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How Europe’s iGaming leaders are paving the way forward for gaming innovation
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Internationally speaking, gambling legislation takes many different forms. Some of the most forward-thinking countries regarding internet gambling are situated in Europe. Therefore, it’s not just the casino companies operating from the European continent but the game designers who help to fuel this demand. By keeping up with consumer demand and continually innovating in the sector, the gambling industry has emerged as one of the fastest-growing sectors of the last decade. This innovation continues to fuel the multibillion-pound profit margins, and economists are convinced that this industry is here to stay and will continue to expand in size and scope.
European innovations
Other than Las Vegas, American legislation within the gambling sector has been restrictive for the last 75 years. However, there were small pockets where you could gamble in America, such as in Atlantic City, New Jersey and South Dakota. For the most part, you couldn’t bet across large sections of the United States, and casino players would flock to the Nevada desert in the millions to play poker, roulette, blackjack, craps and slot machine games. Although there’s been a sharp U-turn in this mentality and approach, some European countries have had a liberal and clear set of gambling laws for decades, and it has helped associated industries flourish both directly and indirectly.
The United Kingdom has long been an advocate and example of solid, fair and transparent regulation. It’s the exception to the rule when compared to its counterparts. Even Ireland, which neighbours England, is becoming more open to the idea of casino gambling. Although land-based casino gaming in Ireland is still outlawed, the Irish enjoy online casino games as much as any other European country. It is the innovation in this area and the continuing profit margins that are inspiring leaders to innovate. A solid concentration of ingenious iGaming companies striving for brighter ideas and more significant sections of the market is fuelling more creativity and ultimately providing casino players with a better product.
The mobile casino era
Identifying growing trends within a sector is one of the most important and valuable tools any successful business possesses. If a large corporation isn’t flexible enough to adapt and move with the times, they risk being left behind in a more interconnected world than ever. Our global economy is more connected than ever because of mobile phones and the internet. However, instead of shying away from this fact, the casino industry spotted this trend coming into focus over a decade ago. Many groundbreaking iGaming companies operating out of Europe positioned themselves within the market accordingly.
Given that a lot of these companies were able to set a foundation for themselves to work from, they established a market presence a lot earlier than their competition. Changes to the clarity of digital casino gaming in huge markets such as the United States and Canada have allowed millions more gamblers from these countries to play casino games legally. This has resulted in an impressive level of profit, particularly in vast areas such as Ontario.
As millions more customers enter the market from prominent economies, adding billions to the market, iGaming leaders use these substantial profits to continue fuelling innovation. These impressive numbers have brought in game designers who specialise in various games. Ten years ago, the idea of console game designers moving into the casino industry wouldn’t have been viable. However, this has become commonplace due to the number of new customers in the United States and Canada and existing markets fuelled by greater brand visibility in European markets.
Innovations in all areas
It’s not just one particular sector that has benefitted from this growth. Although the casino industry has seen massive gains, sports betting has witnessed similar growth thanks to the ingenuity of Europe’s iGaming leaders. Following the emergence of mobile casino gaming as a frontrunner for a new, modern gambling style, profits have continued expanding. It has indirectly opened the door to several new markets that otherwise wouldn’t exist.
The most profitable example is the in-play market, which has allowed sports gamblers to place bets in-play and cash out of their bets. Not only has this created a much higher level of engagement with sports betting apps, but it has also resulted in the iGaming companies developing this incredibly sophisticated software to generate unbelievable profits. Ultimately, the payoff in this sector has created a snowball effect, resulting in more profits going into design, which results in better games and helps customer numbers to continue rising.
Continuing to find angles
With the incredible expansion the iGaming industry has experienced over the last two decades, it wouldn’t be a surprise to see the industry plateau or for iGaming providers to take their foot off the gas. However, the innovations haven’t stopped. Whether it’s the initial rise of internet gambling, mobile casinos or gambling with cryptocurrencies and new payment methods, the industry continues to find new angles.
Finding a business model that works is indispensable for any successful enterprise. Any business that can genuinely innovate in a sector with an international market will reap the rewards of its creativity. World-renowned European iGaming companies that have found incredible success over the last 20 years continue to come up with fresh ideas to stay ahead of the ferocious competition.
Whether it’s variants on existing popular digital casino games or brand-new angles in minigames, slot machine themes or payment methods you can use to deposit your cash, this endless appetite to innovate is fuelling the golden era we’re currently witnessing in casino gaming.
Future developments
This is a combination of a few points we have already raised today, but there are multiple examples of the casino industry continuing to pioneer. Cryptocurrency is one element we have touched on, but with the rise of artificial intelligence (AI) and virtual reality (VR) making huge headlines recently, the more prominent names in the casino industry will not slow down and allow challenger casinos to make up ground.
As the competition is so strong, slowing down in this industry is essentially the same as moving backward. With the biggest names in the industry able to generate multibillion-pound profits, they have used this financial muscle to employ the best game designers and brightest minds to continue coming up with fresh ideas and experiences for online casino customers.
Expect cryptocurrency, AI and VR to play a more prominent role over the next decade as innovations in various industries converge on the gambling sector. As ever in society, innovation and money go hand in hand, and few industries are currently generating the sort of consistent profit that we see in the gambling industry.
The excitement building in the sector is expected to continue accelerating, stimulating and encouraging innovation. For companies that are only just entering the sector, any innovation within the casino gaming industry could quickly net them millions of pounds of profit. Many economists expect the profit in the gambling industry to continue spiralling until at least 2030. This gives iGaming companies plenty of time to generate more profitable ideas, particularly those in Europe that have already designed a blueprint that allows them to keep innovating and making profits in an incredibly competitive, global industry.
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Win tickets to the BLAST Premier Fall Final: GG.BET is running a MEGA BLAST Competition for fans of СS2
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From 26 July, all GG.BET users can get involved in the new MEGA BLAST Competition with a €10,000 prize fund. The winner will receive two tickets to the BLAST Premier Fall Final CS2 tournament, taking place from 27-29 September in Copenhagen. To enter, you need to place bets on Counter-Strike 2 matches.
BLAST Premier Fall is a major series of Counter-Strike 2 tournaments which draws in millions of viewers from all over the world every year. The series consists of three stages: Groups, Showdown, and Finals. The Groups stage sees 16 Tier-1 teams duke it out. Only 6 of these can go on to compete in the final, while the rest will battle it out in the Fall Showdown for two additional spots in the final. BLAST Premier Fall Finals will be the concluding stage of the Fall series, and fans can look forward to electrifying action, heart-stopping twists and turns, and an epic $425,000 prize fund.
From 26 July to 4 August, as the Groups stage rages on, GG.BET will be holding its MEGA BLAST Competition. The winner will get their hands on two tickets to attend every day of the BLAST Premier Fall Finals. As well as these tickets, the bookmaker is also giving away a whopping €10,000 prize fund to the top 40 participants in the MEGA BLAST Competition.
How to take part in the MEGA BLAST Competition:
- Register an account with GG.BET or log in to an existing account.
- Go to the tournament page and press “Participate”.
- Place bets on Counter-Strike 2 matches. Every bet you place will earn you a certain number of points, based on the odds.
- Rack up points, keep an eye on the leaderboard, and wait for your winnings to roll in.
Bet on your favorites and get ready for some unforgettable fun! Head over to GG.BET right now so you don’t miss your chance to enjoy a festival of Counter-Strike action in Copenhagen.
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MANCHESTER CITY TO MARK GLOBAL PARTNERSHIP WITH SUPER GROUP-OWNED BETWAY AT THE NEW YORK STOCK EXCHANGE
![](https://europeangaming.eu/portal/wp-content/uploads/2024/07/mcyjksadljoisajdasndkl.jpg)
Manchester City has today announced a new multi-year partnership with leading global online betting and gaming brand, Betway.
As part of the club’s pre-season tour of the United States, and to mark this significant deal, leading figures from Manchester City and Super Group will be on-site for the iconic NYSE bell-ringing ceremony later today. Ferran Soriano, CEO of City Football Group, along with Neal Menashe, Super Group CEO, will ring The Opening Bell at 9:30am EDT.
The agreement will see Betway become the club’s Official Global Betting Partner from the start of the 2024/25 season, as Manchester City joins the brand’s extensive sports sponsorship portfolio which includes teams from across the Premier League, La Liga, NBA and more.
Ferran Soriano, City Football Group CEO, said: “We are pleased to announce Betway as our Official Global Betting Partner today. As a globally recognised brand, Betway has a strong pedigree and history of working with high-profile brands within the sports space and we’re excited to work together throughout the partnership.”
Super Group CEO, Neal Menashe, commented: “We are absolutely delighted to become Manchester City’s Official Global Betting Partner. This agreement cements our place in the top tier of Premier League partners, ensuring that our Betway brand reaches fans in all corners of the globe.”
Throughout the duration of the partnership, Manchester City and Betway will collaborate on a number of activations and exclusive content opportunities, in addition to the brand featuring across digital and in-stadia assets.
Manchester City and Betway will also work together to provide all players, coaches, management and staff in-depth, industry leading training on all relevant codes of conduct relating to betting integrity and responsible gambling. This is in addition to the work Manchester City already does to support players and staff in this area.
The Opening Bell ceremony can be viewed live.
Compliance Updates
Acquiring a Curacao Online Gaming License in 2024: Comprehensive Analysis of Financial & Procedural Aspects with Costs & Timelines Detailed
![](https://europeangaming.eu/portal/wp-content/uploads/2024/07/curacaduioapdj.jpg)
The “Acquiring a Curacao Online Gaming License, 2024: Comprehensive Analysis of Financial & Procedural Aspects with Costs & Timelines Detailed” report has been added to ResearchAndMarkets.com’s offering.
This report includes valuable insights into the financial and procedural aspects, including detailed information on costs and timelines associated with acquiring a Curacao license.
In 2023, Curacao introduced the “Landsverordening op de kansspelen” (Ordinance on Games of Chance) to modernize and regulate gambling legislation. Since March 2020, the Gambling Control Board (GCB) has been authorized to regulate offshore gambling games and oversee the issuance of Curacao licenses. As of 2023, there are 16 companies providing legal services for registration and licensing in the territory of Curacao. The license fee, as per GCB regulations, is 36,000 ANG or 19,800 USD, payable upon license issuance.
Research Timeline and Data Relevance
The research was conducted in two stages. The first stage, studying the regulator and Open Data Search, took place in December 2023. The second stage, writing the report and partially updating the data from the first stage, took place from the end of April to the end of May 2024.
Goals and Objectives
- Describe the information about the Curacao license and the issuing regulator.
- Describe the requirements and conditions for obtaining a Curacao license.
- Describe the costs and timelines for obtaining a Curacao license.
- Briefly study the market, find and suggest the following lists:
- Legal companies offering services for company registration and obtaining a Curacao license;
- Communication agents and integrators working with the Curacao license;
- Suppliers and vendors working with the Curacao license;
- Payment systems working with the Curacao license.
Key Topics Covered:
1. Goals and Objectives
2. Research Timeline and Data Relevance
- Document Markup
- Raw and Combined Data
- Terms & Glossary
3. General Information
- The Regulator
- Registration of Operators With Sublicense
- Application for an Online Gaming License
4. Requirements and Conditions for Obtaining a License
License Conditions
- General Prohibitions
- Safe and Secure Environment
- Equipment and Application Software
- Player Registration
- Payment Transactions
- Games
- Terms of Use
- Resolution of Complaints
- Administrative Responsibilities
- Publicly Available Information
- Reports
- Policies and Procedures
- Suspension and Revocation of License
- Additional Conditions
- Supervision
Recommendations or Minimum Requirements for the Business Plan
5. The Cost of the License
6. Decision Term and the Validity of the License
7. Application Method and Forms
8. Contact Information
9. Companies for Registration and Licensing
10. Integration Companies
11. Suppliers and Vendors
12. Payment Systems
13. META
14. Appendix: Terms & Glossary
For more information about this report visit researchandmarkets.com/r/izeo6g
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