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iGB Digital Awards celebrate “best in class” digital partnerships

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Clarion Gaming hosted the inaugural iGB Digital Awards on the last day of ICE (8th February), with a quartet of business partners celebrated for the innovation, strategic vision and “best in class” marketing practice they demonstrated in 2023.

Winners from Play’n Go, GR8 Tech, EveryMatrix, and Kambi were each presented with a trophy and bottle of champagne by digital growth director Sophie Webster during a lunchtime ceremony at the iGB Digital Lounge. The Awards highlighted the diversity of campaigns run by Clarion Gaming over the past 12 months.

The iGB Digital Awards are set to become an annual tradition at ICE, acknowledging the ongoing work that marketing and PR teams undertake to deliver the best results for their organisations.

Sophie Webster, iGB Digital Growth Director, said: “As the leading premium growth partner to the Gaming industry, iGB wants to recognise the clients that are delivering cutting edge marketing strategies through their iGB partnership.”

“A huge thank you to all our digital clients for your partnership and collaboration throughout 2023. Your dedication to excellence fuels our mutual success, and we’re honoured to be part of your journey. Here’s to another year of innovation, growth, and shared achievements!”

Matthew Hutchings, Global Head of Campaign Marketing added: “The iGB Digital Awards are a celebration of the very best innovation, creativity and talent we see across our client marketing campaign partnerships. Congratulations to all of this year’s winners – you and your teams’ dynamism and originality have been a joy to work with and we’re excited to see what you do in 2024 and beyond.”

Robin Harrison-Millan, iGB Global Content Director B2B, stated: “Over the past year Clarion Gaming Digital has built up its capabilities to offer an enhanced range of marketing services products, with content delivery led by our global head of commercial content Kat Holmes. To make this work, we need buy-in from our partners, and these awards recognise those that have bought into our vision. Congratulations to all our winners.”

The Best in Class award was presented to the marketing and PR team from PLAY’N GO, in recognition of their advanced approach to marketing services, and the team’s energy, effort and diligence in building compelling and informative stories.

Andrew Pink, head of brand & communication, at Play’n GO noted: “At Play’no GO we try and infuse quality into everything we do, so it’s a really fantastic honour to receive this award: it’s really a reflection on the partnership our marketing and communications teams at Play’n GO enjoy with IGB and Clarion.”

The Rising Star award was presented to Maria Meshkova, PR and Content Manager at GR8 Tech, in recognition of her strong work ethic, high standard of output, and the skill shown throughout 2023’s content partnership. Maria Meshkova, confirmed: “IGB provides an invaluable platform for us to develop our brand.”

The Pushes the Boundaries award was presented to the team at EveryMatrix in recognition of their openness to new ideas that excite and delight audiences and their integrated approach to marketing, while delivering insight that is critical to operator success. Marie-Jeanne Baciu, online marketing manager at EveryMatrix explained: “The campaign was something new, something we’ve never tried before, and we went all in. Everyone on the team was very supportive, collaborating and sharing ideas. So it was like a partnership, and we did feel that we were heard and our ideas were implemented.”

The Business Vision award was presented to Kambi in recognition of the fact that its marketing team had the clearest view of business vision and strategy, allowing for both companies to make the most of a highly effective PR partnership. Gerard Starkey, SVP marketing and communications at Kambi stated: “We are really excited to win the award. Our partnership with IGB has enabled us to tell our story through different marketing tactics.”

Industry Awards

Elympics Launches Gamecamp Arena 2024 with Grant Support from TON Foundation to Build New Web3 Games on Telegram

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Leading Web3 gaming protocol, Elympics, with grant support from TON Foundation, has launched GameCamp Arena 2024 to offer budding Web3 game developers a way to tap into a massive potential audience of 900m+ monthly active users on Telegram, the world’s fastest-growing social messaging platform, through competitive games.

The six-week online GameCamp and competition opens on 29 July 2024 and runs until 8 September 2024 and will see entrants build up to 40 competitive Web3 games that are integrated with Telegram and TON blockchain, using the Elympics SDK. Over the course of the event, Elympics along with TON, will deliver online workshops and AMA sessions focused on game technology and design. The three winning games will be chosen by the GameCamp jury and will share a $15,000 grant pool with additional sponsored categories.

With Telegram set to become a major gaming hub, GameCamp Arena will be an ideal opportunity for developers to start building competitive games with Elympics quickly and easily with minimal costs and enable them to capitalise on the potential for mass adoption of Web3 via competitive games.

The GameCamp is open to game developers proficient in Unity, game designers and graphic artists. Participants can enter on their own or as part of a team of up to six people. Teams will be provided with prep materials to help create new and engaging games for the Telegram community using the Elympics SDK over the six-week camp.

Tom Kopera, COO of Elympics said: “We can already see the potential for new exciting and engaging compete-to-earn games to bring new players, developers, and fans into the Web3 gaming world via familiar channels. The social distribution power of the TON community is second to none and tapping into this audience via our Elympics SDK, which allows for Telegram integration by default, offers powerful opportunities for game developers.

“We want to make building Web3 games as easy and accessible as possible and so our GameCamp is designed to support developers in making great games using our range of tools, templates, and expert guidance to help secure mass adoption of Web3 through gaming.”

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Industry Awards

IGT CEO Global Lottery Renato Ascoli Inducted into Lottery Industry Hall of Fame

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International Game Technology PLC announced that Renato Ascoli, IGT CEO Global Lottery, will be inducted into the Lottery Industry Hall of Fame as a member of the Class of 2024. Ascoli will be honored later this year at an event hosted by the Public Gaming Research Institute (PGRI) in conjunction with the World Lottery Summit in Paris.

“With nearly 20 years of experience serving in high-level positions in the lottery and gaming industries, Renato Ascoli is an accomplished senior executive whose leadership has been paramount in driving new business and innovation. Renato has a keen ability to identify and realize business growth opportunities, and his contributions will benefit the lottery industry for years to come. IGT congratulates Renato on his well-deserved induction into this year’s Lottery Industry Hall of Fame,” Vince Sadusky, CEO of IGT, said.

“I am incredibly honored to be inducted into the Lottery Industry Hall of Fame’s Class of 2024. Working in the lottery industry with many great leaders and innovators has been an absolute privilege. The future of the lottery industry is bright, and I look forward to helping our customers propel the modernization of lottery worldwide while continuing to generate funds for philanthropic causes,” said Ascoli.

In his current role, Ascoli is responsible for global lottery and iLottery sales and operations, product and sales development, and technology and support for IGT’s 90-plus lottery customers worldwide. Since the merger of GTECH and IGT in 2015, Ascoli has successfully led both the Global Lottery and Global Gaming business units for the Company. Some of the key achievements within his tenure have been launching sports betting with the Rhode Island Lottery, partnering with the Mississippi Lottery to initiate operations, deploying lottery terminals in Walmart retail stores, and rolling out IGT’s proprietary Cash Pop draw game, which is now live in over 15 jurisdictions.

Ascoli previously served as General Manager of GTECH S.p.A. (formerly known as Lottomatica Group S.p.A. and Lottomatica S.p.A.) and President of GTECH Products and Services, where he was responsible for overseeing the design, development, and delivery of state-of-the-art platforms, products, and services. Renato had also served as Head of Italian Operations in which he was responsible for the strategic direction and operations of the Company’s Italian businesses.

During his tenure leading Lottomatica, one of the largest lotteries in the world, Ascoli sustained the launch of the Gratta e Vinci (Scratch & Win) instant ticket brand in Italy. Additionally, he was instrumental in gaining the exclusive Lotto concession in Italy with a consortium led by IGT, Lottoitalia S.r.l. The Italian Lotto, and its associated games 10eLotto and MillionDAY, which are among the most popular and successful games in Italy.

The Lottery Industry Hall of Fame was founded by PGRI in 2005 as a means of honoring those who have done the most to make the lottery industry the great success that it is today. Membership is reserved for lottery professionals who have promoted excellence and integrity throughout their careers. Each year, former inductees nominate and vote on the final recipients.

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Industry Awards

IGT Named “Best Place to Work for Disability Inclusion” by the 2024 Disability Equality Index

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International Game Technology announced that it earned a top score in the 2024 Disability Equality Index and was named a “Best Place to Work for Disability Inclusion” for the second consecutive year in the US and the first time in the UK. In 2024, IGT received a score of 100 and was one of 542 corporations that utilised the Disability Equality Index to benchmark their disability inclusion efforts.

Now in its 10th year, the Disability Equality Index is the world’s most comprehensive benchmarking tool for Fortune 1000 scope companies to measure disability workplace inclusion inside their organisation and to assess performance across industry sectors. In assessing IGT, the Disability Equality Index measured culture and leadership; enterprise-wide access; employment practices including benefits, recruitment, employment, education, retention, advancement and accommodations; community engagement; supplier diversity; and responsible procurement (non-weighted).

“Earning the ‘Best Place to Work for Disability Inclusion’ distinction by the Disability Equality Index reflects IGT’s commitment to creating a fair and inclusive culture where our global employees feel welcomed and can succeed in their careers. IGT strives to advance its diversity, equity and inclusion efforts for all employees, and values important benchmarking programs such as the Disability Equality Index that help us track progress, celebrate achievements and identify growth opportunities,” said Dorothy Costa, IGT Senior Vice President, People & Transformation.

“On the 10th anniversary of the Disability Equality Index, we’re extremely proud of the 542 national and international companies that are taking a proactive role in leading progress towards disability inclusion, setting a benchmark for others to follow. Their dedication to fostering inclusive workplaces not only attracts top talent but also drives innovation and creates sustainable performance in today’s global market. Together, we are creating a future where everyone can contribute and thrive,” said Jill Houghton, President and CEO of Disability:IN.

Since IGT’s Office of Diversity, Equity and Inclusion was established in 2018, the Company has implemented a range of programmes, policy and systems changes and leading practices that have promoted all dimensions of diversity to make it a more attractive and inclusive employer for people with disabilities. These actions include:

  • Implementing more inclusive and equitable hiring processes.
  • Offering benefits to accommodate visible and invisible disabilities.
  • Committing to work with and provide reasonable accommodations for people with disabilities.
  • Establishing and supporting SuperAbilities at IGT, an employee-led and executive-sponsored employee impact group.
  • Facilitating mandatory and elective employee training courses that help support IGT’s diversity, equity, inclusion, sustainability and anti-harassment commitments.
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