Latest News
Eric Cantona fronts William Hill’s new football season launch
Ahead of the start of the 2023/24 football season, William Hill has launched its new marketing and advertising campaign, ‘Who You Got?’, which will be headed by Premier League and Manchester United legend, Eric Cantona.
As its official brand ambassador for the next two years, the Frenchman will be at the forefront of William Hill’s new above the line (ATL) campaign, as well as its online, digital and social advertising across the UK and Republic of Ireland, as the bookmaker implements a more disruptive and distinctive marketing strategy.
Creatives featuring Cantona will also be seen at several of William Hill’s flagship out-of-home sites across the UK and Ireland. From North London bottling plants to the open sea, ‘Who You Got?’ will show ‘The King’ as never seen before to emphasise the intriguing nature of the campaign.
The campaign adds a new element to the bookmaker’s ‘Brotherhood’ brand position by executing a bolder creative designed to spark football conversations within both betting and non-betting scenarios. Soundtracked by Rudimental’s ‘Feel the Love’ and inspired by Cantona’s distinctive personality on and off the pitch, the main feature blends a mix of realism and surrealism, as well as fantasy and reality, to build anticipation ahead of the new season.
The campaign, which kicks-off on 2nd August, will incorporate a number of innovative marketing features to generate excitement around the marquee moments in the sporting calendar and drive engagement around the brand’s ‘EPIC Value’ products through the season.
Alexis Zamboglou, Managing Director, UK & Ireland at William Hill, said: “The start of the new football season is a huge moment in the country’s sporting calendar, with demand at its peak and hopes and dreams alive as fans and punters alike begin to engross themselves with the most popular sport in the UK and Ireland all over again.
“In order to meet this immense demand, we are making a real splash with our new football season campaign, ‘Who You Got?’, which will be headed by one of the footballing greats in Eric Cantona.
“When it comes to iconic footballing personalities, few in history can rival Cantona. Boasting a unique mix of charisma, humour and provocation, Eric is the perfect fit to front our distinctive campaign.”
Latest News
Betsson and AEK Betsson BC Extend Their Partnership
Betsson has announced the renewal of its partnership with AEK Betsson BC for the fourth consecutive season, continuing as the team’s main sponsor.
This renewed agreement solidifies Betsson’s ongoing commitment to supporting AEK Betsson BC across both Greek and European competitions, actively contributing to its success and eagerly anticipating another exciting season filled with victories and achievements.
Thanos Marinos, Managing Director of Betsson Greece, said: “We are proud to continue our partnership with AEK Betsson BC for the fourth consecutive season and since the beginning, our primary goal has been to provide enduring support for both the team and its vision. The fact that we are entering our fourth year of collaboration reflects our deep trust in the team. At Betsson, one of our core values is Passion, and it truly drives everything we do, especially in sports. We are passionate not only about supporting AEK Betsson BC in their pursuit of success on the court but also in fostering a deeper connection with the fans and the community. We look forward to another exciting season where our shared passion will fuel even greater achievements.”
On September 26, a press conference was held at the “SUNEL Arena” to announce the renewal of Betsson’s partnership with AEK Betsson BC and to unveil the new jersey for the 2024-25 season.
The event opened with a video highlighting significant moments of their collaboration over the years. Notably, this included a €100,000 donation to earthquake victims in Turkey, which underlines the shared values of both organisations. The video also featured celebratory on-court moments, fan experiences traveling abroad with the team and heartfelt scenes with the athletes.
Among the attendees at the press conference were the major shareholder of AEK Betsson BC, Makis Angelopoulos; the Managing Director of Betsson Greece, Thanos Marinos; and the team’s legendary coach, Dragan Sakota.
Latest News
TaDa Gaming Explores an Underwater World of Wins in Poseidon
TaDa Gaming invites players to dive deep into the underwater kingdom in Poseidon and experience a game like no other in this six rows, six reels plus bonus seventh multiplier reel slot.
A treasure trove of features gives players access to Cascading Reels, Free Spins, Multipliers to 500x in the bonus game, the unique Elimination Round and 20,000x max bet win.
The Bonus reel holds the Multipliers and Special Symbols, while reels one to six take players across the ocean floor and into a world of legends with sea creatures, mermaids and the mighty god Poseidon himself.
Four Pearl Scatters will trigger Ten Free Spins with up to six Scatters triggering 14 Free Spins plus Multipliers of x2 and higher guaranteed. Each additional scatter will give another Free Spin. Find Four Scatters in Free Spins and retrigger the entire round.
Cascading Reels add to the magical underwater sensation. When any winning combination pays out across reels one to six, the cascading reels feature triggers and all winning symbols will be removed, with the remaining symbols falling to the bottom of the screen. Empty positions will then fill with new symbols until there are no more winning combinations. Cascading reels can trigger in the base game and in Free Spins.
Players will find themselves entranced by the unique Elimination Round feature. To keep players aware, gold edges will frame the positions when the win is awarded. The symbols will disappear after triggering the effect and the positions will refresh with each spin.
Mega Special Symbols of the Shark, Jellyfish and Octopus will also appear across the screen in this randomly triggered round and each brings a unique bonus.
Special Symbols of 2×2, 3×3 and 4×4 are the shark’s gift. The Jellyfish will transform all symbols on reels one – six to higher paying ones and the Octopus will add all the Multipliers together to increase the winning stake payout.
Multipliers come from the Air Bubble and the Treasure Chest Special Symbols on the bonus reel, with 1x from the Air Bubble to 2x-8x for the Blue Chest; 10x-25x for the Brown Chest and a legendary 50x-500x for the Royal Purple Chest.
Each time a Multiplier is awarded in any round, the value will show on the board to the left of the screen, giving players an easy way to calculate the wins.
Combining mythology and underwater creatures in smooth play and stunning graphics with an edgy soundtrack all add to the thrills in this engaging and immersive medium volatility game. Plus, intuitive mechanics will locate a horizontal row across the top of the screen for mobile play and a vertical row for tablets or desktop for the bonus reel, keeping the grid visually easy to view.
Sean Liu, Head of Product Management at TaDa Gaming, said: “Poseidon’s ocean kingdom is busy! Players need to stay on full alert throughout the game as all the features interact with each other and trigger randomly. The Multiplier bonus reel brings significant uplift to the already strong win potential for truly engaging play.”
Latest News
PG Soft releases Anime-Inspired Oishi Delights
PG Soft, a world-class digital mobile games company, has released its Japanese-inspired slot, Oishi Delights.
PG Soft’s Asian adventure transpires within a bright and celebratory festival atmosphere, surrounded by grand pagodas. The game sits within a 5-reel, 8-row layout featuring multipliers reaching as high as x1024.
The Wild symbol substitutes for all symbols except for the Scatter symbol and only appears on reels two, three, and four. Wind chime symbols, aside from the Wild and Scatter symbol, can emerge to cover a space spanning three symbols within reels two, three and four.
After a win payout, the initial wind chime symbol that resulted in the win from the previous round will launch the x2 multiplier. Each new symbol carrying the wind chime that was a part of the previous round win will double the multiplier to the max level.
Oishi Delights delivers more joy with its Free Spins feature which begins with the multiplier total at x8. Here three Scatter symbols on the screen will trigger Free Spins and award plates with 10 free spins. Players who land upon additional Scatter symbols will receive two more free spins.
PG Soft’s spokesperson commented: “Oishi Delights is a joyous Japanese experience that is bursting with beautiful creatives, engaging gameplay and an abundance of multipliers. This new release will blow players away and set off an array of impressive fireworks for the winners on the reels.”
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