Affiliate Industry
SOFTSWISS: Affiliate GGR Doubled in H1’24
SOFTSWISS, a global tech company with over 15 years of experience in iGaming, reports that Affilka by SOFTSWISS doubled its affiliate GGR in the first half of 2024.
Affilka by SOFTSWISS now powers over 375 brands, demonstrating stable growth in the first half of 2024 compared to the same period in 2023. Analysis of the product’s financial metrics reveals that the affiliate Gross Gaming Revenue (GGR) doubled during this time.
Additionally, the player deposits increased by 2.3 times, and affiliate payments demonstrated almost 60% year-on-year growth in the first half of the year.
The growing metrics indicate the increasing effect of affiliate marketing, which is set to gain even more demand with the development of iGaming. Recent trends in affiliate marketing include performance-based commission, an increasing focus on influencer relationships, and AI impact. Affilka’s by SOFTSWISS high degree of customisation and user-friendliness, combined with tailored features and intuitive design, resonates with users and enhances affiliates’ experience.
In the first half of 2024, over 65 thousand new affiliate accounts were registered, making up almost a quarter of all accounts on the platform. The indicator increased by 50.9% compared to the first half of the previous year.
New player registrations grew by 77% in the first half of 2024 compared to the same period of the previous year. In absolute terms, the metric exceeded 17.9 million over the period under analysis. The number of unique clicks on referral links surpassed 965 million, remaining relatively unchanged compared to the same period of the previous year.
Anastasia Borovaya, Head of Affilka by SOFTSWISS, summarises: “Recognising the vital role of affiliate marketing for success within the rapidly changing iGaming landscape, we put a lot of effort into offering exceptional service that meets our clients’ needs and anticipations. The current product performance reveals stable and continuous growth that underlines our dedication to innovation and enriching the user experience.”
The first half of the year brought outstanding recognition to the Affilka by SOFTSWISS team. The product took the Affiliate Software Supplier at the esteemed EGR B2B Awards 2024. The Asian gaming stakeholders recognised the company’s affiliate management software as the Best Affiliate Marketing Solution on the market.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka affiliate platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
Affiliate Industry
ReferOn Heading to SBC Lisbon to Share the Latest Insights and Platform Improvements
ReferOn will be represented by Alexia Gauci, B2B Sales Manager, and David Harris, B2B Affiliate Team Manager, at the upcoming SBC Summit in Lisbon from September 24 to 26 2024.
The team recently unveiled several technical and QoL updates to the platform, including improving postback updates, reworking tables and implementing AWS accounts.
At SBC Lisbon, Alexia and David will announce ReferOn’s Q4 updates and walk attendees through the platform’s offerings. By the end of the year, the team plans to implement additions to reporting and data management, improve admin functionality and role management, and add QoL changes such as bulk edits. Visit Stand F430 for more information on these updates.
These system improvements follow two successful ReferOn Insights webinars, during which the team met with operators and affiliates. Following the sessions, attendees had the opportunity to ask questions and share feedback. This approach illustrates one of ReferOn’s core values: two-way communication and its commitment to regularly collaborating with partners to enhance the platform.
When asked for a comment on ReferOn’s participation at SBC Lisbon, Alexia Gauci said, “ReferOn’s participation at SBC Lisbon is an excellent opportunity for further expansion in the industry. Events like these are pivotal for growth and innovation. We’re also very excited to attend the SBC Awards 2024, where we hope to take first place in our respective category.”
ReferOn has been shortlisted for an award at the prestigious SBC Awards 2024 for the “Acquisition and Retention Partner” category. This shortlisting highlights ReferOn’s continued commitment to improving its tools and creating a comprehensive platform for operators and affiliates.
To learn more about ReferOn’s cutting-edge affiliate management system, join Alexia Gauci and David Harris at SBC Lisbon, Stand F430, from September 24 – 26. Book a meeting via our website.
Affiliate Industry
Casino Guru shortlisted in 2 categories for EGR Operator Awards
EGR has revealed the shortlists for the EGR Operator Awards nominating Casino Guru in two categories, “Affiliate of the Year” and “Casino Affiliate.”
Being shortlisted for these prestigious awards highlights Casino Guru’s unwavering effort to build one of the world’s most comprehensive and complete database of casino websites.
The honor of competing against some of the industry’s biggest companies demonstrates Casino Guru’s unfaltering commitment to upholding the best standards as an affiliate company, which focuses on data-driven, fact-checked, and human reviews, as part of a growing database, running in the thousands.
Another integral part of the Casino Guru operations is the website’s commitment to Responsible Gambling and raising safer gambling practices in the industry through the company’s dedicated Gamtegrity platform. Gamtegrity is a multi-faceted effort that naturally underpins Casino Guru’s efforts in providing players and professionals with a better understanding of the pitfalls commonly associated with gambling.
Casino Guru Head of Content Maros Gasparik said: “We are committed to raising the standards in terms of our own website and the value we bring to our visitors, but also in terms of the online gambling industry as a whole – making it better and safer for players. I believe the two nominations reflect these values, and we are always happy to see our efforts being acknowledged by reputable organizations such as EGR.”
The value proposition that Casino Guru builds does not stop with simply reviewing a casino. The process involves a comprehensive behind-the-scenes work where dedicated data teams revisit and review casinos in the library to ensure that the website brings the most up-to-date information that players will ever need to find out about a brand, accounting for local regulation, safer gambling practices, terms and conditions.
The team fastidiously examines each casino’s offer to ensure that it presents consumers with an easy and clear understanding of the value each brand stands to bring. This process is then repeated throughout the year to ensure that the allocated value under the Safety Index, Casino Guru’s advanced rating system, is always accurate.
Casino Guru has repeatedly upheld its core principles of equity, fairness, and transparency, helping players not just read reviews but also mediate issues with casinos. The Casino Guru’s Complaint Resolution Center has already achieved unprecedented success early in 2024, returning $4,905,200 up to July.
Affiliate Industry
Amusnet Announces Partnership with CasinoLandia
Amusnet has announced partnership with CasinoLandia, a leading affiliate platform dedicated to providing comprehensive insights into the online gaming industry. The collaboration will focus on delivering in-depth reviews of the casino provider’s extensive selection of top-notch casino titles. It will also feature exclusive interviews with Amusnet’s C-level management, providing unique insights into the company’s vision and business strategy.
“We are thrilled to partner with a platform that embodies the innovative spirit and commitment to quality that we value at Amusnet. Looking forward to gaining positive results about CasinoLandia’s in-depth reviews, especially for our standout Coin Gobbler game, and can’t wait to bring even more engaging content to elevate the player experience,” Lillya Chatalbasheva, Chief Marketing and Commercial Officer at Amusnet, said.
“We are pleased to announce our partnership with Amusnet, a recognized leader in slot game development. At CasinoLandia, we highly value the outstanding graphic quality and innovative designs of Amusnet’s slot games. Their commitment to excellence aligns perfectly with our mission to provide top-tier gaming experiences. We look forward to a successful collaboration that enhances our offerings and benefits our players,” Nikola Miroslavov, Chief Operating Officer at CasinoLandia, said.
CasinoLandia is recognised for being a guide to online gambling, brimming with articles, analysis and detailed iGaming reviews. Their team is dedicated to creating thorough reviews of significant online slots, covering the best online casinos, emerging casino sites, the latest bonus promotions, software developers, crypto casinos, sports betting options and much more. CasinoLandia provides expert insights into how the mechanics of online gambling work but also helps players identify the best gambling destinations tailored to their needs and preferences.
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