Connect with us
SOFTSWISS

Latest News

Why cutting through in the UK is still very possible

Published

on

Why cutting through in the UK is still very possible
Reading Time: 3 minutes

 

Graeme Savill, Account Management Team Lead at Gaming Corps, argues how despite the UK being a highly-competitive market, there are still plenty of reasons why it can provide meaningful opportunities for new entrants

Generating a gross gambling yield of just over £4bn during the 2022-23 financial year, the UK is undoubtedly one of the most established and successful online casino markets in the world. With 2,343 active operators holding a UK licences, it is evident that the market is vast. For online casino suppliers, even a small slice of that market could prove to be extremely lucrative. That was the thinking behind our decision to launch in the UK this year.

It is, of course, undeniable that cutting through the noise in the UK market is a very challenging task. The sports betting markets that we have seen open up in the US ihave provided the perfect example of how difficult it can be to upset the status quo. But the key thing to remember is that with challenges comes opportunities; we believe that finding a place in the UK is far from impossible.

We’re not entering the UK entirely as a newbie. The partnerships we have with the likes of Flutter Entertainment, Entain, Kindred and LeoVegas – which we are aiming to bring over from other markets where we are active – will likely bring us speedy access. If we were coming into the UK without those existing relationships, it could be a very different challenge, but having that grounding on which to stand is very important.

Localised content is key

It is critical to remain dynamic and agile in any market that you enter, making sure you adapt to fast-evolving industry trends, regulation and player expectations. There are many legacy brands that continue to dominate the UK market with decades of experience. They have shown how vital it is to build products and player experiences which are localised for the UK market – what works for Swedish players may not work too well for UK players, for example. In fact, UK player interests and habits tend to be quite specific.

As a Brit myself, I may not fit into the typical UK player profile. But it’s fair to say that we’re a fairly unique segment in the global casino player base. We know what we like, and more importantly, what we don’t. The balance of offering proven themes as well as popular mechanics, achievable win caps, frequent features and medium-level volatilities has brought us strong early results and we’re very happy to see players coming back to these games.

The ability to innovate is integral to growth in the UK. As we go live with more and more operators, we will continue to push new verticals like our Smash4Cash™ line of games. We believe this can be a game changer in the long-term, as Gaming Corps looks to reach new and existing players.

In the UK market, there are also opportunities for casino games suppliers to cross-sell their products to sportsbooks, particularly around some of the standout events this year such as the men’s European Championship in football and the Summer Olympic Games.

Regulation leads to adaptation

Admittedly, this is a unique time to be going into the UK, particularly in light of the impending measures of the White Paper, which we all unequivocally have to be aware of. Adapting to, and complying with, increased regulation is part and parcel of competing successfully in all regulated markets. With regards to the UK, a continued increase of regulation does put pressure on operators and suppliers alike, but we believe that the iGaming industry is resilient enough to manage these pressures effectively.

We operate with the understanding that it’s imperative to always adapt and be prepared for new regulations; this is how we can ensure that we have not only a competitive advantage, but also a sustainable business. That ability to adapt will be key to sustaining growth in the UK, regardless of whatever challenge is thrown to operators and suppliers.

Latest News

Meridianbet Launches ‘Scan. Help.’ Humanitarian Initiative to Support Maternity Hospitals in Southeast Europe

Published

on

Reading Time: < 1 minute

 

Meridianbet, a member of the Golden Matrix Group (NASDAQ: GMGI), in partnership with Meridianbet Foundation, Expanse Studios, and BC Crvena zvezda Meridianbet announces the launch of a significant humanitarian initiative, ‘Scan. Help.’, aimed at supporting maternity hospitals across Southeast Europe.

The rollout of this action to other market territories is expected in the remainder of 2024.

How It Works

For every scanned QR code and subsequent registration on the Meridian Foundation’s website, funds will be allocated towards equipping five maternity hospitals in Serbia. This innovative approach not only raises awareness but also actively involves the community in our CSR activities.

The initiative is currently ongoing with high media presence and is broadcasted during Southeast Europe’s regional basketball Finals series (ABA League). BC Red Star players wear jerseys featuring the QR code, with additional promotion through basketball arena ads, TV ads, and more, encouraging fans and supporters to participate.

A Unified Effort for Community Impact

The ‘Scan. Help.’ campaign is a collaborative effort involving Meridianbet, Meridianbet foundation, Expanse Studios, and basketball club Crvena zvezda Meridianbet, Southeast Europe’s leading basketball club, of which Meridianbet is the name sponsor. The initiative is designed to leverage our collective resources and influence to make a meaningful impact on local communities.

Multi-Stakeholder Support and Growing Participation

The ‘Scan. Help.’ campaign has received institutional support ad backing from the Ministry of Health, reinforcing the importance and legitimacy of this cause. Additionally, several companies have already expressed their desire to contribute, with provisions made for donations through the Meridian Foundation’s account. This broadening support network amplifies the initiative’s reach and potential impact.

This campaign exemplifies Meridianbet’s dedication to sustainable development and community well-being. In 2023 alone, the company has launched 225 CSR campaigns, reflecting the commitment to making a lasting impact.

Continue Reading

Asia

SiGMA Asia Awards 2024: Boomerang Partners Nominated for ‘Rising Star Affiliate Program’

Published

on

Reading Time: 2 minutes

 

The fast-growing Boomerang Partners affiliate program continues gaining global recognition, earning a nomination for the prestigious ‘Rising Star Affiliate Program 2024’ category in the Asia region

With a rapidly growing network of over 5,200 affiliates across 70+ countries, the dynamic Boomerang Partners affiliate program has been recognized as a finalist for the ‘Rising Star’ category at the SiGMA Awards Asia 2024. While Asia is not currently the central focus for brand promotion, this prestigious recognition from SiGMA is a notable honor that inspires Boomerang to fortify its global footprint and industry-leading position.

In 2023 alone, Boomerang’s achievements included paying over €50 million to affiliates, creating 22 exclusive branded games, hosting 82 tournaments across 30 regions, and expanding into 31 new markets. This followed prestigious wins like ‘Casino of the Year’ at the SiGMA Balkans/CIS Awards, ‘Commission Offer of the Year’ at the AffPapa iGaming Awards, and ‘Best PPC Affiliate’ at the SiGMA Europe Awards.

This year, Boomerang Partners is highlighting innovations like a worldwide traffic tournament and has already been nominated at the AffPapa, MAC, and AskGamblers Awards – eagerly awaiting the results across these prestigious voting processes and final selections.

“We actively collaborate with SiGMA, having participated in their events and been honored with SiGMA awards in other regions previously,” said Vitalii Prokofev, CEO at Boomerang Partners. “SiGMA sets the standard with premier industry events and accolades worldwide. This nomination at their Asia awards is valuable recognition that fuels our ambition to raise our global profile further.”

Boomerang Partners invites all affiliate managers and industry enthusiasts to learn more about their award-winning program. Voting for the SiGMA Asia Awards runs until May 20th. Winners will be announced at the June 3rd ceremony during the June 2-5 event in Manila.

Support Boomerang in the ‘Rising Star’ category while voting for other favorites at SiGMA.

 

Continue Reading

Latest News

PopOk Gaming Unveils Exciting New Instant Game: “Dice”

Published

on

Reading Time: < 1 minute

 

PopOK Gaming, a leading innovator in the gaming industry, is thrilled to announce the launch of its latest Instant game sensation: “Dice”.

“Dice” is a dynamic game that puts players’ instincts and strategies to the test. Participants can jump in at any moment and predict whether the resulting number will be higher or lower than their selected number. With every roll, the excitement mounts as players watch the green fields light up, indicating their path to victory.

It’s not just about luck – it’s about strategy too. Players have the opportunity to adjust their multiplier, choose their odds, and press start for a thrilling gaming experience.

Here’s how it goes down:

📈 Move the dice higher or lower on the screen.
🚀 Choose over or under.
⏳ Place your bet and hold on tight.
🎲 Launch the dice!
🏆 Win big, with potential rewards of up to x9600!

With its user-friendly interface and exciting gameplay, “Dice” promises to captivate players of all skill levels. Whether you’re a seasoned gamer or new to the world of Instant games, “Dice” offers endless opportunities for fun and excitement.

Join the action today and roll the dice for your chance to win big! Visit PopOK Gaming to start playing now.

 

Continue Reading
Advertisement
Alpha Affiliates
Advertisement

EveryMatrix

Advertisement

Launch your iGaming business swiftly and effortlessly with our comprehensive turnkey solutions

Advertisement

LEADING AFFILIATE MARKETING SHOW

Trending (Top 7)

Get it on Google Play

EuropeanGaming.eu is a premier online platform that serves as a leading information hub for the gaming and gambling industry. This industry-centric media outlet reaches over 200,000 readers monthly, providing them with compelling content, the latest news, and deep-dive insights.

Offering comprehensive coverage on all aspects of the gaming sector, EuropeanGaming.eu includes online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant virtual meetups and conferences, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - European Gaming is part of HIPTHER. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.