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Bet365 and DraftKings Voted ‘Fairest’ Sportsbooks in the United Kingdom and the United States Respectively

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Inaugural FairPlay survey reveals that the vast majority of bettors do care about fair

FairPlay Sports Media (FPSM), the global sports media network fuelled by data and powered by fans, has announced the results of its inaugural FairPlay Fair Betting Survey with Bet365 in the United Kingdom and DraftKings and FanDuel in the United States shown to be the most trusted operators in their respected markets.

The digital survey of a thousand United Kingdom and United States bettors with varying levels of betting involvement was commissioned to quantify how much of a role ‘fairness’ plays in customers choosing and continuing with their chosen bookmakers and to explore in more detail what a fair betting experience looks like and how important it was to them.

The key takeaways from the FairPlay Fair Betting Survey 2024 are:

  • When asked ‘of the sportsbooks you have accounts with, who is the fairest?’, 40% of the United Kingdom audience scored Bet365 the fairest with SkyBet second (16%) and Paddy Power third (12%). In the United States, 37% surveyed labelled DraftKings the fairest. FanDuel came second with 33% with both brands comfortably clear of competition.
  • Bet365 performed the best on the top three factors that the United Kingdom audience labelled most important for a ‘fair experience’: ‘best odds’, ‘best odds guaranteed’ and ‘easy to use site/app’. Both DraftKings and FanDuel scored well on the two most important factors for the United States market: ‘best odds’ and ‘easy withdrawals’.
  • ‘Fairness’ is deemed an important factor by the bettors surveyed with 87% of United Kingdom respondents claiming it to be ‘very important’ with 78% of the United States set stating the same.
  • Perceptions of unfairness are relatively low in the United States with just 16% saying they’ve experienced unfair treatment, in contrast to over half in the United Kingdom survey (54%).

How customers regard fairness in the United Kingdom compared to the United States differs, with the former ranking ‘best odds’ as the number one factor that operators need to deliver to be perceived as fair, with the United States survey ranking it second behind ‘easy withdrawals’. Elsewhere in the top three, an ‘easy to use site/app’ came in third most important in both markets.

Bet365 scored highly in the factors that were most important to a fair experience in the United Kingdom, with second-placed SkyBet performing relatively better on less important features such as ‘transparent offers’, ‘wide array of offers’ and ‘easy withdrawal’. The two leading United States brands, DraftKings and FanDuel, followed similar response rates to the important factors of ‘best odds’ and ‘easy withdrawals’ with the latter potentially ranking higher due to the market’s nascent nature.

When asked ‘what does fairness mean to you?’, common themes to the open-ended question converged around ‘honour’ and ‘respect’ with a general sense that the bookmaker-customer relationship is not a level playing field in the United Kingdom market while the United States responses revolved more around being treated equally to other customers as well as more emphasis on better prices and transparency.

Significantly, the majority of United Kingdom bettors (87%) claimed it is ‘very important’ to be treated fairly by their bookmaker while the industry could clearly do more with 54% of them also claiming to have been treated ‘unfairly’ by operators at one point. Half of those who had experienced unfairness also stated that they would stop using a bookmaker because of it.

The United States audience demonstrated a similar sentiment with 78% seeing fair treatment as ‘very important’ but notably only 16% claimed to have experienced unfair treatment by an operator. Whether due to market maturity or the United States’ generally regarded higher standard of customer service requires further research.

The Group Chief Executive Officer for FairPlay Sports Media, Stuart Simms, said of the inaugural survey: “It’s fascinating to see how ‘fairness’ fits into the bettor’s psyche when choosing their operators. Many might not consider it as a key factor but it’s clear from these results that being treated fairly is extremely important for a strong bookmaker-customer relationship.

“It’s a hunch we had before the survey that those brands who were deemed ‘fairest’ might also be the leaders in their respective markets and I’d like to commend the likes of Bet365, FanDuel and DraftKings on performing well in this regard. It’s clear that the United States and United Kingdom markets have crossover when it comes to what ‘fairness’ means and, although the United Kingdom may be a more mature market, it could be said – based on these results – that to drive lifetime value and decrease churn, it could learn some more in customer service from across the pond.”

The FairPlay Fair Betting Survey 2024 was remotely collated from January 5, 2024, to February 6, 2024, using a sample of approximately 500 respondents of legal betting age in both the United Kingdom and from states where online sports betting is legal in the United States.

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BOS agrees with KV’s/KO’s advertising assessment of “Trisskrapet” in TV4

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The Swedish Trade Association for Online Gambling (BOS) agrees with the Swedish Consumer Agency’s (KV) and the Consumer Ombudsman’s (KO) assessment that the daily scratch card commercial “Trisskrapet” in TV4 is an advertising feature, and thus not an editorial feature. BOS welcomes that KO is now ending that part of the process.

If Svenska Spel does not stop the advertising elements, BOS looks forward to KV following up on its earlier call to Svenska Spel to comply with the provisions on advertising identification and broadcaster declaration in section 9 of the Marketing Act and the information obligation in ch. 15. Section 3 of the Gambling Act with information on the 18-year-old age limit and where to turn in case of gambling problems.

– The Swedish gambling market must be characterized by a high level of consumer protection. A cornerstone of good consumer protection is that people are clear about what constitutes gambling advertising, i.e. that they are not tricked into thinking that an advertising feature would instead be an editorial feature. The daily “Trisskrapet” on TV4 has been anything but clear on that point, and we welcome that KO now finally establishes that the features constitute advertising and nothing else, says Gustaf Hoffstedt.

– Now it remains for Svenska Spel to introduce the mandatory consumer protection labelling of Trisskrapet. Since the company has not shown any excessive eagerness to introduce this voluntarily, KO should ensure that this happens as soon as possible. Every day and every “Trisskrapet” that does not contain the mandatory consumer protection label is another lost day for a safe and secure gambling market, Gustaf Hoffstedt concludes.

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Expanse Studios Launches in Bulgaria with Inbet

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Expanse Studios, a leader in online gaming innovation, has secured a Bulgarian iGaming license and is now live on Inbet’s website. This expansion brings Expanse Studios’ popular game offerings including turn-based strategies gamified for iGaming, classic slots, traditional card games and the highly-acclaimed ones like Titan Roulette, Clown Fever Deluxe, Wild Icy Fruits, White Wild Whale and Joker Poker to Bulgarian players.

Diverse Gaming Portfolio Now Available to Bulgarian Players

With the Bulgarian market entry, Expanse Studios introduces a versatile gaming experience to Inbet’s platform. The offerings include a dynamic range of games tailored to diverse player preferences:

  • Turn-based strategy games: Leveraging gamification, these games transform traditional strategy gameplay into engaging iGaming experiences, suitable for both novice and experienced players.
  • Classic slots: Players will enjoy a variety of themed slots that combine traditional gameplay with modern graphics and sound.
  • Traditional card games: A selection of popular card games offer something for every card game enthusiast.
  • Titan Roulette: This standout feature, known for its immersive experience and innovative design, continues to be a favorite among roulette players.

Commitment to Quality and Compliance

Expanse Studios not only cultivates a diverse gaming library but also adheres to stringent regulatory standards to ensure a secure and fair gaming environment. The acquisition of the Bulgarian iGaming license is a testament to Expanse Studios’ commitment to compliance and excellence in the gaming industry.

The partnership between Expanse Studios and Inbet marks a significant milestone in Expanse Studios’ expansion efforts. By combining Expanse Studios’ innovative gaming solutions with Inbet’s established market presence, both entities are set to offer a superior gaming experience to players in Bulgaria and potentially beyond. As Expanse Studios continues to develop and release new games monthly, Bulgarian players can look forward to a continually evolving and enriching gaming landscape.

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Week 17/2024 slot games releases

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Week 17/2024 slot games releases
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Here are this weeks latest slots releases compiled by European Gaming

Belatra Games, the specialist online slots developer, is on point with its latest sharply designed game, Golden øks. This Norse-inspired adventure carries on from the popular Axe of Fortune title that hit the market at the turn of the year. Golden øks is set against a 5×3 layout and is brought to life with a powerful soundtrack to heighten the atmosphere.

Belatra grows games portfolio with Golden øks title

Endorphina, has announced the release of its brand-new title, Jolly Queen, which will join its portfolio on April 27th. Jolly Queen is a 5-reel, 5-row fruit slot with 50 fixed paylines, introducing players to the lifestyle of the nobles. On top of the aristocratic ambiance, Jolly Queen provides players with Free Games, allowing them to master the reels.

Endorphina releases its newest title - Jolly Queen!

Evoplay has released Candy Craze, a vibrant slot stacked with features and modifiers, including the powerful Gum Drop Multiplier which boosts win potential. Set amidst the backdrop of sumptuous sweets within a cloudy landscape, the 5×5 cascading reels title gives players a sugary rush when the Gum Drop Multiplier activates, revealing a mystery value at the end of each winning spin up to x100, enhancing the chance for wins during the main game and Free Spins.

Yggdrasil, a leading iGaming publisher, has revived the gold rush in a jackpot-filled game that embodies the spirit of old west prospecting in Gold Frontier Jackpots FastPot5™. Fans of lower volatility slots with straightforward mechanics that get fortune seekers right to the heart of the action are tasked with gathering keys to enter the treasure bonus game.

Relax Gaming is offering players some opulence in its latest release Sultan Spins. This high volatility slot sees its gold-trimmed reels set against a sprawling desert metropolis. Players have the chance to rack up riches via an entertaining free spins feature and lucrative local jackpot.

Greentube has introduced its latest title in the popular Diamond Link ™ series, Diamond Link ™: Mighty Dwarves Inc. Set deep in underground mines, this adventurous 5×3 slot is packed with innovative features for ample chance to win across its 25 paylines when players spin the reels adorned with hammers, hard hats and laser symbols.

Get your eyes ready because it’s time to take a trip to the pet centre to meet the ugliest, quirkiest, wildest-looking pets you’ve ever seen in the brand new slot, Fugly Pets, from Stakelogic. Fugly Pets takes players to a banged-up old pet store to explore its collection of weird and charming, downright ugly pets. Meet a scruffy parrot, a catnip crazed kitty, and an unfortunate-looking little dog.

 

 

Load your tackle box, bait your hook and get ready to reel in the catch of the day in Fishin’ The Biggest from Apparat Gaming, the in-demand German software provider’s latest splash hit slot that sees players trawl the sea for free spins and massively multiplied prizes. Played over five reels, three rows and ten fixed paylines, Fishin’ The Biggest is a highly-volatile title with an outdoor angling theme.

Thunderkick has announced the launch of Midas Golden Touch 2, the highly-anticipated sequel to the acclaimed 2019 original. This latest release invites players to rediscover an enchanted realm where everything King Midas touches turns to gold. The 3×5 video slot boasts 15 paylines and showcases Thunderkick’s signature high-quality design and innovative features.

Belatra Games, the specialist online slots developer, has served up another classic with its tasty Chef’s Sticky Fruits slot. This latest release from Belatra’s studio  is a vibrant and juicy addition to its renowned catalogue of slots. It’s a 5×4 slot game bursting with colour that’s heightened with an upbeat, retro soundtrack that perfectly captures the essence of fun at the heart of every play.

Belatra serves up tasty Chef’s Sticky Fruits slot

3 Oaks Gaming has launched 3 China Pots: Hold and Win, the first time the company has integrated the popular 3 Pots mechanic within a Far East-themed title. The latest instalment from 3 Oaks to incorporate the 3 Pots functionality sees players transported to the allure of the Orient, where the Extra, Double and Multi modifiers influence the Bonus Game once activated.

3 Oaks Gaming presents a feature-rich trip to the Far East in 3 China Pots: Hold and Win

Pragmatic Play has unleashed roaming wild re-spins and random guaranteed wins in Release the Bison. Symbols of the American frontier abound in this 5×4 slot, where hitting four or more rampaging bison triggers the wild re-spin feature, during which all wilds roam the reels to boost win potential.

Blueprint Gaming’s latest slot release tasks players to look for the leprechaun’s pot of gold under the water rather than at the end of the rainbow in Plenty O’ Fish, a 6×4 hybrid of sea creatures and shimmering rewards. Players must look to unlock a tackle box of treasure with a jaunty leprechaun being the key to wins, lurking behind a dynamically coloured underwater background that changes when the bonus game is triggered.

Booming Games has launched its latest sweet sensation to its collection of engaging slot games – Fruit Heaven Hold and Win™. This is a deliciously designed 5×3 slot game with 25 paylines, which promises players an exciting experience full of fantastic fruity features and Stacked Wilds.

Wazdan is multiplying jackpots in the follow-up to its top-performing game Mighty Wild™: Panther Grand Gold Edition. Venturing to the depths of the jungle where a black panther rules the reels on a 5×3 gameboard, the new edition provides even larger win potential. With the increased value of the Cash symbols and Cash Infinity™ symbols, there is also a more lucrative Grand Jackpot of 1500x the base bet.

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