Global leader of sportsbook solutions signs deal with Hungarian online casino
Altenar, the leading sportsbook and iGaming software provider, has bolstered its position in Europe by partnering with LVC Diamond’s online casino, Vegas.hu, which has recently made sports betting available on its platform.
The new agreement will see Altenar provide LVC Diamond with a modern and comprehensive online sportsbook solution that sets them apart from its competitors.
Altenar’s award-winning sports betting solution manages 100,000 live events per month, offering a competitive bonus and promotional engine, customisable and flexible front-end management, as well as efficient risk management.
LVC Diamond and its founders have more than 30 years’ experience in the Hungarian gambling industry. The company operates five land-based casinos in Budapest, and two online casinos – vegas.hu and vipcasino.hu.
The Hungarian casino operator’s portfolio expanded to include sports betting in July 2023. As a fully licensed offline and online operator, the company is devoted to offering high quality services, and to constantly improving the gaming experience of its players in a safe and compliant environment.
Following Altenar’s initial debut in Hungary, the venture will examine the potential for further expansion in the coming months.
Commenting on the deal, Charlie Williams, Commercial Director at Altenar, said: “Our new partnership with LVC Diamond represents a significant period of European growth for us via our debut in the Hungarian market.
“It’s a privilege to be going to market with a leading casino group such as LVC Diamond, and we look forward to building a long-lasting relationship with their team.
“We aim to be a driving force in the continued growth of sports betting in the region.”
Gergely Koppány, Sports Betting Director at LVC Diamond Kft, said: “We are delighted to greet Altenar among our business partners and looking forward to a long-term cooperation.
“The sportsbook solution fully meets the requirements of our new sports betting product and this contributes to achieving our goal to become a strong and competitive participant in the Hungarian market.”
Altenar has received sustained recognition over the years with multiple award wins in the past year, including the MiGEAs, EGR Nordics, EGR Italy, SBC Latin America and the Baltic and Scandinavian Gaming Awards.
Licensed across a total of 13 major global markets, including certifications from the UKGC and MGA, Altenar has established itself as the sportsbook provider of choice for multiple leading operators.
Hölle Games Go Live on Bet-at-home.de
2024 has started off with some exciting launches for the Berlin-based start-up Hölle Games, who continue their strategy and desire of providing top content for their home market. With the latest launch on bet-at-home.de, Hölle Games becomes one of a handful of game suppliers to offer their content on the site, joining a select few prestigious studios like Merkur and Blueprint, all which have been approved to offer their games.
Bet-at-home has a long pedigree, stretching back to its founding in 1999 in Austria. This long history in iGaming means they are now both a household name and a well-respected brand for German speaking casino fans and sports bettors.
A huge chunk of content, from Premium titles like “Autobahn Automat”, to Classic franchises such as “Höllische Sieben” and “Steinreich” are already available on the site, with more to follow.
Robert Lenzhofer, CEO of Hölle Games, said: “I’m thankful for the efforts of the bet-at-home team and especially grateful for Marco’s support – it’s always a pleasure to work with colleagues from the early days of one’s career – thank you Marco.”
Bundesliga International and Sportradar Announce Long-Term Extension of Exclusive Partnership
Bundesliga International, a subsidiary of DFL Deutsche Fußball Liga, and Sportradar announced the extension and expansion of their global partnership for an additional six years, through to the end of the 2031-32 season. Over the course of the extended agreement, the two parties will collaborate on bringing to market innovative data and audiovisual products that enhance the offering for fans around the world.
The current partnership was scheduled to conclude at the end of the 2025-26 season. However, with this early renewal, Sportradar receives the rights to:
- Sublicence video content from Germany’s top two divisions to its global network of sportsbook clients;
- Collect and exclusively distribute live match data for betting purposes, collaborating with Bundesliga and its stakeholders on an aligned approach for media data (from the start of the 2025-26 season);
- Provide betting and streaming rights for all matches in the WOW Virtual Bundesliga, the DFL’s esports offering;
- Expand the product and enhance the scope of Sportradar’s Virtual Sports Bundesliga, the company’s one of a kind interactive gaming experience;
- Further combat match-fixing, with the inclusion of education and prevention services, in addition to the existing bet monitoring through Sportradar’s Universal Fraud Detection System (UFDS), reinforcing both partners’ commitment to integrity.
This extended agreement continues Sportradar’s status as the official provider of betting and streaming rights for the Bundesliga and Bundesliga 2 (outside of the DACH region) and includes other DFL properties such as the German Supercup and each season’s relegation playoff matches. It also enhances Sportradar’s position to collect and distribute official data.
As two leaders in the advancement of sports technology, innovation is a key pillar of the partnership. Both parties are committed to developing exciting new products and services to engage the market and create immersive experiences for sports fans across the globe.
Peer Naubert, Chief Marketing Officer of Bundesliga International, said: “The Bundesliga has long been regarded globally as a frontrunner when it comes to cutting edge innovation, and our long-term partnership with Sportradar continues to reflect this. From the start, we have been aligned in pushing the boundaries of technology for the benefit of the fan, and this early prolongation, which by the end will take us to more than 25 years of collaboration, is an outcome of the trust and excitement we share for the future.”
Moritz Gloeckler, SVP of Rights and Strategic Projects at Sportradar, said: “We are the ideal partner to work with the Bundesliga in widening and deepening their fan base through the development of new AV and data-driven products, using the latest technologies such as augmented streaming and AI. This agreement aligns with our broader strategy to selectively invest in long term rights across key global sports which enable the continued innovation and enhancement of our offerings for our clients. We look forward to many years of partnering with the Bundesliga to redefine the soccer fan experience.”
Low6 equips BETFAN with free-to-play arcade games
The multi-game partnership sees the legal Polish operator build out its proposition by appealing to the nostalgia of much-loved games
Low6, the leading gamification innovator, has secured an agreement with BETFAN, a new legal Polish bookmaker, to deliver a suite of free-to-play games. The operator has earmarked Low6’s pioneering spin on free-to-play games as a strategic addition to their product offering to retain and boost their active player base.
The new product offering will launch BETFAN’s first arcade-style game, Horse Race. The side scroller game challengers players to navigate a horse between sporting objects by tapping their touchscreen or mouse. The further they progress in the game, the more points they earn.
The portfolio will also include a Bingo game where players will be issued a digital card of sporting events that are marked-off in real time with in-play action. Players are rewarded by getting a line or full-house on completing their card.
“Our goal is to make constant progress.” comments Jakub Świsłowski, Vice President of BETFAN. “The future of our sportsbook division sees free-to-play games as a key development in our product offering. We truly believe that our partnership with Low6 will allow us to make a huge difference in the Polish market and this cooperation will also open up new doors for sportsbooks in Poland”.
“BETFAN, like Low6, are focused on innovation and we’re delighted that part of our portfolio of games will be implemented within their product suite.” comments Jamie Mitchell CEO of Low6. “That our first game is delivered as a new, innovative arcade solution means we have something that the betting market has never seen before. We can’t wait to flick the switch and launch our arcade offering to the wider sportsbook and igaming verticals.”
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