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SOFTSWISS Game Aggregator Enhances its Portfolio with BetGames
The SOFTSWISS Game Aggregator is ready to unveil its strategic partnership with BetGames, a prominent provider of live dealer betting products. This collaboration signifies a new milestone for both companies, focusing on elevating player experiences and expanding their global presence.
In keeping with its commitment to providing diverse gaming content for clients and their players, the SOFTSWISS Game Aggregator unrolls access to an enriched collection of live dealer betting games through this new partnership. This move aligns with the results of a recent survey, which revealed that a diverse portfolio of games and providers is a crucial functional characteristic for 73% of clients when selecting an iGaming supplier. As a result, this cooperation represents a seamless step forward in meeting client demands.
Operators leveraging SOFTSWISSā aggregated content can now access BetGamesā product lineup, featuring standout titles like War of Bets, the flagship Lotto range, and the newly introduced Instant Lucky 7. The new partner also offers a collection of engagement tools, including āCashbackā and āBonusā options, enabling players to reclaim a portion of their wagers and providing enhanced opportunities for winning. The dedication to crafting their own player engagement tools is a trait BetGames shares with the Game Aggregator, which introduced its Tournament Tool earlier this year. The partners are united by their common mission to enhance the gaming experience, creating a dynamic winning synergy.
Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator, comments: āThis integration will expand the content choices available in our clientsā casinos and deliver an excellent gaming experience with live-dealer betting games for players. We are confident that the collaboration between the SOFTSWISS Game Aggregator and BetGames will prove mutually beneficial for both partners.ā
Yury Mikhaylov, VP CIS at BetGames, shares: āThrough this collaboration, we aim to set new industry benchmarks by integrating our full suite of games with the SOFTSWISS Game Aggregator, and bring an exceptional gaming experience to players worldwide. This deal is a great fit for both parties, not only owing to our leading positions in the respective fields, but also due to the alignment of our growth plans.ā
The Game Aggregator serves as a content hub within the SOFTSWISS product ecosystem, bringing together 16,000+ games from over 190 providers. It is an award-winning product, recognised as the Aggregator Platform of the Year at the EGR B2B Awards two years in a row, in 2022 and 2023. SOFTSWISS will showcase the product at stand CG58 during SBC Summit Barcelona, the esteemed international iGaming event, which will take place on 19ā21 October 2023.
About SOFTSWISSĀ
SOFTSWISS is an international iGaming company supplying ISO 27001-certified software solutions for managing gambling operations. The expert team, which counts 1,400 employees, is based in Malta, Poland, Georgia, and Belarus.Ā SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
About BetGamesĀ
BetGames creates class-leading live dealer fixed-odds betting games.
The studio has won multiple awards in recent years, including the 2019 SBC Award for āRising Star in Casino Innovationā, āLive Casino Supplier of the Yearā and āLeader of the Yearā at the 2020 SBC Awards, as well as Live Casino Provider of the Year at the 2023 AffPapa Awards.
BetGames has a client base of multiple tier-one operators, including Entain, Betway, Hollywoodbets, STS and Kaizen Gaming.
Latest News
SIS and Premier Greyhound Racing reveal improved greyhound race time schedule
Sports Information Services (SIS), the leading multi-content supplier of 24/7 live betting services, and Premier Greyhound Racing (PGR), the media rights company supplier of greyhound racing to the betting industry and direct to viewers, have collaborated to offer a revised race time schedule starting from 20 May.
Designed to protect the long-term future of UK greyhound racing, the new schedule will see morning fixtures start slightly later – moving from 10.47 to 11.01 and 10.54 to 11.09. Additionally, there will also be a slightly later start time for some evening fixtures aimed at a retail audience, with the first evening fixture now starting at 18.08.
Commenting on the improved schedule, Terry Mahoney, Head of Business Development at ARC, said: āThe new race times will help make it easier for customers to navigate busy racing schedules as well as improving operations trackside. We will continue to listen, monitor, and adapt schedules where and when needed as we move forward to deliver the best service possible for betting operators as well as punters.ā
Paul Witten, Managing Director at SIS, added: āWe are passionate about delivering a greyhound racing service that benefits all of the sportās stakeholders. Together with Premier Greyhound Raxing, we have introduced a revised racing schedule that benefits operators and their customers.
āOur approach to greyhound racing is grounded in sustainability and flexibility. This collaboration with fellow service providers allows everyone to enjoy all the high-quality action produced on a daily basis from tracks across the UK and Ireland.ā
SIS has long-term agreements in place with bet365, William Hill, Paddy Power and Betfred to deliver its greyhound content across UK and Irish retail and digital channels. SIS also promotes this content across dozens of leading international operators, as well as through SISRacing.tv.
PGR offers greyhound action, cards, video replays, results, news and info on greyhounds.attheraces.com, and regular live broadcasts on Sky Sports Racing. Premier Greyhound Racing is a joint venture between Arena Racing (ARC) and Entain, the global sports betting, gaming and interactive entertainment group. Between them, the two companies own nine of the 20 licensed British greyhound tracks and ARC manage the media rights for five independent tracks.
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PRAGMATIC PLAY HITS THE SWEET SPOT WITH FRUITY TREATS
Pragmatic Play, a leading content supplier to the iGaming industry, has added Fruity Treats to its collection of clusters pays Slots.Ā
Five or more fruit symbols must connect horizontally or vertically to award a win in this vibrant 7×7 title, which features a variation of the popular multiplier spots mechanic.Ā
At the start of each spin, four marked spots of different colours take up random positions on the grid. If a win forms over a marked spot, a starting multiplier of 5x, 10x, 15x or 20x (depending on the spot colour) will be activated. Each time a winning combination lands on a marked spot after a tumble, the multiplier is applied to the win and then increases by its starting value.Ā Ā
Hitting at least three candy scatters on a spin awards entry to the bonus game with 10 free spins. During the feature, which can be retriggered with five additional free spins, activated multipliers from marked spots do not reset between free spins, potentially leading to massive wins.Ā
Fruity Treats is the latest cluster pays Slot in Pragmatic Playās multi-award-winning range, joining recent hit Sugar Rush 1000.Ā
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: āThe roaming multiplier spots feature in Fruity Treats sets it apart from other successful cluster pays Slots in the Pragmatic Play portfolio, with marked spots staying sticky in the bonus game for even greater win potential.āĀ
Pragmatic Play currently produces up to eight new Slot titles a month, while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through a single API.āÆāÆāÆāÆāÆāÆāÆāÆāÆ
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Kambiās Festival of Sportsbook returns for fourth year
Kambiās Festival of Sportsbook returns in June with registrations now open for a two-day content series featuring speakers from across the Kambi Group and insights covering the full breadth of the industry.
Taking place between 4-5 June, the Festival will be comprised of online sessions taking in topics ranging from UX optimisation and harnessing AI to maximising a summer of soccer featuring both UEFA Euro 2024 and the Copa AmƩrica.
Erik Lƶgdberg, Managing Director of Kambi Sportsbook, will open the Festival with a session entitled āExceptional, everywhere: meeting the increasingly high standards of an evolving marketā, discussing how operators can develop their sportsbook to navigate changing consumer habits and fragmenting markets.
Kambiās Head of Legal and Regulatory Compliance, Victoria Fernandes, will also be joined by Partner Success Manager Sabrina Andrade for a Portuguese language session delving into Brazil and how local operators can compete in the soon-to-be-regulated market.
Gerard Starkey, Kambi Groupās SVP of Marketing & Communications, said: āWe are excited to once again be welcoming the industry to Kambiās Festival of Sportsbook, and we look forward to sharing the sportsbook insights and knowledge the event has become known for. As ever, the agenda features a broad range of sessions hosted by experts from across the Kambi Group, providing plenty to interest those working in or with the sports betting industry today.ā
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