Asia
Neela Mediatech announces strategic partnership with JioGames
Neela Mediatech is the gaming, animation, and E-commerce, a business extension of the IP of ‘Taarak Mehta Ka Ooltah Chashmah’
Neela Mediatech’s gaming platform TMKOC PLAY, built on the leading IP, Taarak Mehta Ka Ooltah Chashmah has announced a strategic partnership with JioGames. With this partnership, the company aims to roll out 50+ games on the JioGames platform targeting a significant base of Indian mobile and cloud gaming users.
JioGames users will now have the opportunity to enjoy a diverse selection of games centred on the theme of ‘TMKOC’ and immerse themselves in the roles of their cherished characters from the series. This partnership will enable JioGames to welcome fresh users from the existing audience of over 60 million captivated by the ‘TMKOC’ intellectual property.
Announcing this partnership, Mr. Asit Modi, Creator, Producer and Managing Director of Neela Film Production and Neela Mediatech, said, “TMKOC and Jio are familiar names in households nationwide, and their user base extends even to the remote corners of cities and towns. Therefore, it’s a strategic move to capitalize on each other’s strengths. This partnership will facilitate an expansion of our user base, providing an exceptional digital entertainment experience.”
Neela Films, the production house recently invested INR 24cr into Neela Mediatech, the gaming, animation and e-commerce business as an extension to Taarak Mehta Ka Ooltah Chashmah IP. The company has recorded 5 million game downloads, and their YouTube rhymes channel has expanded its subscriber base from 1.5 million to 3 million in a brief span. This growth encompasses multiple languages, including English, Hindi, Marathi, Punjabi, Bengali, Bhojpuri and Gujarati.
The platform will host free-to-play games and cloud-based adventures, for both single-player and multiplayer gamers. Bhide Scooter Race, TMKOC Air Hockey, Bhide Pickle Delivery, Gokuldham Kite Flying and Tapu Skating Adventure are the first of many games that are available on the platform.
Asia
JETSYNTHESYS WELCOMES GOPAL SRINIVASAN, MADHUSUDANAN R, AND ARJUN SANTHANAKRISHNAN AS CHENNAI FRANCHISE OWNERS FOR GLOBAL E-CRICKET PREMIER LEAGUE SEASON 2
JetSynthesys, a global leader in digital entertainment and technology, announces the addition of prominent industry leaders including Gopal Srinivasan, Chairman of TVS Capital Funds Limited, Madhusudanan R, Co-founder of M2P Fintech and Arjun Santhanakrishnan, Group CEO of GS Global as the team owners for the Chennai franchise in the second season of its popular IP, Global e-Cricket Premier League (GEPL).
Gopal Srinivasan, Madhusudanan R and Arjun Santhanakrishnan bring a wealth of expertise to GEPL’s growing ecosystem. Their acquisition of the Chennai franchise sheds light on the city’s deep-rooted connection to cricket, a sport that goes beyond entertainment to serve as a cornerstone of Chennai’s cultural identity. Their leadership and vision, coupled with their passion for innovation, will be instrumental in shaping the future of cricket esports in India and beyond.
The Global Esports Premier League (GEPL), hosted on the mobile app Real Cricket, JetSynthesys’ category-defining cricket video game, delivers the most authentic, immersive, and feature-rich cricket simulation experience for mobile users. Last year’s tournament attracted over 200,000 registrations and culminated in a rigorous selection process that identified the top 64 players who formed eight teams. The action-packed finale saw these eight teams play-off each other in and compete for global esports glory. With cumulative multiplatform reach of 70mn+, GEPL S1 was also streamed on JioCinema and witnessed a significant viewership of over 1.1mn+ mins.
Mr. Rajan Navani, CEO and founder, JetSynthesys, expressed his enthusiasm about these developments, “We are incredibly excited to have Gopal Srinivasan, Madhusudanan R and Arjun Santhanakrishnan join as the team owners of Chennai franchise. Their combined experience brings a fresh perspective that aligns perfectly with our vision to push the boundaries of cricket esports globally. Their involvement strengthens our resolve to not just grow GEPL, but to create an entire ecosystem where gaming, technology, and cricket intersect to inspire a new generation of gamers.”
The new team owners also shared their excitement about joining the league.
Mr. Gopal Srinivasan commented, “As a firm believer in the transformative power of technology, I’m happy to support the Global e-Cricket Premier League and the Chennai franchise. Esports offers a unique platform to nurture talent and foster inclusion. I look forward to witnessing the incredible skills and passion of our players and expanding India’s influence in the global esports landscape.”
Mr. Madhusudanan R added, “Cricket has always been a unifying force in India, and esports is rapidly transforming how we connect with the sport. Being part of the Chennai franchise in the GEPL allows us to tap into a growing digital audience and offer them a platform to showcase their skills. I am excited about the potential this league holds for fostering talent and pushing the boundaries of competitive eCricket.”
Mr. Arjun Santhanakrishnan said, “eCricket is redefining the boundaries of sports, and I am thrilled to be a part of this journey with the Chennai franchise in the Global e-Cricket Premier League. The blend of cricket, technology, and esports is creating new opportunities for fan engagement and innovation, and I look forward to witnessing the next generation of esports talent from Chennai rise on the global stage.”
Mr. Rohit Potphode, CEO & League Commissioner of GEPL, enthused on the occasion, “We are thrilled to have Gopal Srinivasan, Madhusudanan R and Arjun Santhanakrishnanonboard as the franchise team owners for Chennai. Their participation adds immense value to the league, not just from a leadership standpoint but in terms of fostering innovation and new opportunities for players. As we look ahead to Season 2, we are working hard to expand the league’s footprint and deliver an unparalleled competitive experience that will captivate both players and fans alike.”
The second season of GEPL is set to introduce an expanded team format, new league guidelines, and a more intense competitive framework, building on the success of Season 1. Real Cricket 24 continues to set the standard for cricket simulation with nuanced mechanics, challenging gameplay, and a focus on strategy. The finals for GEPL Season 2 are scheduled for January 2025, where the top teams will once again compete for the prestigious title of ‘e-Cricket Icon’ on a global stage.
Asia
SuperGaming Announces IIT Homegrown Qualifiers Winners; Teams Advance to Compete for ₹2 Crore Prize Pool
Pune, India, 11th December 2024 – SuperGaming is proud to announce the winners of the IIT Homegrown Qualifiers, showcasing India’s emerging esports talent.
The winning teams are:
- Team Rogue – ₹6 Lakhs
- DGE – ₹3 Lakhs
- Moggers – ₹1.5 Lakhs
Sankalp ‘Frosty’ Kore was named the MVP of the tournament with an impressive 43 Kills, taking home a cash prize of ₹1 Lakh for his exceptional performance.
These top teams have secured their spots in the IIT LAN finale, where they will compete for a massive ₹2 Crore prize pool.
In a related highlight, the recent playtest in the Philippines saw Kalidiman Esports emerge victorious, earning their place in the LAN finale and adding an international flair to the competition.
The next segment of the tournament is the IIT Nationals Qualifiers, where players will represent their respective states. Registrations for IIT Nationals Qualifiers (State Open Circuit) are now open. This stage features a prize pool of ₹10,00,000, with the top two teams advancing to the IIT LAN Finale.
Players can register here: https://forms.gle/6MFp6bdeZss22bd97
Through its ‘Clutch India Movement’ SuperGaming continues to elevate the Indian gaming ecosystem by nurturing homegrown talent. This initiative aims to empower homegrown players to compete and excel whilst driving India’s rise in the thriving global gaming industry.
Asia
Delasport Teams Up with Betable Group in UK and Philippines Partnership
Leading iGaming supplier Delasport has agreed a strategic partnership with Betable Group, that will see the pair working closely together in both the UK and the Philippines.
The deal means Betable Group brands in both markets will gain access to Delasport’s comprehensive sportsbook solution, on top of the existing Betable Gaming platform that offers both casino and bingo.
The strategic partnership will initially launch in the Philippines, before expanding to the UK shortly.
“This partnership is a win-win-win for Delasport, Betable, and their customers,” said Delasport’s CEO Oren Cohen Shwartz. “The UK and the Philippines are extremely appealing markets – one is mature and developed, while the other is emerging and full of potential. Thanks to Betable’s professionalism and reach, we can now quickly deliver our award-winning solution to more operators worldwide.”
Charlie Noble, COO at Betable Group, added: “Integrating Delasport’s sportsbook product now allows our partner operators in the UK and the Philippines to offer players a complete gaming experience. We’ve been extremely impressed by Delasport’s sportsbook product, and this partnership underlines our commitment to delivering the very best to both our operator partners and the end user.”
Delasport’s Plug & Play iFrame solution is an operator favourite, due to a range of unique features that sport bettors love to engage with.
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