Latest News
Homa Strengthens Hybridcasual Division with Ayush Singh as New VP & General Manager
Homa, a leading mobile game publisher, is delighted to announce the appointment of industry veteran Ayush Singh as its new VP & General Manager of Hybridcasual. This strategic hire underscores the company’s commitment to expanding its hybridcasual division with seasoned industry leaders and building high-quality, engaging games that drive strong in-app purchase revenue.
Ayush brings over a decade of gaming industry experience. He joins Homa from Zynga, where he spent more than five years, most recently serving as Senior Studio Director of Product, overseeing product for mid-core studios and titles such as the CSR Franchise and Star Wars: Hunters. Previously, he held the role of GM/Head of Product at PokerStars, where he was responsible for leading and scaling up teams for social poker and casino games. Prior to that, he served as Head of Product Management at Electronic Arts’ Slingshot Studio, where he worked with multiple studios across EA’s diverse game portfolio on franchises like Sims, Monopoly, Bejeweled Blitz, Tetris and Heroes of Dragon Age.
At Homa, Ayush will lead the hybridcasual division alongside Dan Adair. He will mainly focus on guiding internal game teams and partner studios to develop engaging, world-class hybridcasual games. He will also contribute to building Homa’s product management culture and game tech platform.
“I’m excited to join Homa and work with such a talented team,” says Ayush. “Homa has an established track record in identifying highly engaging and innovative core loops. I look forward to bringing long-term engagement and monetization depth to Homa’s hybridcasual business model by leveraging my experience across multiple genres”.
Henry Lowenfels, President and CBO at Homa adds, “We’re thrilled about the evolution and growth of our hybridcasual team. With an ambitious plan to build top-grossing games, we’re confident Ayush will play a key role in leading Homa to success.”
More additions to the hybridcasual team
To further support the hybridcasual division, Homa also welcomes Isaac Chan and Ryan Uota as Lead Producers of hybridcasual. Isaac joins after 8 years at Riot Games, most recently serving as Senior Game Producer, having worked on League of Legends: Wild Rift. Ryan brings strong game production experience from Scopely, Activision, Amazon and Jam City, working on games such as Harry Potter: Hogwarts Mystery and WWE Champions.
With a portfolio of over 80 mobile games, Homa is renowned for its success in the hypercasual genre and is now strengthening its hybridcasual division.
Industry News
Endorphina Affiliate Hub: Huge Benefits for Affiliates
Endorphina, a leading developer of online casino games, has announced its new, groundbreaking Affiliate Hub. This centralized information base offers an improved user experience and a wide range of benefits for Endorphina’s affiliates.
Among the number of benefits, Endorphina’s Hub offers:
- Access to a wide range of downloadable materials including videos, high-resolution images, banners, brand guidelines, graphic sets, and other resources.
- Staying informed through a centralized hub for all Endorphina news, updates, and announcements.
- A fully localized affiliate page in Spanish, allowing Spanish-speaking affiliates to access all necessary resources in their native language.
Take advantage of the updated Affiliate Hub – visit endorphina to check.
The Affiliate Hub also simplifies the registration process for new affiliates and is now available for access. Endorphina promises further exciting developments in the future. Joining the Endorphina Affiliate Hub gives affiliates access to contacts of relevant people and quick support from Endorphina’s team.
Industry News
iGB Affiliate attracts registrations from 55 nations in just six weeks
iGB Affiliate which runs 20th – 23rd January alongside ICE at its new home at Fira Gran Via in Barcelona has affirmed its growing international credentials with igaming professionals from 55 nations already registering to attend, placing the show on course to break through the 100-nation landmark for the first time.
With the ‘Nuevos Horizontes’ (New Horizons) theme spearheading an international marketing campaign which went live in September the most represented nations comprise the UK, Israel, Malta, Cyprus, Spain, Italy and India.
Additional insights drawn from the data confirm the growing influence of Latin America with 35% of those registering operating in the region. In important news for exhibitors seeking fresh business opportunities, 1 in 12 of the total iGB Affiliate 2025 registrations are poised to attend the expo for the first time, bringing brand new attendees and potential partnerships to iGB Affiliate 2025.
Naomi Barton, iGB Events Global Portfolio Director, believes the registration data provides a window on the industry and the trends which underpin it. She stated: “One of our stakeholders predicted that iGB Affiliate 2025 would be – to quote him – a ‘really monstrous event’ and the data is supporting that opinion.
“All of our numbers are significantly up and the geographical distribution, in particular the 35% who operate in LatAm, reflect accurately what’s happening in the sector where the region, spearheaded by Brazil, has taken over from the US as the main geographical focus for affiliates.”
She added: “The industry is responding enthusiastically to a show which will feature a record 250 industry-leading exhibitors and sponsors and host a vibrant community of 8000+ iGaming Affiliates and Tech Vendors.
“The iGB Affiliate pledge is to facilitate outstanding business networking, deliver high-quality content, and provide thought leadership that fosters trust-based partnerships and drives growth throughout the iGaming affiliate ecosystem.
“By consistently delivering on these core objectives iGB Affiliate Barcelona will deliver a critical platform and opportunity for profitable business expansion.”
For more information including access to free Affiliate passes: barcelona.igbaffiliate.com
Latest News
Former Gambling Minister the Rt Hon Stuart Andrew MP to speak at Bacta’s Annual Convention
The former Gambling Minister the Rt Hon Stuart Andrew MP who was named Shadow Secretary of State for Culture, Media & Sport in Kemi Badenoch’s top team has agreed to speak at the forthcoming Bacta Annual Convention which is taking place on Thursday 28 November.
Bacta members are on course to be at the 2024 Convention in record numbers based on the number of pre-event registrations received for the high-profile industry event.
With three weeks to go registrations are ahead of the same stage last year with members responding positively to Bacta’s ‘Going for Growth’ theme set against the new political landscape punctuated by Labour’s landslide General Election victory in July and November’s election of Kemi Badenoch as Leader of the Conservative Party. The confirmed attendance of the former Gambling Minister is likely to accelerate registrations.
Looking ahead to Convention George McGregor Bacta’s Executive Director (Government Relations) said: “First of all I am delighted that Stuart Andrew who oversaw the White Paper only to see it paused by July’s snap general election has agreed to join us at our Annual Convention. Members are responding in great numbers to both the Parliamentary Reception which is officially at full-capacity and to the Convention taking place the following day.”
He added: “Our keynote speakers which will include Stuart Andrew will feature in a panel which will explore amongst other topics the dynamics of the relationship between the industry and government, the fate of the White Paper and how we can collectively determine a future in which gaming operators are not expected to wait over a decade before they can raise their prices!”
He continued: “The Annual Convention is an important benefit of Bacta membership. It represents an invaluable opportunity to network with colleagues and quiz the politicians and officials who play such an important role in determining the future of an industry which pays an estimated £270 million in tax and contributes £1.9 billion to UK GDP.
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