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Exciting and innovative new horse racing service launched in betting shops
Betting shop punters’ experience of wagering on horseracing is being transformed via a new and stimulating Self Service Betting Terminal (SSBT) product.
Quantum Leap Solutions (QLS) and Pythia Sports have combined to provide the innovative service for content from 37 British racecourses – via Racecourse Media Group (RMG) – on Playtech terminals.
Phase 1 of the enhanced SSBT racing product delivers a range of new betting opportunities in shops, via:
- Enhanced, data-rich racecards for the traditional racing customers
- New derivative markets for the traditional SSBT user and new racing customers
- These new markets include head-to-head, betting without the favourite, odd vs even, place only betting, fancied horses vs the field, and much more
- Intuitive and easy design, making betting simple for all customers
- Deeper data and insight providing hints and tips for the novice and expert
Phase 2 of the product is set to include in-play betting, which currently isn’t available over the counter in shops.
RMG have collaborated with Pythia Sports, who have created seamless pricing for bookmakers, and Quantum Leap Solutions (QLS), who have provided the slick design and easy-to-use navigation to provide an innovative racing product for Playtech SSBTs.
Racing from the 37 British racecourses will be displayed on the new SSBTs and available in the shops of Entain (Coral and Ladbrokes), Betfred, Boyle Sports, Paddy Power and Jennings, as well as all UK and Irish independent shops.
Nick Mills, Chief Commercial Officer of RMG, said: “Around 80% of football bets are now staked via SSBTs in betting shops, but the number drops off spectacularly when it comes to racing. This exciting new product provides markets and an experience that is much better suited to the preferences of SSBT users and will accordingly directly drive revenues and engagement with the sport.”
Yori Arami, VP, Sports Commercial at Playtech, said: “Having rolled this fantastic product out to our entire UK and Irish customer base, we are delighted with the positive feedback from customers as well as the popularity of this innovative, new betting offering. For example, the new betting markets are already delivering over 10% of business from these racetracks, with our expectation that this will increase significantly in the coming months.”
Mark Fellows, of QLS, said: “We have delivered an innovative product for the traditional horse racing customer and one which attracts non-racing SSBT customers. We have made the form study quicker and more fun by providing an interactive tool that visualises the effect of factors that determines the outcome of the day’s races. We also wanted to cut to the chase in determining ‘where is the value?’, ‘who’s the form horse?’; ‘what do the tipsters fancy?’ and ‘what does the market say?’”
Freddy Galliers, Director at Pythia Sports, said: “This has been an exciting project for Pythia Sports to work on with RMG in delivering odds to Playtech and its SSBT clients in the UK. RMG’s decision to introduce innovative betting content from all of its tracks is being well-received by SSBT users and has the potential to reshape the way horse racing is bet on in shops.”
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SIS and Premier Greyhound Racing reveal improved greyhound race time schedule
Sports Information Services (SIS), the leading multi-content supplier of 24/7 live betting services, and Premier Greyhound Racing (PGR), the media rights company supplier of greyhound racing to the betting industry and direct to viewers, have collaborated to offer a revised race time schedule starting from 20 May.
Designed to protect the long-term future of UK greyhound racing, the new schedule will see morning fixtures start slightly later – moving from 10.47 to 11.01 and 10.54 to 11.09. Additionally, there will also be a slightly later start time for some evening fixtures aimed at a retail audience, with the first evening fixture now starting at 18.08.
Commenting on the improved schedule, Terry Mahoney, Head of Business Development at ARC, said: “The new race times will help make it easier for customers to navigate busy racing schedules as well as improving operations trackside. We will continue to listen, monitor, and adapt schedules where and when needed as we move forward to deliver the best service possible for betting operators as well as punters.”
Paul Witten, Managing Director at SIS, added: “We are passionate about delivering a greyhound racing service that benefits all of the sport’s stakeholders. Together with Premier Greyhound Raxing, we have introduced a revised racing schedule that benefits operators and their customers.
“Our approach to greyhound racing is grounded in sustainability and flexibility. This collaboration with fellow service providers allows everyone to enjoy all the high-quality action produced on a daily basis from tracks across the UK and Ireland.”
SIS has long-term agreements in place with bet365, William Hill, Paddy Power and Betfred to deliver its greyhound content across UK and Irish retail and digital channels. SIS also promotes this content across dozens of leading international operators, as well as through SISRacing.tv.
PGR offers greyhound action, cards, video replays, results, news and info on greyhounds.attheraces.com, and regular live broadcasts on Sky Sports Racing. Premier Greyhound Racing is a joint venture between Arena Racing (ARC) and Entain, the global sports betting, gaming and interactive entertainment group. Between them, the two companies own nine of the 20 licensed British greyhound tracks and ARC manage the media rights for five independent tracks.
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PRAGMATIC PLAY HITS THE SWEET SPOT WITH FRUITY TREATS
Pragmatic Play, a leading content supplier to the iGaming industry, has added Fruity Treats to its collection of clusters pays Slots.
Five or more fruit symbols must connect horizontally or vertically to award a win in this vibrant 7×7 title, which features a variation of the popular multiplier spots mechanic.
At the start of each spin, four marked spots of different colours take up random positions on the grid. If a win forms over a marked spot, a starting multiplier of 5x, 10x, 15x or 20x (depending on the spot colour) will be activated. Each time a winning combination lands on a marked spot after a tumble, the multiplier is applied to the win and then increases by its starting value.
Hitting at least three candy scatters on a spin awards entry to the bonus game with 10 free spins. During the feature, which can be retriggered with five additional free spins, activated multipliers from marked spots do not reset between free spins, potentially leading to massive wins.
Fruity Treats is the latest cluster pays Slot in Pragmatic Play’s multi-award-winning range, joining recent hit Sugar Rush 1000.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “The roaming multiplier spots feature in Fruity Treats sets it apart from other successful cluster pays Slots in the Pragmatic Play portfolio, with marked spots staying sticky in the bonus game for even greater win potential.”
Pragmatic Play currently produces up to eight new Slot titles a month, while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through a single API.
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Kambi’s Festival of Sportsbook returns for fourth year
Kambi’s Festival of Sportsbook returns in June with registrations now open for a two-day content series featuring speakers from across the Kambi Group and insights covering the full breadth of the industry.
Taking place between 4-5 June, the Festival will be comprised of online sessions taking in topics ranging from UX optimisation and harnessing AI to maximising a summer of soccer featuring both UEFA Euro 2024 and the Copa América.
Erik Lögdberg, Managing Director of Kambi Sportsbook, will open the Festival with a session entitled ‘Exceptional, everywhere: meeting the increasingly high standards of an evolving market’, discussing how operators can develop their sportsbook to navigate changing consumer habits and fragmenting markets.
Kambi’s Head of Legal and Regulatory Compliance, Victoria Fernandes, will also be joined by Partner Success Manager Sabrina Andrade for a Portuguese language session delving into Brazil and how local operators can compete in the soon-to-be-regulated market.
Gerard Starkey, Kambi Group’s SVP of Marketing & Communications, said: “We are excited to once again be welcoming the industry to Kambi’s Festival of Sportsbook, and we look forward to sharing the sportsbook insights and knowledge the event has become known for. As ever, the agenda features a broad range of sessions hosted by experts from across the Kambi Group, providing plenty to interest those working in or with the sports betting industry today.”
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