Asia
Neela Mediatech announces strategic partnership with Reliance Jio Games
![](https://europeangaming.eu/portal/wp-content/uploads/2023/11/Neela-Mediatech-announces-strategic-partnership-with-Reliance-Jio-Games.png)
Neela Mediatech’s gaming platform TMKOC PLAY, built on the leading IP, Taarak Mehta Ka Ooltah Chashmah has announced a strategic partnership with Jio Games. With this partnership, the company aims to roll out 50+ games on the Jio Games platform targeting a significant base of Indian mobile and cloud gaming users.
Having recently announced the launch, Neela Mediatech in a short time has collaborated with Jio Games to leverage the vast user base of over 500 million to extend its reach, with an anticipated growth of 5x within the coming 6 months. Jio platform users will now have the opportunity to enjoy a diverse selection of games centred on the theme of ‘TMKOC’ and immerse themselves in the roles of their cherished characters from the series. This partnership will enable Jio Games to welcome fresh users from the existing audience of over 60 million captivated by the ‘TMKOC’ intellectual property.
Announcing this partnership, Mr. Asit Modi, Creator, Producer and Managing Director of Neela Film Production and Neela Mediatech, said, “TMKOC and Jio are familiar names in households nationwide, and their user base extends even to the remote corners of cities and towns. Therefore, it’s a strategic move to capitalize on each other’s strengths. This partnership will facilitate an expansion of our user base, providing an exceptional digital entertainment experience.”
Neela Films, the production house recently invested INR 24cr into Neela Mediatech, the gaming, animation and e-commerce business as an extension to Taarak Mehta Ka Ooltah Chasmah IP. The company has recorded 5 million game downloads, and their YouTube rhymes channel has expanded its subscriber base from 1.5 million to 3 million in a brief span. This growth encompasses multiple languages, including English, Hindi, Marathi, Punjabi, Bengali, Bhojpuri and Gujarati.
The platform will host free-to-play games and cloud-based adventures, for both single-playe and multiplayer gamers. Bhide Scooter Race, TMKOC Air Hockey, Bhide Pickle Delivery, Gokuldham Kite Flying and Tapu Skating Adventure are the first of many games that are available on the platform.
About Neela Mediatech:
Neela Mediatech, a pioneering gaming and animation studio, is a vertical of Neela Film, a renowned production house and creator of one of the nation’s most beloved TV shows ‘Taarak Mehta Ka Ooltah Chashmah’ (TMKOC).
Exploring animated shows and nursery rhymes, cloud gaming, blockchain gaming, and virtual reality, the studio envisions global outreach, bridging technology trends and entertainment.
Rooted in TMKOC’s legacy, Neela Mediatech delivers captivating content to its loyal audience, pushing the Indian gaming industry forward with a dedicated commitment to quality.
Neela Mediatech made its mark in the mobile gaming industry with titles like Run Jetha Run, Bhide Scooter Race, Popat Shortcut Race, and more. Currently, the games have more than 5 million downloads and are available on Google Play Store and Apple App Store.
Neela Mediatech animation vertical operates English, Hindi, Marathi, and Bengali YouTube animation channels, boasting 3 million subscribers.
About Taarak Mehta Ka Ooltah Chashmah show:
Taarak Mehta Ka Ooltah Chashmah is one of the longest- sitcoms that aired first in 2008 and is now in its 15th year with over 3700 episodes. Other than its flagship show, Neela Film Productions Private Limited also streams Gukuldhamchi Duniyadari in Marathi and Tarak Mama Ayyo Rama in Telugu on YouTube. The shows along with the character universe are authored and created by Asit Kumar Modi.
Asia
PAGCOR BRAVES FLOODS TO HELP DISASTER-HIT COMMUNITIES
![](https://europeangaming.eu/portal/wp-content/uploads/2024/07/PAGCOR-BRAVES-FLOODS-TO-HELP-DISASTER-HIT-COMMUNITIES_20240726_120712_0000.png)
At the height of the downpour and massive flooding in Metro Manila and nearby provinces Wednesday, volunteer teams from the Philippine Amusement and Gaming Corporation (PAGCOR) started bringing relief packs to affected communities.
Classes and government work were suspended on Wednesday and Thursday due to the widespread flooding, but PAGCOR volunteers went into action nevertheless.
“Even at the height of the flooding, and even before the President ordered government agencies to provide assistance to affected communities, PAGCOR employees already went to action to help those in need,” PAGCOR Chairman and CEO Alejandro H. Tengco said.
The PAGCOR chief said that since July 24, the agency has delivered more than 21,000 food and non-food relief packs for thousands of affected families.
“After the heavy rains subsided and it was safe to do so, we started bringing immediate aid to flooded communities in Caloocan City on Wednesday, followed by relief operations in Valenzuela, Malabon and Malolos, Bulacan the next day,” he said.
Mr. Tengco added that PAGCOR was scheduled to distribute relief goods to the cities of Marikina and Navotas on Friday as well as to affected towns in Bulacan like Calumpit and Bulakan which were all submerged in floodwater.
“It has been second nature to PAGCOR to immediately respond to the needs of affected communities in times of disasters,” he said.
“We understand that while it is part of our mandate to contribute to nation-building, it is also our moral obligation to help ease the plight of Filipinos in times when they need help the most,” the PAGCOR chief added.
He said PAGCOR’s relief operations are ongoing, with more employees volunteering to help repack relief goods Saturday and Sunday in the agency’s warehouse in Imus, Cavite to support distribution efforts in the coming days in Bataan, Batangas and Cavite.
Asia
AGTech Wins Lottery Terminal Supply Tenders for Shaanxi, Zhejiang and Jiangsu Provinces
![](https://europeangaming.eu/portal/wp-content/uploads/2024/07/4-9.jpg)
Lottery and integrated technology and services company AGTech Holdings Limited (AGTech) has announced that one of its wholly-owned subsidiaries has successfully won procurement tenders to supply lottery terminals to Sports Lottery Administration Centres in Shaanxi province, Zhejiang province and Jiangsu province of the People’s Republic of China.
AGTech already has previous success in the China market, having won a bid in 2018 for supplying its new dual, touchscreen lottery terminals to the Chinese provinces of Guizhou, Shanghai and Hebei.
Even before this, AGTech introduced new instant win games, launched in partnership with Chinese logistics firm SF Holdings across Shenzen, Nanchang, Changsha and Nanjing.
Asia
Philippine President Marcos Announces Ban on POGOs
![](https://europeangaming.eu/portal/wp-content/uploads/2024/07/2-8.jpg)
Philippine President Ferdinand Marcos Jr has banned the establishment of any new Philippine Offshore Gaming Operators (POGOs), also known as Internet Gaming Licensees (IGLs), with immediate effect. Existing POGO operators will have until the end of the year to wind down their operations.
The verdict, not entirely unexpected, was delivered during his State of the Nation Address in Manila on Monday following widespread pressure from a Senate investigation into illegal POGO-linked activities.
“Effective today, all POGOs are banned. I hereby instruct [gaming regulator] PAGCOR to wind down and cease the operations of POGOs by the end of the year,” Marcos said in his SONA.
The decision to shut down POGOs follows a series of recent raids on illegal POGO compounds in Pampanga and Tarlac amid allegations they had been engaging in human trafficking and scam activities.
A full ban, proposed by multiple senators, had also gained the support of the Department of Finance (DOF) and the National Economic and Development Authority.
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