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FairPlay Sports Media Goes Live with Market-First Bet Builder Comparison Tool

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FairPlay Sports Media (FPSM), the global sports media network fuelled by data and powered by fans, has today gone live with an industry-first bet builder comparison tool with its UK oddschecker brand, which will allow users of the booming betting product to find the best prices and offers for complex same-game multiple bets.

Developed for both sports betting and media brands, this product is set to empower bet builder customers and arm them with a fairer, simpler way of finding more value in this hard-to-compare market. With price differences so stark between bookmakers, customers will now have the peace of mind that they’re getting the maximum value for their stake.

At launch, bet builder prices from bet365, BetMGM, Sky Bet, Paddy Power, and Spreadex will be available to oddschecker’s 5.2 million unique monthly users, with further operators and features, including real-time prediction and AI integration to be added over time. This product will initially be rolled out across FairPlay’s internal brands before being opened up to a broader roadmap of partnerships external to the group.

The insatiable demand for bet builder-type products in recent years highlights their burgeoning appeal to more and more customers who want to create their own personalised storylines around sports events. Always responsive to such customer feedback in today’s ever-evolving betting ecosystem, FairPlay made this comparison tool a high-priority development to further level the betting playing field for its customers.

Oddschecker’s traditional odds comparison grid has been adapted for this launch, with the complexity of bet builders requiring a new user interface to showcase where the best prices and value are to be found. The aim of this unique “parlay engine” is to simplify the bet-building experience and improve engagement by signposting enhanced potential payouts and accompanying bet builder offerings from operators, ultimately providing a pre-match bet builder experience that is unparalleled in the market.

Operators will also be able to leverage the launch to demonstrate their price differentiators to customers in a transparent way, derive learnings from the comparison data to tune up their trading strategy internally and benefit from an engaged traffic boost to their bet builder pages on-site.

Stuart Simms, Group CEO at FairPlay Sports Media, said: “​This launch provides another instructive example of how we listen to our customers’ demands in order to level the betting playing field for them. We’re excited by a product that will galvanise bet builder users with a simple way to maximise their value, while also providing yet another bridge to operators looking for more traffic to their bet builder products which continue to be significant margin-boosters for them.

“Bet builders, by their very nature, favour the brave. The bravest bettors will win from significantly enhanced prices as we expose those hiding behind odds obfuscation, while those operators who have true trading expertise and back themselves in this competitive marketplace will win out in the long run.”

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Making a Bang in Bulgaria! Hacksaw Gaming goes live with Alphawin

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Making a Bang in Bulgaria! Hacksaw Gaming goes live with Alphawin
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Hacksaw Gaming and the swiftly up and coming Alphawin solidify their new partnership with the launch of 12 of Hacksaw’s top picks on their site.

As of the 10th of April, Alphawin’s players will be able to enjoy the likes of Chaos Crew, Wanted Dead or a Wild, RIP City and many others. Set to be a hit amongst Alphawin users in Bulgaria, we are anticipating the launch of even more of our fan favourite games in the near future. In a market that has been dominated by local well-known brands for a while, we look forward to seeing how Hacksaw games make waves with Alphawin’s players.

Founded in 2007, Alphabet Gaming now has a sizable network of over 10 land-based casinos and has easily been named one of the region’s industry leaders with its growth. Moving and adapting with the evolution of online gaming, they established Alphawin in 2021. They currently boast one of the largest online casino portfolios in the region, featuring 27 slots and 6 live casino providers. With hopes to add more before the close of 2024, the future is looking like a bright one for Alphawin.

“We are very excited to start our partnership with Hacksaw Gaming.” Alphawin’s spokesperson stated that “the company offers an innovative and unique take on the concept of casino gaming and is an excellent fit for us!”

Set for star positioning, Hacksaw Gaming’s games will see the spotlight in the initial launch with banners, targeted ads and top lobby positions. CEO Marcus Cordes shares Alphawin’s positive outlook on the partnership – “Another strong collaboration under our belts! We’re absolutely sure that the avid Alphawin players will enjoy our artistic visuals and enticing bonus features of our most loved games. With of course plans to expand the Hacksaw portfolio in the future”

As both parties broaden their horizons and look onwards, what do we foresee? Well, we see Hacksaw Gaming and Alphawin, a truly prime pairing.

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Compliance Updates

IOC and UEFA host joint betting integrity workshop

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Sports betting entities and international federations joined UEFA and the International Olympic Committee (IOC) on 11 April for a full-day workshop focused on how sport and the sports betting industry can work together to fight match-fixing. Co-organised by the IOC and UEFA, and held at Olympic House in Lausanne, the workshop explored opportunities for cross-sector collaboration with a focus on integrity exchange in support of the upcoming Olympic Games Paris 2024 and the UEFA Euro 2024.

The workshop kicked off with presentations by the Olympic Movement Unit on the Prevention of the Manipulation of Competitions (OM Unit PMC) and UEFA’s Anti-Match-Fixing Unit, exploring each team’s strategy for combatting match-fixing, engaging with the sports betting industry, and detecting and investigating potentially fraudulent betting activity.

UEFA promotes integrity through dedicated education, prevention, and awareness raising programmes and by detecting, investigating, and sanctioning match-fixing. Collaboration with stakeholders within football, particularly the network of integrity officers who work for UEFA’s 55 member associations, as well as the wider sports community is vital to this work.

UEFA upholds the integrity of all UEFA competitions via tailored, competition-specific integrity measures. Building on the integrity success of previous UEFA competitions, UEFA’s approach for EURO 2024 will feature close collaboration with host and participating nation stakeholders, public authorities, and sports betting entities as well as real-time betting market monitoring. Our secure UEFA integrity website will allow players, referees, officials, and members of the public to report suspected cases of match-fixing confidentially and anonymously. During the workshop, UEFA shared its competition risk assessment and mitigation strategy and explained the escalation, triage, and assessment approach for any potential integrity concerns.

“Sport alone cannot eradicate match-fixing. We must work together – raising awareness, sharing information, ensuring robust prevention and detection systems are in place – to protect sport and athletes. During the UEFA EURO 2024, our Germany-based staff (supported by the entire Anti-Match-Fixing Unit based in Nyon) will work hand-in-hand with betting integrity entities, betting operators and regulators, public authorities, and the national associations.” Vincent Ven, Head of Anti-Match-Fixing at UEFA

“The main objective is to ensure robust 24/7 monitoring of the competition in compliment to our dedicated prevention and education programme for all participating athletes and officials. UEFA’s multi-stakeholder Anti-Match-Fixing Assessment Group will manage pre and in-competition monitoring, ensuring that UEFA can immediately review and address any potential integrity threats to the tournament.”, Ven added.

“Collaboration is essential. During the upcoming Olympic Games in Paris, we will work together with a series of betting operators, associations and major betting regulatory authorities to exchange relevant information about irregular betting patterns or suspicious betting activities detected that might imply competition manipulation.” Friedrich Martens, Head of the OM Unit PMC

Panel discussions with several sport governing bodies and betting integrity entities provided insight into best practices, trends, and success stories from each sector’s perspective, whilst two betting operators took the floor to share examples of recent fruitful cooperation with UEFA and the IOC on prevention and investigations.

The afternoon featured frank discussion regarding how to enhance cooperation between sport and sports betting entities, recent trends in sports betting and their potential impact on sport integrity, and how to improve information sharing in support of match-fixing detection and investigation.

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Sortium Revolutionizing Video Game Development with Groundbreaking AI Tools Launch and $4 Million+ Funding Round

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In a significant leap forward for the gaming and entertainment sectors, Sortium, a leader in the wave of generative AI within gaming, has launched innovative AI tools for artists and game developers, marking a new era of creativity and efficiency. These tools, leveraging the Polkadot infrastructure, are set to transform the gaming industry by enhancing the creative process, streamlining production workflows, and producing high-quality user-generated content.

This transformative step is supported by a successful funding round Sortium just closed, surpassing $4 million. The round was led by industry stalwarts such as Signum Growth, with significant contributions from a diverse array of investors, including Cathie Wood’s ARK Investment Management LLC, IDG Blockchain, IVC Fund, Polygon, and 1881 S Group AG. This wide-ranging support underscores the industry’s confidence in Sortium’s potential to revolutionize 3D video game design and entertainment production.

Sortium’s AI tools integrate seamlessly into existing game production ecosystems, automating challenging content creation tasks. This innovation enables studios to significantly speed up production times and reduce costs, allowing them to focus more on innovation and design while empowering users across any system to design their own characters, thereby opening new creative freedoms and revenue streams for developers and individual creators alike. Sortium’s team, with deep expertise in game development, AI, and IP rights management, ensures the smooth adoption of this technology.

According to Angela Dalton, CEO & Founder of Signum Growth, “The Sortium team’s technical capabilities are impressive. Perhaps even more importantly, they possess deep expertise, relationships and understanding across the traditional gaming industry. Generative AI is in its broader market experimentation phase, leading many to ignore IP rights in the spirit of progress and innovation. Sortium’s believes that IP rights will ultimately matter – baking them into the technology at the outset, and respecting artists’ work, are core tenets of the company that we fully support.”

Building on this foundation of technical excellence and ethical commitment, Sortium’s innovations also translate into tangible benefits for the gaming community.

“Sortium is leading the frontier of AI in gaming and creative applications. Sortium gives creatives unparalleled freedom in leading gaming environments like Unreal,” said Lex Avellino, Founder & CCO at Passage, one of Sortium’s partners. “The team is breaking technical barriers, and it adds a huge value for our consumer audiences who want to take advantage of the latest virtual tech but need to act with speed and simplicity.”

Sortium is actively forming partnerships with major intellectual properties and leading gaming platforms. A recent major collaboration with Bit Brawl, a game utilizing Sortium technology to deliver live content to over 5,000 users, showcases the versatile application of Sortium’s tools across various gaming environments. Its technology’s wide compatibility with leading development platforms ensures extensive adoption potential and effortless integration into professional industry practices. Sortium’s enterprise solutions, such as the LiveOps API, aim to enhance gaming experiences and enable continuous creativity through endless, tailored content generation.

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