La Royale Gaming Investments Makes Sports Betting Push with Big Hire

Industry heavyweight Boniface Vaneecloo joins exciting gaming company as Head of Sports Betting as it looks to strengthen its position in the market

Le Royale Gaming Investments, the holding company that brings together a unique ecosystem of innovative online and offline gaming companies through strategic mergers and acquisitions, has named Boniface Vaneecloo (pictured) as Head of Sports Betting.

Vaneecloo is an industry veteran and over a 17-year career has gained extensive experience in the sports and gaming industry having held both trading and operations roles. He’s held senior positions at some of the biggest names in the business including Betclic, Genius Sports and Groupe Zeturf.

As Head of Sports Betting at Le Royale Gaming Investments, Vaneecloo has been tasked with developing and implementing trading strategies, leveraging his years of trading experience.

He will also oversee strategic partnerships and business development. This includes collaborating with key stakeholders with a focus on fostering strategic partnering and driving business development initiatives to further enhance the company’s market presence.

“Boniface is an incredible hire and brings tremendous sports betting experience to the business,” the Chief Executive Officer of La Royale Gaming Investments, Dee Maher, said. “His knowledge of the space is unrivalled and being able to tap into this gives us a significant edge.

“We have bold plans to enhance our presence in the sports betting sector and I can’t think of a better person to spearhead those efforts as Head of Sports Betting than Boniface. I look forward to working closely with him as we continue to position La Royale Gaming Investments as a major player in the industry.”

“I am thrilled to be joining La Royale Gaming Investments and to be leading its sports betting projects as the company looks to ramp up its presence in the vertical,” Vaneecloo said. “My experience is incredibly varied, giving me a deep understanding of the sports betting market, and I look forward to sharing this with La Royale Gaming Investments and helping drive growth over the coming months and years. We have some ground-breaking things in store and I can’t wait to see the impact they will have.”

La Royale Gaming Investments is part of La Royale Investments group, which holds interests in fintech, connected estate, digital marketing and entertainment.