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APAJO Launches Partner Status – Evolution, IGT and Playtech the First to Join

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The Portuguese Online Gambling Association (APAJO), which represents operators holding a local national license, has created a new membership status, Effective Partner. This development is intended to allow companies other than operators but that work within the Portuguese online gambling and betting space, namely technological and service providers, to participate and contribute to the association’s efforts.

“APAJO aggregates industry organizations that work towards a safe, sustainable and successful online gambling environment,” the Board President for APAJO, Ricardo Domingues, said. “We have always been open to Portuguese license holders but felt for some time that our ambitions could be shared by other industry organizations and benefit from additional and diverse contributions.

“We are very proud and happy to welcome Evolution, IGT and Playtech, all leaders in this business who have been supportive of the concept from the beginning, as the first partners of APAJO. Other entities have also expressed interested to come on board and we hope to announce further partners in the coming months.”

“As a market leader, Evolution’s goal is, as ever, to ensure we are present from day one in all newly-regulated markets,” the Europe Chief Business Development Officer for Evolution, Nicholas Peters, said. “This partnership is a great step towards maintaining this ambition. Our experience has shown that an ongoing dialogue and collaboration among suppliers, operators and regulators before launching a new market has led to jurisdictions implementing a sustainable infrastructure that promotes player engagement and safety. We look forward to working with all associated parties within APAJO and establishing positive, mutually beneficial long-term relationships.”

“As a company that has a long history in supporting a well-regulated industry, IGT is pleased to advance the Portuguese Online Gambling Association’s mission via our Effective Partner membership,” the Senior Vice-President, Chief Compliance and Risk Management Officer for IGT, Luke Orchard, said. “APAJO plays a critical role in shaping a positive play environment for players, suppliers and operators across Portugal and protecting the long-term success of the iGaming sector.”

“Playtech is delighted to join APAJO and collaborate with both local operators and our international peers to support growth of the sector in Portugal,” the Head of Regulatory Affairs for Playtech, Charmaine Hogan, said. “As a well-established B2B gambling technology supplier in Portugal, we have been delivering a diverse and entertainment-led offering across many verticals as well as our safer gambling data analytics and artificial intelligence tools in the market. As a formal member, we are excited to contribute our insights and expertise with the industry and join forces to foster a sustainable and safe online gambling industry.”

The Portuguese licensed market has been growing steadily since its launch in mid-2016, namely by attracting users that were previously with black market operators and also via the natural migration of consumers from land-based to online products. The latest study (July of 2023) from Aximage on Portuguese users online gambling habits shows the percentage of users playing exclusively in the licensed environment (in opposition to playing also or exclusively in the unlicensed environment) seems to be hitting a ceiling around 60% and APAJO expects that, through constructive dialogue between legislator, regulator, industry, consumers, scientific and technical experts as well as other stakeholders, the local industry can continue to evolve and provide a safe and entertaining environment for Portuguese gambling consumers.

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Pirate Multi Coins – Feature-rich New Title from Fantasma Games

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Slots players are taken on a swashbuckling adventure as they seek to unlock the Golden Chest in latest release from Fantasma Games

Pirate Multi Coins, a 6 reel, 5 position slot, is the latest title to hit the market from the Stockholm-based developer, Fantasma Games.

Golden Multi Coins are the key to unlocking big wins and features, with a random number of Coins appearing on each spin. Coins can hold either a monetary or multiplier value, and landing five on a spin awards all values shown.

In a break from standard slots, Pirate Multi Coins features no set paylines, with wins achieved when eight or more matching pay-symbols appear anywhere on the thirty-position matrix. Each win combines those symbols into another Coin, helping trigger the Multi Coin feature. The remaining spaces are filled by an Avalanche, which is Fantasma’s proprietary take on cascading reels.

Another air of suspense comes in the form of the Golden Chest at the top of the playing area. Any Coins landed during a spin which does not trigger the Multi Coin feature are added to the Golden Chest. The Golden Chest can trigger during any base-game spin where a coin is added to the chest, which rains more coins down upon the reels, guaranteeing a Multi Coin feature.

Finally, there is also a Free Spins feature, where landing four or more Scatter symbols awards fifteen free spins. Retriggers are also available during the feature, with three Scatters awarding five more free spins, and four Scatters awarding an additional fifteen spins!

Pirate Multi Coins comes with RTP options of 86%, 94.35% and 96.08%, sits at the medium range of the volatility scale and has a max win potential of 4999.x. It features a Scatter Boost option as well as a Bonus Buy for jurisdictions where this is applicable.

Fredrik Johansson, Founder and CEO of Fantasma Games, said: “In our first venture into the quintessential Pirate slot theme, Pirate Multi Coins brings a host of great features to all types of players.

“With multiple ways to trigger our various features as well as a medium level of volatility, we hope that it really appeals to every type of slots’ fan looking to find some buried treasure.

“Pirate Multi Coins takes to the high seas in thirty-four languages across our network of amazing operator partners on April 30th.”

 

 

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BetMGM is launched in the Netherlands, bringing an authentic Vegas experience to the Dutch market

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The golden Vegas offerings and entertainment of BetMGM is coming to the Netherlands, following a successful launch in the UK. BetMGM will offer a best-in-class Las Vegas experience to deliver a new golden era of online casino and sports betting in the Netherlands. Leveraging LeoVegas Group’s proprietary technology and platform, the launch marks a significant step in the brand’s international expansion.

BetMGM, the entertainment and sports brand known for its golden offerings and authentic Vegas experience, is launching in the Netherlands. The new brand is set to provide customers with exciting new product features, including large-scale jackpots, loyalty rewards, exclusive slots, as well as unique and compelling sports promotions. Utilising LeoVegas Group’s proprietary technology and platform, this expansion into the Dutch market represents the second European launch, succeeding a well-received rollout in the United Kingdom.

Gary Fritz, President of MGM Resorts International Interactive, said “We are thrilled to launch BetMGM in the Netherlands and build on BetMGM’s successful expansion into global markets. The Dutch market offers an exciting opportunity and will be an important part of our international expansion efforts and strategy to become a global gaming leader.”

Gustaf Hagman, Group CEO at LeoVegas Group, said “Our launch in the UK was tremendously successful, and we eagerly anticipate bringing the golden Vegas experience to the Netherlands. This launch in the Dutch market is an important step in our international expansion, but we have much more in store.

 

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New focus for safer gambling as Clarion confirms launch of Sustainable Gambling Zone

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The Consumer Protection Zone (CPZ), which since its launch at ICE 2018 has developed to become the highest profile feature on the ICE show floor has been re-branded to become the Sustainable Gambling Zone (SGZ).
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The Consumer Protection Zone (CPZ), which since its launch at ICE 2018 has developed to become the highest profile feature on the ICE show floor has been re-branded to become the Sustainable Gambling Zone (SGZ). 

The strategic decision has been taken following extensive stakeholder consultation and is set against the heightened importance placed on proactive customer interventions at earlier stages of the player journey.

The SGZ will be debuted at July’s iGB L!VE prior to its official launch at ICE 2025, the first edition of the industry’s most influential b2b gaming show to be held at its new home in Barcelona

Clarion Gaming’s Director of Industry Insight and Engagement, Ewa Bakun, who has seen the CPZ develop to become the key platform for the industry to advance its understanding and implementation of safer gambling measures and raise standards said: “I must stress that this is much more than just a cosmetic exercise. Instead, the Sustainable Gambling Zone, with its refreshed focus, will engage with the broader stakeholder group of operators who are focused on long-term sustainability, something which goes way beyond simply meeting the regulatory mandate.

“The overarching objective of the Sustainable Gambling Zone is to be at the vanguard of initiatives to help develop healthy play from the outset which includes the incorporation of safer gambling considerations from the very start rather than as a compliance requirement.

“While not yet standard across the whole of the industry, this more holistic approach underpins the safer gambling dynamic. Its goal is to create a more sustainable business in which players continue to enjoy their gambling entertainment experience with the small proportion who are at risk of developing problems pro-actively identified and assisted by operators.”

Clarion Gaming Managing Director, Stuart Hunter added: “The relocation to Barcelona will enable us to expand the ICE and iGB Affiliate offerings but also raise the bar in terms of what we already deliver on behalf of the international industry.

“The intended broader appeal of the Sustainable Gambling Zone dovetails with our relocation and will bring the SGZ closer geographically to continental Europe and closer culturally to the Latin American markets that we serve.

“Barcelona will open a new chapter for ICE/iGB Affiliate and their respective features, not least the Sustainable Gambling Zone.”

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