DeepCI has rebranded to PartnerMatrix Intelligence to create an all-in-one affiliate management and data tracking powerhouse under the PartnerMatrix brand.

PartnerMatrix will combine the strengths of PartnerMatrix Intelligence’s advanced data tracking and analysis capabilities with its leading affiliate and agent management systems, providing both affiliate and operator customers with a superior, all-in-one solution.

Following its integration earlier this year, customers can access PartnerMatrix Intelligence both within the PartnerMatrix platform and as a standalone option.

Lewis Civin, co-founder of DeepCI will become Chief Product Officer for PartnerMatrix working alongside existing PartnerMatrix CEO, Vahe Khalatyan.

PartnerMatrix is the iGaming industry’s most comprehensive affiliate and agent management multi-brand system with real-time data enabling affiliate managers to create, manage, track and analyse their programs from one, easy-to-use location.

In 2023-24 the PartnerMatrix system saw traffic increase by more than 135% Year-on-Year helping to connect 170,000 affiliates to its brand partners. Total 2023 revenues increased by 175% compared to 2022, with a large pipeline of prospects for the rest of this year.

Vahe Khalatyan, CEO PartnerMatrix, said: “At PartnerMatrix we never stand still, and we are always looking at ways to enhance our customer offering.

“The integration of PartnerMatrix Intelligence into the wider PartnerMatrix offering is the logical continuation of our mission to provide our customers with a complete, all-in-one affiliate solution accessed from one source.

“Now, equipped with a powerful data analytics and optimisation tool accessed via PartnerMatrix, our customers can take their brands to even higher levels, managing, tracking and analysing all their activities, their competitors and key trends across millions of data points empowering them to make instant decisions to drive further efficiencies and maximise revenues.”

Lewis Civin, CPO, PartnerMatrix, said: “PartnerMatrix Intelligence, formerly DeepCI.com, has established itself as a ‘must-have’ data management tool for affiliate managers.

“Today we’re officially joining forces with the most powerful affiliate management platform on the market in PartnerMatrix so we can now uniquely present brands and affiliates with all the financial data they need plus the ‘why,’ pinpointing the precise pages anywhere in the world that bring brands the most first-time depositors.

“PartnerMatrix Intelligence has access to every traffic insight that matters so we can give you the why behind FTDs, where you’re best performing and where you could do more, enabling brands and affiliates to take instant, actionable decisions. This combination simply doesn’t exist anywhere else.”

PartnerMatrix will exhibiting at stand 10-D50 iGB Live in Amsterdam on 16^th to 19^th July. Don’t miss the chance to meet the team and take a dive deep into all the new opportunities we can offer you. Book a meeting today!

Gaming Innovation Group Inc. (“GiG”), a leader in digital marketing and media within the online gaming sector, has signed a head-of-terms agreement to acquire Titan Inc. Limited (“Titan”), a premier supplier of SEO and content services. This strategic acquisition will significantly enhance Gaming Innovation Group’s operational efficiency and market position.

The anticipated cost savings and operational efficiencies underscore the strategic rationale for this acquisition. For operations moved to Titan, GiG Media’s SEO and content costs are expected to be reduced by up to 50%. Furthermore, Titan’s expertise will enhance the quality and turnaround time of GiG Media content and SEO services, improving revenue in the GiG Media publishing business.

Jonas Warrer, CEO of GiG, said, “This acquisition highlights our ambition to continue optimising our value chain, revenue and EBITDA margin. We will achieve substantial cost savings by integrating Titan’s SEO and content expertise while significantly enhancing our service quality. This move aligns with our strategy to solidify our leadership position in the online gambling market, demonstrating how we drive growth and efficiency.”

Titan’s co-CEO and co-founder Lee Tadd added, “We are thrilled to join forces with GiG Media. Our combined expertise will enable us to deliver exceptional value to our clients and stakeholders. We look forward to leveraging our strengths to drive innovation and excellence in SEO and content services.”

In 2023, Titan Inc. Limited reported revenues of MEUR 3.30 with an EBITDA of MEUR 0.72. The acquisition comes with a term sheet valued at MEUR 3.2, structured with MEUR 1.0 to be paid at closing, MEUR 1.0 after twelve months, and MEUR 1.2 after twentyfour months. A final agreement is subject to due diligence and board approval, and closing is expected in July 2024.

Gaming Innovation Group Inc. (GiG), a leader in digital marketing and media within the online gaming sector, today announce the strategic acquisition of Casinomeister, a pioneering online casino advocacy and review platform. Casinomeister has been at the forefront of promoting transparency and fairness in gaming over the last 25 years.

Following the successful integration of AskGamblers and KaFe Rocks, this acquisition further solidifies GiG Media’s commitment to enhancing transparency and improving player services across the online gaming industry, instilling confidence in our values.

Casinomeister will continue to operate under its respected brand within the GiG Media portfolio, preserving its unique voice. By leveraging the synergies between GiG Media and Casinomeister, the business is expected to experience significant growth, similar to the developments seen with AskGamblers after its acquisition. Casinomeister is an authoritative domain, and its addition to the GiG Media portfolio of quality websites will further diversify the Company’s business.

Jonas Warrer, CEO of GiG, says: “Casinomeister’s renowned dedication to fair play and community support perfectly aligns with our recent acquisition of Askgamblers.com. Together, these platforms will enhance our market reach and optimise the complaint resolution services we provide to the community, reinforcing our position at the forefront of player advocacy.”

Bryan Baily, founder of Casinomeister, says: “I have dedicated twenty-six years to building this business, and now it’s time to pass the reins to a new, dynamic team who can lead it into the future. This business has been my passion, starting as a hobby website in 1998 and growing into what it is today. I am entrusting this to the most capable team in the industry to continue its mission of advocating for fair play. I have a long history with GiG Media, and I am confident that they will maintain the values and principles that Casinomeister stands for, ensuring a smooth transition and a bright future for the online gaming community.”

The transaction is structured as an asset purchase for €3 million. GiG expects to close the transaction in June. The acquisition will have an immediate positive financial impact, expected to increase going forward when fully implemented into GiG Media’s operations.