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Exclusive Q&A w/ Andrejs Proskurins, Head of User Acquisition at R2D Partners



Exclusive Q&A w/ Andrejs Proskurins, Head of User Acquisition at R2D Partners
Reading Time: 3 minutes


Andrejs Proskurins, Head of User Acquisition at R2D Partners, spoke to us, about what we can expect from the growing R2D Partners affiliate program that LEON Bet launched in November 2023.


Tell us more about R2D Partners and the company’s key vision and mission?

R2D Partners is an innovative multi-brand affiliate program for betting and casino enthusiasts. We currently proudly promote two brands – LEON, who just celebrated its 15-year anniversary, and Twin, founded in 2017. Although the R2D brand is new, through these renowned brands, we have created a legacy that has captivated and earned the unwavering loyalty of thousands of players and partners alike. We are now a trusted brand in the affiliate space with a track-record of over 10,000 successful partnerships.

Since launch, we have continued to learn, evolve, and improve processes and our goal is to add more brands to our stable and to further grow the list of partners, establishing ourselves as a leading and respectable affiliate program in the betting and gaming space.


What are the main benefits of working with R2D Partners?

There are plenty of benefits! Among other things, we work with well-established and highly recognised brand in the industry with more to come. We offer deals on CPA and RevShare models with individual rates and high conversation and retention levels. We accept SEO, PPC, UAC, FB, and other traffic from over 15 countries and provide detailed and transparent statistics.

For us, it’s important to build strong relationships with affiliates, and we adhere to a set of core values that we use as our part of  our strategy to secure this. We ensure timely payments and honour the agreed-upon terms without any adjustments. A key goal of ours is to treat each affiliate as an individual, recognising their unique needs and contributions, while keeping ourselves flexible and capable of adapting to their needs.


What markets are you currently focused on?

We are still in the early days, having only launched on the 15th of November, but we have experienced notable growth in many key regions across Europe, Latin American, CIS regions, and Asia-Pacific. In short, we’re want to be global, and we aim to add new partners from across the world as we continue our journey.


How can affiliates make a mark in the industry and grab a slice of the cake in a competitive marketplace?

The primary opportunity for affiliates lies in thinking outside the box while testing, testing, and testing again. Around 90% of affiliates choose to stick with a conventional approach to affiliate marketing, and, while it’s obviously a way to proceed as it can be effective, there will be a ceiling as they don’t stand out from the crowd through innovation.

We want to consistently support affiliates with creative ideas, providing them with favourable deals and occasional testing budgets.

Honesty and transparency are also of the utmost importance. Affiliates who are people-led, that have values and are fantastic to deal with, will lead to a much more positive outcome, over those who might have great results but aren’t as open to a collaborative approach.


Are you using any particular technology, such as AI, to further your offering?

We have been leveraging AI for instantaneous traffic quality prediction, fraud prevention, and to help foster creativity and in my opinion, these primary aspects will soon become commonplace in affiliate marketing.

We also use machine learning (ML) for traffic quality prediction. Tools like Midjourney and other AI image generators play a significant role in our landing page preparation, yielding impressive results. Ultimately, AI and ML solutions will become commonplace, and by gaining first-mover advantage, we can further excel in the space.


What can we expect from R2D in 2024?

We are experiencing substantial growth already, maintaining a steady quarterly increase of between 15% to 20% so we are set for a successful year ahead. Our primary challenge now lies in sustaining and enhancing this growth while also becoming more cost-efficient in terms of outgoings. Thanks to our CRM and VIP management department, we continue to improve our capabilities in this regard.

We are excited to utilise our team’s passion and knowledge of the industry to further build on our product offering, and work towards our ambitious goal to grow our network further.

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Affiliate Industry

Exclusive Q&A with Christoffer Ødegården, Head of Casino at Bojoko



With growing competition in the online casino industry, finding effective ways to attract new players is crucial for operators. To discover which strategies are the most effective, we contacted Christoffer Ødegården.
Reading Time: 3 minutes


With growing competition in the online casino industry, finding effective ways to attract new players is crucial for operators. To discover which strategies are the most effective, we contacted Christoffer Ødegården. He serves as Head of Casino at Bojoko, one of the top affiliates in the UK, and has access to comprehensive data on what features help secure additional FTDs. In this interview, he shares how diversifying payment options, lowering deposit limits, and refining bonuses can help casinos stay competitive.

What are the most effective strategies casinos can use to increase FTDs?

Most casinos focus on tweaking their bonuses to attract new players, which is effective. However, it can also have certain financial risks and lower player value. Our data shows that one of the fastest ways to increase FTDs is to simply expand the selection of payment methods.

It might not be intuitive, but offering a variety of methods does not just mean that players can choose what works best for them once they are on your page. Having the right payment methods will actually lead to a large number of players hearing about and exploring your casino in the first place.

Could you explain the impact of offering diverse payment methods on player behavior?

Many players have specific payment preferences and will only make deposits and withdrawals with specific payment methods, some sticking with just one. It is essential to have all relevant UK payment methods to avoid missing out on these users. As I already mentioned, many Brits actively search for casinos with their preferred payment method available, and comparison sites like Bojoko cater to them.

Bojoko has pages for every popular UK payment method, where players can quickly compare their offers and make their choice. This is without ever being exposed to brands that do not offer their deposit method of choice.

Let me provide a quick example. We have noticed that many Brits actively search for Paysafecard casinos and land on our dedicated page, where they compare casinos that let you deposit with Paysafecard and sign up. These players come with high intent, resulting in higher conversion rates. It is not just Paysafecard; a long string of more niche payment methods are hugely popular amongst Brits.

Which payment methods have proven to be most beneficial?

There are almost too many to mention, but pre-paid cards like Paysafecard, e-wallets like Neosurf, and mobile payment options like Boku and PayForIt are clearly gaining popularity. We have also seen an enormous rise in PayPal in the last few years, and the industry has responded, with most British casinos now offering PayPal. ApplePay is another mainstream payment method that has somehow been largely ignored among online casinos.

How should casinos respond to these emerging trends?

Casinos should always try to quickly embrace these trends, as the earlier they adapt, the more players they stand to earn. There is always an adaption curve where the less common payment methods are only available at a few operators, meaning they share the entire pot of players searching for these options.

I’d also recommend utilizing their relationship with affiliates like Bojoko, which can also amplify visibility. As I mentioned, our platform provides curated lists that guide players to casinos offering their preferred payment method. This visibility and alignment with player preferences often result in a noticeable uptick in FTDs. However, our collaboration with casinos goes beyond simply listing them on these pages. We can and do also provide insights on which payment methods and other features they should add to increase their FTDs.

You mentioned other features they can add to increase their FTDs. What specifically are you referring to? 

Another quick way for a casino to increase their FTDs is to lower the deposit limits. This makes it easier for players to sign up and get a sense of your brand. High minimum deposits can deter new players who want to try the casino without committing too much upfront.

I’d also like to specify that bonuses are still a powerful tool, with no deposit bonuses in particular being an effective way to bring in new players. However, these require a strong focus on player retention to avoid risks like bonus abuse. Less risky bonus options include increasing the percentage of your welcome bonus and trying out wager-free offers. However, no matter what you do, effective retention strategies remain key to ensuring players continue depositing after their initial experience.

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Affiliate Industry

Better Collective Acquires AceOdds



Reading Time: 2 minutes


In a strategic move to strengthen its foothold in the UK, digital sports media group Better Collective has acquired sports betting media AceOdds for a total consideration of 42 mEUR implying 4x last twelve months EBITDA.

AceOdds, a versatile multi-language sports betting brand, offers a comprehensive range of betting tools, odds, reviews and streaming schedules through its web and app based platforms. With a robust presence in the UK market, Better Collective’s global reach through local expertise aligns perfectly with AceOdds’s vision of expanding its influence outside the borders of the UK. Following the acquisition, Better Collective upgrades its 2024 full year financial targets.

Ian Bowden, Better Collective’s Senior Director for UK & Ireland, said: “I am thrilled to announce the addition of AceOdds to the Better Collective group. This strategic acquisition brings us a robust owned and operated sports betting media brand in the UK market, poised for global scalability. Aligned perfectly with Better Collective’s overarching strategy of acquiring leading sports media brands across various niches, the AceOdds brand fills a crucial gap by offering a vital sports betting affiliation brand in a pivotal growth market for the Better Collective group, along with an app benefiting from hundreds of thousands installs to further increase the reach we can provide our partners.”

Established in 2008, AceOdds was founded with the aim of providing UK sports enthusiasts with an easy-to-use betting calculator. Over the years, the brand has expanded, offering a well-regarded web platform featuring a range of betting tools, comparison features, live streaming schedules, an odds and parlay calculator, and more. Additionally, AceOdds has introduced a popular app.

The acquisition aligns with Better Collective’s strategy of owning the full range of sports media across key regions, spanning from traditional sportsbook comparison brands to general sports media, social media content creators, podcast producers and beyond.

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Affiliate Industry

AskGamblers Launches AskGamblers Sports



Reading Time: < 1 minute


AskGamblers, a renowned affiliate in the iGaming industry, launched the highly awaited sports betting section of AskGamblers, ushering in a new chapter in the affiliate’s quest for bringing online bettors closer to reputable and trustworthy iGaming platforms.

Relying on over a decade of experience in online casino affiliation, AskGamblers decided to take the next logical step in the website’s development and venture into sports. Over a year later, the AskGamblers Sports section is up and running and ready to welcome sports bettors.

In creating the new section, AskGamblers took a holistic approach, designing a one-stop shop for online sports bettors, with a simple idea to guide visitors towards a safe and secure betting experience.

Dijana Radunović, General Manager at AskGamblers, said: “AskGamblers Sports is the result of the hard work of the entire AskGamblers team, and I believe I’m speaking on everyone’s behalf when I say we couldn’t be more proud of it.

“We spent countless hours fine-tuning the sports betting section to make it as appealing and helpful to players as possible. We did an amazing job, and I am certain today’s launch will strengthen AskGamblers’ position as the leader in iGaming affiliation.”

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