Affiliate Industry
Exclusive Q&A w/ Andrejs Proskurins, Head of User Acquisition at R2D Partners
Andrejs Proskurins, Head of User Acquisition at R2D Partners, spoke to us, about what we can expect from the growing R2D Partners affiliate program that LEON Bet launched in November 2023.
Tell us more about R2D Partners and the company’s key vision and mission?
R2D Partners is an innovative multi-brand affiliate program for betting and casino enthusiasts. We currently proudly promote two brands – LEON, who just celebrated its 15-year anniversary, and Twin, founded in 2017. Although the R2D brand is new, through these renowned brands, we have created a legacy that has captivated and earned the unwavering loyalty of thousands of players and partners alike. We are now a trusted brand in the affiliate space with a track-record of over 10,000 successful partnerships.
Since launch, we have continued to learn, evolve, and improve processes and our goal is to add more brands to our stable and to further grow the list of partners, establishing ourselves as a leading and respectable affiliate program in the betting and gaming space.
What are the main benefits of working with R2D Partners?
There are plenty of benefits! Among other things, we work with well-established and highly recognised brand in the industry with more to come. We offer deals on CPA and RevShare models with individual rates and high conversation and retention levels. We accept SEO, PPC, UAC, FB, and other traffic from over 15 countries and provide detailed and transparent statistics.
For us, it’s important to build strong relationships with affiliates, and we adhere to a set of core values that we use as our part of our strategy to secure this. We ensure timely payments and honour the agreed-upon terms without any adjustments. A key goal of ours is to treat each affiliate as an individual, recognising their unique needs and contributions, while keeping ourselves flexible and capable of adapting to their needs.
What markets are you currently focused on?
We are still in the early days, having only launched on the 15th of November, but we have experienced notable growth in many key regions across Europe, Latin American, CIS regions, and Asia-Pacific. In short, we’re want to be global, and we aim to add new partners from across the world as we continue our journey.
How can affiliates make a mark in the industry and grab a slice of the cake in a competitive marketplace?
The primary opportunity for affiliates lies in thinking outside the box while testing, testing, and testing again. Around 90% of affiliates choose to stick with a conventional approach to affiliate marketing, and, while it’s obviously a way to proceed as it can be effective, there will be a ceiling as they don’t stand out from the crowd through innovation.
We want to consistently support affiliates with creative ideas, providing them with favourable deals and occasional testing budgets.
Honesty and transparency are also of the utmost importance. Affiliates who are people-led, that have values and are fantastic to deal with, will lead to a much more positive outcome, over those who might have great results but aren’t as open to a collaborative approach.
Are you using any particular technology, such as AI, to further your offering?
We have been leveraging AI for instantaneous traffic quality prediction, fraud prevention, and to help foster creativity and in my opinion, these primary aspects will soon become commonplace in affiliate marketing.
We also use machine learning (ML) for traffic quality prediction. Tools like Midjourney and other AI image generators play a significant role in our landing page preparation, yielding impressive results. Ultimately, AI and ML solutions will become commonplace, and by gaining first-mover advantage, we can further excel in the space.
What can we expect from R2D in 2024?
We are experiencing substantial growth already, maintaining a steady quarterly increase of between 15% to 20% so we are set for a successful year ahead. Our primary challenge now lies in sustaining and enhancing this growth while also becoming more cost-efficient in terms of outgoings. Thanks to our CRM and VIP management department, we continue to improve our capabilities in this regard.
We are excited to utilise our team’s passion and knowledge of the industry to further build on our product offering, and work towards our ambitious goal to grow our network further.
Affiliate Industry
47 New Brands in Q1’24: Affilka by SOFTSWISS Results
Affilka by SOFTSWISS, a leading affiliate management software provider, is approaching a new milestone of 360 brands in Q1’24.
The first quarter of the year brought remarkable achievements to the Affilka by SOFTSWISS team. The Asian gaming community recognised the company’s affiliate management software as the Best Affiliate Marketing Solution on the market.
This year, Affilka’s team participated in iGB Affiliate London 2024 with a dedicated stand for the first time. During the concurrent iGB and ICE events, the team had nearly 200 meetings over several days. First agreements quickly followed and were signed shortly after the exhibition period.
Affilka by SOFTSWISS experienced substantial growth, adding 47 new brands to its partner network, bringing the total to nearly 360 brands in Q1 2024. More than 33 thousand new affiliate accounts were registered during this period, marking a 118% increase compared to the previous year’s last quarter.
The rise in new affiliate accounts has led to an acceleration in new player registrations, exceeding 7.4 million over the first quarter of the year. Compared to the last quarter of 2023, this metric demonstrated a 106% increase.
The number of unique clicks on referral links with Affilka by SOFTSWISS during this period showed 115% growth and reached almost 436 million in absolute numbers. The rising metrics underscore the crucial role of effective affiliate management in achieving success within the iGaming industry.
Moving to the financial metrics of Affilka by SOFTSWISS, stable growth is evident over the first quarter of 2024 compared to the last quarter of 2023. The affiliate GGR revealed a 112% increase, while the player deposit amount showed a 113% enlargement. The growth within affiliate payments amounted to 117% in Q1’24 compared to the previous quarter.
Anastasia Borovaya, Head of Affilka by SOFTSWISS, summarises: “The recent product performance showcases a steady and continuous growth trajectory, a testament to our ongoing investment in innovation and user experience enhancement. Acknowledging affiliate marketing’s crucial role in the iGaming ecosystem, we prioritise delivering exceptional service to exceed our clients’ expectations.”
The global affiliate marketing industry is expected to double in size within the next five years. Finding a reliable affiliate marketing platform provider ensures a competitive edge in the rapidly expanding market.
The team is ready to share valuable industry insights and unveil the upcoming updates at the SiGMA Americas Summit in San Paulo on 23–25 April. Clients and potential partners can book a meeting with the Affilka team at stand i70 on the SOFTSWISS events page.
About SOFTSWISS
SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland, and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
Affiliate Industry
StatsDrone data reveals MyAffiliates as the most used affiliate marketing software by the iGaming industry
New research from StatsDrone – the affiliate programme stats tracker – today, Thursday 11 April, unveils MyAffiliates as the most used affiliate marketing software in the gaming industry.
The research was conducted this month – April 2024 – on a sample of 1,100 affiliate programs with the latest StatsDrone data revealing that MyAffiliates is used by almost 16% of gaming operators, followed by Affilka (11.8%), Income Access (10.5%) and NetRefer (7.8%).
MyAffiliates is an established affiliate marketing software platform, empowering iGaming operators to combine all of their gaming brands and products under one umbrella affiliate system. It has been in operation since 2007.
The findings of the latest research, affirms MyAffiliates’ position as the preferred choice among gaming operators and, with nearly 16% of operators utilizing its software, has today cemented its position as a market leader.
Furthermore, with 17% of gaming operators still relying on proprietary software, the potential for solutions such as MyAffiliates is significant. As a ready-built solution, MyAffiliates seeks to further expand their market share and empower more operators to optimize their affiliate marketing strategies.
John Wright, CEO of StatsDrone, expressed his insights regarding MyAffiliates’ dominance in the iGaming industry, stating, “We know that MyAffiliates has an advanced platform for operators and is one of the reasons we know that MyAffiliates has become the most popular affiliate platform in iGaming. We hear from affiliates it is one of their preferred platforms to work with so, for us, it isn’t much of a surprise to see why operators choose MyAffiliates. In the last 6 months, we’ve noticed more MyAffiliates brands being requested on our platform, and I can’t see why that trend won’t continue.“
Clemence Dujardin, MyAffiliates Group CEO comments: “Considering this significant milestone, we at MyAffiliates extend our heartfelt gratitude to our clients and partners for their unwavering trust and support. This achievement underscores not only the effectiveness of the MyAffiliates platform but also the dedication of our team to continually innovate and provide unparalleled service to our users.” She added, “As the leading affiliate marketing software in the iGaming industry, MyAffiliates remains committed to delivering cutting-edge solutions that empower gaming operators to maximize their affiliate programs’ performance and ROI.”
Affiliate Industry
Affilka by SOFTSWISS Announces Partnership with 10bet
Affilka by SOFTSWISS, a leading provider of affiliate tracking software for the iGaming industry, announces a new collaboration with 10bet, a prominent player in the iGaming realm.
10bet operates in diverse markets, including Europe, LatAm, and Africa. Offering both casino and sportsbook solutions, 10bet brings over 20 years of global experience and expertise to the table.
This partnership marks a significant milestone for both companies as they join forces to enhance affiliate marketing strategies and expand their market reach. 10bet has already launched seven brands through the collaboration with Affilka by SOFTSWISS. Five of these brands were successfully migrated, while two were created from scratch, with another one to follow shortly.
Notably, 10bet made a strategic decision to transition from third-party software to leverage the advanced features and tailored solutions offered by Affilka by SOFTSWISS. Thanks to a designated Project Manager in the 10bet team, the integration process was smooth and seamless. Allocating a single point of contact is crucial to ensure effective migration and ongoing success.
“We are delighted to partner with Affilka by SOFTSWISS,” says Yotam Peretz, VP of Acquisition at 10bet. “The platform provides us flexibility, reliability, and personalised support. That’s exactly what we need to optimise our affiliate programs and drive growth in our target markets. I’m sure this collaboration marks the beginning of an exciting and successful journey.”
Angelika Antonova, Head of Sales at Affilka by SOFTSWISS, comments on the recent partnership: “This migration serves as further validation of Affilka’s superiority over existing solutions in the market, highlighting its distinct advantages. We are happy to welcome 10bet to the Affilka family. This partnership signifies our shared vision for excellence in affiliate marketing. We look forward to collaborating with the 10bet team to deliver outstanding results and unlock new opportunities in the dynamic iGaming landscape.”
Affilka by SOFTSWISS is ready to present valuable industry insights and unveil the upcoming reporting system updates at the SiGMA Americas Summit in San Paulo on 23–25 April. Clients and potential partners can book a meeting with the Affilka team at stand i70 on the SOFTSWISS events page.
About SOFTSWISS
SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland, and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
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