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New study highlights benefits of liberal sports betting regulation for sports integrity, consumer protection and tax revenues



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The International Betting Integrity Association (IBIA) has today launched ‘The Availability of Sports Betting Products: An Economic and Integrity Analysis’ study. The study has been prepared by H2 Gambling Capital, the leading authority regarding market data and intelligence on the gambling industry.

It analyses the comparative impact of restrictive and liberal market regulation of sports betting products on consumer protection, regulatory oversight, taxable revenue, market and sports integrity. It draws on sports betting operator data, IBIA alert data, and H2’s own market data, and was developed in partnership with: Instituto Brasileiro de Jogo Responsável, Canadian Gaming Association, Netherlands Online Gambling Association, and Responsible Wagering Australia.

The study’s central finding is that there is a strong correlation between the wide availability of sports betting products and the proportion of consumers who place bets with onshore regulated sports betting operators (known as the channelling rate), thereby reducing the risk of exposure to sports betting related fraud on unlicenced markets.

It also highlights specific betting markets that have a disproportionate impact on the market and the onshore channelling rate due to their size and popularity. This includes football, which dominates sports betting globally, and tennis, which is particularly strong in Europe. Products like ‘in-play’, ‘side markets’ (e.g. cards and corners) and ‘prop’ betting also have a very significant impact on channelling.

New data challenges the assumption that these markets represent a heightened risk of match-fixing related fraud, while demonstrating that restricting their availability via regulated onshore operators significantly increases the number of consumers using riskier unlicensed offshore operators.

Khalid Ali, CEO IBIA, said: “Whilst politically attractive, this study confirms that bet restrictions are a blunt and counterproductive instrument. They don’t prevent betting, they just drive it into the unregulated market where most of the problems with sports integrity arise. The conclusions are clear: if you want to protect consumers and sports from corrupters, while maximising tax revenues, then allowing a wide range of sports betting products is essential.”

David Henwood, Director at H2, added: “We always fall back on the data. There is much conjecture that one of the main reasons customers use offshore betting sites is because they offer a broader range of product than available onshore. The study findings reinforce that point of view. Limiting the choice of onshore bet types – including live in-play – is basically counter-productive. Instead, markets most successful in limiting offshore play – evidenced by a channelling rate of 90% plus – are the ones that have generally opened their onshore provision to

a broad product choice. There is much that can be learnt herein in terms of best practice regulation.”

The study details the growing global popularity of sports betting. In 2024, global sports betting is forecast to be worth $94bn in gross win, and reach approximately $132bn by 2028, with over 70% ($93bn) online. Just under half (47%) of all online sports bets are forecast to be placed in-play (or live) in 2024, rising to 51% by 2028.

It also compares the success of different regulatory approaches to managing this growing demand. It finds that jurisdictions that allow a wide range of betting products, such as Great Britain (97%), have a much higher onshore consumer channelling rate than countries that restrict access to important betting markets, like Portugal (79%; restricts football and tennis), Australia (75%; prohibits online in-play) and Germany (60%; restricts football, tennis and in-play).

Beyond protecting consumers from match-fixing related fraud, these depressed onshore channelling rates are shown to have significant implications on tax revenue and market oversight. For instance, the study forecasts that:

· Australia would gain an additional $1bn in incremental tax revenues, and Germany an additional $400m, over the next five years if they permitted online in-play betting markets.

· Germany and Portugal are predicted to have a combined loss offshore of around $750m in taxable revenues due to restricted access to the main football betting markets between 2024-28.

· The Netherlands would experience a $118m uplift of tax revenue over the next five years if it liberalised access to football side markets (e.g. cards and corners).

· Portugal would benefit from an extra $122m in tax revenue over the next five years if it permitted availability of ITF tennis betting products to align with Italy and Spain.

The study’s findings are important for policymakers to consider as new jurisdictions – notably in North and South America – consider how best to regulate their online sports betting markets. In Brazil, for example, a regulatory framework with high product availability is expected to have $34bn in onshore sports betting turnover, providing $2.8bn in GGR, by 2028.

The experience of Ontario is also instructive. Having broken away from the Canadian monopoly model and introduced a licensing system in 2022, Ontario’s onshore sports betting channelisation is expected to reach 92% in 2024. In contrast, the rest of Canada combined is forecast to have a rate of around 11% and to lose $2bn in taxable revenues between 2024-28.

Industry Awards

Double Win For Kaizen Gaming at 2024 EGR Marketing & Innovation Awards



Double Win For Kaizen Gaming at 2024 EGR Marketing & Innovation Awards
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Kaizen Gaming wins ‘Best Native App’ and ‘Responsible Gambling Marketing Campaign’

Kaizen Gaming, one of the world’s largest GameTech companies, has achieved another significant milestone, securing two prestigious wins at the EGR Marketing & Innovation Awards held in London earlier this month. Recognised for ‘Best Native App’ and ‘Responsible Gambling Marketing Campaign’, the double win reaffirms Kaizen Gaming’s steadfast commitment to delivering unparalleled, safe and secure betting experiences for its customers.

The ‘Best Native App’ award is given to the operator that has developed a market-leading native app over the past 12 months. The award highlights the remarkable success of Kaizen Gaming’s and its premium brand’s, Betano, highly engaging mobile-first strategy, resulting from a commitment to ever-improving game play, elevated experiences and a laser sharp focus on customer centricity.

Kaizen Gaming was also celebrated at the awards for its impactful promotion of responsible gambling. The campaign for Stoiximan, the sports betting and gaming brand Kaizen Gaming operates in Greece and Cyprus, featuring top Stoiximan Super League (Super League Greece)  footballers and the tagline “If you’re always in the game, then it’s not a game anymore,” garnered over one million views on YouTube and extensive media coverage, amplifying its significant success in raising awareness.

Pablo Puertas, Marketing Director of Kaizen Gaming, commented: “Winning twice at this year’s EGR Marketing and Innovation Awards is a fantastic recognition of the hard work and dedication of every single person at Kaizen Gaming. With an exciting summer of sports ahead and a growing number of fans embracing mobile-first entertainment, our team continues to set new standards in delivering the most trusted and exceptional sportsbook experiences available worldwide. Crucially, ensuring strict adherence to regulation and customer access to essential support and tools for responsible gambling will always be our top priority. Working with top sports stars in our awareness campaigns helps us to effectively communicate the importance of participating responsibly in betting activities.”

The EGR Marketing & Innovation Awards honour the most innovative and creative companies in the online gaming industry. Celebrating commercial success, game-changing innovation, exemplary customer service and marketing prowess, the awards highlight companies and individuals who have excelled in the last year.

Kaizen Gaming’s double win at this year’s awards builds on the company reaching new heights in the world of sport with it also becoming the first bookmaker to gain approved partner status for both UEFA EURO 2024™️, and CONMEBOL Copa America™️ 2024. The company also recently joined the English Premier League, with Betano becoming Aston Villa FC’s principal and front-of-shirt sponsor.

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Latest News

Circusbet, a new bookmaker available in France



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This is the good surprise of this month of June 2024, CircusBet is a new bookmaker available in the French regulated market. Launched on June 5, CircusBet is now the 16th legal betting site in the country.


CircusBet is replacing BarrièreBet

Circusbet has obtained an ANJ (formerly ARJEL) license number, but it did not do this on his own. The bookmaker launched the website in France using the existing license of BarrièreBet, another French betting platform, which had closed its doors on May 31st 2024. 

More and more bookmakers are using this method to enter highly regulated markets like France. We have already seen the cases of Vbet which shared its license number and Olybet which should arrive soon by taking over the license number of France Pari. We still don’t know at that stage what it will mean for former Barrière Bet players, if a welcome offer is ever available on CircusBet.


Circus already have some activities in France

Since 2018, Circus Casino France has operated the Briançon casino and recently strengthened its presence with the acquisition, on March 25, of the Vals-les-Bains casino in Ardèche. With this new acquisition, the group, owned by the Belgian company Gaming 1, now has six establishments in France. The group has great ambitions on the French market, particularly with its online betting site. Gaming1 is working with BetConstruct on this CircusBet project.

Gaming1 is most known for its flagship brand, Circus, which operates within the Belgian gambling and sports betting market. Gaming1 already has brands present in, on top of other regions in Europe such as Spain, Belgium, Netherlands, Portugal and Switzerland. 


CircusBet online platform

As for the betting site from CircusBet, the bookmaker has chosen a dedicated TLD French domain For more details on CircusBet in France, you can go to the website, a bookmaker comparator in France, who published a review of CircusBet (in French).

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Endorphina Press Releases

Endorphina Launches Brand-new Game Tools: E-drops and Tournaments



Endorphina Launches Brand-new Game Tools: E-drops and Tournaments
Reading Time: < 1 minute


The top casino software provider, Endorphina, has just announced the launch of its two intriguing promotional tools, E-drops, and Tournaments.

The company explained E-drops as tools that inject excitement into the players’ gaming experience, functioning through dynamic Prize Drop actions, where random cash prizes will be unpredictably distributed from a diverse prize pool.

Endorphina laid out a few key benefits of this new tool, including additional excitement for players, instant gratification through immediate rewards, player retention, differentiation, and the attraction of new players to the online gaming platform.

Furthermore, Endorphina describes the tournament tool as structured competitive events allowing players to display their competitive side and use it to their advantage to win attractive prizes. With tournaments, players will compete against each other to achieve the highest score by playing selected slot games at a set time.

According to Endorphina, this tool brings many benefits, including increased engagement, revenue, and retention rates, promotion of new games, enhanced customer loyalty, and a competitive edge over the competition. However, the provider disclosed that Tournaments and E-drops availability may vary depending on the applicable jurisdiction.

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