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CHANGING THE GAME: SPECSAVERS LAUNCHES BRAND NEW ROBLOX OBBY

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Specsavers has launched a new Roblox Obstacle Course (Obby) to drive awareness among Gen Alpha

Specsavers has unveiled the ‘Specsavers Obby’, a new branded obstacle course game and virtual merchandise giveaway on Roblox, marking the high-street retailer’s commitment to educating younger generations and continued steps into the gaming space.

A UK market first for the optical industry, the partnership is in collaboration with pioneering game development studio Dubit and Specsavers’ social media agency, Tangerine, and has brought the iconic Specsavers brand into three highly popular Roblox games: Super Fun Obby, Chill Obby, and Ultimate Easy Obby, all developed by games production group, Banana Studios.

As part of the five Specsavers’ levels, players will be able to interact with branded virtual items from the retailer and have the chance to collect 10 limited edition Specsavers’ themed UGC (User-Generated Content) items, including glasses, hearing aids and even a Snellen Chart sandwich board, which players can opt to equip their avatars with throughout the Roblox universe.

Within the first five days of being live, the game has proven to be incredibly popular, garnering over 220,000 UK plays, with over 50,000 UGC items redeemed in the first ten hours of the Specsavers Obby hitting the platform.

The unique obby features numerous eye and ear-based obstacles for players to overcome, question gates relating to health messaging and advice from in-game optometrists. Players also have to navigate a maze using hearing cues to help them navigate to the exit.

Recognising Roblox’s vast potential and appeal, Specsavers aims to expand its reach and connect with a demographic increasingly drawn to digital entertainment and engagement.

Lisa Hale, Head of Consumer PR, Brand Activation & Social Media at Specsavers, said of the partnership: “We’re always looking for new ways to engage with our customers and share relevant health messaging in easy, yet creative ways. So, we’re excited to get involved with the Roblox community and take our first step into the gaming world.

“This collaboration allows us to connect with younger audiences in an interactive way, that will feel completely natural to them. Conditions such as digital eye strain and myopia have all become more prevalent over recent years, so we want to encourage gamers of all ages, to look after their most valuable pieces of gaming equipment – their eyes and ears.”

With over 355 million monthly active users, Roblox represents a pivotal market for Specsavers to interact with younger audiences, including Gen Alpha, engaging with them in an immersive and interactive manner.

“We’re thrilled to collaborate with Specsavers on this innovative project,” said Matthew Warneford, CEO at Dubit. “Roblox’s immersive platform allows brands like Specsavers to authentically connect with notoriously hard-to-reach younger users, fostering meaningful interactions and experiences.”

Mary Harding, Joint CEO at Tangerine finished by saying: “As a social agency, we’re always looking to innovate our offering and work with partners who want to push boundaries in their respective spaces. Specsavers and Roblox might not seem the most obvious fit, but when we explored the possibilities, it became clear that this was the perfect way to reach the Gen Alpha, in a natural space for them.”

 

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DigitalEjis and Exalogic: Pioneering Responsible Gaming in Italy

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DigitalEjis, the pioneering software development company in responsible gaming, and Exalogic, Italy’s premier gambling platform provider, have joined forces in an exciting partnership.

This collaboration marks a significant milestone in the Italian gaming landscape when it comes to upgrading responsible gambling practices and addiction prevention.

Predictive Software for Safer Gaming

DigitalEjis has developed an unparalleled software solution that predicts the onset of gambling addiction before a player places their first bet. Unlike existing tools that identify addiction once compulsive behavior is already underway, DigitalEjis’ predictive software enables operators to customize the betting experience for each customer from day one. By doing so, operators can offer their players the safest and most entertaining environment possible.

Exalogic’s Role in the Partnership

Exalogic, renowned for its robust and reliable gambling platform, has chosen DigitalEjis as their only partner for predictive and antiaddiction product. This strategic alliance ensures that responsible gaming practices become an integral part of the Italian gambling landscape.

Embracing the Italian Market

Dr. Ian McLoughlin, Founder and CEO of DigitalEjis, expressed his enthusiasm: “It’s great to see how wholeheartedly the Italian market has embraced DigitalEjis through this agreement with Italy’s number one platform provider and value-added services partner to the gambling industry.” This collaboration positions DigitalEjis as a first mover in the Italian territory.

Responsible Gambling at the Core

Italy’s new decree on gambling, particularly Article 14, underscores the importance of responsible gaming. The Decree focuses on protecting players from the onset of gambling addiction also adopting software empowered by Artificial Intelligence. DigitalEjis’ product aligns perfectly with this initiative, providing accurate predictions and personalized protection for players.

 

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Welder racks up over $69,000 from three back-to-back online casino wins

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A 60-year-old welder has netted $69,850, following three consecutive victories at WinSpirit Casino.

I’ve had some fantastic wins. The best ones were $26,550 and $25,300 during the bonus game,” the man shared.

The lucky winner, who decided to remain anonymous, caught luck by the tail in the Diamonds Power: Hold & Win slot.

When I play, I follow a strategy. I start with bets of $5-10 and increase them after a few wins,” he said.

Following a string of consecutive wins, the man reached a $50 bet, which ultimately led to his coveted winnings.

$50 spins go through my finds quickly, but if you get the bonus, the payoff is unbelievable,” the man added.

Diamonds Power: Hold & Win is a 3×3 slot by Playson featuring four fixed jackpots and a unique Hold & Win feature. The game offers a maximum win of 5,150 times the initial bet per round.

To celebrate his success, the man decided to dine at a local casino restaurant with his wife, with whom he had shared 27 years of marriage

During dinner, we came up with the idea to test my winning strategy again, so we opened the familiar WinSpirit page on my phone,” he laughed.

The fortunate player stumbled upon WinSpirit Casino accidentally while searching for an online platform to enjoy slot games.

“During my search, I tried a few online casinos. But WinSpirit stood out for its ease of use and quick verification process,” he said.

The casino offers its new players a 100% bonus up to 200 USD+ 100 Free Spins and a 200% bonus up to 200 USD on their first and second deposits respectively.

The man also noted that the main reason he plays at the casino is to have fun.

“I play for fun. And big wins… They are like a pleasant bonus that you get while enjoying your pastime.”

The self-employed welder is living a peaceful life, enjoying outdoor activities like fishing, hunting, camping, and motocross biking.

 

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Exclusive Live Stream with Conor McGregor

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Today is Duelbits’ exclusive inaugural live stream with The Notorious!

The stream will take place at 18:00 UTC and you will be able to join live on mcgregorlive.io

We would like to start off by inviting you to visit duelbits.com to register and start your rewards journey.

Make sure to opt-in for the Conor McGregor 30 day tournament with a grand $150,000 Prize Pool. Wager $100 or more and get ready for cash giveaways given out by The Notorious himself, during this live stream.

This is an opportunity you would not want to miss! The Notorious will be right here waiting to see if you’ve got what it takes to make it to the top of the leaderboard. Beat the best to be the best!

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