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Veikkaus’ digital gaming market share increased by 3 percentage points



Veikkaus’ digital gaming market share increased by 3 percentage points
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2023 was a successful year for Veikkaus’ digital channel initiatives, and the company’s overall result was in line with its target. 180,000 new people registered as Veikkaus customers, and Veikkaus’ customer base now totals over 2.5 million registered customers.

Digital gaming grew by 4.5 percentage points and totalled nearly 55% of Veikkaus’ gross gaming revenue. Veikkaus channelled its development investments particularly into its digital channel, where the games created by Veikkaus’ own gaming studio also accounted for a large share of the gross gaming revenue generated by the company’s online casino, eArpa service, and other offerings. In addition, preparations were made during the year to ensure that Veikkaus would be ready for the customer registration requirement that will apply to all of its games from the beginning of 2024. Veikkaus is also the first gaming company in the world to require its customers to register when purchasing or redeeming physical scratch cards and lottery tickets, to ensure a safer gambling environment for all.

Veikkaus in 2023:

  • The Veikkaus Group’s actual sales revenue in 2023 totalled EUR 1,033.1 million (-3.5% compared to 2022). The actual sales revenue includes the gross gaming revenue from gambling activities and turnover from other business activities.
  • Veikkaus Group’s profit for the fiscal year was EUR 578.5 million (-13.7 %) while operating profit was EUR 573.6 million (-14.5 %). The decline in the result was due to an increase in the lottery tax, one time cost entries made as a result of the cooperation negotiations in the autumn, and significant investments in the Group’s future.
  • The financial profit of parent company Veikkaus Oy for 2023 was EUR 585.0 million (-14.0%), and the operating profit was EUR 580.2 million (-14.7%). Veikkaus’ gross gaming revenue totalled EUR 1,032.0 million (-3.6 %). The decline was partly the result of Veikkaus’ responsibility measure, i.e. the identification requirement for physical ticket-based game players that came into force in May 2023.
  • The lottery tax paid to the central government on gross gaming revenue increased by 1.6 percentage points from the previous year’s figure of 3.4%, amounting to 5% for the fiscal year. In 2023, Veikkaus Oy paid EUR 51.7 million in lottery tax, which is EUR 15.4 million more than the previous year.
  • In 2023, authenticated gambling accounted for 90.6% (+11.1 percentage points) of Veikkaus’ domestic gambling activities. From 1 January 2024, all Veikkaus games can only be played by registered customers, who must identify themselves every time they play.
  • At the end of 2023, Veikkaus had approximately 2,520,000 registered customers. The number of registered customers increased by approximately 180,000 (+8.0 %) during the year.

The long-running trend of gambling shifting to the digital channel continued in 2023, and 54.8% of gross gaming revenue from Veikkaus’ consumer-oriented gambling activities was derived from the digital channel (+4.5 percentage points). According to the estimate of H2 Gambling Capital, Veikkaus accounted for around 54% (+3 percentage points) of the Finnish digital gambling market for the year.

– Veikkaus’ profits and performance in 2023 were as expected, and we can be satisfied with these as a whole. The year was particularly successful for our online games, and Veikkaus will continue to deepen its development investments in its digital channel, says Veikkaus CFO Regina Sippel.

In terms of gross gaming revenue, the most successful of Veikkaus’ game groups was its online casino (digital automated games and digital table games), whose gross gaming revenue totalled EUR 184.0 million (+6.1%). This growth was particularly boosted by the company’s successful game releases.

Veikkaus’ most-played games were Eurojackpot and Lotto. The gross gaming revenue for Eurojackpot, which is drawn twice a week, was EUR 151.1 million (+0.0%). During the year under review, Lotto’s gross gaming revenue amounted to EUR 136.5 million (-8.9%).

2023 was the last year when Veikkaus Oy’s profit was settled to any beneficiary ministries. Beginning from 2024, Veikkaus Oy’s revenues will be directed to the state budget without any pre-defined beneficiaries.

All games to be covered by the identification requirement

Veikkaus began mandating the registration of players as Veikkaus customers for ticket-based games in mid-May. The impacts of the identification requirement on gaming have been as expected. Veikkaus also made preparations for the identification requirement for scratch card games, which entered into force on 1 January 2024 and meant that all Veikkaus games now require identification.

– Today, all of our games, including all physical scratch cards, are subject to the identification requirement. This means that we have become a worldwide pioneer in ensuring the responsibility of our gambling operations, says Susanna Saikkonen, Vice President for Sustainability at Veikkaus.

The identification of players enables a safer gambling environment where customers can be offered various services, such as loss and money transfer limits, and the possibility of self-exclusion of all games. The data obtained through identified gaming activities can also be used to prevent and reduce the harms of gambling.

– Using the data, we can analyse our players’ gambling habits and identify the signs of high-risk gambling. In 2023, our gambling harm prediction system helped us make over 3,700 calls to at-risk players, and we also introduced an automation-based care and communication model for high-risk level customers. In particular, we found that advance messages about calls, attempted calls, and the discussions that took place had a clear impact on the number of customers who decided to set a self-exclusion for themselves, Saikkonen explains.

From the perspective of preventing gambling problems, it will be vital to have other gambling companies operating in Finland follow Veikkaus’ example in complying with the same responsibility rules. The Government Programme states that Finland intends to introduce a partial multi-licence system at the beginning of 2026. It will be important to keep to the schedule that has been set. The new system will allow for the necessary tools and measures for preventing gambling problems. Every extra day in an environment without common rules is a day too late.

Veikkaus subsidiary Fennica Gaming expanded rapidly

During the year, the objective of Veikkaus subsidiary Fennica Gaming, which focuses on Veikkaus’ international business-to-business operations, was to expand the eArpa service to new markets, which it performed successfully. In 2023, the company delivered games to three continents and eight state-owned gaming companies. By the end of the year, Finnish online lotteries were available in the Nordic countries, the Baltic States, Central Europe, and America.

– Fennica Gaming’s corporate customers have been very satisfied with the quality of our games as well as Fennica Gaming’s service level, expertise, and the reliability of our deliveries. With these new markets, we have learned a lot about how we can best add value to our corporate customers’ business activities. We believe that our rapid expansion will also continue in 2024, says Timo Kiiskinen, CEO of Fennica Gaming.


Latest News

SBC Summit Tbilisi 2024: The iGaming and Sports Betting Event where Eastern Europe Meets Central Asia



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The SBC Summit Tbilisi 2024 is set to bring together the key players in the iGaming and sports betting industries from June 25-26, 2024, at the Sheraton Grand Tbilisi Metechi Palace, Georgia. Organized by SBC Events in collaboration with Sports Media Holding, this event promises to be a pivotal gathering for professionals targeting the burgeoning markets of Eastern Europe and Central Asia.

A Gateway to Eastern Europe and Central Asia

The second edition of the SBC Summit Tbilisi is designed to offer unparalleled insights into the high-potential markets of the Black Sea, Eastern Europe, and Central Asia. This premier conference is a must-attend for those looking to expand their business into complex and diverse regions such as Georgia, Romania, Serbia, Bulgaria, Kazakhstan, and Slovenia. The event provides a unique platform to understand the local regulatory landscapes, cultural nuances, and market opportunities.

Comprehensive Conference Agenda

The SBC Summit Tbilisi 2024 will feature a rich conference agenda that brings together C-Level executives and industry experts to discuss a wide range of topics. Attendees can expect to gain valuable knowledge on:

  • iGaming trends and innovations
  • Emerging market opportunities
  • Regulatory updates and compliance strategies
  • Outsourcing and business relocation opportunities

Who Will Be There?

The summit is expected to attract over 1,500 delegates, including 600 operators, 150 affiliates, 60+ speakers, and 30 exhibitors. This diverse gathering offers a fantastic opportunity to network with key decision-makers, generate leads, and forge meaningful partnerships.

Networking Opportunities

SBC Events are renowned for their exceptional networking experiences, and the Tbilisi Summit will be no exception. From the moment attendees step into the venue, they will be treated to an all-inclusive networking environment. Designated areas on the show floor will provide hot refreshments, breakfast, and lunch, along with various bars offering favorite drinks throughout the venue.

Evening networking events will take place in some of Tbilisi’s most upscale locations, providing a relaxed and enjoyable atmosphere to continue business discussions and build new connections.

Special Features

  • Keynote Speaker: Chris Bird, CEO of The Raheem Sterling Foundation and former COO of Manchester City, will share his insights and experiences, adding significant value to the event’s agenda.
  • VIP Networking: Attendees can look forward to an exclusive VIP networking experience, ensuring they can connect with the most influential figures in the industry.
  • Held in Collaboration with Sports Media Holding: As a leading service aggregator in the EE&CIS region, SMH Global brings a wealth of expertise and networking opportunities to the event.

Why Attend?

The SBC Summit Tbilisi 2024 offers an unmatched opportunity to gain a foothold in the promising markets of Eastern Europe and Central Asia. With a comprehensive agenda, top-tier speakers, and exclusive networking events, this summit is the ideal platform for industry professionals to learn, connect, and grow their businesses.

For more information and to register, visit the SBC Summit Tbilisi website.

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Compliance Updates

eGaming Integrity Launches to Enhance Compliance for OGRA Licence Holders and CSPs



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We proudly announce the official launch of eGaming Integrity, a specialised compliance services provider exclusively dedicated to protecting OGRA licence holders and the CSPs that support them.

Our mission is to enable online gambling operators, and the CSPs that support them, with the tools they need to thrive in the Isle of Man, ensuring integrity, transparency, and adherence to industry standards.

The Isle of Man eGaming sector continues to grow at a rapid pace, with the number of OGRA licensees more than doubling in recent years. With the sector having grown so quickly, it has led to a shortage of highly qualified, well trained, and egaming experienced compliance and AML professionals locally. This skills shortage presents a significant challenge for online gambling operators licensed here.

With our team of industry experts and former regulators, eGaming Integrity enables businesses to remain compliant with the stringent regulatory requirements under the Isle of Man licence through our tailored services which include mock audits, remediation, and internal audits.

Speaking about the requirement for such services, Emma Shilling, eGaming Integrity director said “licensed online gambling operators and local Corporate Service Providers have been looking for a credible provider to offer specialist services beyond day-to-day compliance. We’ve already helped several CSPs navigate the sector in previous roles, where eGaming isn’t always the primary area of expertise so businesses have sought our experience and industry knowledge to help them service their clients more effectively.”

Fellow director, Nick Bowden added “our in-depth evaluations prepare operators for regulatory visits, remediation support to bring businesses back into good standing with the regulator, and independent assurance makes sure risk management, governance and internal control processes are operating effectively.

eGaming Integrity are now working with a number of OGRA licence holders and local CSPs, providing customised compliance and regulatory advisory services that align with business objectives and operational intricacies.

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Latest News

Week 24/2024 slot games releases



Week 24/2024 slot games releases
Reading Time: 4 minutes


Here are this weeks latest slots releases compiled by European Gaming

ELA Games, announced the release of its conceptually new game “Joker Cashpot”. The new slot game aims to attract players with its exciting mechanics, a balance of strategy and randomness and traditional colourful design by the studio’s artists. Joker Cashpot is a rare example of a creatively modified slot where the player can accumulate and multiply rewards.


Yggdrasil has partnered with ReelPlay to offer up to 10,000 ways to win in feature-filled dystopian release Armageddon 10K WAYS™. The cascading slot transports players into a hellish oblivion where spinning the reels can stave off otherworldly invaders and rack up prizes by way of Bonus Respins, 10K Ways and four local jackpots. The Bonus Respins feature is triggered whenever players land six or more scatter symbols anywhere on the reels.

Yggdrasil and ReelPlay unleash hell on earth in Armageddon 10K WAYS™


Habanero brings fairytale magic to its latest slot Waltz Beauty, where mystery symbols and multiplier rewards await players. Set on a 6×4 grid, the game sets the scene with an enchanted palace where a host of princesses populate the board as its symbols which must form matching combinations across 25 paylines.

Habanero dances with the beast in new release Waltz Beauty


Booming Games is proud to announce that its highly-anticipated title, Ronaldinho Spins, is now available to players worldwide. Ronaldinho Spins is the first slot game ever created featuring the image of international football superstar Ronaldinho Gaucho. After months of development and refinement, the slot is now set to deliver entertainment and joy with its stunning visuals and exciting features.


Amusnet brings you a fruity delight with its new classical video slot. The 5-reel 10 fixed paylines game offers colourful and yummy-looking gameplay. Packed with fruity symbols, sizzling design and captivating sound effects, 10 Power Hope promises a thrilling gameplay experience filled with fiery wins.

Go Hot or Go Home with Amusnet's newest slot release 10 Power Hot


Thunderkick has released the newest addition to its expanding collection, Sword of Arthur, taking players on a journey to King Arthur’s Ancient Briton. King Arthur himself features as the game’s highest-paying symbol, followed by his armour and shield, while the low-paying icons are represented by fantasy-style playing card symbols. The legendary sword of Arthur takes centre stage as the Wild and Scatter, helping to form wins and trigger the Bonus Game.

Thunderkick reignites Arthurian legend in latest slot Sword of Arthur


With the cream of European football preparing to showcase their skills on the grass at Euro 2024 in Germany starting this week, Apparat Gaming icon, Jack Potter, has set out on a mission to spread the beautiful game to ancient Egypt in the quirky new adventure, Jack Potter and The Book of Football.


Triple Edge Studios, part of Games Global’s exclusive studio network, has launched its latest feature-filled title, Goal Strike Rising Rewards™, kicking off the excitement ahead of a big summer of football. Set within an electrifying football stadium and showcasing five reels with varying rows of 3-4-5-4-3, players spin the slot’s unique reelset that is adorned with football shirts, boots, and whistle symbols for the chance to unlock a variety of innovative multiplier and free spins features and win increasing jackpots via the Rising Rewards™ mechanic.


Not all pigs are happy in mud and that’s certainly the case for the two porkers in the latest slot from Fantasma Games. Gold Pigger is already live with a limited number of operators, and a truly flying start with initial key player KPIs up +100% from an already very successful 2024 game release performance.



PG Soft has released its highly infectious video slot, Zombie Outbreak. The game unfolds within an apocalyptic world where the undead rise on the 5 reels, featuring a layout with 4 rows on reels 1, 3, and 5, and 5 rows on reels 2 and 4. One of the many electrifying features of Zombie Outbreak is the Expanding Wild symbol, which replaces all symbols aside from the Scatter symbol.

The game unfolds within an apocalyptic world where the undead rise on the 5 reels



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