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Sponsors Spotlight: Keeping in Touch with Innovation in iGaming: Meet SYNOT Games at Prague Gaming & TECH Summit 2024



Sponsors Spotlight: Keeping in Touch with Innovation in iGaming: Meet SYNOT Games at Prague Gaming & TECH Summit 2024
Reading Time: 5 minutes


Ahead of the highly-anticipated Prague Gaming & TECH Summit, organizer HIPTHER is thrilled to introduce and put the spotlight on the companies and people that help make the magic happen: our conference sponsors! These innovative, accomplished professionals and teams make magic happen everyday, and they will be joining us at the Prague Gaming & TECH Summit 2024 taking place on 26-27 March, to share insights, network and collaborate with you! Get to know them, connect, and meet them in Prague!


In this Sponsors Spotlight Interview, the #hipthers introduce SYNOT Games, Lanyards Sponsor of the Prague Gaming & TECH Summit, and catch up with SYNOT’s Head of Account Management, Jan Sipovsky, on iGaming innovation and the secret to industry success.


Dear Jan, thank you for joining us for this interview, we are delighted to host you! Can you please introduce yourself, providing our readers with a glimpse into your personal background and your role at SYNOT Games?

Hello dear readers. It has been nearly 20 years since I packed my bags and moved to the UK, where I started as a young enthusiast studying and later working in a field of management. Throughout my career I have moved through several industries, eventually anchoring in gambling. First as a part of the team preparing and organizing the launch of the Hippodrome Casino in London, which left a positive mark on me and this was a moment when I realized this is something I want to do until the end of my life. As the years passed and my experience expanded in various fields of gaming, I was approached by my colleagues from SYNOT Games with a humble request to share my know-how and join their team; and here I am, looking after over 140 unique games from our production, 200 clients, 1500 casinos and leading and mentoring team of 16 beautiful people from various countries which is continuously growing and expanding.


Now, let’s dive into SYNOT Games. Can you share with us an overview of the company’s operations and offerings? Additionally, are there any recent achievements or milestones that SYNOT Games is particularly proud of?

SYNOT Games is a young, dynamically growing company with a lot of drive. I always tell people that it is the most amazing business you can be in, considering none of your working days are the same – every day is unique and very special. From year to year our team expands significantly. At the moment there are four internal game developing teams dedicated to the development of the slot games for our online division, a team of professional sales representatives, account managers, compliance officers and many other developing teams taking care of our internal CRM systems and data warehouses.

From last year we added a team of table game developers, a team of retention tool developers and we are continuously working on new strategies and products to expand our portfolio and to be as competitive as needed. We have a team of dedicated account managers taking care of various jurisdictions and markets, which is split in two divisions, one in Malta and one based in Slovakia. 


SYNOT Games has more than 30 years of experience in gaming, constantly keeping in touch with innovation; according to your experience in the company, and from your position as Head of Account Management, what is the “secret sauce” for SYNOT’s continuous success in the competitive iGaming industry?

We strongly concentrate on creating strategies before targeting any particular market, through thorough analyses and planning. Our vision is to be a significant, strong and valuable partner to our stakeholder in all regulated markets around the world. I do not know if there is any “secret sauce” to the success of our business, but one thing I can tell you for sure, proactive approach to business is a must, and surrounding yourself with people who have drive and willingness to learn is second must. Once you have all the tools, willingness and people who believe in your vision, it is like spreading butter on a piece of bread. Therefore my only advice would be: “Grow your people and your people will grow your business.”    


In the company’s latest news, we read about SYNOT Games’ partnership with Euro Queen in the Czech Republic. What does this partnership entail, and what are the company’s goals and strategic plans for the Czech gaming market? How do these align with the current industry trends and regulatory landscape?

We value every partnership. Each and every client is being treated with the same respect. When it comes to our business partners, we all bring different expertise to the table and we all participate in our mutual success. It is very important that each and every partnership is treated with utmost respect and professionalism. We always bring to the game a valuable analytical approach and we create a unique strategy based on our clients vision and preference. It is not any different with the Euro Geen.

In terms of the Czech Market, it is not less or more important than any other market we supply our games to. Even though it is the Czech market where the story of SYNOT started, throughout the past 30 years we managed  to leave a visible mark also in many other markets, not only in the Czech Republic, but Europe with ambitions and amazing plans to submit applications for the licenses in all US regulated states and Ontario.

When it comes to the Czech regulation and challenges these days, I must admit it is not very new to us, as we tackle more than 40 jurisdictions with various regulatory changes and adjustments, which brings weekly if not daily new requirements. All we must do is to be highly organized and proactive.

On the other hand, correct and insightful regulation is vital for any government’s vision to tackle black, illegal and dodgy businesses within the gaming industry, and also to secure steady and regular income for the state. Regulation shouldnt be done with a vision of eliminating gambling entirely and should be done together with operators in order to prevent players from playing elsewhere in unregulated markets, thus securing absence of income.    


Considering SYNOT Games’ role as a Sponsor of the upcoming Prague Gaming & TECH Summit and your participation, what is your message to the iGaming companies and professionals attending the summit? How can SYNOT contribute to their success in the Czech market and beyond?

SYNOT  brings to each and every of our partner’s valuable expertise of the market, creates the strategy and follows the vision. We believe these are the main building blocks of any successful business. My message to all participants at the Prague Gaming & Tech Summit is simple and maybe clique: “where there is a will, there is a way.”

Have a wonderful summit experience all.



Thank you, Jan, for providing us with valuable insights into SYNOT Games’ successful journey, and the company’s role in the Prague Gaming & TECH Summit. We look forward to meeting you in Prague, and appreciate your time in sharing your perspectives with our readers!

Meet Jan Sipovsky and the rest of SYNOT Games delegates at Prague Gaming & TECH Summit 2024! Secure your tickets now and get ready for an exciting event!

Central Europe

Prague Gaming & TECH Summit To Rock Networking with Electrifying Endorphina Club Party



Prague Gaming & TECH Summit To Rock Networking with Electrifying Endorphina Club Party
Reading Time: 3 minutes


HIPTHER, leading event organizer specializing in the Gaming and Technology sectors, and Endorphina, renowned iGaming Software Company catering to diverse markets, are thrilled to announce the “Endorphina Club 777” Networking Party at the Prague Gaming & TECH Summit 2024, set to ignite the industry on 26 March.

The Endorphina Club 777 is an exclusive evening gathering that promises to be a highlight of the year for the gaming and technology industry in Central and Eastern Europe. Building on the success of the Endorphina Club networking party introduced in 2023, this event is back by popular demand, thanks to the overwhelming response it received.

Hosted and sponsored by Endorphina, this year’s edition of the Endorphina Club “777” on 26 March will transport guests into a world of espionage and glamour with its James Bond/Casino Royale theme. Set against the backdrop of the ROYAL Theatre & Club Chic, which is named one of the Top 6 Hotspot Bars in Prague by Elle Magazine, attendees can expect an unforgettable evening of sophistication and excitement.

What makes this year’s event even more special is that it will also host the prestigious GamingTECH CEE Awards 2024 Ceremony. Following the Final Vote earlier in the day by Summit participants, the GamingTECH Awards Winners will be unveiled and celebrated on the illustrious stage of the ROYAL Theatre & Club Chic.

But the excitement doesn’t end there. The event promises a captivating “shaken, not stirred”  blend of networking opportunities, tantalizing drinks, delectable finger food, and a live performance by burlesque dancers – ensuring an unforgettable experience for all in attendance!

Here’s what our esteemed sponsors/hosts, Endorphina, and Head of Marketing, Lenka DiNozzi, have to say for the Endorphina Club 777: “We are thrilled to be sponsoring this event and partnering with Hipther. For us, this party is more than just a night of fun and glamour. It’s an opportunity to bring people together and to inspire one another to continue making a positive impact in our community.

We are also humbled to be hosting the awards ceremony tonight, recognizing the outstanding achievements of individuals who have made a significant impact in the igaming field.

So let’s raise a martini to a night of fun, networking, and partnership!”

Zoltan Tuendik, HIPTHER Co-Founder, commented on the event: Our team is immensely grateful for Endorphina’s steadfast partnership as we gear up for the second ‘Endorphina Club’ at the Prague Gaming & TECH Summit. Their support transcends the ordinary, crafting unforgettable experiences that resonate within our community. We eagerly anticipate elevating this year’s event to new heights and are excited about the future collaborations that lie ahead. Thank you, Endorphina, for being a cornerstone of our summit’s success and for helping us shape the future of the gaming and technology industries.



About Endorphina:

Endorphina is a well known software provider in the iGaming world, dedicated to innovation and player satisfaction since it was founded back in 2012. In fact, Endorphina’s quality has been proven time and time again with its multiple well-deserved industry awards, as well as the increase of total spins by 31% in the year 2023! Furthermore, Endorphina has over 2,500 global partners all known for bringing high-quality content to their customers. Endorphina’s game portfolio consists of over 150+ online slots, including Lord of the Seas, Late Night Win, Joker Ra, Fresh Crush, and Argonauts, all featuring compelling factors like free spins, bonuses, multipliers, and so much more.



HIPTHER is the parent brand of European Gaming, PICANTE, WireUp Zone, Gaming Americas, eSports Connect, the HIPTHER news app, and the WireUp networking app found on the Play Store.

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Central Europe

Hölle Games Go Live on



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2024 has started off with some exciting launches for the Berlin-based start-up Hölle Games, who continue their strategy and desire of providing top content for their home market. With the latest launch on, Hölle Games becomes one of a handful of game suppliers to offer their content on the site, joining a select few prestigious studios like Merkur and Blueprint, all which have been approved to offer their games.

Bet-at-home has a long pedigree, stretching back to its founding in 1999 in Austria. This long history in iGaming means they are now both a household name and a well-respected brand for German speaking casino fans and sports bettors.

A huge chunk of content, from Premium titles like “Autobahn Automat”, to Classic franchises such as “Höllische Sieben” and “Steinreich” are already available on the site, with more to follow.

Robert Lenzhofer, CEO of Hölle Games, said: “I’m thankful for the efforts of the bet-at-home team and especially grateful for Marco’s support – it’s always a pleasure to work with colleagues from the early days of one’s career – thank you Marco.”

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Central Europe

Bundesliga International and Sportradar Announce Long-Term Extension of Exclusive Partnership



Reading Time: 2 minutes


Bundesliga International, a subsidiary of DFL Deutsche Fußball Liga, and Sportradar announced the extension and expansion of their global partnership for an additional six years, through to the end of the 2031-32 season. Over the course of the extended agreement, the two parties will collaborate on bringing to market innovative data and audiovisual products that enhance the offering for fans around the world.

The current partnership was scheduled to conclude at the end of the 2025-26 season. However, with this early renewal, Sportradar receives the rights to:

  • Sublicence video content from Germany’s top two divisions to its global network of sportsbook clients;
  • Collect and exclusively distribute live match data for betting purposes, collaborating with Bundesliga and its stakeholders on an aligned approach for media data (from the start of the 2025-26 season);
  • Provide betting and streaming rights for all matches in the WOW Virtual Bundesliga, the DFL’s esports offering;
  • Expand the product and enhance the scope of Sportradar’s Virtual Sports Bundesliga, the company’s one of a kind interactive gaming experience;
  • Further combat match-fixing, with the inclusion of education and prevention services, in addition to the existing bet monitoring through Sportradar’s Universal Fraud Detection System (UFDS), reinforcing both partners’ commitment to integrity.

This extended agreement continues Sportradar’s status as the official provider of betting and streaming rights for the Bundesliga and Bundesliga 2 (outside of the DACH region) and includes other DFL properties such as the German Supercup and each season’s relegation playoff matches. It also enhances Sportradar’s position to collect and distribute official data.

As two leaders in the advancement of sports technology, innovation is a key pillar of the partnership. Both parties are committed to developing exciting new products and services to engage the market and create immersive experiences for sports fans across the globe.

Peer Naubert, Chief Marketing Officer of Bundesliga International, said: “The Bundesliga has long been regarded globally as a frontrunner when it comes to cutting edge innovation, and our long-term partnership with Sportradar continues to reflect this. From the start, we have been aligned in pushing the boundaries of technology for the benefit of the fan, and this early prolongation, which by the end will take us to more than 25 years of collaboration, is an outcome of the trust and excitement we share for the future.”

Moritz Gloeckler, SVP of Rights and Strategic Projects at Sportradar, said: “We are the ideal partner to work with the Bundesliga in widening and deepening their fan base through the development of new AV and data-driven products, using the latest technologies such as augmented streaming and AI. This agreement aligns with our broader strategy to selectively invest in long term rights across key global sports which enable the continued innovation and enhancement of our offerings for our clients. We look forward to many years of partnering with the Bundesliga to redefine the soccer fan experience.”

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