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Relax Gaming Enhances Silver Bullet Portfolio Following AvatarUX Deal
Relax Gaming, the renowned iGaming aggregator and provider of unique content, has agreed a partnership with AvatarUX that will see thrilling titles and innovative mechanics made available on the Silver Bullet platform.
Since its first game launch in 2019, AvatarUX has gone from strength to strength thanks to its portfolio of ground-breaking slots powered by the much-loved proprietary PopWins mechanics, which was crowned Game Mechanic of the Year at the CasinoBeats Game Developer Awards in 2023.
Recently introducing MultiPop and StickyPop, which are variations of the PopWins mechanic, AvatarUX has established itself as one of the industryās most exciting and emerging brands with plans to further push the boundaries of gameplay.
With innovation at the core of the companyās ethos, AvatarUX is renowned for its focus on creating exceptional visuals, thrilling features and intuitive maths models throughout its content library. Starting with the fun, light-heartedĀ LooneyPop, the partnership will see exciting and innovative content from the studio being rolled out to Relax Gamingās network of operators.
AvatarUXĀ claimed Slot Supplier Rising Star at the EGR B2B Awards in 2022 and picked up two wins at the CasinoBeats Developer Awards in 2023, underlining its recent success.
Thanks to the Relax Gaming deal, AvatarUX content will now be availableĀ across the providerās world-class portfolio of tier-one operators. The studio will also benefit from unrivalled speed to market, engaging large audiences in key markets immediately following their game releases.
āAvatarUX has continuously created unique titles and mechanics that greatly engage players and are fast becoming a leader in innovation,ā the Chief Product Officer for Relax Gaming, Shelley Hannah, said. āWe are delighted to add it as our latest Silver Bullet partnerĀ and we know operators will be eager to showcase its portfolio of games.ā
āRelax Gaming is one of the most esteemed content aggregators in the industry and this partnership marks a great milestone for us,ā the Chief Executive Officer for AvatarUX, Nicola Longmuir, said. āThe collaboration will allow us to extend our footprint in regulated jurisdictions and help us expand our distribution to new markets and target new players.ā
Relax Gaming has firmly established itself as a leading B2B supplier in the industry. The company’s dedication to excellence has been recognized through various prestigious awards including the Best Mobile Gaming Software Provider at the 2022 EGR B2B Awards, Casino/Slot Developer of the Year at the SBC Awards in 2022 and Best Game Provider at the AskGamblers Awards in 2022.
With a vast collection of over 4,000 online casino games, Relax Gaming offers a diverse range of high-performing proprietary slots alongside a remarkable selection of hand-picked third-party studio content through its partnership programs.
Latest News
Tequity agrees RGS licensing deal with Fantasma Games
Listed Swedish studio to benefit from increased speed to market
Tequity, the up-and-coming iGaming software pioneer, has agreed an integration deal with innovative studio Fantasma Games.
The integration of Tequityās agile, licensed modular platform is expected to boost the speed-to-market capabilities of Fantasma, as the studio aims to grow its presence in key markets including North America.
Tequityās platform incorporates a Remote Gaming Server (RGS) that increases operational efficiencies. Once live, Fantasma will be able to reach the next level by adding partners at a quicker rate, as it looks to meet operator demand for fresh types of content including increasingly popular sweepstakes.
The latest deal, with a studio listed on the Swedish stock market, follows on from successful launches of Tequity technology with sports betting-focused Parlaybay, multiplayer specialist BeyondPlay and slots supplier AvatarUX.
Tequity offers founders, start-ups, scale-ups and established companies across the iGaming sector a wide range of software modules that can be hand-picked to meet the needs of specific projects.
Krzysztof OpaÅka, Chief Technology Officer atĀ Tequity, said: āWe are excited to be working with Fantasma Gaming, to help further their growth in key markets worldwide.
āThis partnership illustrates the power of our platform in delivering an efficient RGS solution that speeds up the launch process of their top-quality content. The Tequity platform offers a strong foundation for licensees wishing to create and deliver unique content to operators.ā
Fredrik Johansson, CEO and Founder of Fantasma Games, added: āThanks to the Tequity platform, Fantasma Games is working faster and smarter across a number of areas, allowing us to bring innovative content to our partners at speed.
āThis integration significantly boosts our growth potential, as we look to increase the number of operator partners we work with around the world and deliver them relevant, localised and exciting games.ā
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Realistic Games introduces endless spins in Maxiplier
Maxiplier combines a retro-inspired theme with revolutionary gameplay. Speedometer-style icons, on reels two and four, act as both wilds and multipliers that can increase wins up to 20x. Land two of these multipliers simultaneously for a potential max multiplier of 400x.
Maxiplier will launch with the highly anticipated 1-2-infinity ante bet mechanic. Land two scatters on the first two reels and trigger an infinite amount of respins. Collect wins until the third scatter lands, unlocking the thrilling free spins round.
The free spins round features enhanced multiplier wilds alongside the 1-2-Infinity respins, for even bigger wins. This exciting bonus builds upon the success of Realistic Games’ recent hits like Fortune Fortress and Chicken or the Egg? solidifying its position as an industry innovator.
Amy Brewis, Account Manager at Realistic Games, said: āWeāre excited to be launching Maxiplier, a game with fresh mechanics that allows players the chance to win infinite respins. Multiplier wilds in both the base game and free spins keep things thrilling, and the 1-2-Infinity ante bet adds another layer of engagement.
āWe expect players to love the chance for endless respins, a feature we’ve evolved from our popular Catch 22 slot. We can’t wait to see the response from players and operators alike!”
Latest News
Has mobile gaming continued to grow in 2024?
Here in the United Kingdom, itās estimated that around 86% of us used a smartphone to go online and browse the internet last year. If you compare this to 2009, this is an increase of a staggering 58%. A study also found that 39% of people with smartphones use them for gaming. And so if you look at the trend year over year, it is certain that statistics in all areas of smartphone usage are going to keep increasing. By the time we reach 2025, experts have predicted that around 65 million of us here in the UK will be smartphone users. Today, weāre going to look at mobile gaming and how much that has grown last year and this year, as well as what the future holds.
Building momentum
From 2022 to 2023, the mobile gaming industry saw a year-on-year growth of 0.6%. There is no doubt that the demand for mobile gaming is continuing to grow. With millions being spent both on the games themselves, on in-app purchases, and also on nettcasino. The reason that we are seeing this growth is that smartphones and their capabilities are continuously growing. All of the tasks that we traditionally used to rely on a computer for are now able to be done mostly on a smartphone. This practicality and accessibility have meant that more people will now do most of their tasks on a smartphone.
Each year, it gets harder and harder for game developers to make the most of their latest inventions. Each day, new games get uploaded to the respective app markets, either on the Play Store or the App Store. This means that the marketplace gets more and more crowded, presenting more competition than ever before to developers. And itās for this reason that consumers, more than ever before, are prioritising quality over quantity. They have more choice, but they donāt want to spend hours hunting through the apps. They will typically read reviews and go for a game that is highly rated and has top quality.
On the topic of developers, as they are seeing the increase in mobile gaming, including in 2024, they are starting to pivot their focus to cross-platform capability. Allowing those gaming on smartphones to play against their console- and PC-based counterparts. The reason this is such a big focus is that one thing that gamers love to do is play with their friends. But some of them may not have a console, for example. But if a game is available across multiple platforms, it then expands its player base.
A lot of people also drew to mobile gaming, as it gave them an opportunity to start gaming and playing at online casinos. It also meant that they could socialise either with their friends or with other players. This social aspect, for some, is hugely important. For those who donāt particularly go out, having a community and a shared interest and passion in a mobile game can be really great for their mental health and can help them grow as a person and in confidence.
In Summary
To conclude, it will be interesting to see what the rest of 2024 brings for the mobile gaming industry. Each previous year has brought along different trends. And this ever-changing and growing landscape also means that game developers are constantly having to change their strategies in order to stay competitive and keep growing their player bases. One thing we can guarantee for certain is that the number of people with smartphones and access to the internet on said smartphones will only continue to grow.
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