THE HIT MOBILE STYLING GAME, POCKET STYLER, INVITES FASHION & ACCESSORIES BRANDS TO COLLABORATE AND LAUNCH THEIR PHYSICAL COLLECTIONS VIRTUALLY

Forward-thinking fashion and accessory brands are being offered an exclusive opportunity to increase both their sales and profile by joining the world’s fastest-growing interactive mobile fashion app.

Launched in May 2021, Pocket Styler is a global phenomenon with over 17 million downloads and 100,000 players spending 10,000 hours on the app every day.

The digital game allows players to create and style their avatar for a range of daily themed events, with other gamers voting on their outfits. The game currently boasts 310+ trillion possible combinations of outfits with 10.5 million looks submitted weekly and over 10 million votes given to outfits daily.

With 70 per cent of users aged over 25 and 85 per cent female, partnering with Pocket Styler offers a unique way for brands to showcase clothing and accessories to a fashion conscious audience with disposable income.

For the first time, dynamic brands are now being invited to put forward a pitch to join Pocket Styler, offering digital versions of their collections or by creating unique items for avatars to wear in-app.

As well as driving awareness to millions of users around the globe, partnerships offer the ability to substantially increase traffic to brands’ own sites, with gamers directed to online shops as part of the in-play challenges.

The recent partnership with London-based fashion designer David Koma has seen traffic to davidkoma.com leap by 600 per cent.

The app is also a vital bellwether for brands to try out new ideas before putting them into real-world production.

Pocket Styler’s pitch is looking to incorporate fashion and accessories brands into there game, offering a unique opportunity for up-and-coming labels to work alongside established, big-brand names.

There are a select number of places available with pitches taking place over the summer.

Victoria Trofimova, co-founder and CEO. Of Nordcurrent which produces the same said: “The Pocket Styler audience lives and breathes fashion. Introducing more real world fashion brands into Pocket Styler is a natural progression as the game grows even bigger, and it is enthusiastically supported by millions of players.”