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SiGMA Malta 2023 Recap: Alpha Affiliates takes centre stage at iGaming Event of the Year

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Alpha Affiliates, the leading direct advertiser for the iGaming industry, is proud to have been a part of the iGaming event of the year, SiGMA Europe 2023. Held at the Malta Maritime Hub from November 13 – 17, the event was a success, with 25,000 delegates attending from across the globe to share knowledge and innovations from within the iGaming industry. Alpha Affiliates showcased upcoming products, offered new affiliates an exclusive preview of their cutting-edge affiliate platform, discussed their plans for the upcoming year alongside key industry trends, and raffled €7,500 at their stand.

Their attendance came following significant growth, achieving over 15,000 partners across more than 50 countries, and over 2,000,000 players worldwide this year. The company witnessed a 20% upsurge in new partners this year, and aimed to strengthen their international network at SiGMA Europe, networking with top affiliates at the heart of the iGaming world.

Alpha Affiliates provided a fun atmosphere at their two-storey stand, hosting happy hours in the lounge bar with signature cocktails, a fully stocked coffee bar for a pick me up during the event, and running prize giveaways. The highlight of the event, however, was the Alpha Affiliates SiGMA party, which took place on November 15th between 10pm and 4am in the Gianpula Main room, with international headliners and famous DJs like Memphis Mac, SavageandShe, Hozho and DJ Mykill.

Boris P, Head of Affiliates at Alpha Affiliates, comments “We are thrilled to have been part of such an esteemed event, not only to present our own growth and dedication to the industry, but to learn from others and attend keynote talks exploring how iGaming is developing. What was particularly noteworthy about SiGMA this year, was the dedication to addressing responsible gaming and spreading awareness about how individuals can engage in responsible practices while still enjoying the excitement this industry has to offer. The entire event was vital for us to establish partnerships and build on relationships that will ultimately foster innovation and help us all address various challenges that we may encounter.

SiGMA Europe 2023 represented the next step in Alpha Affiliates ambitious growth plans and provided the opportunity to connect with more partners, discuss innovations and set the course for another year of success.

About Alpha Affiliates:

Alpha Affiliates is an industry-leading direct advertiser with a decade of experience in iGaming. Operating as a partner program in gambling and betting verticals, the company boasts a portfolio of 13 diverse and unique brands, all of which hold licenses from the Malta and Curacao gaming authorities.

Since its launch in 2012, Alpha Affiliates has scaled at pace and is now recognized as one of the leading brands within the global iGaming community. It continues expanding into new markets and regularly participates in the industry’s leading affiliate events.

With over 12,000 partners in 38 countries, Alpha Affiliates is on a mission to become a global force in iGaming and direct advertising.

 

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Meridianbet Launches ‘Scan. Help.’ Humanitarian Initiative to Support Maternity Hospitals in Southeast Europe

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Meridianbet, a member of the Golden Matrix Group (NASDAQ: GMGI), in partnership with Meridianbet Foundation, Expanse Studios, and BC Crvena zvezda Meridianbet announces the launch of a significant humanitarian initiative, ‘Scan. Help.’, aimed at supporting maternity hospitals across Southeast Europe.

The rollout of this action to other market territories is expected in the remainder of 2024.

How It Works

For every scanned QR code and subsequent registration on the Meridian Foundation’s website, funds will be allocated towards equipping five maternity hospitals in Serbia. This innovative approach not only raises awareness but also actively involves the community in our CSR activities.

The initiative is currently ongoing with high media presence and is broadcasted during Southeast Europe’s regional basketball Finals series (ABA League). BC Red Star players wear jerseys featuring the QR code, with additional promotion through basketball arena ads, TV ads, and more, encouraging fans and supporters to participate.

A Unified Effort for Community Impact

The ‘Scan. Help.’ campaign is a collaborative effort involving Meridianbet, Meridianbet foundation, Expanse Studios, and basketball club Crvena zvezda Meridianbet, Southeast Europe’s leading basketball club, of which Meridianbet is the name sponsor. The initiative is designed to leverage our collective resources and influence to make a meaningful impact on local communities.

Multi-Stakeholder Support and Growing Participation

The ‘Scan. Help.’ campaign has received institutional support ad backing from the Ministry of Health, reinforcing the importance and legitimacy of this cause. Additionally, several companies have already expressed their desire to contribute, with provisions made for donations through the Meridian Foundation’s account. This broadening support network amplifies the initiative’s reach and potential impact.

This campaign exemplifies Meridianbet’s dedication to sustainable development and community well-being. In 2023 alone, the company has launched 225 CSR campaigns, reflecting the commitment to making a lasting impact.

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Asia

SiGMA Asia Awards 2024: Boomerang Partners Nominated for ‘Rising Star Affiliate Program’

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The fast-growing Boomerang Partners affiliate program continues gaining global recognition, earning a nomination for the prestigious ‘Rising Star Affiliate Program 2024’ category in the Asia region

With a rapidly growing network of over 5,200 affiliates across 70+ countries, the dynamic Boomerang Partners affiliate program has been recognized as a finalist for the ‘Rising Star’ category at the SiGMA Awards Asia 2024. While Asia is not currently the central focus for brand promotion, this prestigious recognition from SiGMA is a notable honor that inspires Boomerang to fortify its global footprint and industry-leading position.

In 2023 alone, Boomerang’s achievements included paying over €50 million to affiliates, creating 22 exclusive branded games, hosting 82 tournaments across 30 regions, and expanding into 31 new markets. This followed prestigious wins like ‘Casino of the Year’ at the SiGMA Balkans/CIS Awards, ‘Commission Offer of the Year’ at the AffPapa iGaming Awards, and ‘Best PPC Affiliate’ at the SiGMA Europe Awards.

This year, Boomerang Partners is highlighting innovations like a worldwide traffic tournament and has already been nominated at the AffPapa, MAC, and AskGamblers Awards – eagerly awaiting the results across these prestigious voting processes and final selections.

“We actively collaborate with SiGMA, having participated in their events and been honored with SiGMA awards in other regions previously,” said Vitalii Prokofev, CEO at Boomerang Partners. “SiGMA sets the standard with premier industry events and accolades worldwide. This nomination at their Asia awards is valuable recognition that fuels our ambition to raise our global profile further.”

Boomerang Partners invites all affiliate managers and industry enthusiasts to learn more about their award-winning program. Voting for the SiGMA Asia Awards runs until May 20th. Winners will be announced at the June 3rd ceremony during the June 2-5 event in Manila.

Support Boomerang in the ‘Rising Star’ category while voting for other favorites at SiGMA.

 

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Latest News

PopOk Gaming Unveils Exciting New Instant Game: “Dice”

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PopOK Gaming, a leading innovator in the gaming industry, is thrilled to announce the launch of its latest Instant game sensation: “Dice”.

“Dice” is a dynamic game that puts players’ instincts and strategies to the test. Participants can jump in at any moment and predict whether the resulting number will be higher or lower than their selected number. With every roll, the excitement mounts as players watch the green fields light up, indicating their path to victory.

It’s not just about luck – it’s about strategy too. Players have the opportunity to adjust their multiplier, choose their odds, and press start for a thrilling gaming experience.

Here’s how it goes down:

📈 Move the dice higher or lower on the screen.
🚀 Choose over or under.
⏳ Place your bet and hold on tight.
🎲 Launch the dice!
🏆 Win big, with potential rewards of up to x9600!

With its user-friendly interface and exciting gameplay, “Dice” promises to captivate players of all skill levels. Whether you’re a seasoned gamer or new to the world of Instant games, “Dice” offers endless opportunities for fun and excitement.

Join the action today and roll the dice for your chance to win big! Visit PopOK Gaming to start playing now.

 

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