SkillOnNet Takes Gaming into Age of AI with Opti-X

Global entertainment powerhouse SkillOnNet has enhanced the casino lobby of its numerous international brands by harnessing the machine-learning modelling of Opti-X, a powerful Digital-Experience Platform from Optimove.

Optimove is a market leader in dynamic, technology driven marketing. Opti-X is a real-time content recommendation engine that uses AI to refine search results in the SkillOnNet casino lobby, personalizing each player’s user experience by recommending games based on the games previously played. It also provides operators with data for real-time messaging to players.

SkillOnNet has spent around a year tweaking and optimising the engine before rolling it out to numerous licensed jurisdictions. The company operates more than 40 brands in multiple regulated markets, including household names like PlayOJO in the UK and Ontario; PlayUZU in Spain, Mexico and Buenos Aires City; BacanaPlay in Portugal, and DrueckGlueck in Germany.

SkillOnNet believes that Opti-X will enhance the UX and boost customer engagement and retention through personalisation.

Eyal Naor, COO at SkillOnNet, said: “Opti-X’s algorithms can determine our customers’ intent from their first interaction, creating an amazing lobby service for players and giving them immediate recommendations that will deliver a more meaningful experience. This will help us increase player engagement, retention and lifetime value by delivering personalization in real time.”

Matthew Gilbery, Director of Personalization Offering at Optimove, said: “We’re delighted to partner with a tier-one operator like SkillOnNet and to be able to enhance what is already a best-in-class user experience. Our mission is to empower brands to put their customers first and gain their loyalty for life. We believe this is the start of a long and beneficial partnership.”