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Paving the Way for Regulated iGaming market: Will India See the Rise?

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Paving the Way for Regulated iGaming market: Will India See the Rise?
Reading Time: 4 minutes

 

By Dr Aruna Sharma, Practitioner Development Economist & Retd Secretary GoI

 

Could you provide insights into the current market potential for iGaming in India, and what key challenges do you anticipate the industry facing in the near future?

The popularity of online gaming as a form of entertainment in India has surged with the widespread availability of inexpensive smartphones and affordable internet access. Global investors, developers, and other industry stakeholders are keenly watching the growth story of the Indian online gaming industry which has witnessed a 28% CAGR between FY20-23 and holds a market valuation of ₹16,428 crores.

However, instead of direct contribution in the economic growth story of India the online gaming industry is contributing in terms of increasing revenue (direct and indirect tax) collection (year-on-year). Additionally, the sector has attracted budding tech developers and entrepreneurs by providing them employment opportunities and fueling innovation to keep up with the rising demand for AI and other such immersive gaming experiences.

After some crucial and elucidative changes in the regulatory and taxation policies by the government in 2023, one can hope that 2024 for iGaming will thin the clouds that are shadowing accelerated growth of iGaming in India. 2024 holds promise for iGaming in India. While full regulation may take time, positive court ruling and increased focus on non-RMG segments could cause a casual gaming boom, potentially unlocking a multi-billion dollar market. However, regulatory uncertainty and potentially high tax rates remain a hurdle for attracting investments and interest of other stakeholders in this growing market and industry.

 

What are the main challenges facing Indian iGaming and how different are these challenges within the different regions of India?

  • The government is focusing on reducing threats like false information, mental health problems, money laundering, and financial losses for users by bringing rules and regulations such as the IT Rules, establishing SROs and SRBs.
  • Adequate regulation, that is conducive to doing business, is needed, first of all, to protect the Indian players. Because in the current situation, Indians are being abused by countless nefarious parties. Checking and curbing the illegal gaming platforms and enhancing mechanisms to ensure increased user awareness and behaviour while indulging in online gaming.
  • A pressing concern that requires governments urgent attention is to put in place parameters that differentiate between games of skill and chance for taxation.
  • As a fallout of high and retrospective taxation the industry is facing job losses, advertising and spending cuts and reduced investments in research and innovations.

Additionally, policy and regulatory compliance for the platforms have become increasingly complex with both center and state governments legislating on the same subjects and multiple ministries regulating the industry.

 

Delve into the necessity for a regulatory framework that is both balanced and adaptable.

Unregulated framework where user base is large leads to spread of iGaming in gray market with all its vices. By regulating the iGaming industry, the government can unlock other positive outcomes, such as increased tax revenues, economic growth via attracting more foreign investment, job creation, and better consumer protection. A thorough regulatory framework will enable transparent parameters to distinguish and license the game of skill accordingly and rest will fall under game of chance.

Regulations always bring in transparency and ensure there is no misleading advertising or non-payment of legal taxes. Additionally, regulations such as the IT Amendment Rules, 2023 have ascertained a robust grievance redressal mechanism by setting up of the SRBs and SROs.

Further a balanced and stable regulatory framework could provide assurance and confidence to the international iGaming companies in paying taxes while doing business in a regulated and transparent market, create jobs, and invest in the country and its people. Thus, comprehensive regulations, that are conducive to doing business and protect the Indian players, who are being abused by countless nefarious parties are necessary in the current iGaming landscape.

Consequently, foreign iGaming companies operating legally have consistently demanded that the Indian government establish an adequate and stable regulation and taxation regime. Instead, the government has consistently chosen to unwisely prohibit it, thus pushing this whole industry underground. Furthermore, iGaming companies face unfair persecution and baseless lawsuits from India.

 

The new 28% GST on online gaming has produced divided opinions about the industry’s future in India. How has the industry reacted to it?

Industry initially panicked at the 28% tax, fearing slow growth and reduced investments. The partial relief, clarification on the regulatory compliances have brought cautious optimism. Smaller firms remain anxious, fearing the high rate still discourages players and favors larger businesses. Long-term impact depends on pending Supreme Court judgment on game classification and potential tweaks to the tax structure.

The applicability of a flat 28% tax on the total value of bets placed in online gaming, irrespective of whether they are games of skill or chance has upset the applecart that was moving smoothly with the evolution of agreed principles among SROs and the oversight by SRB with clear distinction of the regulatory body between Games of Skill (permissible games) with that of Games of Chance.

The matter is now being reviewed by a Group of Ministers (GoMs) comprising of officials from ministries such as the Home, Finance, MeitY, etc. to reconsider the GST and how to counter episodes of money laundering and other such scams and frauds.

 

Finally, what can we expect from Indian iGaming as a whole this year, if you were to sum it up in three key points?

It is expected that 2024 will set pace by bringing in clarity in rule making, consistency of rules, inculcating a more stable policy environment that enables India to not miss the bus of becoming a hub for developers. The iGaming industry is expected to tighten its grip for filling the digital divide, enabling learning of cognitive skills and enhance conscious citizen messaging to further tap into the positive side of iGaming.

Additionally, iGaming industry should leverage technologies like blockchain to further the purpose of transparency and tracking of digital payment as a technical solution and for permanent storage of records to curb money laundering. Alongside formulation of regulatory policies, a stricter implementation of policies such as IT Rules (establishing SRBs), mandatory KYC, and compliance with Advertisement Standard Council in India (ASCI) norms for iGaming industry need to be inculcated in ensuring safe and secure gaming platforms.

The future of the gaming industry holds promise of growth, however, there is still a hazard that due to absent market regulation and destructive policies, international iGaming companies shun India, sending an unwelcoming signal to many other potential foreign investors.

Asia

Onlyplay Enters into Strategic Partnership with Ritchie Rabbit

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Onlyplay has entered into a strategic partnership with online casino and betting company Ritchie Rabbit within the Asia region.

Ritchie Rabbit is said to have “extensive expertise and deep understanding of the Asian market,” which helps Onlyplay as it seeks to expand its presence in the region.

Through this deal, Onlyplay will introduce a range of games and features designed specifically for the Asian gaming community.

Onlyplay offers a wide range of games such as instant win, slots and crash games, and will now provide games for players in Asia.

Christina Muratkina, CEO of Onlyplay, said: “It is a great pleasure for us to develop the Asian region alongside Ritchie Rabbit. We recognize the immense potential of the Asian market and are committed to delivering top-notch gaming content and experiences to players in the region. This partnership represents a significant step forward in our efforts to offer innovative and engaging games that resonate with our Asian audience.”

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Asia

FBM(R) launches FBM E-Motion: the newest online gaming platform for the Philippines

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Reading Time: 2 minutes

FBM® kicks off a new chapter of its Champion journey in the Philippines with the launch of FBM E-Motion! The online gaming platform disclosed yesterday in the FBM Champion’s Night event held at Xylo at The Palace in Taguig marks a historic moment for the global gaming brand in its pursuit of redefining the gaming experience of Filipino players.

FBM E-Motion promises to change the way local players interact with the FBM games. The online casino games developed under the FBM Group are now available for players in the Philippines to enjoy anytime and anywhere. Whether it is a video bingo, a slots theme or a table game, Filipino gaming enthusiasts have the control in the palm of their hands to start joyful gaming sessions.

One platform, multiple benefits for the players

The FBM E-Motion introduction means significant improvements to the local players’ gaming experience in multiple areas. The game’s accessibility is more convenient, as customers can access the platform with any desktop or mobile device.

Besides the improved accessibility, FBM E-Motion offers more gaming options since players can have fun playing various game categories from different providers. With more variety of gaming choices comes thrilling gaming opportunities as FBM E-Motion keeps users engaged with regular promotional campaigns, jackpots and bonuses to conquer.

In terms of safety and reliability, FBM E-Motion guarantees the highest quality standards. The platform got the license from PAGCOR, and all gaming services offered follow the excellence standards practiced by the FBM brand in the land-based universe, meeting all the criteria regarding legality and compliance with gaming regulations.

FBM E-Motion can be described as a user-centric platform, due to the prioritization of users’ needs, preferences, and overall satisfaction through a 24/7 dedicated customer service available in bingo halls nationwide.

This platform also stands out as the only digital platform allowing Filipino players to enjoy FBM games online in the Philippines.

FBM E-Motion is a game changer in the Filipino online gaming landscape

The release of FBM E-Motion materializes a new entertainment era for the FBM Group in the Philippines. With this step, FBM adds a new layer of engagement with the players’ community, allowing customers to try their favorite FBM titles inside and outside bingo halls in ways that were not possible.

The user-friendly interface of FBM E-Motion facilitates smooth navigation, stimulating players to try a solution crafted with cutting-edge technologies, attending to the latest trends of innovation and entertainment in this Asian country. Players can immerse themselves in a diverse range of memorable gaming experiences with FBM® exclusive games and video bingos, slots or table games provided by different providers.

The launch of FBM® E-Motion kicks off FBM®’s journey in the world of online gaming in the Philippines. With its promise of innovation, excitement and accessibility, the platform is ready to captivate players and redefine the future of their gaming experiences.

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Africa

Hub88 partners with LiveGames to enhance content offering

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Hub88 partners with LiveGames to enhance content offering
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Hub88 has partnered with live casino supplier LiveGames, further strengthening its product offering by adding a unique range of content to its platform.

LiveGames provides fully customisable online live dealer games and branded tables including the first vertical roulette table in the sector, along with crash games and the widely played Tombola.

The supplier delivers experiences with a player-focused design, easy to use mobile interface, and high-resolution broadcasts.

The partnership will support LiveGames’ goal to further expand in international markets, including Africa, Asia, and Latin America where Hub88 has a strong presence.

The deal showcases Hub88’s commitment to grow its ecosystem of partners, offering a diverse portfolio of products and content.

Ollie Castleman, Head of Hub88, said: “We’re thrilled to unveil this strategic partnership with LiveGames which sees us add a great provider to our platform, one that utilises modern technology to offer bespoke and personalised gaming experiences to players.

“We are looking forward to collaborating and strengthening our content library with their diverse games.”

The LiveGames Team said: “Our journey started in a small studio and as a team, we are excited about now expanding to every corner of the world together with Hub88 and their extensive operator network.

“We are committed to promoting innovation in the industry and this partnership will support us on that mission.”

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