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How Europe’s iGaming leaders are paving the way forward for gaming innovation

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Internationally speaking, gambling legislation takes many different forms. Some of the most forward-thinking countries regarding internet gambling are situated in Europe. Therefore, it’s not just the casino companies operating from the European continent but the game designers who help to fuel this demand. By keeping up with consumer demand and continually innovating in the sector, the gambling industry has emerged as one of the fastest-growing sectors of the last decade. This innovation continues to fuel the multibillion-pound profit margins, and economists are convinced that this industry is here to stay and will continue to expand in size and scope.

European innovations

Other than Las Vegas, American legislation within the gambling sector has been restrictive for the last 75 years. However, there were small pockets where you could gamble in America, such as in Atlantic City, New Jersey and South Dakota. For the most part, you couldn’t bet across large sections of the United States, and casino players would flock to the Nevada desert in the millions to play poker, roulette, blackjack, craps and slot machine games. Although there’s been a sharp U-turn in this mentality and approach, some European countries have had a liberal and clear set of gambling laws for decades, and it has helped associated industries flourish both directly and indirectly.

The United Kingdom has long been an advocate and example of solid, fair and transparent regulation. It’s the exception to the rule when compared to its counterparts. Even Ireland, which neighbours England, is becoming more open to the idea of casino gambling. Although land-based casino gaming in Ireland is still outlawed, the Irish enjoy online casino games as much as any other European country. It is the innovation in this area and the continuing profit margins that are inspiring leaders to innovate. A solid concentration of ingenious iGaming companies striving for brighter ideas and more significant sections of the market is fuelling more creativity and ultimately providing casino players with a better product.

The mobile casino era

Identifying growing trends within a sector is one of the most important and valuable tools any successful business possesses. If a large corporation isn’t flexible enough to adapt and move with the times, they risk being left behind in a more interconnected world than ever. Our global economy is more connected than ever because of mobile phones and the internet. However, instead of shying away from this fact, the casino industry spotted this trend coming into focus over a decade ago. Many groundbreaking iGaming companies operating out of Europe positioned themselves within the market accordingly.

Given that a lot of these companies were able to set a foundation for themselves to work from, they established a market presence a lot earlier than their competition. Changes to the clarity of digital casino gaming in huge markets such as the United States and Canada have allowed millions more gamblers from these countries to play casino games legally. This has resulted in an impressive level of profit, particularly in vast areas such as Ontario.

As millions more customers enter the market from prominent economies, adding billions to the market, iGaming leaders use these substantial profits to continue fuelling innovation. These impressive numbers have brought in game designers who specialise in various games. Ten years ago, the idea of console game designers moving into the casino industry wouldn’t have been viable. However, this has become commonplace due to the number of new customers in the United States and Canada and existing markets fuelled by greater brand visibility in European markets.

Innovations in all areas

It’s not just one particular sector that has benefitted from this growth. Although the casino industry has seen massive gains, sports betting has witnessed similar growth thanks to the ingenuity of Europe’s iGaming leaders. Following the emergence of mobile casino gaming as a frontrunner for a new, modern gambling style, profits have continued expanding. It has indirectly opened the door to several new markets that otherwise wouldn’t exist.

The most profitable example is the in-play market, which has allowed sports gamblers to place bets in-play and cash out of their bets. Not only has this created a much higher level of engagement with sports betting apps, but it has also resulted in the iGaming companies developing this incredibly sophisticated software to generate unbelievable profits. Ultimately, the payoff in this sector has created a snowball effect, resulting in more profits going into design, which results in better games and helps customer numbers to continue rising.

Continuing to find angles

With the incredible expansion the iGaming industry has experienced over the last two decades, it wouldn’t be a surprise to see the industry plateau or for iGaming providers to take their foot off the gas. However, the innovations haven’t stopped. Whether it’s the initial rise of internet gambling, mobile casinos or gambling with cryptocurrencies and new payment methods, the industry continues to find new angles.

Finding a business model that works is indispensable for any successful enterprise. Any business that can genuinely innovate in a sector with an international market will reap the rewards of its creativity. World-renowned European iGaming companies that have found incredible success over the last 20 years continue to come up with fresh ideas to stay ahead of the ferocious competition.

Whether it’s variants on existing popular digital casino games or brand-new angles in minigames, slot machine themes or payment methods you can use to deposit your cash, this endless appetite to innovate is fuelling the golden era we’re currently witnessing in casino gaming.

Future developments

This is a combination of a few points we have already raised today, but there are multiple examples of the casino industry continuing to pioneer. Cryptocurrency is one element we have touched on, but with the rise of artificial intelligence (AI) and virtual reality (VR) making huge headlines recently, the more prominent names in the casino industry will not slow down and allow challenger casinos to make up ground.

As the competition is so strong, slowing down in this industry is essentially the same as moving backward. With the biggest names in the industry able to generate multibillion-pound profits, they have used this financial muscle to employ the best game designers and brightest minds to continue coming up with fresh ideas and experiences for online casino customers.

Expect cryptocurrency, AI and VR to play a more prominent role over the next decade as innovations in various industries converge on the gambling sector. As ever in society, innovation and money go hand in hand, and few industries are currently generating the sort of consistent profit that we see in the gambling industry.

The excitement building in the sector is expected to continue accelerating, stimulating and encouraging innovation. For companies that are only just entering the sector, any innovation within the casino gaming industry could quickly net them millions of pounds of profit. Many economists expect the profit in the gambling industry to continue spiralling until at least 2030. This gives iGaming companies plenty of time to generate more profitable ideas, particularly those in Europe that have already designed a blueprint that allows them to keep innovating and making profits in an incredibly competitive, global industry.

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BOS agrees with KV’s/KO’s advertising assessment of “Trisskrapet” in TV4

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The Swedish Trade Association for Online Gambling (BOS) agrees with the Swedish Consumer Agency’s (KV) and the Consumer Ombudsman’s (KO) assessment that the daily scratch card commercial “Trisskrapet” in TV4 is an advertising feature, and thus not an editorial feature. BOS welcomes that KO is now ending that part of the process.

If Svenska Spel does not stop the advertising elements, BOS looks forward to KV following up on its earlier call to Svenska Spel to comply with the provisions on advertising identification and broadcaster declaration in section 9 of the Marketing Act and the information obligation in ch. 15. Section 3 of the Gambling Act with information on the 18-year-old age limit and where to turn in case of gambling problems.

– The Swedish gambling market must be characterized by a high level of consumer protection. A cornerstone of good consumer protection is that people are clear about what constitutes gambling advertising, i.e. that they are not tricked into thinking that an advertising feature would instead be an editorial feature. The daily “Trisskrapet” on TV4 has been anything but clear on that point, and we welcome that KO now finally establishes that the features constitute advertising and nothing else, says Gustaf Hoffstedt.

– Now it remains for Svenska Spel to introduce the mandatory consumer protection labelling of Trisskrapet. Since the company has not shown any excessive eagerness to introduce this voluntarily, KO should ensure that this happens as soon as possible. Every day and every “Trisskrapet” that does not contain the mandatory consumer protection label is another lost day for a safe and secure gambling market, Gustaf Hoffstedt concludes.

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Balkans

Expanse Studios Launches in Bulgaria with Inbet

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Expanse Studios, a leader in online gaming innovation, has secured a Bulgarian iGaming license and is now live on Inbet’s website. This expansion brings Expanse Studios’ popular game offerings including turn-based strategies gamified for iGaming, classic slots, traditional card games and the highly-acclaimed ones like Titan Roulette, Clown Fever Deluxe, Wild Icy Fruits, White Wild Whale and Joker Poker to Bulgarian players.

Diverse Gaming Portfolio Now Available to Bulgarian Players

With the Bulgarian market entry, Expanse Studios introduces a versatile gaming experience to Inbet’s platform. The offerings include a dynamic range of games tailored to diverse player preferences:

  • Turn-based strategy games: Leveraging gamification, these games transform traditional strategy gameplay into engaging iGaming experiences, suitable for both novice and experienced players.
  • Classic slots: Players will enjoy a variety of themed slots that combine traditional gameplay with modern graphics and sound.
  • Traditional card games: A selection of popular card games offer something for every card game enthusiast.
  • Titan Roulette: This standout feature, known for its immersive experience and innovative design, continues to be a favorite among roulette players.

Commitment to Quality and Compliance

Expanse Studios not only cultivates a diverse gaming library but also adheres to stringent regulatory standards to ensure a secure and fair gaming environment. The acquisition of the Bulgarian iGaming license is a testament to Expanse Studios’ commitment to compliance and excellence in the gaming industry.

The partnership between Expanse Studios and Inbet marks a significant milestone in Expanse Studios’ expansion efforts. By combining Expanse Studios’ innovative gaming solutions with Inbet’s established market presence, both entities are set to offer a superior gaming experience to players in Bulgaria and potentially beyond. As Expanse Studios continues to develop and release new games monthly, Bulgarian players can look forward to a continually evolving and enriching gaming landscape.

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Latest News

Week 17/2024 slot games releases

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Week 17/2024 slot games releases
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Here are this weeks latest slots releases compiled by European Gaming

Belatra Games, the specialist online slots developer, is on point with its latest sharply designed game, Golden øks. This Norse-inspired adventure carries on from the popular Axe of Fortune title that hit the market at the turn of the year. Golden øks is set against a 5×3 layout and is brought to life with a powerful soundtrack to heighten the atmosphere.

Belatra grows games portfolio with Golden øks title

Endorphina, has announced the release of its brand-new title, Jolly Queen, which will join its portfolio on April 27th. Jolly Queen is a 5-reel, 5-row fruit slot with 50 fixed paylines, introducing players to the lifestyle of the nobles. On top of the aristocratic ambiance, Jolly Queen provides players with Free Games, allowing them to master the reels.

Endorphina releases its newest title - Jolly Queen!

Evoplay has released Candy Craze, a vibrant slot stacked with features and modifiers, including the powerful Gum Drop Multiplier which boosts win potential. Set amidst the backdrop of sumptuous sweets within a cloudy landscape, the 5×5 cascading reels title gives players a sugary rush when the Gum Drop Multiplier activates, revealing a mystery value at the end of each winning spin up to x100, enhancing the chance for wins during the main game and Free Spins.

Yggdrasil, a leading iGaming publisher, has revived the gold rush in a jackpot-filled game that embodies the spirit of old west prospecting in Gold Frontier Jackpots FastPot5™. Fans of lower volatility slots with straightforward mechanics that get fortune seekers right to the heart of the action are tasked with gathering keys to enter the treasure bonus game.

Relax Gaming is offering players some opulence in its latest release Sultan Spins. This high volatility slot sees its gold-trimmed reels set against a sprawling desert metropolis. Players have the chance to rack up riches via an entertaining free spins feature and lucrative local jackpot.

Greentube has introduced its latest title in the popular Diamond Link ™ series, Diamond Link ™: Mighty Dwarves Inc. Set deep in underground mines, this adventurous 5×3 slot is packed with innovative features for ample chance to win across its 25 paylines when players spin the reels adorned with hammers, hard hats and laser symbols.

Get your eyes ready because it’s time to take a trip to the pet centre to meet the ugliest, quirkiest, wildest-looking pets you’ve ever seen in the brand new slot, Fugly Pets, from Stakelogic. Fugly Pets takes players to a banged-up old pet store to explore its collection of weird and charming, downright ugly pets. Meet a scruffy parrot, a catnip crazed kitty, and an unfortunate-looking little dog.

 

 

Load your tackle box, bait your hook and get ready to reel in the catch of the day in Fishin’ The Biggest from Apparat Gaming, the in-demand German software provider’s latest splash hit slot that sees players trawl the sea for free spins and massively multiplied prizes. Played over five reels, three rows and ten fixed paylines, Fishin’ The Biggest is a highly-volatile title with an outdoor angling theme.

Thunderkick has announced the launch of Midas Golden Touch 2, the highly-anticipated sequel to the acclaimed 2019 original. This latest release invites players to rediscover an enchanted realm where everything King Midas touches turns to gold. The 3×5 video slot boasts 15 paylines and showcases Thunderkick’s signature high-quality design and innovative features.

Belatra Games, the specialist online slots developer, has served up another classic with its tasty Chef’s Sticky Fruits slot. This latest release from Belatra’s studio  is a vibrant and juicy addition to its renowned catalogue of slots. It’s a 5×4 slot game bursting with colour that’s heightened with an upbeat, retro soundtrack that perfectly captures the essence of fun at the heart of every play.

Belatra serves up tasty Chef’s Sticky Fruits slot

3 Oaks Gaming has launched 3 China Pots: Hold and Win, the first time the company has integrated the popular 3 Pots mechanic within a Far East-themed title. The latest instalment from 3 Oaks to incorporate the 3 Pots functionality sees players transported to the allure of the Orient, where the Extra, Double and Multi modifiers influence the Bonus Game once activated.

3 Oaks Gaming presents a feature-rich trip to the Far East in 3 China Pots: Hold and Win

Pragmatic Play has unleashed roaming wild re-spins and random guaranteed wins in Release the Bison. Symbols of the American frontier abound in this 5×4 slot, where hitting four or more rampaging bison triggers the wild re-spin feature, during which all wilds roam the reels to boost win potential.

Blueprint Gaming’s latest slot release tasks players to look for the leprechaun’s pot of gold under the water rather than at the end of the rainbow in Plenty O’ Fish, a 6×4 hybrid of sea creatures and shimmering rewards. Players must look to unlock a tackle box of treasure with a jaunty leprechaun being the key to wins, lurking behind a dynamically coloured underwater background that changes when the bonus game is triggered.

Booming Games has launched its latest sweet sensation to its collection of engaging slot games – Fruit Heaven Hold and Win™. This is a deliciously designed 5×3 slot game with 25 paylines, which promises players an exciting experience full of fantastic fruity features and Stacked Wilds.

Wazdan is multiplying jackpots in the follow-up to its top-performing game Mighty Wild™: Panther Grand Gold Edition. Venturing to the depths of the jungle where a black panther rules the reels on a 5×3 gameboard, the new edition provides even larger win potential. With the increased value of the Cash symbols and Cash Infinity™ symbols, there is also a more lucrative Grand Jackpot of 1500x the base bet.

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EuropeanGaming.eu is a premier online platform that serves as a leading information hub for the gaming and gambling industry. This industry-centric media outlet reaches over 200,000 readers monthly, providing them with compelling content, the latest news, and deep-dive insights.

Offering comprehensive coverage on all aspects of the gaming sector, EuropeanGaming.eu includes online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

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