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Dive into a Virtual Wonderland in TSG’s games

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As the festive spirit descends, Ten Square Games is set to enchant players worldwide with a variety of Christmas events, surprises, and endless fun across flagship games such as Fishing Clash, Hunting Clash, and Wings of Heroes. Elevating the experience, TSG invites players to feel the magic of the holiday season within the game, complemented by exclusive offerings in the TSG Store. As a special token of gratitude, TSG is taking celebrations beyond the virtual realm by sending real presents to the most engaged players.

With its realistic gameplay and stunning 3D graphics, Fishing Clash has secured its place as a fan favorite, providing a captivating experience for millions of players. As the holiday season unfolds, Fishing Clash is set to amplify the excitement with a series of Christmas events, turning virtual waters into a winter spectacle.

Till December 25th, Fishing Clash players are in for a treat with the Advent Calendar. Logging in daily rewards them with 2 Bingo Balls, which can be used at the Bingo Table for power-ups, gold, lure packs, and rod packs. Completing the entire table unlocks an exclusive winter-themed frame. From December 25th, the players will be able to celebrate the season with the Christmas-themed Battle Pass, featuring free and premium routes filled with special vanities and extra content.

Since December 18th the fans of Fishing Clash can experience the holiday spirit with special offers featuring discounts tailored for every player. These exclusive deals will be featured on Google Play platform until December 26th, they will be also available on Apple Store. Even more attractive offers are awaiting for players in TSG Store.

Between December 20th and December 26th, Danube River fishery will undergo a festive makeover, turning into the Christmas-themed Lake Bled. Thanks to that the players will be able to explore special fish and events associated with this winter wonderland. The Fishing Clash team also prepared a special treat for most loyal players. Players at level 50 and above will witness a festive transformation of the Fishing Village also between December 20th and December 26th, complete with a Christmas Tree and snow-covered scenery. Live events tied to upgrading the Christmas Village and Pro Baits will add to the holiday excitement.

Hunting Clash – a leader in mobile hunting experience joins the festive celebrations. Players of Hunting Clash can embrace the holiday hunt with special gingerbread animals starting from December 19th. These festive creatures can be encountered in designated locations, starting with the gingerbread wildcat in Namibia, and then going to gingerbread fox in Montana, gingerbread wolf in Burma, gingerbread moose in Yukon, culminating with a Bizon and additional surprise creature appearance in Kamchatka on December 25th.

The team at Wings of Heroes, the youngest game in Ten Square Games Group’s portfolio, has also prepared special treats for players while celebrating its second Christmas. Starting December 1, Wings of Heroes players can unlock free in-game gifts every day, among which they will find mainly aircraft parts and boosters that will help them progress faster in the game. In addition, thanks to the update of the main systems in the game carried out in previous months, the Wings of Heroes team has prepared a set of events, providing fans of the game with plenty of additional excitement. These include three events (each lasting a week) and a major holiday attraction starting on December 22nd and lasting until the New Year. Participation in them gives users a chance to unlock new aircrafts. Each event is centered around a specific game mode and requires players to complete a series of tasks to win the main prize.

Players will also be able to keep track of their progress in the rankings, which will bring them closer to their goal of becoming the best pilot in a given event. What’s more, the game will be enhanced with two new aircrafts in December. In addition, during the holiday season, players will be able to enjoy a special edition Battle Pass (Xpass Premium), which unlocks higher rewards and accelerates progress in the game.

Exclusive TSG Store Christmas Offers 

Ten Square Games prepared an even more attractive Christmas offer for players of Fishing Clash and Hunting Clash in TSG Store to make the experience in games during this special time even more festive. They are available directly at TSG Store.

Special Gifts 

During this holiday season Ten Square Games as a token of appreciation awards its most engaged players with exclusive gifts ranging from rods, spirits, caps, knives, and more. The unique gifts  will be dispatched to 200 players who have made TSG games truly special.

Asia

Nazara integrates with ONDC Network to Launch “gCommerce” in India, Unlocking a new era of In-Game Monetization

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Nazara Technologies Limited, a leading diversified gaming and sports media platform, and Open Network for Digital Commerce (ONDC) are proud to announce their integration to launch “gCommerce” – an innovative in-game monetization platform that seamlessly integrates e-commerce within games.

The integration aims to address a persistent challenge for Indian game developers: low in-app purchase (IAP) conversion rates and poor yields from advertising. Through gCommerce, Nazara and ONDC Network are reimagining game monetization by leveraging India’s thriving e-commerce landscape and providing developers with new, scalable revenue streams.

This strategic integration will allow game developers to monetize through an affiliate revenue-sharing model, earning a commission on every successful transaction initiated by players through the gCommerce platform.

Creating Value for Developers and Gamers

ONDC Network’s expertise in creating an open, interoperable network for digital commerce will enable Nazara’s gCommerce platform to connect with a wide range of sellers across more than 10 categories, ensuring a rich diversity of product offering for gamers. This integration enhances the user experience by allowing them to make informed purchases while they continue their gaming journey.

“We are excited to announce the upcoming launch of gCommerce by Nazara via integration with the ONDC Network, as it represents a significant step forward in our mission to empower game developers with effective and innovative monetization solutions,” said Nitish Mittersain, CEO of Nazara Technologies. “We are not only creating new revenue opportunities for developers but also enriching the overall experience for our gamers.”

T Koshy, CEO of ONDC, added, “Nazara coming on ONDC Network to launch gCommerce is a testament to the versatility of the Network in supporting various industries and use cases. By bringing e-commerce into the gaming ecosystem, we are paving the way for a seamless blend of entertainment and shopping that adds value for players, developers, and the broader digital commerce network.”

The gCommerce platform is currently in soft launch and will be rolled out to game developers starting Q1, FY26.

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Gaming

Getting ready for Xmas: SplitMetrics partnership with Wargaming helps World of Warships app sail to new heights with 15% uplift in organic conversions

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Getting ready for Xmas: SplitMetrics partnership with Wargaming helps World of Warships app sail to new heights with 15% uplift in organic conversions
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Wargaming, a leading game developer, teamed up with SplitMetrics, an app growth solutions company, to boost conversion rates with seasonal Christmas-themed screenshots for the launch of its game World of Warships: Legends.
Coinciding with the game’s soft launch in Brazil, the Philippines, Canada, and France ahead of the Christmas holidays, Wargaming wanted to capitalise on the seasonality effect to influence its app engagement without advertising.
By working with SplitMetrics Agency, a leading mobile growth agency, Wargaming increased conversions by an average of 15% on iOS across App Store storefronts in Canada, the Philippines and France. Canada experienced the highest conversion rate increase with 31.45%, followed by the Philippines (9.61%) and France (3.44%). On Android, the Brazilian Google Play storefront experienced the highest conversion rate increase with 6.68%.
SplitMetrics Agency focused on A/B testing as its core strategy. The agency optimised visual assets, analysed performance and tested various creative hypotheses. Using SplitMetrics Optimize, the agency’s experts ran experiments to identify the best-performing illustrations for both the App Store and Google Play product pages.
A key hypothesis tested during this project was whether tailoring visuals to each region during Christmas would have an impact. For France and Canada, the images were adjusted to include a winter theme featuring snow, fireworks and a Christmas tree. For the Philippines, the agency used white ribbons, a local Christmas tradition, along with fireworks and ornaments displaying the country’s flag. And for Brazil, fireworks and ornaments decorated with the Brazilian flag.
During this testing period, there were no in-app events or paid user acquisition campaigns, allowing the performance changes to be directly attributed to the updated screenshots.
Thomas Kriebernegg, General Manager, SplitMetrics Agency, said: “Christmas is one of the main calendar events that app marketers need to prepare for, especially in the gaming category.
“The World of Warships: Legends case study is a great example of how seasonality can significantly impact your app’s performance and give you a boost in users. And this can be achieved without an advertising budget. It can all be done organically when you have the right calendar event, great graphics and A/B testing.
“As in the case of the Wargaming game, a comprehensive analysis and testing strategy increased its conversion rate by an average 15% across three markets.
“It is essential that app marketers forward-plan for any relevant calendar events. It’s also important to note that Christmas may not be relevant for every app but if you’re unsure you can always try A/B testing to see what works. And keep optimising.”
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Gaming

Nolimit City revisits the brutal factory life in Outsourced: Slash Game

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Nolimit City revisits the brutal factory life in Outsourced: Slash Game
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Nolimit City takes you back to the grind with its latest release, Outsourced: Slash Game. For those who thought their consumerist cravings were a safe indulgence, think again. Following in the footsteps of Outsourced, this new addition pulls back the curtain on the sweat and sacrifice lurking behind those everyday luxuries—this time with a dash of danger. Outsourced: Slash Game is the studio’s second venture into crash-style gameplay, the first being xCrash™ in Skate or Die – but this time it’s a standalone crash game!

In Slash Game, players have to make some cutthroat decisions as a laser traces the outline of their hand, increasing the multiplier with every pass. Players hit “stop” to cash out, locking in the multiplier when they feel the timing is right. After which, they will be shown the potential winnings if they wouldn’t have stopped. But here’s the catch: if players hesitate a second too long and the laser slips, all the winnings are lost. A live scoreboard displays the Top Win, Top Miss and Last Round, so that players can keep track of their previous rounds.

Outsourced: Slash Game is not a familiar Nolimit City slot to some players but could cause some excitement with an increasing multiplier and a maximum payout of 1,500x the base bet. Outsourced: Slash Game, unlike Nolimit City’s high-volatility slots, is rated as ‘Medium Volatility’ but don’t let that fool you as it still includes the risk of losing your hand.

Per Lindheimer, Head of Product at Nolimit City, said: “Get back to work, will you? We’re bringing players back to the unrelenting factory floor of Outsourced with an all-new twist. Slash Game is a standalone take on our crash-style games, and it’s packed with plenty of heart-stopping moments (and maybe a few hand-stopping ones, too). We’re thrilled with how it turned out and we hope that our fans will be too!“

‘Outsourced: Slash Game’ will be available to all Nolimit City partners on November 5th, 2024.

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