BetGames kicks off a new game release drive with Instant Lucky 7

Leading live dealer and betting games provider BetGames has launched Instant Lucky 7, its first foray into instant lotto designed to maximise the demand for high-frequency play.

Inspired by the longer-form version of its flagship, classic lotto product, BetGames has taken one of its most successful games and transformed it into a dynamic, fast-paced product aimed squarely at the growing section of consumers hungry for this type of experience.

Instant Lucky 7 is the company’s first fully animated instant lotto game and delivers maximum engagement alongside its bespoke high-frequency and high-jackpot gameplay.

With a low-data package that weighs just 3MB, making it ideal for operators across the globe, this instant-win, easy-to-play lottery game offers a multiplier of up to 200,000x and will be available 24/7 with a draw every minute.

Available in all markets BetGames serves, Instant Lucky 7 delivers the quality that operators and players have come to expect from the brand, in a new compact and exciting format.

The release is the first of multiple new games that BetGames has planned for 2023 which will greatly expand its already wide and diverse range of thrilling and engaging live casino content.

It will sit alongside its existing portfolio which enjoys massively popular titles such as Wheel of Fortune, Bet on Baccarat and War of Bets.

BetGames’ CPO Ian Catchick commented on the deal: “We’re taking what we have learned from our in-depth market research with our hugely successful Twain Sport launch and applying this insight into our traditional product staples.

“The high-frequency nature of Instant Lucky 7 is a play style that is becoming more prevalent among players in their entertainment consumption so having a lotto product that meets those requirements is a key part of our strategy for the remainder of 2023.

“It’s the first in a string of new games that we’re genuinely excited about and we’re set to enjoy a busy H2 of content releases.”