Connect with us
SOFTSWISS

Latest News

BETMGM UK UNVEILED AS NEW TITLE SPONSOR OF THE CLARENCE HOUSE CHASE RACEDAY AT ASCOT

Published

on

Reading Time: 2 minutes

 

Ascot Racecourse is delighted to announce that BetMGM UK will sponsor the Clarence House Chase Raceday at Ascot on Saturday 20th January.

This will include the headline sponsorship of the feature contest on the day, the £175,000 Grade 1 BetMGM Clarence House Chase. The prestigious race has been won by some of the very best two-mile chasers in recent history including Altior, Un De Sceaux and Sprinter Sacre.

Anticipation is building for the race with leading stars Jonbon and El Fabiolo set to go head-to-head for Nicky Henderson and Willie Mullins. The last time the Clarence House Chase was run at Ascot in 2022, we witnessed an epic duel between those two trainers as Shishkin got the better of Energumene.

Total prize money on offer at the BetMGM Clarence House Chase Raceday in 2024 will be a record £415,000 across the seven races, up 13% from the £366,400 on offer in 2022 (2023 abandoned). BetMGM will sponsor five other races on the card including the £60,000 Grade 2 BetMGM Mares’ Hurdle (Registered as The Warfield) won by the likes of Roksana, Magic Of Light and Vroum Vroum Mag.

The BetMGM Clarence House Chase has had the early closing entry conditions removed this season to make planning easier for connections. Entries will be made on Monday 15th January.

BetMGM UK is a premium online betting and gaming brand, operated by LeoVegas Group, a wholly owned subsidiary of the global entertainment company MGM Resorts International. Their sponsorship portfolio in British racing includes the All-Weather Championships and this new and growing relationship with Ascot, headlined by the prestige of the BetMGM Clarence House Chase, aligns with their ambitious growth plans for the UK in 2024.

Sam Behar, UK director of BetMGM, said: “We’re delighted to be partnering with Ascot for such a prestigious fixture. It’s a proud moment for BetMGM to be title sponsor for this huge event in the racing calendar, further solidifying our commitment to horse racing. Now we just can’t wait to watch the action, hopefully with a fantastic battle between Jonbon and El Fabiolo!”

Felicity Barnard, Commercial Director and Deputy CEO at Ascot Racecourse, said, “We are thrilled to welcome BetMGM on board as raceday sponsors at Ascot and look forward to working with them across the BetMGM Clarence House Chase Raceday. We are excited about growing this relationship with them and their support is crucial in helping us to deliver record-breaking prize money for the day. The BetMGM Clarence House Chase is always one of the highlights of the season and it is shaping up to be another high-class running of the race.”

Baltics

Breaking Frontiers: Exploring the Evolution of iGaming Tech with Atlaslive’s CPO, Lasha Kupatadze

Published

on

Breaking Frontiers: Exploring the Evolution of iGaming Tech with Atlaslive’s CPO, Lasha Kupatadze
Reading Time: 6 minutes

 

Get ready for the MARE BALTICUM Gaming & TECH Summit 2024 by HIPTHER! The #hipthers are thrilled to introduce and put the spotlight on the companies and people who help us make the magic happen: our conference sponsors. Get to know them and join us in Tallinn, on 4-5 June to meet them in person!

Lasha Kupatadze, Chief Product Officer at Atlaslive, will be a Speaker at the Summit, offering valuable insights at the Panel about “Future-Proofing Digital Engagement: Mastering Gamification, Mobile Innovation, and Regulatory Compliance in the AI Era”.

 

Hello Lasha, thank you for taking the time for this interview. We are excited to get to know you and introduce you to our readers! Can you start by telling us a bit about yourself, your professional journey, and your role at Atlaslive so far?

I’ve been in iGaming for nearly a decade and love it! Working with like-minded people to generate ideas and build products that customers love.

Throughout my career, I’ve worked in different roles at both B2C and B2B companies, focusing on building engaging and fun customer experiences.

As the Chief Product Officer at Atlaslive, I get to lead our efforts in making our products the best they can be. My job involves guiding our product development while applying the latest technologies, like AI and blockchain, to make our platform even better. Since I joined Atlaslive, my focus has been on making sure our products not only meet but surpass what our partners and players expect. We’ve put a lot of effort into making personalized, fun experiences that draw players in and keep them coming back for more.

In short, my career has been all about adopting new technologies, developing enjoyable and engaging products, and leading teams to create top-notch iGaming experiences.

 

As the Chief Product Officer at Atlaslive, you play a crucial role in shaping the company’s product landscape. Can you share with us how Atlaslive’s mission of discovering how far iGaming tech can evolve influences your approach to product development?

Our goal is to see how far we can go with technology in iGaming, and this ambition is a huge part of how we build our products. We’re really into using the latest tech to make gaming fun, personalized, and safe for everyone.

We use big data to analyze a huge amount of information, understand and track different patterns in how people play and what they prefer. This helps us deeply examine our users’ behaviors, allowing us to customize our flexible platform to fit exactly what they like and even predict what they’ll want to do next. This approach makes things a lot easier for our partners. They can spend less time and effort trying to figure things out because we provide all the insights and tools they need to make smart decisions quickly.

Our approach is tech-oriented and centered on the player, and  boosts not only engagement but also guarantees that everything is secure and perfectly adjusted to the end-user preferences.

I consider personalization paramount – and we usually focus on creating an experience that feels personal and keeps players coming back for more. I think that this user-focused mindset, combined with our love for tech, ensures that every step we take in product development not only meets the industry’s needs but often goes beyond, setting new standards for what iGaming can be.

 

The Atlaslive platform offers versatile delivery solutions, including Sportsbook API integration, White Label, and Turnkey. How do these different solutions cater to the varying needs of iGaming operators, and what advantages do they offer in terms of time to market and customization?

At Atlaslive, we understand that the needs of iGaming operators vary greatly depending on their business goals, market approach, and technical expertise. That’s why we offer a range of flexible delivery solutions. All options are designed to meet specific requirements, providing key benefits in terms of quick market entry, starting from two days only, and the ability to adjust services to a specific brand or market demand.

Our Sportsbook API integration is perfect for tech-savvy operators who have their platforms but want to enhance them with our top-notch sportsbook features. This solution allows for high customization and rapid deployment, enabling operators to quickly adapt and scale their offerings. On the other hand, our White Label and Turnkey solutions are ideal for those looking to launch their operations quickly without the heavy lifting of developing the technology from scratch. These options offer the fastest route to market with a high degree of brand customization, allowing operators to maintain their unique brand identity while using our robust platform.

When Atlaslive offers its three solutions, we ensure care for all parties involved in this integration process, guaranteeing smooth implementation and an exceptional gaming experience for end-users. Quality and innovation are steadfast allies for Atlaslive, helping our partners to be satisfied and stay successful in the market.

 

One of Atlaslive’s core values is creating live connections between business ambitions and opportunities. How does the Atlaslive Platform facilitate these connections, and what impact does it have on the overall iGaming experience for operators and players?

Yes, at Atlaslive, we’re really focused on connecting business goals with opportunities. Our platform uses smart data analysis to give operators the insights they need to understand what players want. This means we can help them tune their offerings to fit player preferences, which makes the gaming experience much more personal and exciting for everyone.

We also make sure our system works smoothly with other tech tools out there, which keeps things running seamlessly for operators and enjoyable for players. Overall, our “creating live connections” approach helps provide a lively and engaging environment where businesses can grow and players are more engaged with the offerings they choose.

 

With your extensive experience in the iGaming industry, including leadership roles focused on product development, how do you ensure that Atlaslive remains at the forefront of innovation while meeting the evolving needs of the industry and its partners?

While working in the iGaming industry, I’ve learned that staying ahead isn’t just about catching the latest trends, it’s about creating them. At Atlaslive, we keep our finger on the pulse of technology and user expectations. My approach is direct: listen, innovate, and adapt. First, we listen. We’re in constant dialogue with our partners to understand their challenges and preferences. This feedback is very important — it drives our product development. At the same time, we conduct market research and trend analysis to stay informed about the latest in technology, player preferences, and regulatory changes. In such a way, we can anticipate shifts in the market and adapt our products accordingly.

Then, we innovate by infusing our platform with the latest technologies — whether it’s AI to enhance personalization or blockchain for security. Finally, we adapt quickly. The iGaming world moves fast, and flexibility is our superpower. We’re always ready to tweak our offerings to better serve our clients and stay relevant in the market.

 

Atlaslive recently underwent a rebranding process. Could you discuss the connection between this rebranding and the strategic vision of the company, particularly in terms of enhancing the iGaming experience and staying ahead in a competitive market?

The rebrand to Atlaslive is a future-proof of the company’s vision to stay dynamic in terms of technologies and boost the user experience at the same time while giving our partners even more freedom during different sports events and adjusting the necessary settings timely and effectively.

The recent rebranding of Atlaslive shows our direct ties to our vision and a fresh start in staying true to our core values. With this rebranding, we’re emphasizing our focus on being a tech-forward company that always prioritizes our partners. Atlaslive – the tech behind the game.

 

At the MARE BALTICUM Gaming & TECH Summit, you will be joining the discussion about the strategic integration of gamification to boost player retention and loyalty in the iGaming sector. In a nutshell, what is your perspective on the matter, and how does gamification align with Atlaslive’s vision?

Well, what is gamification? To keep it simple, it’s about making the journey from point A to point B fun for the user. That’s what gamification is all about, in a nutshell.

I prefer using both quantitative and qualitative data to understand our customers and build user experiences based on this knowledge.

One of my first experiences with gamification was one of the world’s largest producers of soft drinks campaign where each bottle cap had a letter. If you collected all the letters to spell ‘happiness,’ you could exchange them for various prizes. I remember the excitement I felt before opening each bottle. I bought many of them just to see what letter I’d get. That’s a perfect real-life example of gamification.

We create similar experiences for iGaming users at Atlaslive. For instance, they might open a mystery box without knowing what’s inside. We use gamification techniques that evoke excitement and fun, drawing on our understanding of what users enjoy.

To put it simply, we understand our end-users and strive to create products and services that bring smiles to their faces. We monitor the effectiveness of our gamification tools through direct customer feedback and analytical data. Some of our projects that employ these techniques have seen a significant 30% increase in engagement and conversion rates.

By focusing on personalized and interactive experiences, we create a dynamic and engaging environment that keeps players returning, ensuring long-term success for both our platform and our partners.

Thank you for this insightful interview, Lasha! We look forward to meeting you in Tallinn, and hearing your valuable insights on Mastering Gamification, Mobile Innovation, and Regulatory Compliance in the AI Era!

Join us in Tallinn to connect with Lasha and the Team of Atlaslive – the dynamic iGaming platform focusing on “THE TECH BEHIND THE GAME”

Get your Tickets to the MARE BALTICUM Gaming & TECH Summit Now!

 

Continue Reading

Latest News

Xtremepush agrees strategic partnership with Purple Square CX

Published

on

Xtremepush agrees strategic partnership with Purple Square CX
Reading Time: 2 minutes

 

Collaboration serves to extend provider’s reach across Europe  

Xtremepush, the leading provider of CRM and loyalty marketing powered by AI, has formed a strategic technology partnership with customer experience specialist Purple Square CX.

The collaboration will see Purple Square CX offer Xtremepush’s market-leading customer engagement platform and real-time Customer Data Platform (CDP) to its European customers, which include leading operators from within the iGaming industry.

Purple Square CX’s clients can now also benefit from Xtremepush’s groundbreaking new InfinityAI solution. Set to transform operational strategies across the iGaming sector through sophisticated marketing techniques, retention-boosting InfinityAI utilises adaptive AI technology to enable operators to create highly customised marketing models on the fly in response to emerging trends.

UK-based Purple Square CX is a customer experience advisory offering a diverse range of services aimed at enhancing customer interactions. Its expertise lies in three key areas – customer experience advice and strategy, marketing automation, and CDPs.

The latest partnership coincides with a significant period of commercial growth worldwide for Xtremepush, with high-profile operator partnerships concluded in LatAm, the US, the UK and Europe.

Tommy Kearns, CEO of Xtremepush, said: “We’re excited to be joining forces with Purple Square CX, increasing the number of potential customers we can serve with our unified customer engagement platform and real-time CDP.

“Purple Square CX is renowned as one of Europe’s leading customer experience specialists and in helping to deliver our solution to its big-name operator partners, we believe this is a partnership that will bear fruit for both parties.”

Timothy Biddiscombe at Purple Square CX, said: “Our agnostic approach to technology means we are always looking for partnerships that will help to bring increased value to our customers. Xtremepush fits that bill perfectly.

“Xtremepush’s range of solutions, including its new InfinityAI technology, is very impressive. We look forward to working together to help to drive superior relationships between operators and their customers.”

Continue Reading

Balkans

Amusnet Participates as Golden Sponsor in Bulgarian Diversity Charter’s Annual Meeting

Published

on

Reading Time: < 1 minute

 

Amusnet has participated as a golden sponsor in the Bulgarian Diversity Charter’s annual meeting this May, organised by the Bulgarian Business Leaders Forum (BBLF) and the Centre for the Study of Democracy (CSD).

The event attracted more than 90 representatives from the Charter community. Official guests were Lazar Lazarov, Deputy Minister of Labour and Social Policy, Assoc. Prof. Ana Dzhumalieva, Chairperson of the Commission for Protection against Discrimination; Dimitar Markov, Director of the Legal Programme of CID; and Levon Hampartzoumian, Chairman of BFBL.

The meeting served as a powerful platform, uniting businesses and organisations dedicated to advancing workplace diversity and inclusion. This year’s gathering focused on the importance of values, featuring insightful discussions, invaluable networking opportunities and a prestigious ceremony with companies recognised for their unwavering commitment to these principles.

The Deputy Minister of Labour and Social Policy gave a compelling speech on the importance of diversity and inclusion in today’s business landscape. He also participated in the certificate presentation ceremony, where over 30 were honoured with membership certificates. These new members join a community of forward-thinking organisations that advocate for various perspectives and fairness in Bulgaria and beyond.

The Charter encourages adopting inclusiveness, fostering a more welcoming business environment. It provides a platform for organisations to share best practices and collaborate on initiatives that promote equality and respect for all individuals, celebrating the richness of diverse perspectives and experiences.

Continue Reading

Trending (Top 7)

Get it on Google Play

EuropeanGaming.eu is a premier online platform that serves as a leading information hub for the gaming and gambling industry. This industry-centric media outlet reaches over 200,000 readers monthly, providing them with compelling content, the latest news, and deep-dive insights.

Offering comprehensive coverage on all aspects of the gaming sector, EuropeanGaming.eu includes online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant virtual meetups and conferences, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - European Gaming is part of HIPTHER. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.