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SiGMA Malta 2023 Recap: Alpha Affiliates takes centre stage at iGaming Event of the Year
Alpha Affiliates, the leading direct advertiser for the iGaming industry, is proud to have been a part of the iGaming event of the year, SiGMA Europe 2023. Held at the Malta Maritime Hub from November 13 – 17, the event was a success, with 25,000 delegates attending from across the globe to share knowledge and innovations from within the iGaming industry. Alpha Affiliates showcased upcoming products, offered new affiliates an exclusive preview of their cutting-edge affiliate platform, discussed their plans for the upcoming year alongside key industry trends, and raffled €7,500 at their stand.
Their attendance came following significant growth, achieving over 15,000 partners across more than 50 countries, and over 2,000,000 players worldwide this year. The company witnessed a 20% upsurge in new partners this year, and aimed to strengthen their international network at SiGMA Europe, networking with top affiliates at the heart of the iGaming world.
Alpha Affiliates provided a fun atmosphere at their two-storey stand, hosting happy hours in the lounge bar with signature cocktails, a fully stocked coffee bar for a pick me up during the event, and running prize giveaways. The highlight of the event, however, was the Alpha Affiliates SiGMA party, which took place on November 15th between 10pm and 4am in the Gianpula Main room, with international headliners and famous DJs like Memphis Mac, SavageandShe, Hozho and DJ Mykill.
Boris P, Head of Affiliates at Alpha Affiliates, comments “We are thrilled to have been part of such an esteemed event, not only to present our own growth and dedication to the industry, but to learn from others and attend keynote talks exploring how iGaming is developing. What was particularly noteworthy about SiGMA this year, was the dedication to addressing responsible gaming and spreading awareness about how individuals can engage in responsible practices while still enjoying the excitement this industry has to offer. The entire event was vital for us to establish partnerships and build on relationships that will ultimately foster innovation and help us all address various challenges that we may encounter. ”
SiGMA Europe 2023 represented the next step in Alpha Affiliates ambitious growth plans and provided the opportunity to connect with more partners, discuss innovations and set the course for another year of success.
About Alpha Affiliates:
Alpha Affiliates is an industry-leading direct advertiser with a decade of experience in iGaming. Operating as a partner program in gambling and betting verticals, the company boasts a portfolio of 13 diverse and unique brands, all of which hold licenses from the Malta and Curacao gaming authorities.
Since its launch in 2012, Alpha Affiliates has scaled at pace and is now recognized as one of the leading brands within the global iGaming community. It continues expanding into new markets and regularly participates in the industry’s leading affiliate events.
With over 12,000 partners in 38 countries, Alpha Affiliates is on a mission to become a global force in iGaming and direct advertising.
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SIS and Premier Greyhound Racing reveal improved greyhound race time schedule
Sports Information Services (SIS), the leading multi-content supplier of 24/7 live betting services, and Premier Greyhound Racing (PGR), the media rights company supplier of greyhound racing to the betting industry and direct to viewers, have collaborated to offer a revised race time schedule starting from 20 May.
Designed to protect the long-term future of UK greyhound racing, the new schedule will see morning fixtures start slightly later – moving from 10.47 to 11.01 and 10.54 to 11.09. Additionally, there will also be a slightly later start time for some evening fixtures aimed at a retail audience, with the first evening fixture now starting at 18.08.
Commenting on the improved schedule, Terry Mahoney, Head of Business Development at ARC, said: “The new race times will help make it easier for customers to navigate busy racing schedules as well as improving operations trackside. We will continue to listen, monitor, and adapt schedules where and when needed as we move forward to deliver the best service possible for betting operators as well as punters.”
Paul Witten, Managing Director at SIS, added: “We are passionate about delivering a greyhound racing service that benefits all of the sport’s stakeholders. Together with Premier Greyhound Raxing, we have introduced a revised racing schedule that benefits operators and their customers.
“Our approach to greyhound racing is grounded in sustainability and flexibility. This collaboration with fellow service providers allows everyone to enjoy all the high-quality action produced on a daily basis from tracks across the UK and Ireland.”
SIS has long-term agreements in place with bet365, William Hill, Paddy Power and Betfred to deliver its greyhound content across UK and Irish retail and digital channels. SIS also promotes this content across dozens of leading international operators, as well as through SISRacing.tv.
PGR offers greyhound action, cards, video replays, results, news and info on greyhounds.attheraces.com, and regular live broadcasts on Sky Sports Racing. Premier Greyhound Racing is a joint venture between Arena Racing (ARC) and Entain, the global sports betting, gaming and interactive entertainment group. Between them, the two companies own nine of the 20 licensed British greyhound tracks and ARC manage the media rights for five independent tracks.
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PRAGMATIC PLAY HITS THE SWEET SPOT WITH FRUITY TREATS
Pragmatic Play, a leading content supplier to the iGaming industry, has added Fruity Treats to its collection of clusters pays Slots.
Five or more fruit symbols must connect horizontally or vertically to award a win in this vibrant 7×7 title, which features a variation of the popular multiplier spots mechanic.
At the start of each spin, four marked spots of different colours take up random positions on the grid. If a win forms over a marked spot, a starting multiplier of 5x, 10x, 15x or 20x (depending on the spot colour) will be activated. Each time a winning combination lands on a marked spot after a tumble, the multiplier is applied to the win and then increases by its starting value.
Hitting at least three candy scatters on a spin awards entry to the bonus game with 10 free spins. During the feature, which can be retriggered with five additional free spins, activated multipliers from marked spots do not reset between free spins, potentially leading to massive wins.
Fruity Treats is the latest cluster pays Slot in Pragmatic Play’s multi-award-winning range, joining recent hit Sugar Rush 1000.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “The roaming multiplier spots feature in Fruity Treats sets it apart from other successful cluster pays Slots in the Pragmatic Play portfolio, with marked spots staying sticky in the bonus game for even greater win potential.”
Pragmatic Play currently produces up to eight new Slot titles a month, while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through a single API.
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Kambi’s Festival of Sportsbook returns for fourth year
Kambi’s Festival of Sportsbook returns in June with registrations now open for a two-day content series featuring speakers from across the Kambi Group and insights covering the full breadth of the industry.
Taking place between 4-5 June, the Festival will be comprised of online sessions taking in topics ranging from UX optimisation and harnessing AI to maximising a summer of soccer featuring both UEFA Euro 2024 and the Copa América.
Erik Lögdberg, Managing Director of Kambi Sportsbook, will open the Festival with a session entitled ‘Exceptional, everywhere: meeting the increasingly high standards of an evolving market’, discussing how operators can develop their sportsbook to navigate changing consumer habits and fragmenting markets.
Kambi’s Head of Legal and Regulatory Compliance, Victoria Fernandes, will also be joined by Partner Success Manager Sabrina Andrade for a Portuguese language session delving into Brazil and how local operators can compete in the soon-to-be-regulated market.
Gerard Starkey, Kambi Group’s SVP of Marketing & Communications, said: “We are excited to once again be welcoming the industry to Kambi’s Festival of Sportsbook, and we look forward to sharing the sportsbook insights and knowledge the event has become known for. As ever, the agenda features a broad range of sessions hosted by experts from across the Kambi Group, providing plenty to interest those working in or with the sports betting industry today.”
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