Alpha Odds, Sportradar’s (NASDAQ: SRAD) AI-driven personalised odds technology, boosted profits for sportsbook operators by an average of 15% during the UEFA European Championship Qualifying Matches.* With the upcoming UEFA Euro 2024 anticipated to generate more than €62.2 billion in global betting turnover, operators can maximize profits and manage risk by utilizing this product during the quadrennial tournament.

Launched in 2022, Alpha Odds leverages Sportradar’s advanced AI technology to more accurately predict the probability of a game event taking place, enabling operators to manage their risk more effectively. When combined with real-time and predicted liquidity, Alpha Odds allows operators to generate bespoke betting prices in line with their risk exposure and liabilities.

As examples of how Alpha Odds increased profitability for operators during the UEFA Euro 2024 Qualifiers, where one team was heavily favoured, Alpha Odds helped clients manage risk in real-time and continue to accept bets as goals were tallied and the scoreline grew. Additionally, while a conventional odds service would have left operators vulnerable to a matchday of customer friendly results, such as all the favourites winning at home by two or more goals, Alpha Odds’ predictive capabilities enabled instant adjustments, safeguarding sportsbooks against significant losses, as a match unfolded.

Darren Small, Senior Vice President of Managed Trading Services (MTS) at Sportradar said: “The predictive capabilities that Sportradar has developed for Alpha Odds are proving to be a game changer ahead of this summer’s tournament, enabling operators to consistently improve profitability and deliver higher margins across soccer betting.”

Alpha Odds is available across Sportradar’s portfolio of betting markets for soccer and tennis, both pre-match and in-play. The solution will be expanded across basketball later in 2024.

*Based on an analysis of more than 11 million betting tickets placed across 60+ Sportradar clients for the qualifying matches held between March 2023 and March 2024.

As excitement builds for G2E Asia 2024, Zitro is poised to take center stage, showcasing its cutting-edge gaming products for the Asian gaming market. The event will be held at The Venetian Macao, from June 4-6, 2024.

Zitro’s growing presence in Asia is evident. The company’s recent expansion in the Philippines, with its most successful slot games soon to launch at major Integrated Resorts in Manila (Newport, Okada, and Solaire North), marks a significant step forward in its Asian growth strategy. This momentum positions Zitro for even greater growth in Asia, with more exciting installations on the horizon.

Among the highlights, attendees can expect to experience Zitro’s innovative gaming offerings firsthand. From video slot games to the online universe of Zitro Digital, the company will offer a comprehensive suite of products that deliver both player engagement and revenue growth.

Attendees can expect to see the popular ‘Fu Frog’ and ‘Fu Pots’ games on display, featuring persistent elements and multi-level progressives, along with ‘Drum Dynasty’, which promises thrilling gameplay with its unique Bonus Mighty and Bonus Power that enhances Link symbol prizes. Zitro will also be featuring ‘Epic Empires’, a multi-game experience featuring a new 3-level link Evolution bonus, and the ever-popular “88 Link” series, renowned for its captivating Asian-themed graphics and mechanics.

On the online side of the business, the company is excited to showcase the family of games, ‘Mighty Hammer’, ‘Bashiba Link’, ’88 Link’, ‘Link King’, and ‘Link Me’. Jointly with an extensive Video Bingo collection, Zitro Digital will also present its latest gamification tools such as tournaments and missions, alongside enhanced features such as Buy Bonus and Free Rounds.

7777 gaming, a prominent provider of online casino games, is thrilled to announce its partnership with betPawa, a well-established and trusted online sports betting brand operating across Africa. This collaboration marks a significant milestone for both companies, bringing a diverse selection of 7777 gaming’s top-quality casino games to betPawa’s extensive user base.

Through this partnership, betPawa gains access to 7777 gaming’s full portfolio of 140+ captivating casino games. The integration begins with an exciting lineup of instant win games, including Mayan Gold, Multi Wins, Cash 20x, FunFair 2x, Zeus Quest, Honey of Gold, Golden Scarab, Bucks Detective, Jungle Conquest, and Happy Sheep. These engaging titles promise to enhance betPawa’s gaming offerings, providing its users with even more entertainment options.

Elena Shaterova, Chief Commercial Officer at 7777 gaming stated:, “We are delighted to partner with betPawa and expand our presence in the African market. This collaboration allows us to showcase our diverse range of high-quality casino games to a broader audience, providing them with unparalleled entertainment and gaming experiences.”

Chris Worthington, Head of Casino at betPawa commented, “We are excited to welcome 7777 gaming’s impressive selection of casino games to our platform. Our priority has always been to offer our users the best gaming content, and this partnership aligns perfectly with our commitment to delivering exceptional entertainment and value to our customers.”

betPawa, recognized as one of Africa’s premier online sports betting platforms, boasts over 10 million users spanning multiple countries including Nigeria, Kenya, Tanzania, Malawi, Sierra Leone, Ghana, Benin, Cameroon, DR Congo, Rwanda, Uganda, and Zambia. Renowned for its simplicity, reliability, and security, betPawa is the go-to destination for African bettors seeking a seamless and trustworthy betting experience.