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iGB Digital Awards celebrate “best in class” digital partnerships

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Clarion Gaming hosted the inaugural iGB Digital Awards on the last day of ICE (8th February), with a quartet of business partners celebrated for the innovation, strategic vision and “best in class” marketing practice they demonstrated in 2023.

Winners from Play’n Go, GR8 Tech, EveryMatrix, and Kambi were each presented with a trophy and bottle of champagne by digital growth director Sophie Webster during a lunchtime ceremony at the iGB Digital Lounge. The Awards highlighted the diversity of campaigns run by Clarion Gaming over the past 12 months.

The iGB Digital Awards are set to become an annual tradition at ICE, acknowledging the ongoing work that marketing and PR teams undertake to deliver the best results for their organisations.

Sophie Webster, iGB Digital Growth Director, said: “As the leading premium growth partner to the Gaming industry, iGB wants to recognise the clients that are delivering cutting edge marketing strategies through their iGB partnership.”

“A huge thank you to all our digital clients for your partnership and collaboration throughout 2023. Your dedication to excellence fuels our mutual success, and we’re honoured to be part of your journey. Here’s to another year of innovation, growth, and shared achievements!”

Matthew Hutchings, Global Head of Campaign Marketing added: “The iGB Digital Awards are a celebration of the very best innovation, creativity and talent we see across our client marketing campaign partnerships. Congratulations to all of this year’s winners – you and your teams’ dynamism and originality have been a joy to work with and we’re excited to see what you do in 2024 and beyond.”

Robin Harrison-Millan, iGB Global Content Director B2B, stated: “Over the past year Clarion Gaming Digital has built up its capabilities to offer an enhanced range of marketing services products, with content delivery led by our global head of commercial content Kat Holmes. To make this work, we need buy-in from our partners, and these awards recognise those that have bought into our vision. Congratulations to all our winners.”

The Best in Class award was presented to the marketing and PR team from PLAY’N GO, in recognition of their advanced approach to marketing services, and the team’s energy, effort and diligence in building compelling and informative stories.

Andrew Pink, head of brand & communication, at Play’n GO noted: “At Play’no GO we try and infuse quality into everything we do, so it’s a really fantastic honour to receive this award: it’s really a reflection on the partnership our marketing and communications teams at Play’n GO enjoy with IGB and Clarion.”

The Rising Star award was presented to Maria Meshkova, PR and Content Manager at GR8 Tech, in recognition of her strong work ethic, high standard of output, and the skill shown throughout 2023’s content partnership. Maria Meshkova, confirmed: “IGB provides an invaluable platform for us to develop our brand.”

The Pushes the Boundaries award was presented to the team at EveryMatrix in recognition of their openness to new ideas that excite and delight audiences and their integrated approach to marketing, while delivering insight that is critical to operator success. Marie-Jeanne Baciu, online marketing manager at EveryMatrix explained: “The campaign was something new, something we’ve never tried before, and we went all in. Everyone on the team was very supportive, collaborating and sharing ideas. So it was like a partnership, and we did feel that we were heard and our ideas were implemented.”

The Business Vision award was presented to Kambi in recognition of the fact that its marketing team had the clearest view of business vision and strategy, allowing for both companies to make the most of a highly effective PR partnership. Gerard Starkey, SVP marketing and communications at Kambi stated: “We are really excited to win the award. Our partnership with IGB has enabled us to tell our story through different marketing tactics.”

Industry Awards

Sportingtech Rounds Off Successful ICE London 2024 with Stand of the Year Award

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Award-winning provider reinforces reputation at leading industry event

Full-service betting and gaming platform provider Sportingtech has enjoyed its biggest ICE London yet, after showcasing its powerful products and services and being awarded 2024 Stand of the Year.

The event was the first under the leadership of new Chief Executive Officer Tom Ustunel (pictured) as the supplier showcased its localised and tailored content offerings and outlined its plans for 2024. Sportingtech aims to enhance its leading reputation across Latin America with further expansion expected when legislators publish their framework later this year.

The brand’s prominent positioning at the ExCeL saw record footfall at its immersive stand, which included an interactive motion-detection game for visitors, perfectly highlighting the engaging and fun content for which Sportingtech is renowned. Its striking layout and creative elements subsequently landed 2024 Stand of the Year as awarded by Next.io.

Sportingtech’s diverse products were on full display including its Bet Builder and Share-A-Bet features. Share-A-Bet allows social media users to share their bet-slips on various platforms and effectively taps into the preferences of a new generation of bettors.

“ICE is one of the key events for the industry and this year had extra significance given it is the last one in London,” Ustunel said. “The team went all out to deliver a fantastic stand that captured the imaginations of visitors and made sure our ethos shone through. To be deemed as having the most impressive stand from industry experts is recognition for the hard work put in by everyone.

“We now commence the rest of our busy global events schedule including SBC Summit Rio and Brazilian iGaming Summit | BiS SiGMA Americas to place Sportingtech at the forefront of operators’ minds.”

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Industry Awards

NOVOMATIC AG Group Expands Executive Board

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The Supervisory Board of NOVOMATIC AG has appointed Stefan Krenn as a new Member of the Executive Board with effect from February 15, 2024. In this function, he will form part of the three-person Executive Board of the international group, together with the two other members of the Executive Board, Ryszard Presch and Johannes Gratzl.

“We are delighted to have been able to bring on board Stefan Krenn, an experienced manager and a proven expert from our own ranks as the new Member of our Executive Board. Stefan Krenn has played a significant role in helping to shape the strategic development of this Group in recent years, and has made an important contribution to the company’s success. On behalf of the Supervisory Board, I would like to wish Mr. Krenn all the very best and much success with his new responsibilities,” Dr. Bernd Oswald, Chairman of the Supervisory Board of NOVOMATIC AG, said.

Krenn, who studied both economics and media law has already held various positions at the international gaming technology group since 2015. These included posts as Secretary General and Global Division Manager as well as, until recently, Authorised Representative of NOVOMATIC AG. Furthermore, the Upper Austrian is also Managing Director and Member of the Supervisory Board of various subsidiaries of the Group.

“I would like to thank the Supervisory Board for the trust they have placed in me, and I am looking forward to this responsible and exciting new task. NOVOMATIC is a leading global company and I will be fully committed to the sustainable success of the group, further expansion and clear positioning on international markets,” Stefan Krenn, Member of the Executive Board of NOVOMATIC AG, said.

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Industry Awards

Casino Guru Awards 2024: Winners Revealed in Live Ceremony on February 21st

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Casino Guru, the leading authority in online gambling, is thrilled to announce the much-anticipated Casino Guru Awards 2024 Ceremony, where the industry’s brightest stars will be recognized for their outstanding contributions to making online gambling safer and more enjoyable for all.

Scheduled to take place on Wednesday, February 21st, 2024, at 13:00 CET, the Casino Guru Awards Ceremony will be broadcast live online on the official Casino Guru YouTube channel, bringing together esteemed professionals and companies to honor their relentless efforts and innovations in promoting responsible gambling practices.

The Casino Guru Awards, now in its second year, continues its mission of acknowledging the best and most successful operators and industry professionals who uphold the highest standards of integrity and responsibility. As Daniela Sliva, Public Relations and Creative Projects Director of Casino Guru and the project owner of Casino Guru Awards, emphasizes:

“We are thrilled to celebrate another year of excellence in the online gambling industry. Our vision of making online gambling better and safer for everyone, together, drives us to recognize and honor those who share our commitment to responsible gambling.”

The Awards Ceremony will unveil the winners across seven prestigious categories, each representing a critical aspect of responsible gambling practices. These categories include:

The Fairest Bonus Policy

The Fairest General T&Cs

The Most Impactful Social Responsibility Initiative

The Best Implementation of RG Tools

The Most Transparent Casino

The Most Effective Handling of Complaints

The Most Ethical Approach to Marketing

A distinguished panel of industry experts has meticulously evaluated nominees in each category, ensuring that only the most deserving candidates receive recognition. Throughout the event, viewers

can expect engaging discussions with shortlisted companies and panel discussions with the esteemed judges, both online and live from the studio.

In addition to the core categories, the “Voice of the People” category, driven by public votes, will also reveal its winner during the live ceremony.

“We invite all industry stakeholders and enthusiasts to join us virtually for the Casino Guru Awards 2024 Ceremony,” says Daniela Sliva. “This is not just an event; it’s a celebration of the collective efforts to enhance the online gambling experience while prioritizing player safety and responsibility.”

Viewers tuning into the live stream can look forward to exclusive behind-the-scenes footage from the Casino Guru Awards gathering, providing a unique glimpse into the rigorous judging process and insightful discussions with shortlisted companies.

The Casino Guru Awards stand as a testament to the industry’s commitment to transparency and excellence. Through meticulous evaluation and in-depth discussions, the Awards continue to recognize and celebrate the individuals and companies shaping the future of online gambling.

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