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Winlandia Touches Down in the UK

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Competitive market gets new online casino brand that promises to entertain players with generous bonuses, thousands of games and five-star customer support, all with a playful Nordic twist

Players in the United Kingdom (UK) can experience Winlandia for the first time after the online casino made its debut in the market. Winlandia promises plenty of fun delivered with a playful Nordic twist and loads of Finnish Sisu.

The launch comes after Winlandia rebranded from Finlandia having become one of the top online casinos in Finland. Under its new name, Winlandia plans to travel across the world with the UK as its second destination after launching in Sweden with a new front-end design.

Winlandia, which is powered by SkillOnNet, plans to stand out from rival casino brands by delivering a top-notch player experience that is distinctly Nordic.

This will be combined with the choice of two welcome bonuses – 21 no wager free spins or 100% up to £100 + 66 free spins (a nod to the year 1966 when England won the World Cup) – and the option to deposit and withdraw using popular payment methods including Visa, Mastercard, PayPal and Apple Pay.

Winlandia promises instant deposits so that players can fire up the reels on their favourite slots without delay and fast withdrawals.

And what a selection of games UK players have to explore. The Winlandia portfolio stands at more than 5,700 titles covering classic slots, video slots, jackpot slots, table games, live dealer, scratch cards and more.

Players are of course rewarded for their loyalty with daily promotions, which include bonus cash and free spins, as well as slots tournaments to take part in. There’s also a VIP club where perks are unlocked with each level cleared.

Winlandia has a comprehensive marketing plan to support its launch in the UK including an exclusive affiliate partner that will be announced shortly with more affiliates being onboarded in the coming weeks.

“Players in the UK get ready,” the Head of Acquisitions and Public Relations for Winlandia, Christoffer Grönlund, said. “Winlandia is here to offer a top-notch experience that is fun, entertaining and distinctly Nordic.

“It is not every day a new casino launches in the UK so for a period of time we will of course have a strong USP as the newest casino in the UK. That is a huge magnet for customer acquisition.

“Players can get started by picking one of two generous welcome offers including a no wagering bonus, deposit and start playing thousands of games straight away. Our rewards are legendary and our customer support is second to none; what more could you want from an online casino.

“The UK market is highly competitive but our Finnish Sinsu sets us apart and this, combined with our stand-out brand and superior product and player experience, is a winning formula and we look forward to welcoming UK players to Winlandia for the first time.”

Australia

PointsBet Appoints Daniel Lucas as Group Chief Technology Officer

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PointsBet Holdings Limited announced the appointment of Daniel Lucas as Group Chief Technology Officer (CTO), effective 1 September 2024. Daniel will replace current Group CTO, US-based Jerry Bowskill, who will step down following completion of the sale of the US Business to Fanatics Betting and Gaming.

Daniel is serving out his current role as Global Director of Trading Technology at Flutter Entertainment Plc, leading the global trading technology operation and service across the Flutter Group (including Fanduel, Sportsbet, Paddypower, Betfair, Pokerstars and Skybet). Currently based in the UK, Daniel will relocate to Melbourne to take up his new role.

Prior to his global role at Flutter, Daniel held several senior positions at Sportsbet based in Melbourne, including Head of Data Solutions and Head of Trading Technology, which followed roles in the investment banking sector in London.

Daniel holds a Bachelor of Science (First Class Honours) and a Master of Business Systems from Monash University.

Sam Swanell, Chief Executive Officer of the PointsBet Group, said: “We are very pleased that a Senior Executive of Dan’s quality and experience is joining PointsBet. Dan’s understanding of complex platform and trading operations, in particular algorithmic trading, risk and advanced analytics together with his strong people leadership skills, are valuable assets to PointsBet’s Australian and Canadian operations, as we continue to invest in our market leading live betting and multi capability through Odds Factory.”

“I am super excited about the opportunity to join a technology and product led company like PointsBet. They continue to invest in their platforms and there are exciting growth opportunities ahead,” Daniel Lucas said.

“Jerry Bowskill has made an outstanding contribution to PointsBet over his tenure leading our global technology organisation. He has been an integral part of the group executive leadership team, and his experience and expertise has proven invaluable as we have planned for and executed the transition of our United States business to Fanatics. I would like to thank Jerry for all he has done for PointsBet and wish him all the best in his future endeavours,” Sam Swanell said.

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Central Europe

Hölle Games Go Live on Bet-at-home.de

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2024 has started off with some exciting launches for the Berlin-based start-up Hölle Games, who continue their strategy and desire of providing top content for their home market. With the latest launch on bet-at-home.de, Hölle Games becomes one of a handful of game suppliers to offer their content on the site, joining a select few prestigious studios like Merkur and Blueprint, all which have been approved to offer their games.

Bet-at-home has a long pedigree, stretching back to its founding in 1999 in Austria. This long history in iGaming means they are now both a household name and a well-respected brand for German speaking casino fans and sports bettors.

A huge chunk of content, from Premium titles like “Autobahn Automat”, to Classic franchises such as “Höllische Sieben” and “Steinreich” are already available on the site, with more to follow.

Robert Lenzhofer, CEO of Hölle Games, said: “I’m thankful for the efforts of the bet-at-home team and especially grateful for Marco’s support – it’s always a pleasure to work with colleagues from the early days of one’s career – thank you Marco.”

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Central Europe

Bundesliga International and Sportradar Announce Long-Term Extension of Exclusive Partnership

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Bundesliga International, a subsidiary of DFL Deutsche Fußball Liga, and Sportradar announced the extension and expansion of their global partnership for an additional six years, through to the end of the 2031-32 season. Over the course of the extended agreement, the two parties will collaborate on bringing to market innovative data and audiovisual products that enhance the offering for fans around the world.

The current partnership was scheduled to conclude at the end of the 2025-26 season. However, with this early renewal, Sportradar receives the rights to:

  • Sublicence video content from Germany’s top two divisions to its global network of sportsbook clients;
  • Collect and exclusively distribute live match data for betting purposes, collaborating with Bundesliga and its stakeholders on an aligned approach for media data (from the start of the 2025-26 season);
  • Provide betting and streaming rights for all matches in the WOW Virtual Bundesliga, the DFL’s esports offering;
  • Expand the product and enhance the scope of Sportradar’s Virtual Sports Bundesliga, the company’s one of a kind interactive gaming experience;
  • Further combat match-fixing, with the inclusion of education and prevention services, in addition to the existing bet monitoring through Sportradar’s Universal Fraud Detection System (UFDS), reinforcing both partners’ commitment to integrity.

This extended agreement continues Sportradar’s status as the official provider of betting and streaming rights for the Bundesliga and Bundesliga 2 (outside of the DACH region) and includes other DFL properties such as the German Supercup and each season’s relegation playoff matches. It also enhances Sportradar’s position to collect and distribute official data.

As two leaders in the advancement of sports technology, innovation is a key pillar of the partnership. Both parties are committed to developing exciting new products and services to engage the market and create immersive experiences for sports fans across the globe.

Peer Naubert, Chief Marketing Officer of Bundesliga International, said: “The Bundesliga has long been regarded globally as a frontrunner when it comes to cutting edge innovation, and our long-term partnership with Sportradar continues to reflect this. From the start, we have been aligned in pushing the boundaries of technology for the benefit of the fan, and this early prolongation, which by the end will take us to more than 25 years of collaboration, is an outcome of the trust and excitement we share for the future.”

Moritz Gloeckler, SVP of Rights and Strategic Projects at Sportradar, said: “We are the ideal partner to work with the Bundesliga in widening and deepening their fan base through the development of new AV and data-driven products, using the latest technologies such as augmented streaming and AI. This agreement aligns with our broader strategy to selectively invest in long term rights across key global sports which enable the continued innovation and enhancement of our offerings for our clients. We look forward to many years of partnering with the Bundesliga to redefine the soccer fan experience.”

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