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Xtremepush Expands Reach in Brazil Through Senna Sport Deal



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Fast-growing operator entrusts CRM and loyalty marketing specialist to boost retention

Xtremepush, the leading provider of CRM and loyalty marketing powered by artificial intelligence (AI), has bolstered its significant growth in Brazil through a partnership with Senna Sport, the rapidly expanding operator group.

The deal will see Senna Sport’s brands benefit from Xtremepush’s range of optimization and automation CRM tools, delivered through its real-time customer data platform (CDP). As a result, the operator will be able to deliver personalized messaging across web, email and SMS channels as it scales up in the growing Brazilian market.

Senna Sport currently operates three brands in Brazil, Senna Sport, Pix Luck and Lider Bet, and is particularly popular with sports bettors in the south of the country. The operator will lean on Xtremepush’s local expertise to enhance the retention and engagement of its Brazilian customer base across each of its brands.

Earlier this year, Xtremepush announced it was opening an office in Sao Paulo headed by Country Manager Alvaro Camargo. This latest collaboration builds on the supplier’s upward trajectory in Latin America and follows recent agreements with, Betsul and Vibra Gaming.

“We are looking forward to building a successful partnership with Senna Sport as it looks to optimize its processes following a period of major growth in Brazil,” Camargo said. “The market is a key target for Xtremepush and now we have boots on the ground in Sao Paulo we are thrilled to combine unrivalled local know-how with our leading technology to deliver even stronger results.”

“We are really excited to partner with Xtremepush as we make the next move as a business,” the Chief Executive Officer for Senna Sport, Guilherme Senna, said. “Xtremepush’s proprietary technology is exactly what we were looking for and we are sure this will give us the power to reach more players than ever across Brazil during this exciting time for the market.”

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Future Anthem announces personalisation AI collaboration with Bede Gaming



Future Anthem announces personalisation AI collaboration with Bede Gaming
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Future Anthem, the pioneering AI and data science powerhouse, has partnered with leading gaming platform Bede Gaming to supply Bede clients with Anthem’s flagship real-time personalisation product, Amplifier AI.

The collaboration will see Bede Gaming integrate Amplifier AI to its core gaming platform, enabling its customers to quickly access a multitude of benefits to offer personalised player experiences across single player journeys. Bede prides itself on iGaming innovation, and this collaboration with Future Anthem highlights its desire to further enhance its platform with the latest products and to drive an improved player experience.

Bede partners with some of the most successful online gaming brands in the world delivering excellent technology and products that enables market-beating performance with the highest standards of security and stability. The platform is scalable, modular and adaptable allowing operators to integrate any third-party software, processing billions of transactions a year. The platform also integrates into land-based systems offering a genuine omni-channel convergence solution.

Future Anthem specialises in AI and has developed a cutting-edge all-in-one product called Amplifier AI that personalises every step of the player journey across casino, sports betting, and lottery. Utilising a data-driven approach, Amplifier AI optimises player acquisition, enhances engagement, and boosts retention by providing personalised content recommendations with personalised marketing in the moments that matter to players, all with a responsible gambling orientation as each gaming session is scored for risky play.

The partnership marks a significant milestone for both parties as they continue to bring accessible, market-leading innovations to their customers, reinforcing the importance of a personalised player experience that prioritises responsible gaming.

Future Anthem CEO Leigh Nissim said: “We enjoy working with progressive companies like Bede who are championing innovative technology. In a very short period, we’ve established a shared vision that will make it quick and simple for their customers to benefit from Amplifier AI’s personalisation products.

“This collaboration offers significant potential to improve and innovate player experiences, something that all operators should strive for as the race to real-time personalisation heats up.”

Colin Cole Johnson at Bede Gaming said: “We are delighted to partner with Future Anthem to integrate the latest iteration of its advanced personalisation product into our platform. Leigh has built a fantastic team, and we are looking forward to delivering the benefits of this collaboration to our customers, as Amplifier AI will elevate our offering further.

“There is no doubt this partnership will lead to future developments, with both companies keen to remain at the forefront of iGaming innovation. We’re always keen to help our customers grow responsibly – this collaboration helps them move faster across verticals and to get the most from their data which ultimately will benefit their players.”

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Nolimit City Brings 90s TV Back to Life with their Latest Release: Loner



Nolimit City Brings 90s TV Back to Life with their Latest Release; Loner.
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Nolimit City takes fans away from the twisted plastic reality of its latest and highly anticipated slot, Kenneth Must Die. The provider hasn’t fallen short of delivering exhilarating and volatile slots, from re-works of classics such as Tombstone No Mercy to haunting players as was seen in Possessed. They have now turned their focus to an alternate version of 90s infomercial television in Loner.

The slot plays on the theme of a couch potato with questionable hygiene and lazy habits. The base game has a plethora of features starting off with xBet® and Double xBet® that introduce guaranteed Monitor Scatters to the reels that can reveal xSplit®, Infectious xWays® and Max Win symbols to the reels. The Amber Wild symbol also gives the slot depth by dropping a 2×2 or 3×3 Wild Symbol that can connect symbols across the reels.

Loner takes players back in time with the three Bonus Games; Shoot Shoot Duck the popular fun fair game with a twist, Pin The Win playing on the dream of witnessing the DVD logo land in the corner of the screen and Tick Tick Boom that gives way to explosive wins in a dark way.

If that wasn’t good enough xGod™ makes its return, a fan favourite allowing for an instant max win at any time, whether in the base game or any of the three bonuses.

Alongside xGod™, loner brings the return of the hyper-popular Nolimit City feature, GOD MODE! Introduced in Nine To Five and doubled down in BRICK SNAKE 2000, it proved to be a massive hit amongst all types of players.

God Mode can be triggered as a Bonus Buy feature where Monitor Symbols reveal M A X Symbols that will instantly award a whopping maximum payout of 14,999x times the base bet. Loner is rated as ‘Extremely’ Volatile as the bonus is a high-risk, high-reward gamble that players have come to expect from the provider and will no doubt produce plenty of max wins!

Per Lindheimer, Head of Product at Nolimit City, said: “We’ve all been couch potatoes at some point in our lives – alone, bored and lazy. That’s exactly what Loner is based on, obviously with a unique Nolimit twist. It brings back 90s memories with its infomercial theme and unique sound bites. Not to mention the bonus games that really pack a punch and are sure to bring back some nostalgia!“

‘Loner’ will be available to all Nolimit City partners on May 21st, 2024.

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Imagine Live and SoftGamings Join Forces



Imagine Live and SoftGamings Join Forces
Reading Time: < 1 minute


Imagine Live, a provider of innovative live dealer games and solutions, is thrilled to announce its strategic partnership with SoftGamings, a prominent iGaming platform provider. This collaboration marks a significant milestone in online gaming by delivering premium live casino experiences to partners and their players worldwide.
Imagine Live’s portfolio includes classic games with innovative solutions like Blackjack, Roulette, Baccarat, etc. We’ve added game show-style content to our growing portfolio, such as ”Robin The Fair”.
Imagine Live can also be proud of its Robot Arm camera. Its advanced robotics technology allows it to move smoothly and seamlessly, giving players a clear view of all the actions at the table. With the Robot Arm camera, players feel right around the table, enjoying a real casino’s excitement and thrill.
By integrating Imagine Live’s exceptional live dealer games into SoftGamings’ platform, operators will access a diverse portfolio of high-quality content that will captivate players and drive engagement.
“We are excited to partner with SoftGamings to bring our innovative live casino solutions to a wider audience,” said Hakob Manukyan, CEO of Imagine Live Armenia. “Together, we aim to set new standards for live dealer casinos in the iGaming industry and help partners to provide an unforgettable and premium gaming experience to their players.”
A representative from Imagine Live shared why this partnership is valuable for them.
  • A true business partner with a shared vision and an opportunity to connect with SoftGaming’s extensive client portfolio and enhance its product offering.
  • Partnering with SoftGamings feels like a watershed moment for Imagine Live as we gain the approval of one of the market-leading distributors of quality products.
  • This partnership will open new markets for Imagine Live and catalyze us to augment our product offering to serve those markets correctly.
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