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SCCG and Snapscreen Inc. Forge Strategic Partnership For Distribution of SnapOdds Technology – The “Shazam for Sports Betting”

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SCCG Management, a leading advisory firm in the global gambling industry, announced today a strategic partnership with Snapscreen Inc., the New York and Austria-based technology company behind the innovative live-betting video recognition technology, SnapOdds.

The alliance aims to leverage SCCG Management’s extensive network and expertise to bring SnapOdds, described as the ‘Shazam for Sports Betting,’ to new audiences worldwide. The SnapOdds technology allows users to recognize live sporting events broadcast on TV or streaming platforms using just a single snap from a mobile device and facilitates in-game betting. The technology can easily be integrated into social media, sports media, and sports betting operator platforms.

Stephen Crystal, Founder & CEO of SCCG Management, emphasized the significant opportunity this partnership presents, stating, “The collaboration with Snapscreen Inc. represents a pioneering moment in the sports betting industry. By aligning our expertise with their state-of- the-art SnapOdds technology, we are poised to reshape the landscape of live sports betting, delivering an unprecedented, intuitive experience to fans globally. This is an exciting step towards our commitment to drive innovation and expand opportunities in the world of gaming.”

“We are delighted to partner with SCCG Management to bring SnapOdds, our innovative ‘Shazam for Sports Betting’, as our technology is usually called, to new audiences,” said Thomas Willomitzer, Founder and CEO of Snapscreen Inc. “When sports fans use SnapOdds technology, they can’t believe how easy and exciting it is to go from watching a game on TV or Streaming to betting on it. With SCCG’s extensive network and undoubted expertise in the industry, we see a great potential for collaborations within their ecosystem and beyond.” Thomas is the founding CTO of Jumio.com, the leading ID verification provider in the industry, where he got the idea for SnapOdds

This strategic partnership underscores the potential of SnapOdds technology as a game-changer for sports betting operators worldwide. The focus is on engagement and retention and acquisition for sports book operators, sports media, and affiliates. For engagement and retention, operators can embed the front-end only technology into their mobile and web apps literally within a day. For acquisition the SnapOdds technology can be leveraged within a day in social media and banner campaigns – literally the “smartest ad banner in history.”

For operators, it represents an unprecedented opportunity to engage with audiences in real-time, enhancing user experience and driving increased participation. By connecting viewers with live game odds through a simple snap, technology creates a dynamic, interactive platform that revolutionizes the way fans interact with their favorite sports. The integration of SnapOdds with sports betting operators and social media platforms everywhere will not only redefine convenience in live-betting but will also add significant value to the overall user journey, creating a new frontier for growth and innovation within the industry. Just think of what a concept like “Pokémon GO for TV” or similar concepts can do to improve the overall excitement and participation of players worldwide.

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SkillOnNet Launch Live Arcade Game ‘The Coin Pusher,’ with Betterlore

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SkillOnNet Launch Live Arcade Game ‘The Coin Pusher,’ with Betterlore
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SkillOnNet and Betterlore have unleashed a completely unique game on the industry, one that marries the nostalgia of traditional arcades with a truly high-tech experience. ‘The Coin Pusher’ lets players control real coin-pushing machines beamed live into their homes from Betterlore’s studios in Europe. This one-of-a kind gaming experience is now live on the SkillOnNet network in selected markets and then rolled out globally in the coming months.

Coin-pushers, also known as penny pushers or dozers, are popular in end-of-the-pier arcades the world over. The Coin Pusher works in exactly the same way. Players drop coins into the playfield, aiming to push others over the edge. Then they sit back and watch the action in real time, with each coin and chip that falls instantly credited into the player’s wallet.

With over 100 playfields in different configurations available, players always have access to a game, though each player can only control one playfield at a time. The Coin Pusher guarantees minimal latency, ensuring a smooth, real-time gameplay that accurately reflects each move and coin drop.

It’s the first game from Betterlore, a startup that aims to couple popular physical machines with the power of online technologies. In doing so, the company says it is building an entirely new category of online gaming involving live mechanics and two-way interactions between the player and gaming machine in real time.

SkillOnNet is a global entertainment powerhouse that operates dozens of market-leading igaming brands in numerous regulated jurisdictions across the world. These include household names like PlayOJO in the UK and Ontario; PlayUZU in Spain, Mexico, Peru and Buenos Aires City; BacanaPlay in Portugal, and DrueckGlueck in Germany.

Jani Kontturi Head of Games at SkillOnNet said: “This is not just about pushing coins, it’s also about pushing boundaries. The Coin Pusher blends the excitement of classic arcade machines with the convenience of online gaming – and you won’t find anything like it anywhere on the internet. Betterlore is a truly exciting new company that is bringing completely new ideas to the industry. We can’t wait to see what they come up with next.”

Maximilian Schmitt Sales & Business Development Manager at Betterlore said: “Coin-pushers are beloved by people across the world, and everyone knows how to play. That’s why we’re delighted to partner with a truly global company like SkillOnNet on our very first game, because we believe The Coin Pusher will be a hit in multiple markets.”

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SPORTRADAR DRIVES BETTING INNOVATION WITH MICRO MARKETS EXPANSION

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Sportradar (NASDAQ: SRAD) is set to further transform the betting landscape with the launch of micro markets, the next generation of in-play betting products, across leading sports, opening fresh revenue streams for operators. In a strategic move, Sportradar, in collaboration with Tennis Data Innovations (TDI), is introducing micro markets for ATP tennis matches this October. This exclusive partnership marks yet another step in offering bettors more granular and engaging wagering options in tennis. Sportradar currently offers micro markets across other popular sports including soccer and table tennis.

By leveraging advanced artificial intelligence (AI) and deep tennis data from TDI, Sportradar will offer operators a cutting-edge solution that processes hundreds of thousands of data points per match. The result is eight distinct micro markets expected to generate approximately 1,500 new betting opportunities per match.

Unique to Sportradar, the ATP tennis micro markets include:

  • The next breakpoint
  • Will the next serve be an ace, rally, or double fault
  • Who will serve the next ace
  • All point outcomes (player 1 winner; Player 1 Error, Player 2 Winner; Player 2 Error)
  • Total shots in a point
  • Last stroke type (e.g. serve, return, forehand, backhand, or volley)

Karl Danzer, SVP Odds Services at Sportradar said: “The introduction of micro markets underscores Sportradar’s commitment to leading the industry with advanced proprietary technology to provide clients with unmatched opportunities to engage fans and generate new revenue across hugely popular betting sports like tennis.”

Sportradar is set to further expand micro markets with the addition of American football, baseball, basketball and ice hockey in the first half of 2025.

Micro betting is a form of live wagering that enables operators to offer bets on specific, short-term outcomes within a game or event.

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Mindway AI Joins Forces with Amazon Web Services (AWS) as an Official Partner

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Mindway Al, a leading provider of Al-driven solutions for responsible gambling announces its official partnership with Amazon Web Services (AWS). This strategic collaboration marks a significant milestone for Mindway Al, enabling the company to leverage AWS’s extensive global network of sales professionals, advanced cloud infrastructure, and comprehensive security validation for its flagship products, GameScanner and Gamalyze.

By becoming an official member of the AWS Partner Network (APN), Mindway Al joins a global community of over 130,000 partners across more than 200 countries, with 70% headquartered outside of the United States. This partnership positions Mindway Al to harness AWS’s cutting-edge technologies, specialised programs, and robust tools to drive innovation, solve complex technical challenges, and deliver greater value to customers worldwide.

As an AWS partner, Mindway Al gains access to AWS’s extensive network of sales professionals, enabling the company to expand its market reach and accelerate the adoption of its responsible gambling solutions across diverse global markets.

Both GameScanner and Gamalyze, Mindway Al’s Al-powered tools designed to detect problem gambling behavior and support responsible gaming, have achieved AWS security validation. This ensures that the solutions meet the highest standards of security and compliance, providing peace of mind to customers and stakeholders.

Through the APN, Mindway Al will collaborate with AWS to innovate and enhance its offerings, leveraging AWS’s expertise in cloud computing, artificial intelligence, and machine learning. This partnership will empower Mindway Al to deliver even more effective and scalable solutions to its customers, driving greater value and profitability.
With AWS’s support, Mindway Al is poised to expand its presence in key markets across the globe beyond its current 61 jurisdictions, reaching new customers and delivering solutions that address the growing demand for responsible gambling technologies.
“We are very excited to partner with AWS and join their prestigious Partner Network,” said Rasmus Kjaergaard, CEO of Mindway Al. “This collaboration will not only strengthen our technological capabilities but also expand our global footprint, enabling us to make a greater impact in promoting responsible gambling on a true global scale. With AWS’s robust infrastructure and expertise, we are confident that our solutions will continue to set the standard in the industry.’
Mindway Al’s partnership with AWS underscores its commitment to innovation, security, and customer success. As the company continues to grow and evolve, this collaboration will play a pivotal role in shaping the future of responsible gambling technologies.

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