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King Midas Games embarks on global expansion through strategic rebrand

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King Midas Games, the creators of next-generation iGaming content, has unveiled its redefined brand identity as part of the studio’s aggressive international growth strategy beyond Asia.

Established in 2018 as Kingmaker Games, the rebrand aligns with the company’s strategic aspirations for expansion across key iGaming markets. The initial emphasis will be on Europe and South America, marking the company’s transition from a startup to a more established entity.

Committed to delivering gold-standard entertainment, King Midas Games is poised to captivate audiences worldwide with a distinctive proposition that offers an alternative to existing options in these regions, with its next-generation content serving as the cornerstone of its portfolio.

The studio’s radical and engaging game mechanics, which include high-speed go-kart races, animal obstacle courses, and survival-style gameplay, are part of a cutting-edge array of next-generation features that are reshaping the iGaming landscape.

The studio is gearing up to showcase its new identity at ICE London 2024, booth S10-155. Alongside its next generation games offering, the company will shine the spotlight on its bespoke content capabilities that support operator requirements in delivering localised and differentiated experiences.

With an offering that seamlessly combines classic thrills and cutting-edge innovation, King Midas Games aims to set a new standard in the gaming industry.

A spokesperson from King Midas Games commented: “The introduction of King Midas Games to the industry is an exciting new chapter in our history. Our mission is to revolutionise the online casino gaming landscape with a fresh approach to delivering fun, engaging, and high-quality games, with a particular focus on next-generation concepts that will fuel greater engagement for operators.

“We eagerly anticipate our presence at ICE London in February, where we extend a warm invitation to delegates to visit us at stand S10-155. It’s just the first of many events planned for the year, demonstrating our commitment to increasing brand awareness as we look to execute our plans to venture into new global markets, whilst presenting opportunities to share our knowledge and experience to help others enter the Asian market.”

The studio is also set to showcase at SiGMA Americas in Sao Paulo, Brazil, in April 2024 and at the inaugural SBC Summit in Lisbon in September 2024, underscoring its readiness for new global challenges.

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MERKUR UK strike 3-year University project to research next-generation gaming technologies

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MERKUR UK is pioneering the development of the gaming machines of the future following a partnership agreement with the University of Central Lancashire (UCLan).

A group of ten students from the University’s technology department will participate in the three year project entitled ‘The next generation of gaming technology’.

The research project will explore machine design, the use of composite materials to reduce manufacturing and transport costs and how AI can be applied in predictive machine maintenance.

Sascha Blodau, General Manager at MERKUR UK said: “I am delighted to confirm this dynamic project which will bring a fresh and exciting perspective on how technology can be deployed to develop the next generation of gaming machines.”
He added: “This type of collaboration is a first in the UK land-based sector and the outcomes could well have profound implications for the way in which gambling entertainment is delivered to and enjoyed by players.”

MERKUR UK joins an illustrious list of UCLan research partners which includes NASA, the English Football Association, the Professional Golfers Association and the International Olympic Committee.

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FeedConstruct Extends Partnership with ECL Beachtour for Exclusive Streaming and Data Collection Rights

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FeedConstruct Extends Partnership with ECL Beachtour for Exclusive Streaming and Data Collection Rights
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FeedConstruct is excited to announce the prolongation of its partnership with ECL Beachtour, securing exclusive international streaming and data collection rights for the prestigious beach volleyball tournament series.

Under this renewed partnership, FeedConstruct will provide comprehensive coverage of all five events held in Zurich, St. Gallen, Basel, Luzern, and Bern, ensuring that fans do not miss any of the thrilling matches. The exclusive rights will enable FeedConstruct to deliver high-quality streaming and precise data, offering in-depth insights into the matches.

The Swiss ECL Beachtour, established in 1996, is renowned as the highest national tournament series in beach volleyball in Switzerland and is considered one of the best beach volleyball tournament series worldwide. ECL Beachtour is especially popular among spectators, with an average attendance of 5,000 people per tournament.

FeedConstruct’s partnership extension with the Swiss ECL Beachtour highlights the company’s dedication to providing fans with exceptional access to premier beach volleyball content. This collaboration is set to bring the excitement and energy of beach volleyball, solidifying FeedConstruct’s position as a top sports streaming and data provider.

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BETCORE Announces Partnership with Unliment

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BETCORE Announces Partnership with Unliment
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BETCORE is thrilled to announce a groundbreaking partnership with Unliment, a leading provider of sports betting and iGaming solutions. This strategic collaboration promises to deliver unparalleled entertainment and innovation to players worldwide.

Unliment is renowned for its innovative solutions, offering a full range of products and services, including Sportsbook, RNG & Live Dealer Casino, Skill Games, Virtual Sport, and more. Their latest innovation, the limitless Bonus Engine, revolutionizes player rewards by creating multistep awards at every point of the player’s journey.
As part of this exciting partnership, Unliment has seamlessly integrated BETCORE’s TVBET and FASTSPORT verticals into their comprehensive iGaming platform. This integration enhances Unliment’s offerings, providing players with an even richer gaming experience.

Danuta Janicka-Mierzwa, Deputy Head of Sales at BETCORE, expressed her enthusiasm for the partnership, stating, “We’re thrilled to partner with Unliment and integrate our TVBET and FASTSPORT verticals into their cutting-edge iGaming solutions. This partnership signifies our commitment to delivering unparalleled entertainment and innovation to players worldwide.”

This collaboration marks a significant milestone for both BETCORE and Unliment as they embark on this exciting journey together. Players and partners can look forward to more groundbreaking developments and enhanced gaming experiences in the near future.

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