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SBC Summit Tbilisi 2024 Promises Growth and a Deep-Dive into Eastern Europe & Central Asia

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SBC Summit Tbilisi 2024 Promises Growth and a Deep-Dive into Eastern Europe & Central Asia
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SBC Summit Tbilisi is poised to reclaim the spotlight on 25-26 June at the Sheraton Grand Tbilisi Metechi Palace, marking its early return after a highly successful inaugural edition in October 2023.

1,500 senior sports betting and iGaming executives will reconvene in the heart of Georgia’s capital, to solidify their foothold in the promising markets of Eastern Europe and Central Asia, while gaining invaluable insights into the nuances that shape industry dynamics.

SBC has once again partnered with SMH to organise SBC Summit Tbilisi, continuing the event’s partnership that began with the SBC Summit CIS in Kyiv in 2021. SMH is an international iGaming and sports management organisation based in Georgia, bringing valuable local knowledge to an event that incorporates unique elements reflective of the vibrant Eastern European and Central Asian markets.

Lasha Machavariani, Founder and CEO of SMH, said: “I’m thrilled that the SBC Summit Tbilisi is making a comeback to my beautiful home country of Georgia. Witnessing all the engaging conversations and networking that took place last year filled me with pride, affirming that the effort that goes into organising an event of this calibre is absolutely and undoubtedly worthwhile.

“Offering a platform for those keen on Eastern European and Central Asian markets feels not only rewarding but also essential, especially given all the buzz in these markets we’re diving into. If this event wasn’t on your radar yet, now’s the perfect time to start considering it.”

Andrew McCarron, Managing Director at SBC, commented: “Operators, suppliers and affiliates who want to make a mark in the region simply have to attend SBC Summit Tbilisi if they are going to compete successfully. These markets are tricky to thrive in without local knowledge, which is why SBC has partnered with SMH in order to provide the platform for companies to perform effectively.”

Centered on these dynamic regions, the event promises an in-depth exploration of key markets, including Georgia, Romania, Serbia, Bulgaria, Kazakhstan and Slovenia among others, and guarantees to be a melting pot of ideas and strategies tailored for these geographically diverse regions. The conference agenda will focus on trends including the new regulatory landscapes in Eastern Europe and Central Asia, the influence of innovations from crypto to AI, and new developments in eSports, payments, and influencer marketing, among other topics.

Last year, the host country had a strong operator presence during the inaugural summit, with industry leaders like Adjarabet, Betlive, Crocobet, Europebet, Leaderbet, LVBet, Superbet, TotoGaming and Vbet making their mark.

Past event attendees responded exceptionally well to the inaugural edition of the event. Tereza Tokmajyan, CMO of TotoGaming, called it an ‘excellent opportunity for operators and service providers from the region.’ Dmitry Starostenkov, CEO of EvenBet Gaming, described it as “featuring a very active and representative audience, outstanding topics, and speakers”. Additionally, Vakhtang Mdivani, CPO and Co-Founder of Promofy, praised the event, expressing: “Hosting such an exceptional event in Georgia for the first time and setting the bar so high was truly awesome”.

This year’s show floor is set to be significantly larger, featuring over 60 exhibitors and sponsors, effectively doubling the count from the previous year. Moreover, there is an anticipated 70% growth in the count of operator representatives, and affiliate representatives are poised to experience a 50% increase compared to the figures reported last year.

To cater to the growing interest, this year’s event will expand its agenda, commencing with a half-day conference on the opening day (25 June). This addition brings the total number of featured speakers to 60, marking a significant 50% increase from last year.

The first day will feature a poker tournament followed by the Official Opening Party sponsored by Setanta Sports, taking place at Stamba Hotel. On the second day, a VIP dinner exclusively for C-level executives will be held at the Republic Restaurant, followed by a Closing Party at the Republic Event Hall.

Conferences in Europe

Altenar becomes General Sponsor of EEGS 2024

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Altenar becomes General Sponsor of EEGS 2024
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The acclaimed Eastern European Gaming Summit (EEGS) gladly welcomes Altenar, a leading sports betting software provider, as a General Sponsor for this year’s edition of the event. The conference will be held on 27th and 28th of November at the IEC, Sofia, Bulgaria. For another consecutive year Altenar joins the event as a major sponsor with total commitment for fostering innovation and growth in the gaming and entertainment industry, as a whole. This enduring long standing partnership has brought significant mutual benefits and opportunities for both parties and all event participants over the years.

Altenar is delivering best-in-class solutions for licensed operators around the world. Ranging from a standalone sportsbook product to the provision of a turnkey sportsbook solution, Altenar offers proven stability coupled with a flexible and personalised service.

Launched in 2011, Altenar powers hundreds of online sports betting sites, while their self-service betting terminals and mobile app help ensure they meet all operator needs, with an exponentially growing client base in more than 30 countries.

Altenar COO Dinos Stranomitis said: “In Altenar we consider EEGS and BEGE as a key event to establish connection with East and Southeast Europe. Considering that Bulgaria is playing a key role in that region, our presence is a must. See you in Sofia.”

Altenar is an invaluable partner, thus contributing to the success and vibrancy of EEGS itself. The continued support highlights a shared commitment to excellence and progress within the industry, making this year’s event an essential platform for associated industry luminaries and entrepreneurs to explore the latest trends and opportunities in gaming, entertainment and hospitality in general.

The Eastern European Gaming Summit (EEGS), the premier conference of the region, provides a dynamic platform for industry leaders, innovators, and entrepreneurs to connect, collaborate, and explore the latest trends and opportunities shaping the gaming and entertainment landscape.

No doubt you wish to position your company alongside the Conference and exploit our expertise.

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Compliance Updates

Booming Games secures Romanian B2B license

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Booming Games secures Romanian B2B license
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Booming Games, a fast-growing provider of iGaming content, has proudly obtained an Oficiul National Pentru Jocuri De Noroc (ONJN) license, a significant milestone that allows the company to extend its reach across Europe.

Booming Games recently received official confirmation of its B2B gaming license from the Romanian gambling authority (ONJN). With this license in hand, the company is now empowered to supply its content to licensed gambling operators throughout Romania. As a result, Romanian players can look forward to accessing beloved titles like Burning Classics, TNT Bonanza, Cash Pig, Buffalo Hold and Win, and Gold Gold Gold.

Booming Games’ acquisition of the ONJN license represents a strategic move towards expanding its European footprint. This milestone not only solidifies the company’s position as a leading provider of iGaming content but also opens doors to new opportunities in the broader European market. With the Romanian B2B gaming license complementing its existing licenses, Booming Games is well-positioned to continue delivering exceptional gaming experiences to players across Europe.

Frederik Niehusen, Chief Commercial Officer at Booming Games, said: “We’re thrilled to announce that we’ve obtained a full Romanian B2B gaming license. This exciting development allows us to expand our presence in the rapidly growing Romanian market. With this achievement, we’re well-equipped to build on our strengths and enhance our product offerings to better serve the needs of our customers.

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Central Europe

Gaming Corps makes key European addition with Fortuna Entertainment Group partnership

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Gaming Corps makes key European addition with Fortuna Entertainment Group partnership
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Fortuna to offer Gaming Corps’ premium content across all five of its Central/Eastern European markets

Gaming Corps – a publicly-listed game development company based in Sweden — has made a high-profile addition to its growing list of partners across Central and Eastern Europe after reaching an agreement with Fortuna Entertainment Group.

Founded in 1990, Fortuna is an omni-channel company and prides itself as the largest betting and gaming operator in Central and Eastern Europe. Fortuna has grown to more than 6,000 employees and operates across five markets: Czechia, Slovakia, Poland, Romania and Croatia.

The company’s iGaming arm will now store Gaming Corps’ full premium games suite within its portfolio, including Crash, Mine, Table and Slot titles, along with a certified Plinko. Fortuna’s players can make the most of some of Gaming Corps’ most successful games series, such as Jet Lucky and Coin Miner. They can also enjoy some smash hits released by Gaming Corps this year, with Wild Woof, Raging Zeus Mines, Shootout Champion and Ramen Puzzle among them.

Mats Lundin, Gaming Corps’ Sales Director, said: “I’m immensely proud to partner with another renowned and leading operator in Fortuna Entertainment Group. This has been a monumental year for Gaming Corps and we are delighted to add another prestigious name to our partner list before it ends.

“With Fortuna having established itself across five European markets, we have a fantastic opportunity to grow our footprint on the continent and give players in each country the chance to enjoy our first-class games.”

Myke Foster Group Head of Commercial Gaming Operations at Fortuna said: “We are delighted to add Gaming Corps’ high-quality games content to our portfolio and give our players the chance to have an even more memorable gaming experience with us. As a leading operator in Central and Eastern Europe, we are always hoping to boost our offering with the best games available, and that ties in perfectly with what Gaming Corps can provide.
“I look forward to seeing how this partnership can develop and offering yet more Gaming Corps titles as they continue to produce more exhilarating games.

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