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Relax Gaming Enhances Silver Bullet Portfolio Following AvatarUX Deal

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Relax Gaming, the renowned iGaming aggregator and provider of unique content, has agreed a partnership with AvatarUX that will see thrilling titles and innovative mechanics made available on the Silver Bullet platform.

Since its first game launch in 2019, AvatarUX has gone from strength to strength thanks to its portfolio of ground-breaking slots powered by the much-loved proprietary PopWins mechanics, which was crowned Game Mechanic of the Year at the CasinoBeats Game Developer Awards in 2023.

Recently introducing MultiPop and StickyPop, which are variations of the PopWins mechanic, AvatarUX has established itself as one of the industry’s most exciting and emerging brands with plans to further push the boundaries of gameplay.

With innovation at the core of the company’s ethos, AvatarUX is renowned for its focus on creating exceptional visuals, thrilling features and intuitive maths models throughout its content library. Starting with the fun, light-hearted LooneyPop, the partnership will see exciting and innovative content from the studio being rolled out to Relax Gaming’s network of operators.

AvatarUX claimed Slot Supplier Rising Star at the EGR B2B Awards in 2022 and picked up two wins at the CasinoBeats Developer Awards in 2023, underlining its recent success.

Thanks to the Relax Gaming deal, AvatarUX content will now be available across the provider’s world-class portfolio of tier-one operators. The studio will also benefit from unrivalled speed to market, engaging large audiences in key markets immediately following their game releases.

“AvatarUX has continuously created unique titles and mechanics that greatly engage players and are fast becoming a leader in innovation,” the Chief Product Officer for Relax Gaming, Shelley Hannah, said. “We are delighted to add it as our latest Silver Bullet partner and we know operators will be eager to showcase its portfolio of games.”

“Relax Gaming is one of the most esteemed content aggregators in the industry and this partnership marks a great milestone for us,” the Chief Executive Officer for AvatarUX, Nicola Longmuir, said. “The collaboration will allow us to extend our footprint in regulated jurisdictions and help us expand our distribution to new markets and target new players.”

Relax Gaming has firmly established itself as a leading B2B supplier in the industry. The company’s dedication to excellence has been recognized through various prestigious awards including the Best Mobile Gaming Software Provider at the 2022 EGR B2B Awards, Casino/Slot Developer of the Year at the SBC Awards in 2022 and Best Game Provider at the AskGamblers Awards in 2022.

With a vast collection of over 4,000 online casino games, Relax Gaming offers a diverse range of high-performing proprietary slots alongside a remarkable selection of hand-picked third-party studio content through its partnership programs.

Compliance Updates

ClearStake awarded ISO 27001 certification cementing its position as a trusted financial risk check provider

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Real-time risk profiling tool provider ClearStake has been awarded ISO 27001 certification, the globally recognised standard for data protection and system security, cementing its position as a trusted provider to the gambling industry.

To qualify for the ISO 27001, ClearStake was required to actively demonstrate the successful deployment and adherence to a robust Information Security Management System (ISMS), as part of a rigorous two-stage accreditation process with an independent auditor.

A key endorsement when expanding across global markets, the certification proves ClearStake’s team is fully compliant with international data protection and security standards, which were most recently updated by the International Organization for Standardization and the International Electrotechnical Commission in 2022.

Martin Burt, CEO at ClearStake, said: “At the heart of what we do at ClearStake is building a secure environment for operators to handle and process data. As such, we are delighted to receive the ISO 27001 certification, which reaffirms our position as a reliable and compliant technology provider.

“This is a vital step in our growth as a company and will give clients further assurance that we operate to the highest standards.”

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ProgressPlay brings forward the future of casino management with revolutionary AI

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Once again, casino and sports platform provider ProgressPlay are ahead of their time with a new wave of technology innovation that has helped the company to attend major shows during 2023 with soaring confidence based on pioneering proprietary technological advances that have featured strongly in annual awards shows.

The company’s future-centred thinking and ambitious AI product development attracted a raft of operators and partners attending last week’s SiGMA Europe in Malta. A raft of casino operators during the show had the opportunity to see firsthand ProgressPlay’s new tech which offers a comprehensive gaming management solution across multiple channels and products.

ProgressPlay’s enhanced iGaming platform provides operators with a powerful real-time AI-driven proprietary flow tool for optimising the performance of an online casino in a dynamic data ecosystem. Real-time player interaction provides compliance teams with the information to manage and interact with players.

Last year, ProgressPlay undertook an ambitious reframe of their technology with new proprietary Responsible Gambling automation and tools at its heart. ProgressPlay’s new platform manages player accounts, payments, bonuses, loyalty programs, fraud prevention and games, using robust tools and analytics.

ProgressPlay Sales Manager Marina Nahhas said: “ProgressPlay’s innovative Responsible Gambling software covers topics like KYC, player activity, affordability levels, and a transparent audit trail. These topics resonate heavily with operators and we were delighted with the level of engagement around this revenue-critical activity during the week we spent in Malta.”

ProgressPlay’s combo sportsbook and comprehensive turnkey solution, including casino platform, player management, payments module, and affiliate software are designed to boost operators seeking to effectively drive both revenue and efficiency with the latest cutting-edge technology.

Over 150 online casino brands have partnered with ProgressPlay covering a unique combination of casino games and sports-betting. ProgressPlay’s sportsbook offers up to 40,000 live betting markets and services across 20 languages while the latest platform offers a slick AI-driven UI/UX, and extensive value-added services alongside thousands of casino games, including slots, online casino, live casino, poker, table games, and sportsbook, across all devices and currencies.

ProgressPlay CEO Itai Loewenstein said: “Commercial agreements are being driven by our breakthrough technology that enables deployment of our AI tools for greater efficiency and revenue-generation. SiGMA Europe has been the last stop in a busy year and we believe that since we first launched our new technology in London at the beginning of the year our sophisticated Responsible Gambling tool has quickly moved beyond the early-adopter stage.”

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Yggdrasil fires up festive fun with Rock Star Santa MultiMax™

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Leading iGaming publisher Yggdrasil has dialled up the Christmas cheer with a hellraising new hit, Rock Star Santa MultiMax™.

A 6×6 grid awaits players, with the cluster pays mechanic requiring five or more matching symbols to be conjoined for a winning spin. Every wining cluster is then removed from the reels, with more icons cascading down from above, and a wild also joins the party.

The multiplier at the top of the reelset will then increase, with the popular MultiMax Game Engagement Mechanic (GEM) swiftly seeing cascades cranked up in volume into massive wins. These can also combine if the cluster straddles reels, for supersonic rewards.

In addition, the Present symbol can land on any spin, awarding up to 100x, 11 free spins, or four extra wilds. This can also include an extra spin or an increased multiplier if it falls during the free spins.

Three or more Golden Ticket Free Spins icons will trigger the bonus round, giving players at least seven spins. During this, the multiplier at the top of each reel does not reset, allowing it to quickly pile up with every winning combination. Free Spins may also be gambled for the chance to win more.

The game also features two separate Buy Bonus options, depending on the jurisdiction, and a Golden Bet option, which increases the chances of a player hitting the bonus for an increased stake.

Rock Star Santa MultiMax is the latest core game developed by Yggdrasil, following recent vibrant releases Defenders of Mystica and Wild Stack Frenzy.

Mark McGinley, Chief Gaming Officer at Yggdrasil, said: “We’ve taken a different approach when it comes to festive hits and introduced the world to our showstopping Santa in our rocking new release, Rock Star Santa MultiMax.

“Incorporating a cluster-pays mechanic is an exciting addition to our portfolio, where we strive to deliver incredible experiences for our players.”

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