Affiliate Industry

We Sat Down with William Macmaster to Talk About Affiliate Marketing

Published

3 months ago

August 13, 2024

Reading Time: 4 minutes

Affiliate Marketing is a bit of a buzz phrase amongst people aiming to launch a new product or service or build sales for existing lines. While it can be a great way to partner with a business, some see it as some kind of shortcut. It can mean different things to different people, so we sat down with William Macmaster from Casino.org to talk to him about the subject.

McMaster is an Associate Gaming Expert who knows his way around online casinos and affiliate marketing programs.

The first question we had to ask him, just to be sure, was,

So, what exactly is affiliate marketing?

William explains as follows,

“Affiliate marketing is essentially about getting someone else to promote your product. In return, they earn a commission. In theory, the affiliate or influencer searches out products and services they enjoy and promotes them on their website or social media page to earn a profit every time a customer clicks through or uses their reference code to the third party’s site. The sales are tracked via affiliate links between the websites”.

“It is a great way to drive sales, and both parties should benefit from the relationship with significant sales revenue. This is particularly true if the person making the recommendation has a good, loyal follower base and is a trusted social media influencer. It can be incredibly beneficial to the affiliate marketers and the brand. While it is a less traditional marketing technique, it still fits within the legendary Four Ps of marketing theory. ”

Wait a minute, what are the Four Ps?

“The marketing mix Is also known as the four Ps of product, price, place and promotion. The theory was first introduced in the 1950s and has been the mantra of marketers ever since. The Four Ps have expanded in recent years and now also include people, process and physical evidence. The marketing mix provides a company with a framework to successfully bring a service or market a product to consumers. Affiliate marketing combines elements of this mix to create a new way of doing things. It is promoting the product at the right price in a new place to the right people through an affiliate process. The physical evidence is the click-through and sale”.

So, it’s new, but is affiliate marketing big business?

Macmaster, who is an affiliate marketing specialist in the world of online casino games, explains,

“This new push towards less traditional ways of doing things has certainly paid off. In the US alone, spending on affiliate marketing increased from $5.4 billion in 2017 to $8.2 billion in 2022.”

Who benefits?

“Well, clearly, the influencer promoting the service and the service provider are quids (or dollars) in. However, customers need to be aware that some unscrupulous affiliates might be tempted to promote a less-than-good service in return for an attractive commission. It is no different from any other age-old sales technique; if someone is paid to push a certain product, they might be tempted to make recommendations that benefit themselves rather than their followers.”

How should online customers avoid being taken for a ride?

“My experience is in online slots and casino gambling, but the principle is the same”, says William Macmaster

“The key thing is to check out who is recommending a particular site or game. You need to be able to trust the affiliate and be sure they are not just some random person who is not interested in your best interests at all. Sadly, plenty of so-called affiliates make recommendations simply based on where they can earn the biggest commission. Effectively, they lure in followers by pretending to be independent or expert, when they are nothing of the sort.”

“Because online casinos and slots can be lucrative, some affiliates making recommendations are not even into gambling; they just want to make money for themselves. An unscrupulous affiliate can basically turn their followers into their very own cash machine and gamble on them making all the money without actually making any effort at all.”

Why is Casino.org different?

“Casino.org has been around since 1995, and we have a very different business model. Our experts are genuinely independent of any of the online casinos or game developers. The reviewers love to play on the slots and other casino games and make recommendations based on genuine experience.”

“However, it is not just whim-based. Every reviewer goes through a 25-step review process that has been perfected over 20 years to ensure consistent recommendations. The evaluation process takes a 360 look at everything on offer. In addition, the reviewers never just take the casinos’ word for it. They test out every process element, play the games and then reach their conclusions. They are not swayed by an extra-tempting commission payment”.

How do you know who to trust?

“Casino.org guarantees that every review on their site is backed by data-driven research coupled with the reviewers’ expert knowledge. We present customers with up-to-date, honest and independent news. If a casino does not come up to muster, we call them out and actually have a “sites to avoid” section. We believe this is an essential element of demonstrating to our customers that they can trust us to make meaningful and honest recommendations”.

“If we give somewhere 5 out of 5, it is because it is exceptional for the player. Just having a great game selection is not enough. Every site has to be checked for legality, licensing, customer service, security, payment options and software suppliers. Players who want to have fun on online slots also need to understand how volatile a game is and the return to player payout percentages” says William Macmaster

“We also check out how quickly a customer can expect to receive their winnings and look at what bonuses are on offer. We check out the small print so that our readers do not get any nasty surprises”.

What makes for good affiliate marketing?

Macmaster claims,

“A good affiliate marketing company always has the customers’ best interests at heart. Great online casinos understand that they need to develop long-term relationships with their customers. The same is true of affiliate and influence marketing. No one will return if they do not feel they are being treated fairly.”

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Affiliate Industry

Increase Redirect Speed by 5 Times with Affilka New Feature

Published

5 days ago

October 31, 2024

George Miller

Increase Redirect Speed by 5 Times with Affilka New Feature

Reading Time: 2 minutes

SOFTSWISS, a global tech company with over 15 years of experience in iGaming, introduces a new Geo-Distributed Redirect feature of Affilka by SOFTSWISS that helps operators improve engagement and conversion rates by reducing user redirect times.

The Geo-Distributed Redirect feature intelligently routes users to destination landing pages via regional clusters closest to their location. This geo-optimised infrastructure minimises redirect times, increasing successful website visits from referral links. The feature is designed for seamless scalability across multiple regions and enhances performance globally, wherever needed.

With the new feature, Affilka by SOFTSWISS reduced redirect duration by 2.5 to 5 times. At one of the regions, for example, extensive simulated tests showed a decrease in redirect times for users from 1.5 seconds to 300-500 milliseconds – this is one of the fastest responses available in the market. As a result, the feature implementation leads to a 3.5% to 7% growth in users successfully reaching casino sites. This increase in site traffic, in turn, directly contributes to more registrations and deposits.

The Geo-Distributed Redirect feature boosts conversions, accelerates redirects, enhances fault tolerance and high availability, and improves service reliability for users globally. Even during unexpected challenges, the system dynamically reroutes traffic to alternative resources, ensuring a seamless experience.

Gleb Bichan, Product Lead at Affilka by SOFTSWISS, shares his excitement: “With the launch of our Geo-Distributed Redirect feature, we are addressing the needs of clients targeting users worldwide. By reducing redirection times and increasing reliability, we enable our partners to deliver a superior user experience that drives traffic delivery and conversions. This feature is a significant improvement for customers looking to expand their global reach.”

Along with affiliate marketing, SEO website advancement helps operators promote their projects. Considering this, SOFTSWISS issued a comprehensive Casino SEO Audit: The Ultimate Guide, providing tips for increasing any iGaming project’s visibility.

The SOFTSWISS team looks forward to sharing the details of the Geo-Distributed Redirect feature and other product updates at the upcoming SiGMA Europe Expo. Current and potential partners can book a meeting with company representatives at stand 2145 through the contact form.

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

Affiliate Industry

Noxwin Elevates Its Game: From Operator to Premier Affiliate Platform

Published

3 weeks ago

October 15, 2024

George Miller

Noxwin Elevates Its Game: From Operator to Premier Affiliate Platform

Reading Time: 3 minutes

In a bold move within the online gaming industry, Noxwin has transformed from a traditional gaming operator to a leading affiliate platform. This strategic pivot positions Noxwin.com as the ultimate destination for users seeking honest and comprehensive information about casinos and bookmakers, as well as expert tips and tricks in the iGaming sector.

A New Identity for Noxwin

Previously known primarily as a gaming operator, Noxwin has redefined its mission to better align with the evolving needs of today’s players. By transforming itself into an affiliate platform, Noxwin is now dedicated to delivering meticulously reviewed and evaluated information on top online casinos and sports betting sites. This shift empowers players to confidently navigate their options ensuring a superior gaming experience every time.

A Strategic Shift to Better Serve Players

Noxwin’s transition from a gambling operator to an affiliate platform stems from its commitment to serving the modern online gamer. With increasing competition in the industry and players demanding more transparency and reliable resources, Noxwin saw an opportunity to meet these needs. As an affiliate platform, it now offers an unbiased, all-encompassing guide to the best betting and casino sites, empowering users with well-researched reviews, exclusive promotions, and responsible gaming tools.

Honest Information at Your Fingertips

Noxwin.com, having previously struggled with its reputation as an operator, has made significant efforts to rebuild trust and credibility in the industry. Recognising the importance of integrity, they now place a strong emphasis on honesty and transparency with their users. This renewed focus on clear communication, fair play, and responsible operations reflects their dedication to providing players with a reliable, clear, and responsible gaming experience.

In an industry where many platforms advertise enticing bonuses that often do not exist when visiting the actual casino or bookmaker site, Noxwin stands out. The platform verifies all offers, ensuring that users have access to genuine promotions and exclusive deals that enhance their gaming experience.

Noxwin’s rigorous evaluation process includes:

Licensing and regulation: Ensuring that all listed platforms operate under valid licenses and comply with industry regulations.
User Experience: Evaluating the design, functionality, and overall user satisfaction of each site.
Game variety: Analysing the range of games available, including slots, table games, and live dealer options.
Bonuses and promotions: Reviewing the attractiveness of bonuses, while ensuring that terms and conditions are reasonable and user-friendly.
Payment methods: Evaluating the variety of secure payment options available for deposits and withdrawals.
Customer support: Testing the responsiveness and availability of customer service channels.

Empowering Players with Information

Noxwin’s transition to an affiliate platform is not just about listing casinos; it’s about empowering players with information. Through detailed reviews and comparisons, Noxwin helps users make informed decisions based on their gaming preferences. Whether you’re a seasoned player or new to online gambling, Noxwin offers insights that enhance your overall experience.

Exclusive Offers and Promotions

In addition to its comprehensive evaluations, Noxwin prides itself on featuring exclusive offers that players won’t find elsewhere. By partnering with top online casinos, Noxwin provides access to unique bonuses and promotions that can significantly enhance your gaming experience.

A Commitment to Responsible Gaming

As part of its dedication to player welfare, Noxwin emphasizes responsible gaming practices. The platform actively promotes responsible gambling in its reviews, helping players maintain a safe and enjoyable gaming experience.

Conclusion

Noxwin’s transformation from a gambling operator to a premier affiliate platform marks a significant milestone in its mission to provide valuable resources for online gamers. With comprehensive evaluations, exclusive promotions, and a commitment to transparency, Noxwin is now the ultimate destination for betting enthusiasts.

Noxwin’s shift towards a more transparent, honest, and ethical approach is a transformative move that not only enhances its brand reputation but also positively impacts the broader online gambling industry. By prioritizing honesty, integrity, and responsible gaming practices, Noxwin sets a new standard within the iGaming industry. This shift not only enhances its brand reputation but also fosters a culture of trust and accountability, benefitting players, operators, and affiliates alike.

Affiliate Industry

Sitebee partners with QMRA

Published

4 weeks ago

October 10, 2024

George Miller

Reading Time: 2 minutes

To help operators and affiliates navigate this complex environment, Sitebee has partnered with Quality Mark Responsible Affiliates, seamlessly integrating legal expertise into Sitebee’s platform.

This collaboration enables Sitebee to offer its clients precise, real-time compliance solutions, supported by QMRA’s thorough understanding of the regulatory frameworks across multiple jurisdictions. With this partnership, Sitebee ensures operators stay informed and equipped to handle the challenges of a rapidly evolving market.

Compliance knowledge rooted in legal expertise

Through the partnership with QMRA, Sitebee offers clients access to an enhanced compliance tool that goes beyond monitoring. Backed by QMRA’s deep expertise in iGaming regulations, the platform now provides tailored legal insights that help operators anticipate and adapt to changing requirements in various regions.

Rasmus Bank Nielsen, Head of Sitebee, remarked: “By integrating QMRA’s extensive legal knowledge, Sitebee empowers our clients with the latest regulatory insights, allowing them to operate with confidence in a highly dynamic market. This partnership gives operators the clarity and foresight they need to manage risk and maintain compliance across all regions where they operate.”

Focused on security, efficiency, and insight

As regulatory demands increase, Sitebee positions itself as an indispensable partner for operators seeking clear, actionable compliance insights. With the addition of QMRA’s expertise, Sitebee clients continues to benefit from:

Legal clarity on regulatory shifts across jurisdictions, ensuring operators are always informed of important changes.
Real-time data that allows for quick, informed decision-making, reducing the risk of non-compliance.
Operational efficiency, streamlining the compliance process through automation, so operators can focus on growing their business while minimizing compliance risks.

Steven Vrolijk, LL.M., Director of QMRA, added: “Our collaboration with Sitebee strengthens the ability to deliver reliable, up-to-date compliance insights. By combining Sitebee’s robust compliance infrastructure with our legal expertise, operators can confidently navigate complex regulations and focus on their core business.”

Ahead of the curve in a complex regulatory environment

With QMRA’s legal expertise now a core part of Sitebee, the platform is designed to help operators navigate the ever-changing regulatory landscape. By providing clients with the most accurate and timely compliance information, Sitebee ensures that businesses are not just responding to changes – they are ready for them.