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Soft2Bet’s gamification features combine innovation with modern technology



Reading Time: 3 minutes

Gamification is more than a “nice-to-have”, it drives substantial revenues and enables iGaming companies to keep up with technological advances, says Yoel Zuckerberg, Chief Product Officer at Soft2Bet.

Gamification is often mentioned as a feature that suppliers and operators should add to their product portfolio, rarely as a key component of their growth strategy that can drive substantial revenues to their bottom line.

Reasons behind this mode of thinking include:

  • tech development and integration projects can be costly and time-consuming,
  • companies may view their products and the revenues they generate as satisfactory, and
  • not feel the need to call on their tech resources to implement these features.

At Soft2Bet gamification has been a priority from day one. We call it Motivational Engineering: this focus on engineering is not accidental – technology is one of the main drivers of iGaming growth and we ensure we harness its power for the benefit of our partners.

In addition, a strong argument can be made that the industry’s legacy platforms and lack of innovation are causing it to fall behind other mainstream online sectors.

Proof by numbers

So how does Soft2Bet’s Motivational Engineering benefit our operators?

Our Betinia brand operates in Denmark and Sweden, two of Europe’s most respected iGaming markets that demand strong legal and regulatory compliance from their stakeholders.

In the past 12 months, Betinia recorded a 65% increase in gross gaming revenues (GGR) when compared to non-gamified brands.

  • The adoption rate of the features was 60%, showing strong topline engagement from players.
  • On a more granular level, nearly half of the players who engaged with the features deposited larger amounts and deposit frequency was 30% higher.
  • Players’ lifetime values were also up: average revenue per user (ARPU) was up 70% for 50% of those who engaged with the gamification features and the GGR they generated increased by more than 60% compared to non-participants.

Full integration

One of the reasons our Motivational Engineering technology is successful is because it is fully integrated throughout our Player Account Management system and delivers a comprehensive gamification solution that produces impressive GGR, LTV and ARPU returns for our partners.

This performance is the result of this seamless integration with our in-house platform, which includes our robust back office, dedicated games studio, payment gateway, and solutions tailored for both retail and online environments.

Changing mindsets for the digital age

We often hear that many operators and suppliers, including many of the best-known brands in our sector, rely on tech that is outdated and not up to the requirements of the new digital age.

This means there is a great deal of legacy technology operating in the industry and this materially impacts its ability to deliver the cutting edge solutions that directly impact your bottom line as an operator. So as an iGaming supplier to operators worldwide, how does Soft2Bet address these issues?

  • Transformational: Soft2Bet turns challenges into opportunities through tech innovation. Our platform is based on agile and modular microservices such as a payment gateway, bonus engine, GSP gateway, enhanced affiliation and marketing tools, CRM tools, and, as a key advantage that is unique to Soft2Bet, our proprietary Motivational Engineering gamification engine, which greatly enhances gameplay and boosts revenues.
  • Changing a conservative mindset: As an industry, online gambling is actually very conservative and many operators, suppliers, startups or consultants often make the point that this mindset needs to change.
  • Outdated platforms: Many of the platforms’ frameworks are outdated, non-scalable or have serious tech issues such as being monolithic, full of old templates, manual bonusing tools or an inability to integrate new features quickly.
  • Keeping up with trends: Technology plays such a key role in our sector that we must keep up with B2B and B2C trends, such as new channels, gameplay niches and combining mobile casual gaming with real money gaming.
  • Rewarding journey: In many ways, gamification is an ongoing journey. It includes implementing a tech revolution that harnesses the capabilities of microservices, AI, web3, casual gaming or new channels. It can take time and resources to complete, but the rewards are significant.

Motivational Engineering in practice

The Soft2Bet products that feature our gamification tools include Bonus Crab, a real time claw machine with toy prizes that can be converted into bonuses and Betinia Stadiums, a highly localized gamification engine that links engaging sports with stadium building in different virtual cities.

City Builder type of game, our top solution, combines a Roman city builder with an online casino experience, while our latest feature BattleSlot is a next-level gamification engine that combines online slots with a card game and enables players to capture new territories by winning slots battles and receive bonuses for each win.

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The top slot software, Endorphina, partners up with Star-Casino!



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Starting the new year with full steam, the iGaming software provider, Endorphina, partnered with Star-Casino.

Partnering with a renowned iGaming provider like Endorphina will definitely benefit Star-Casino, while also helping Endorphina further expand its products.

The previous year was especially eventful for Endorphina, loaded with dozens of new slot releases and innovative technologies. In 2023, the company reached incredible milestones, like implementing AI in game development and adding its groundbreaking Jackpot RTP+ feature, to name a few. With this partnership, Endorphina plans to further expand its products and introduce them to a larger audience.

“I am delighted to announce the launch of the Endorphina game collection on the platform. This phase of our partnership allows our games to reach a broader player community at Star-Casino. We are convinced that through our long-term partnership, we can continue to bring constant innovation and first-class entertainment to all those seeking exceptional gaming experiences.” – Robert Harutyunyan, Head of Business Development at Endorphina.

Star-Casino is a very popular company in the Czech Republic, being in the gambling business for 25+ years. Star-Casino’s online platform features hundreds of slots with bonuses and free spins, providing the ultimate online gaming experience.

Additionally, Star-Casino provides a user-friendly interface and various tournaments for its customers.

In the words of Star-Casino’s team: “We are thrilled to have successfully added games from the provider Endorphina to our portfolio. We firmly believe that these games will become among the most played, and we look forward to our joint campaigns.”



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Latest News

Playson adds award-winning portfolio to iGP’s content aggregation hub



Playson adds award-winning portfolio to iGP’s content aggregation hub
Reading Time: 2 minutes


Supplier to provide creative line-up of slots to the world’s leading operators

Playson, the fast-growing digital entertainment supplier, has secured a content partnership with iGaming technology provider iGP to offer its games in multiple jurisdictions under a Malta Gaming Authority (MGA) licence.

The agreement will see many of the studio’s player-favourites, including 3 Pots Riches: Hold and Win, Power Crown: Hold and Win and Coin Strike: Hold and Win, made available to iGP’s customers via the platform provider’s new centralised aggregation hub, iGaming Deck.

Creator and provider of iGaming solutions iGP was founded in 2016 and currently hosts more than 100 game providers. Its iGaming Deck provides a catalogue of more than 5,000 titles and a single API integration.

This strategic deal bolsters Playson’s top-tier position in key markets worldwide and broadens the reach of its growing portfolio, as it continues to unveil a packed roadmap for the year ahead.

Blanka Homor, Sales Director at Playson, said: “We are delighted to join forces with iGP to supply our vibrant slots to operators through its iGaming Deck.

“This partnership will invite further recognition for our portfolio, which continues to grow at a faster pace than ever. Our 2024 roadmap is jam-packed with a variety of game types and themes, which will be highly beneficial to iGP’s operator network looking to broaden their casino offering.”

Inesa Glazaite, CCO at iGP, said: “It makes sense for iGP to partner with other fast-growing iGaming companies like Playson. Our stable platform and the carefully crafted tech stack behind iGaming Deck, our cloud-based games aggregator, is the perfect home for Playson’s legendary slot games. Together, we’re set to help operators around the world reach their iGaming potential and deliver experiences their players will love. I’m looking forward to working with the Playson team and seeing the next wave of innovative games they bring to the table.”

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Latest News

GGPoker Launches Exclusive WSOP Circuit UK Satellites Press Release



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GGPoker, the World’s Biggest Poker Room, is proud to launch exclusive online satellite tournaments to the upcoming WSOP Circuit UK £1,100 Main Event, which will be hosted at Nottingham’s Dusk Till Dawn Poker Club from March 15 through March 24.

The winner of the WSOP Circuit UK Main Event, which boasts a £500,000 guarantee, will claim a prestigious WSOP-C Gold Ring and the lion’s share of the massive prize pool.

Phased WSOP-C UK satellite tournaments are currently running at GGPoker, with buy-in to Centroll satellite tournaments set at £0.01, Phase 1 at £1,10, Phase 2 at £11 and the Final Phase at £110. At least five WSOP-C UK £1,100 Main Event tickets will be won in each Final Phase satellite.

Players that win £1,100 Main Event tickets will be registered into the exclusive OnLive Day 1 hosted by GGPoker on March 19, with all Day 1 survivors making it through to the live Day 2 on March 24.

“We’re delighted to partner once more with World Series of Poker and Dusk Till Dawn, with UK and Irish players promised a super event in Nottingham next month,” said Angela Martin, UK & Ireland Head of Marketing at GGPoker. “Players can win their way to the WSOP-C £1,100 Main Event for just a single penny and take aim at a guaranteed £500,000 and WSOP Gold Ring!”

New GGPoker players can also claim the poker room’s Welcome Bonus, earn even more rewards with the Honeymoon for Newcomers promotion and automatically join GGPoker’s Fish Buffet loyalty program, with regular cash prizes on offer.

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