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SOFTSWISS’ Checklist for Smooth Affiliate Marketing Platform Migration



SOFTSWISS’ Checklist for Smooth Affiliate Marketing Platform Migration
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Enhanced features, stronger security and lower costs are key reasons for migrating from one affiliate marketing platform to another. Affilka by SOFTSWISS, a leading affiliate tracking software provider, shares tips for a smooth migration process.

The checklist prepared by Affilka by SOFTSWISS experts will help make the migration process clearer and safer, streamlining cooperation with a new software provider



At this stage, goal setting, data selection and communication issues are of the highest priority. Affilka by SOFTSWISS’ team suggests operators start with:

  • Clarifying the desired objectives and outcomes of migration and identifying the key metrics to track before, during, and after the process.
  • Determining specific data to migrate, including player and partner history.
  • Assigning a dedicated person within its team to streamline communication with platform provider specialists during the migration.



The primary aspects to address during the migration process include ensuring that all stakeholders are fully informed and aware of the process, preparing mapping files, and configuring the system. At this point, the required steps are: 

  • Informing all stakeholders about the migration schedule, timeline and any potential downtime.
  • Collecting and formatting all necessary mapping files according to the new platform’s requirements. The data must be clean, accurate, and up-to-date.
  • Configuring the new platform settings, including commission plans and referral links, to ensure that all integrations with other systems function correctly.



At the post-migration stage, effective communication with affiliates, organisation of training, and post-migration monitoring are imperative for facilitating subsequent operational success. After the migration, Affilka by SOFTSWISS’ experts recommend the following:

  • Notifying affiliates about the migration. This allows them to update their referral links promptly, minimising the need for additional player migrations later.
  • Offering training sessions for affiliates and operator personnel on using the new platform and providing comprehensive guides and information resources, which can facilitate further operations.
  • Monitoring the system for any post-migration issues and gathering feedback from affiliates and staff. These actions can help identify the areas for improvement.

Implementing these steps will help ensure a successful migration, minimising disruptions and maximising the benefits of the new system​.

Anastasia Borovaya, Head of Affilka by SOFTSWISS, summarises: “The migration timeframe depends on how quickly the client prepares the mapping files. More data means a longer process, but it typically takes a few weeks for preparation and a few hours for migration to the production environment. Quick and clear communication with the client’s team is essential for a successful migration. When the client responds promptly and clearly, the migration progresses smoothly as planned.” 



SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 20,000 casino games, the Affilka affiliate platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.


Affiliate Industry

UK Aggragator Relaunches



Reading Time: 2 minutes, the UK’s leading casino site aggregation platform, announced its relaunch under Leon Hughes, an experienced gambling affiliate and operator owner. With a credible network of products covering global GEOS, Hughes has ambitious plans to rejuvenate and elevate the platform, offering an unparalleled user experience to UK casino enthusiasts.

Leon Hughes and his team have been hard at work, consulting extensively with industry experts and players to conduct multiple focus groups. This has been with the aim of delivering exactly what UK casino players want.

“The consensus from our consultations was clear: players desire a clean, easy-to-navigate website where online casino options are readily accessible. This is precisely what we have delivered,” said Hughes. is not just a reimagined platform; it is been transformed into a comprehensive hub for casino fans. The site shines a spotlight on the best casinos, provides an inventory of new casinos and features expert ratings, new bonuses, free spins and more. The relaunch promises to enhance the user experience by forming relationships with casinos across the industry, from trusted brands to crypto casinos and those specialising in certain game types.

“We have seen that tastes are changing in gambling. From the rise in crypto casinos to live game shows, no two players log onto a casino site with the same ambition. This is why we’ve established partnerships with casinos in every corner of the industry. Our aim is to provide our users with the most reliable and diverse range of options available, ensuring there’s something for every type of player,” said Hughes.

In this new chapter, will continue to offer its signature in-depth casino analysis, providing accurate and insightful evaluations to help players make informed decisions. The platform is designed to be intuitive, making it easier than ever for users to find their preferred online casinos and take advantage of the latest offers and promotions.

“We are incredibly proud of the work we’ve done to bring back to life. Our team has worked tirelessly to create a platform that not only meets but exceeds the expectations of UK casino players. This relaunch marks the beginning of a new era for, and we are excited for what the future holds,” said Hughes.

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Affiliate Industry

Blexr Promotes Sophie Hodgson to Chief Operations Officer



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Blexr has confirmed the promotion of Sophie Hodgson to Chief Operating Officer (COO) of the igaming affiliate media publishing group.

Hodgson takes on the role of COO, having previously served as Blexr Vice President of People and Talent since 2022.

Her background includes working in both start-ups and multinational corporations. She has also served as the CEO and Founder of Storm Collaborative and as COO of BAE Systems Air. As COO, Hodgson will continue to oversee the People and Talent sector while also assisting the executive team with daily operations and strategic initiatives.

Hodgson said: “I am incredibly excited to take on this new challenge and continue to build on the solid foundations we’ve established at Blexr. My goal is to create a positive, high-performing environment that attracts and retains top talent, fosters employee engagement, and promotes a culture of diversity and inclusion that aligns with Blexr’s overarching strategy.”

Paudie O’Reilly, co-founder of Blexr, said: “Sophie’s strategic vision and commitment to creating a positive, high-performance culture have been invaluable to Blexr. Under her leadership, I am confident that our teams will be inspired and energized to achieve even greater success while growing and developing their careers.”

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Affiliate Industry

iGB L!VE 2024: Boomerang Introduces Partnership with AC Milan and New Affiliate Opportunities



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Boomerang Partners will participate in iGB L!VE 2024, held from July 16-19 at RAI Amsterdam, inviting partners to meet at stand 11-C20. One of the event’s highlights will be Boomerang’s recently announced collaboration with AC Milan, presenting new marketing opportunities and benefits across Europe (Italy excluded) for sportsbook affiliates and partners.

At this year’s iGB L!VE, Boomerang will spotlight its role as the official regional betting partner of AC Milan. This collaboration enhances Boomerang’s brand visibility through extensive media coverage, including TV broadcasts and digital marketing across Europe. It also provides affiliates with unique promotional and engagement opportunities. Book a meeting with us to learn more.

“Partnership with the legendary AC Milan demonstrates Boomerang’s credibility as a proven business partner,” says Ivan Kraynov, co-founder of Boomerang Partners. “As this partnership draws strong interest from partners and the media, we will create and showcase new collaborative formats aimed to enhance value for stakeholders. These will be presented for the first time at iGB L!VE 2024.”

Boomerang will host an exclusive contest at iGB L!VE 2024, offering event attendees the chance to win tickets to upcoming AC Milan matches. Join us for three thrilling raffle rounds on July 17 at 4:00 PM, and July 18 at 11:00 AM and 4:00 PM. Visit Boomerang at stand 11-C20 to try your luck and be part of this unforgettable experience!

This exciting draw will feature a performance, underscoring the dynamic synergy of this collaboration and enhancing the event experience for all our distinguished guests.

Vitalii Prokofev, CEO at Boomerang Partners, expressed enthusiasm about the event, noting, “iGB L!VE provides a fantastic platform to engage with our partners and showcase our latest initiatives. It’s always an excellent opportunity for real-time feedback and fostering new partnerships.”

The iGB L!VE event is renowned for its extensive networking opportunities, which serve as a hub for innovation, where industry leaders discuss current trends and future directions. Boomerang’s participation underscores its commitment to staying at the forefront of industry advancements and enhancing affiliate relationships.

Attendees are invited to visit Boomerang’s booth 11-C20, to explore the benefits of Boomerang’s AC Milan partnership, participate in related activities, and engage with key team members.

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