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SPOTLIGHT SPORTS GROUP PARTNERS WITH BOYLESPORTS TO DELIVER CHELTENHAM FESTIVAL CONTENT HUB

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SPOTLIGHT SPORTS GROUP PARTNERS WITH BOYLESPORTS TO DELIVER CHELTENHAM FESTIVAL CONTENT HUB
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Spotlight Sports Group (SSG), a world-leading technology, content, and media company specialising in sports betting, has announced that it has partnered with leading bookmaker, BoyleSports, to deliver a custom-built Cheltenham Festival Content Hub.

The ‘Destination Cheltenham’ Content Hub will boast key features that have proven highly successful in previous iterations, ensuring an immersive experience for users. Live odds, add-to-betslip functionality, exclusive editorial and video content and exclusive offers for Cheltenham Hub users, with dual promotional messages strategically designed for UK and Irish audiences will all be featured.

This Content Hub will include bespoke content aimed at new and experienced racing customers, including Racing Post’s revolutionary Smart View racecard innovation that has been designed to simplify the traditional racecard to help attract a new, younger audience to racing.

BoyleSports will leverage its team of esteemed brand ambassadors, including exclusive content from Robbie Power leading up to and throughout the festival.

Discussing the partnership, Spotlight Sports Group’s Head of B2B Sales, Daniel Smith said: “We’re delighted to undertake our first-ever ‘Destination Cheltenham’ Content Hub build with BoyleSports to help them engage with customers in the run-up to the festival. We know from previous festivals that our Hubs increase key retention and betting metrics and we’re expecting no different this time around with the quality of content being offered from both partners.”

Aimee Prendergast, Director of Marketing, BoyleSports, added: “We’re delighted to be working with SSG on our integrated ‘Destination Cheltenham’ Content Hub for the next 8 weeks, to provide premium racing content to our customers, guiding them with their racing bets on the run-up to and over the Cheltenham Festival.”

Spotlight Sports Group’s Content Hubs are proven to drive revenues with a rich content experience for betting audiences.

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Getting ready for Xmas: SplitMetrics partnership with Wargaming helps World of Warships app sail to new heights with 15% uplift in organic conversions

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Getting ready for Xmas: SplitMetrics partnership with Wargaming helps World of Warships app sail to new heights with 15% uplift in organic conversions
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Wargaming, a leading game developer, teamed up with SplitMetrics, an app growth solutions company, to boost conversion rates with seasonal Christmas-themed screenshots for the launch of its game World of Warships: Legends.
Coinciding with the game’s soft launch in Brazil, the Philippines, Canada, and France ahead of the Christmas holidays, Wargaming wanted to capitalise on the seasonality effect to influence its app engagement without advertising.
By working with SplitMetrics Agency, a leading mobile growth agency, Wargaming increased conversions by an average of 15% on iOS across App Store storefronts in Canada, the Philippines and France. Canada experienced the highest conversion rate increase with 31.45%, followed by the Philippines (9.61%) and France (3.44%). On Android, the Brazilian Google Play storefront experienced the highest conversion rate increase with 6.68%.
SplitMetrics Agency focused on A/B testing as its core strategy. The agency optimised visual assets, analysed performance and tested various creative hypotheses. Using SplitMetrics Optimize, the agency’s experts ran experiments to identify the best-performing illustrations for both the App Store and Google Play product pages.
A key hypothesis tested during this project was whether tailoring visuals to each region during Christmas would have an impact. For France and Canada, the images were adjusted to include a winter theme featuring snow, fireworks and a Christmas tree. For the Philippines, the agency used white ribbons, a local Christmas tradition, along with fireworks and ornaments displaying the country’s flag. And for Brazil, fireworks and ornaments decorated with the Brazilian flag.
During this testing period, there were no in-app events or paid user acquisition campaigns, allowing the performance changes to be directly attributed to the updated screenshots.
Thomas Kriebernegg, General Manager, SplitMetrics Agency, said: “Christmas is one of the main calendar events that app marketers need to prepare for, especially in the gaming category.
“The World of Warships: Legends case study is a great example of how seasonality can significantly impact your app’s performance and give you a boost in users. And this can be achieved without an advertising budget. It can all be done organically when you have the right calendar event, great graphics and A/B testing.
“As in the case of the Wargaming game, a comprehensive analysis and testing strategy increased its conversion rate by an average 15% across three markets.
“It is essential that app marketers forward-plan for any relevant calendar events. It’s also important to note that Christmas may not be relevant for every app but if you’re unsure you can always try A/B testing to see what works. And keep optimising.”
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Slammer Studios are ready to make an impact

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Slammer Studios specialises in high-quality online slot games packed with entertainment, explosive action and memorable moments.

The studio’s games will aim to strike the perfect balance between fun and innovation to ensure that each spin is as engaging as it is adventurous. It will also be adding new products and platform options to their line up to meet growing customer needs and providing players with top-notch experiences that reflects the studio’s core values of being specialists, embracing exploration and making fun a priority in everything it does.

Behind Slammer Studios is a team of skilled developers and designers with a passion for exploring new creative possibilities, whether that be through animation, sound, mechanics or bonuses. Each new game is an opportunity to bring fresh ideas and unique experiences to life.

The first Slammer Studios title to hit the market will be Magawa Vs Mines and is a tip of the cap to the  Blue Guru Games team who championed the Vs series with hit titles such as Napoleon Vs Rabbits and Aussies Vs Emus.

Kristian Hassall, Commercial Director at Slammer Studios, said: “Slammer Studios is all about creating fun and entertaining slot games that hit the mark with players in jurisdictions across the world.

“Behind the scenes we have been investing and adding to our talented teams of creatives, developers and mathematicians, to fulfil our commitment to create impactful, fun  gameplay”

“Building upon the work of Blue Guru, Slammer Studios has a clear vision, a fantastic team and an exciting 2025 roadmap  to look forward to.”

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QTech Games takes Endorphina into ROW after initial success

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QTech Games, the leading game distributor across all emerging markets, has widened the scope of its existing deal with Endorphinaone of the rising stars in slots provision across the planet.

And while Endorphina is a well-established brand in many emerging markets, this Rest of the World (ROW) extension naturally deepens that global footprint, unlocking untapped jurisdictions (beyond QTech Games’ home continent of Asia) across Africa, Latin America and Eastern Europe for diversified growth.

Integrating content from one of the most innovative and creative online slots suppliers adds yet more creative muscle to QTech Games’ burgeoning platform, which is taking the widest range of online games to emerging territories with established names, such as Playtech and Aviator, sitting alongside the industry’s most exciting up-and-coming providers.

Among the games made available to its partners via the Endorphina deal are hits like Book of VladWater TigerUltra FreshGlory of Egypt and Dynamite Miner, which run off unique maths modelling that can drive varying volatility gears, defining some truly engaging gameplay.

Endorphina is an igaming provider dedicated to delivering unrivalled gaming experiences, as evidenced by a strong 2024 in which the supplier released 28 new games and successfully retained its ISO 27001 certificate, the independent gold standard for third-party verification, bolstering its credentials around security and provable fairness.

Endorphina’s gaming portfolio has been optimised for mobile, a cornerstone of QTech’s RNG model, which is founded on its fully-owned and customised technical platform, affording games providers and operators the fastest integration available. Through this leading platform, which has sealed its definitive status as a global gaming one-stop shop, clients enjoy the best performance and customer support available, localised to every region across both developing and more mature markets.

Philip Doftvik, CEO at QTech Games, said: “After a swift and successful integration into our Asia partner network, we’re delighted to take the next logical step with Endorphina in making their games available globally to our ever-growing group of emerging-markets operators. We can’t wait to see how these games connect with more audiences worldwide.”

Lusine Khudaverdyan, Endorphina’s Operations Director for ES Games, added: “It’s been a landmark year, and we will continue to reimagine the igaming space in 2025 with ever more immersive gaming experiences. Partnering with QTech has already strengthened our product distribution across emerging territories, delivering our fantastic games to a range of untapped operators. Needless to add, we’re thrilled that the distributional scope has now been widened to include their ROW sector.”

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