Mother provides: former Grammy-nominated artist and entrepreneur Iggy Azalea is set to disrupt the online gaming industry with the launch of Motherland, a new online casino powered by the $MOTHER token. Announced during her highly anticipated “Motherland Rodeo” event at Breakpoint in Singapore, Azalea unveiled the project alongside business partner Joe McCann, founder of crypto investment firm Asymmetric, and manager Reece Pearson.

Motherland is set to revolutionize the online gaming space by merging entertainment, crypto, and advanced gaming technology. Partnering with web3 gaming leader Kasino Labs and backed by investment from strategic partner Karatage, Motherland will integrate seamlessly with the $MOTHER token ecosystem, going beyond the hype of memecoins to position Azalea as a leader in the space.

In addition to offering a wide variety of casino games—slots, blackjack, roulette, and poker—players will enjoy live dealer games, tournaments, sports betting and a unique community-driven social experience that fosters real-time interaction and engagement among players, creating a social gaming environment with blockchain-based features.

“Motherland is a digital homeland for the crypto community unlike any other,” said Iggy Azalea. “This is all about merging culture and entertainment beyond hype cycles to create long-term value.”

“Memecoins are built on internet culture and the attention economy. No one does that better than Iggy — $MOTHER provides sustainable value creation by offering real utility,” said Joe McCann, Motherland advisor and founder of Asymmetric. “Motherland is a perfect example of how Iggy is taking the token beyond speculation and into real-world applications. By integrating $MOTHER into a unique social casino experience, players can not only engage with web3 gaming, but also use the token as currency within the platform. This is Iggy’s way of merging culture with tangible, lasting value, giving fans and the crypto community a practical and exciting way to participate.”

Set to launch in November, Motherland will provide players with a best-in-class gaming experience, powered by $MOTHER. The casino integrates advanced blockchain security, ensuring transparency and fairness for all users.

Launched May 31, 2024, $MOTHER has rapidly expanded its utility, securing listings on top-tier exchanges such as Bybit and Gate.io. In just 100 days, it has partnered with DWF Labs and Wintermute Trading, and has been integrated into Breakaway Fest as its official token. The utility continues to grow, as $MOTHER can now be used to pay for any purchase on Unreal Mobile’s checkout. With its integration into Motherland, $MOTHER continues to push the boundaries of crypto and entertainment.

EMERGE Group, a leading commercialization partner and Web3 game publishing company, is excited to announce that it will leverage Sei, an open-source blockchain platform and ecosystem, to onboard innovative Web3 games. Powered by Sei, EMERGE Group will use its expertise in Web3 marketing and go-to-market (GTM) strategies to expand the Sei user base and bring in more high-profile gaming projects.

As part of its aggressive expansion into the Web3 gaming industry, Sei is actively seeking quality games to build on its platform. The blockchain platform is offering grants and comprehensive support to help these games succeed from development to launch through Sei’s ultra-fast layer 1 blockchain – currently the fastest chain in the market. By joining Sei, game developers can focus more on creativity and innovation, while utilizing Sei’s secure and efficient blockchain infrastructure to handle technical blockchain complexities.

EMERGE Group is committed to supporting Sei’s vision of elevating the gaming experience by integrating decentralized finance (DeFi) elements and non-fungible tokens (NFTs) into quality games. The Web3 integration will also see EMERGE Group hosting significant Web3 events and leading game publishing efforts to ensure successful launches and sustained growth for games on the Sei platform.

MultiversX (EGLD), leading smart contract platform known for sharding, has announced the launch of Sovereign Chains, its breakthrough Blockchain-as-a-Service solution for the Web3 ecosystem. The new solution for layer 2s (L2s) inherits and extends further the outstanding capabilities provided by MultiversX, and offers developers a simplified setup process that only takes a few commands.

Beyond industry-leading performance and extended configurability, it also unlocks for the first time seamless interoperability for L2s built atop leading blockchains such as Bitcoin, Ethereum and Solana, solving the issues around fragmentation and isolation. To encourage development on the new Sovereign Chains infrastructure SDK, MultiversX has additionally announced a US$1 million grant program for builders.

In a live demo of the platform’s capabilities, the first Sovereign Chain ever deployed reached a constant throughput of over 70,000 transactions per second. To put this in perspective, existing L2 solutions shifting to Sovereign Chains will be able to see their throughput increase up to 100X. Sovereign Chains make all these leaps in terms of hyper-scalability and interoperability possible with the unique cross-shard module MultiversX operates on, modified and improved for native cross-chain operations, as well as a new consensus mechanism, new execution models and significant VM improvements.

Speaking on the successful rollout of Sovereign Chains, Beniamin Mincu, Co-Founder and CEO of MultiversX, said, “The Web3 world is encumbered by fragmentation and siloed ecosystems that limit interoperability and suffer from scalability issues. Through Sovereign Chains, we have taken the core capabilities of the MultiversX network – scalability, usability and security – and extended them to create the first truly unified Web3 ecosystem in a developer-friendly interface.”

Developers can leverage the powerful Sovereign Chains’ stack to create customized private or public blockchains, with a maximum degree of flexibility. They have the possibility to set, for example, gas fees in the token of their choice and build using any virtual machine, including EVM and the MultiversX VM, to suit their needs. Sovereign Chains can communicate natively with each other without external bridges and their associated risks & complexity, thus being ideal for intuitive and secure solutions for diverse sectors, such as healthcare, education, government services, financial systems or supply chain management.

As one of the most robust blockchain architectures globally, MultiversX boasts an ecosystem of 8200 dApps, with a close-knit community of developers & users spanning 40 countries.

One such developer, Alex Jilavu, Co-Founder and Lead Developer at OneFinity Chain, expressed confidence in the potential of Sovereign Chains to streamline both the development process and adoption, adding, “As a builder, the task of building a project from the ground up is extremely demanding. Sovereign Chains provide the foundational strengths of MultiversX, giving us the room to focus on developing what’s important for our product.”

OneFinity is working on an EVM-compatible platform, looking to open the Sovereign Chains ecosystem to Ethereum users and developers. It joins other companies such as CyberNetwork (GameFi), and Pi Squared (ZK Tech), leveraging MultiversX’s network sharding technology.

In addition to enhancing performance across blockchain networks, Sovereign Chains further inherits MultiversX’s on-chain 2FA capabilities, offering one of the most powerful security layers for users in all of Web3.