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Soft2Bet’s MEGA is Coming to ICE London
ICE London 2024 is a month away and Soft2Bet is looking forward to welcoming partners, friends and contacts to its brand-new stand and showcasing Motivational Engineering Gaming Application (MEGA), its game-changing gamification technology.
Here is what delegates can expect from Soft2Bet at ICE London 2024.
Soft2Bet Exclusive Workshops:
As part of a packed schedule Soft2Bet will be showcasing MEGA, its industry-leading gamification technology that drives engagement, loyalty and revenues and will be hosting workshops, talks and discussions to show how its highly flexible personalisation and localization features help drive engagement and revenues.
What is MEGA? Motivational Engineering Gaming Application is the gamification platform Soft2Bet has developed since launching in 2016. It delivers highly gamified products and additional entertainment value to players, driving up engagement, volumes and revenues for Soft2Bet and its partners.
Olga Melnyk, Product Manager for Soft2Bet, will be hosting the workshops (stand S6-210) and said she will be ‘highlighting three exciting products: City Builder, Stadiums and Bonus Crab’ and ‘Soft2Bet’s powerful and user-friendly PAM back office, a proprietary solution developed by our in-house team’.
Yoel Zuckerberg, Chief Product Officer for Soft2Bet, will educate delegates about Motivational Engineering Gaming Application (MEGA), the company’s unique gamification technology that drives higher engagement, activity and revenues while the Chief Business Development Officer for Soft2Bet, Martin Collins, will host workshops about how the company’s B2B products and services drive growth and commercial success.
“At Soft2Bet, we take gamification seriously and the commercial growth it generates is proof that this focus is the right one for us,” Zuckerberg said. “It has had hugely beneficial impacts on our brands in highly competitive markets such as Sweden and Denmark and through the workshops I will show how our MEGA features can be harnessed and optimised to benefit our existing and future partners.”
“Being able to show delegates how Soft2Bet’s B2B solutions help businesses grow is a fantastic opportunity,” Collins said. “Not only for meeting these contacts in person but for us to educate them in how our products work and develop their player engagement and loyalty levels and, of course, their revenues.”
Turnkey Solutions:
Soft2Bet is a leader in gamification but we also provide a full package with best-in-class platform and sportsbook solutions that are backed up with powerful CRM, payments and security services.
“Gamification is the most visible part of our product portfolio but a key benefit of the workshops will also be to show how our MEGA features work in sync with our turnkey solutions delivered via our player account management (PAM) system,” Collins said. “These include casino content aggregation, sportsbook solutions, managed services and security teams and power our front-end products, driving consistently high conversion and loyalty through a unique customer experience. I’m really looking forward to leading these workshops with so many industry contacts during ICE London 2024.”
Soft2Bet’s ICE Stand:
Soft2Bet’s double-decker stand will be the ideal place to meet our teams or simply to catch up with industry contacts and friends. Delegates will be able to grab a coffee or relax at the end of the day and watch Soft2Bet products in action by using our touchscreen demo units dotted around the stand. And not forgetting Soft2Bet merchandise, we’ll be handing the coolest merch in iGaming to lucky delegates.
ICE World Regulatory Briefing:
Soft2Bet General Counsel, David Yatom Hay, will be speaking during the ICE VOX World Regulatory Briefing at 12:20pm on Monday, February 5. His session, entitled ‘The Changing Role of Gambling Compliance: How to Connect Ethics with Business Value?’, will look at how gambling companies combine commercial growth and expansion with corporate ethics.
“At Soft2Bet, we’re not just expanding our global presence, we’re championing the vital balance between growth and responsible gaming,” Yatom Hay said. “Our proactive approach in self-regulation and player protection isn’t just ethical, it’s a strategic move to ensure sustainable success in the ever-evolving landscape of iGaming regulations.”
Soft2Bet is looking forward to welcoming partners at stand S6-210. Book your meetings with Martin Collins, Chief Business Development Officer for Soft2Bet, or send a message to Sales @Soft2Bet .com for more information. Make sure you’re there.
Latest News
Tequity agrees RGS licensing deal with Fantasma Games
Listed Swedish studio to benefit from increased speed to market
Tequity, the up-and-coming iGaming software pioneer, has agreed an integration deal with innovative studio Fantasma Games.
The integration of Tequity’s agile, licensed modular platform is expected to boost the speed-to-market capabilities of Fantasma, as the studio aims to grow its presence in key markets including North America.
Tequity’s platform incorporates a Remote Gaming Server (RGS) that increases operational efficiencies. Once live, Fantasma will be able to reach the next level by adding partners at a quicker rate, as it looks to meet operator demand for fresh types of content including increasingly popular sweepstakes.
The latest deal, with a studio listed on the Swedish stock market, follows on from successful launches of Tequity technology with sports betting-focused Parlaybay, multiplayer specialist BeyondPlay and slots supplier AvatarUX.
Tequity offers founders, start-ups, scale-ups and established companies across the iGaming sector a wide range of software modules that can be hand-picked to meet the needs of specific projects.
Krzysztof Opałka, Chief Technology Officer at Tequity, said: “We are excited to be working with Fantasma Gaming, to help further their growth in key markets worldwide.
“This partnership illustrates the power of our platform in delivering an efficient RGS solution that speeds up the launch process of their top-quality content. The Tequity platform offers a strong foundation for licensees wishing to create and deliver unique content to operators.”
Fredrik Johansson, CEO and Founder of Fantasma Games, added: “Thanks to the Tequity platform, Fantasma Games is working faster and smarter across a number of areas, allowing us to bring innovative content to our partners at speed.
“This integration significantly boosts our growth potential, as we look to increase the number of operator partners we work with around the world and deliver them relevant, localised and exciting games.”
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Realistic Games introduces endless spins in Maxiplier
Maxiplier combines a retro-inspired theme with revolutionary gameplay. Speedometer-style icons, on reels two and four, act as both wilds and multipliers that can increase wins up to 20x. Land two of these multipliers simultaneously for a potential max multiplier of 400x.
Maxiplier will launch with the highly anticipated 1-2-infinity ante bet mechanic. Land two scatters on the first two reels and trigger an infinite amount of respins. Collect wins until the third scatter lands, unlocking the thrilling free spins round.
The free spins round features enhanced multiplier wilds alongside the 1-2-Infinity respins, for even bigger wins. This exciting bonus builds upon the success of Realistic Games’ recent hits like Fortune Fortress and Chicken or the Egg? solidifying its position as an industry innovator.
Amy Brewis, Account Manager at Realistic Games, said: “We’re excited to be launching Maxiplier, a game with fresh mechanics that allows players the chance to win infinite respins. Multiplier wilds in both the base game and free spins keep things thrilling, and the 1-2-Infinity ante bet adds another layer of engagement.
“We expect players to love the chance for endless respins, a feature we’ve evolved from our popular Catch 22 slot. We can’t wait to see the response from players and operators alike!”
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Has mobile gaming continued to grow in 2024?
Here in the United Kingdom, it’s estimated that around 86% of us used a smartphone to go online and browse the internet last year. If you compare this to 2009, this is an increase of a staggering 58%. A study also found that 39% of people with smartphones use them for gaming. And so if you look at the trend year over year, it is certain that statistics in all areas of smartphone usage are going to keep increasing. By the time we reach 2025, experts have predicted that around 65 million of us here in the UK will be smartphone users. Today, we’re going to look at mobile gaming and how much that has grown last year and this year, as well as what the future holds.
Building momentum
From 2022 to 2023, the mobile gaming industry saw a year-on-year growth of 0.6%. There is no doubt that the demand for mobile gaming is continuing to grow. With millions being spent both on the games themselves, on in-app purchases, and also on nettcasino. The reason that we are seeing this growth is that smartphones and their capabilities are continuously growing. All of the tasks that we traditionally used to rely on a computer for are now able to be done mostly on a smartphone. This practicality and accessibility have meant that more people will now do most of their tasks on a smartphone.
Each year, it gets harder and harder for game developers to make the most of their latest inventions. Each day, new games get uploaded to the respective app markets, either on the Play Store or the App Store. This means that the marketplace gets more and more crowded, presenting more competition than ever before to developers. And it’s for this reason that consumers, more than ever before, are prioritising quality over quantity. They have more choice, but they don’t want to spend hours hunting through the apps. They will typically read reviews and go for a game that is highly rated and has top quality.
On the topic of developers, as they are seeing the increase in mobile gaming, including in 2024, they are starting to pivot their focus to cross-platform capability. Allowing those gaming on smartphones to play against their console- and PC-based counterparts. The reason this is such a big focus is that one thing that gamers love to do is play with their friends. But some of them may not have a console, for example. But if a game is available across multiple platforms, it then expands its player base.
A lot of people also drew to mobile gaming, as it gave them an opportunity to start gaming and playing at online casinos. It also meant that they could socialise either with their friends or with other players. This social aspect, for some, is hugely important. For those who don’t particularly go out, having a community and a shared interest and passion in a mobile game can be really great for their mental health and can help them grow as a person and in confidence.
In Summary
To conclude, it will be interesting to see what the rest of 2024 brings for the mobile gaming industry. Each previous year has brought along different trends. And this ever-changing and growing landscape also means that game developers are constantly having to change their strategies in order to stay competitive and keep growing their player bases. One thing we can guarantee for certain is that the number of people with smartphones and access to the internet on said smartphones will only continue to grow.
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