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TEAM VITALITY AND HUMMEL INTRODUCE VIT.X SNEAKERS IN THE “CROSS THE AGES” CAMPAIGN

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  • VIT.X marks Team Vitality’s debut in the world of lifestyle sneakers
  • The sneakers are available for 99.99€ on the Team Vitality e-shop and directly at the V.Hive shop
  • As part of its “Cross The Ages” campaign, Team Vitality reveals an exclusive retro mini-game that immerses fans in the club’s universe. Fans can play the game at: http://vitx.vitality.gg/

 

Paris, 10th November 2023 – Team Vitality, the leading global esports organisation, and its partner hummel are thrilled to introduce their very first pair of lifestyle sneakers. This exciting addition to their special anniversary collection is launched as part of the “VIT.X – CROSS THE AGES” campaign, showcasing the collaboration between the two brands in creating a collectible sneaker to honour the club’s heritage.

A MUST-HAVE THAT FUSES STYLE AND GAMING

Team Vitality and hummel proudly present a unique addition to their collection, designed for both the club’s dedicated fans and enthusiasts of lifestyle and streetwear. This model draws inspiration from the iconic hummel tennis sneakers of the 90s, presenting a modern twist on the classic hummel Stockholm LXE.

The VIT.X prominently displays Team Vitality’s iconic bee logo on the side of the shoe and maintains the club’s traditional colours of yellow, black, and white. The model name is elegantly inscribed on the heel, with an “X” featured on the tongue, symbolising the club’s 10-year anniversary.

Whether paired with a classic or sportswear outfit, the VIT.X sneaker is set to become a symbol of Team Vitality’s unique identity, seamlessly bridging the gap between gaming culture’s nostalgia and its cutting-edge aspects.


“CROSS THE AGES” – CELEBRATING TEAM VITALITY’S ANNIVERSARY

The campaign invites fans to “Cross The Ages” by taking them on a captivating journey through the last 10 years of Team Vitality’s history, skillfully blending current style trends with retro gaming references. To launch the campaign, Team Vitality released an 8-bit game, starring Albie, its mascot and biggest fan, crossing the last decade and fighting enemies to discover the VIT.X sneaker.

Fans that finish the mini-game will have access to an exclusive special edition of the sneakers that includes a sneaker bag, LEGENDS anniversary card, and Team Vitality stickers. The special edition of the sneakers are limited to the first 100 units claimed. As part of the V.Hive app activation for the launch, fans that purchase VIT.X sneakers will also receive the VIT.X sneakers as a wearable item for their in-app avatar.

VIT.X sneakers perfectly capture the essence of 90s nostalgia, aligning itself with Y2K fashion and the resurgence of retrogaming. Through the VIT.X sneaker, Team Vitality and hummel are not only making a fashion statement but also inviting fans to join them on a remarkable journey through the ages of esports and gaming culture.

This is the first sneaker we’ve designed with hummel,” explains Amélie Canet – Fan activities Director. “We particularly enjoyed playing with retrogaming aesthetics while staying true to hummel’s DNA. For Team Vitality, this is a significant step, as it’s our inaugural lifestyle sneaker. Its comfort and minimalist style make it a versatile addition to any wardrobe. We hope our fans will wear this pair with pride in their everyday outings.”

The VIT.X is on sale for 99.99€ on the Team Vitality e-shop and directly at the V.Hive shop.

Eastern Europe

Endorphina Announces Partnership with Ukrainian Online Casino Casino.ua

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Endorphina Announces Partnership with Ukrainian Online Casino Casino.ua
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The leading online slot provider, Endorphina, has recently partnered with Casino.ua, a licensed Ukrainian online casino. This collaboration brings Endorphina’s innovative slots to Casino.ua’s platform, expanding its game portfolio and offering more variety for players.

This partnership signifies Endorphina’s continued focus on expanding its reach in regulated markets and making its games accessible to a broader audience. With a strong track record of partnerships in 2024, Endorphina is confident this collaboration will further their goals.

“This partnership with Casino.ua is a great opportunity for Endorphina to expand as a slot game provider in Ukraine and grow in a highly competitive market. We’re very excited about this collaboration and grateful for this wonderful opportunity to partner with such a prominent Ukrainian online casino,” said Maryna Iliukhina, PR Manager at Endorphina.

Casino.ua is a licensed Ukrainian online casino offering over 7,000 online entertainment options, including instant games, slots, table games, live games, tournaments, and promotions. The platform values the safety and comfort of its users, striving to create a high-quality gaming experience.

“We are thrilled to partner with Endorphina, a top software developer in the gaming industry. Their games blend innovation, quality, and immersive gameplay, seamlessly aligning with our vision. Together, we’re committed to delivering outstanding experiences and exciting opportunities for Casino.ua players,” said Casino UA’s team.

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Genius Sports Launches FANHub, World’s First Advertising & Activation Platform to Reach & Engage Sports Fans

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Today Genius Sports Limited (“Genius Sports”) (NYSE:GENI) announced the launch of its fan activation platform FANHub, the only omnichannel marketing platform custom-built to reach and engage sports fans.

Capitalizing on 20+ years of experience in data collection, curation, and activation and harnessing direct global relationships with 400+ leagues and teams including the NFL and NCAA, Genius Sports created FANHub to give marketers an easy-to-use platform, which combines programmatic and social media buying capabilities built with a sports-first mentality.

“Sports has never been more at the center of the cultural conversation, and FANHub is primed to help marketers reach and engage fans with ultimate precision,” says Josh Linforth, CRO at Genius Sports. “Our depth and breadth of sports expertise has informed every aspect of this platform, so our customers can easily create memorable and impactful campaigns for fans across every channel.”

The FANHub platform includes the following core features:

  • Fan-First Audiences. Safely integrate 1st-party data, overlay proprietary audiences, and capture the fan journey with Genius Sports identity graph, FANHub ID.
  • Curated and Exclusive Premium Inventory. Buy high-quality, brand-safe media across social and programmatic channels, including display, video, CTV, audio, and DOOH.
  • Bidding & Insights. Monitor performance with customizable bid models, real-time reporting, pacing and bidding strategies based on audience datasets, inventory, and live game-time data points.
  • Dynamic Creative Optimization. Scale your campaigns with display and video creative that instantly integrates Genius Sports play-by-play data and fan preferences.

“Today’s fans watch and engage with their favorite sports across channels and formats, bringing new challenges to marketers looking to reach these highly engaged audiences,” said Manny Puentes, GM of advertising at Genius Sports and board member on the IAB Tech Lab. “FANHub finally lets marketers create sophisticated sports-based media strategies, track and manage the full-funnel fan journey from season to season, and leverage our live game-time data to drive hyper-personalized and relevant campaigns.”

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1spin4win joins forces with SoftGamings to bring classic slots to new markets

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1spin4win, a fast-growing slot games provider, is excited to announce a new partnership with SoftGamings, a leading B2B casino platform provider and gaming systems aggregator.

This collaboration signifies a major leap forward for 1spin4win, expanding the studio’s global footprint. Through SoftGamings’ platform, a wider audience will now have access to 1spin4win’s growing collection of over 100 classic slot games. With more than three new releases every month and a solid client base of 400+ operators, 1spin4win is poised to further strengthen its presence in the iGaming industry.

SoftGamings is well known for its versatile iGaming solutions, including Turnkey and White Label platforms, Self-Service solutions, and Bitcoin casino options. Their platform offers an advanced loyalty system, gamification features, and customization options, providing operators with everything they need to offer a world-class gaming experience. Now, 1spin4win’s slots are integrated into the SoftGamings platform, expanding its availability to a larger network of operators and players.

Tanya Pisarchuk, Sales Manager at 1spin4win, commented: “Partnering with SoftGamings will help us grow into new markets and reach more players. We’re truly excited that this collaboration will make it easier for online casinos to bring our classic and well-balanced games to their users.”

Anna Kiselova, Head of Partnerships at SoftGamings, added: “Our platform is growing with the addition of 1spin4win’s classic slots, now available through the SoftGamings API. This partnership is part of our mission to bring the best gaming experiences to our clients. 1spin4win offers a mix of traditional fruit and themed slots with bonuses and solid RTPs, and we’re excited to offer their games as part of our ever-expanding catalog.”

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