FullCircl Hits Milestone 1 Million Vulnerability Checks During Safer Gambling Week

Keeping players safe from harm whilst balancing a frictionless experience is of paramount importance to the gambling industry. The UKCG estimates a current problem gambling rate of 2.5%, representing a dramatic rise compared to previous figures. Operators investing in FullCircl’s single platform for identity verification and financial vulnerability are demonstrating their commitment to creating a safe and enjoyable betting experience for all customers.

Delivered seamlessly via API integration, the solution provides access to 60+ sources of financial, lifestyle, and vulnerability data points, to build a real-time single customer view and clear picture of risk, with minimal impact on player experience. A strategic approach to player vulnerability, FullCircl combines checks – including CCJs, IVA, bankruptcy, debt and credit data, income and affordability verification, and a range of vulnerability indicators – in one customised workflow, to save time and reduce technical overheads whilst delivering the accurate and trustworthy data needed for informed player safety decision-making.

Speaking about the milestone and Safer Gambling Week, Andrew Yates, CEO at FullCircl commented: “We’re delighted to be partnering with leading gambling operators to assist them in setting the industry benchmark for advanced player protection. Reaching 1 million checks in just 3 months demonstrates that we are the player protection partner of choice, combining a deep understanding of the needs of operators with the most comprehensive and accurate view of vulnerability and affordability currently available in the market.”

He continued: “During Safer Gambling Week we’re doing our part to protect the most vulnerable in society from gambling-related harm, whilst delivering frictionless and compliant solutions for operators. Finally, we’re excited to announce our attendance at ICE Barcelona on 20-22 January 2025 ahead of the next regulatory deadline for UK operators.”