Timelines Detailed” report has been added to ResearchAndMarkets.com’s offering.
This report includes valuable insights into the financial and procedural aspects, including detailed information on costs and timelines associated with acquiring a Curacao license.
In 2023, Curacao introduced the “Landsverordening op de kansspelen” (Ordinance on Games of Chance) to modernize and regulate gambling legislation. Since March 2020, the Gambling Control Board (GCB) has been authorized to regulate offshore gambling games and oversee the issuance of Curacao licenses. As of 2023, there are 16 companies providing legal services for registration and licensing in the territory of Curacao. The license fee, as per GCB regulations, is 36,000 ANG or 19,800 USD, payable upon license issuance.
Research Timeline and Data Relevance
The research was conducted in two stages. The first stage, studying the regulator and Open Data Search, took place in December 2023. The second stage, writing the report and partially updating the data from the first stage, took place from the end of April to the end of May 2024.
Goals and Objectives
- Describe the information about the Curacao license and the issuing regulator.
- Describe the requirements and conditions for obtaining a Curacao license.
- Describe the costs and timelines for obtaining a Curacao license.
- Briefly study the market, find and suggest the following lists:
- Legal companies offering services for company registration and obtaining a Curacao license;
- Communication agents and integrators working with the Curacao license;
- Suppliers and vendors working with the Curacao license;
- Payment systems working with the Curacao license.
Key Topics Covered:
1. Goals and Objectives
2. Research Timeline and Data Relevance
- Document Markup
- Raw and Combined Data
- Terms & Glossary
3. General Information
- The Regulator
- Registration of Operators With Sublicense
- Application for an Online Gaming License
4. Requirements and Conditions for Obtaining a License
License Conditions
- General Prohibitions
- Safe and Secure Environment
- Equipment and Application Software
- Player Registration
- Payment Transactions
- Games
- Terms of Use
- Resolution of Complaints
- Administrative Responsibilities
- Publicly Available Information
- Reports
- Policies and Procedures
- Suspension and Revocation of License
- Additional Conditions
- Supervision
Recommendations or Minimum Requirements for the Business Plan
5. The Cost of the License
6. Decision Term and the Validity of the License
7. Application Method and Forms
8. Contact Information
9. Companies for Registration and Licensing
10. Integration Companies
11. Suppliers and Vendors
12. Payment Systems
13. META
14. Appendix: Terms & Glossary
For more information about this report visit researchandmarkets.com/r/izeo6g
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